1. Field of the Invention
The present invention relates to an AV website, particularly to an AV advertisement method.
2. Description of the Related Art
Internet search engines usually collect together various data and websites from the immensity of information on the Internet, work out the relationships thereof, and provide a list to users with a clear-at-a-glance information map.
At present, what a search engine returns is usually links to websites. Via the links, a user can access the webpages having the keywords the user inputs into the search engine. Generally, the search engine will attach a brief description to each link to help the user determine whether a link is the one he needs. However, a search engine can neither divide the links into text links and video links nor provide both of them at the same time. In other words, the website links a search engine provides do not directly link to video files. Some websites storing AV files provide the service for searching videos. However, such a service cannot extend to other websites but is only available in the special website.
Most websites display advertisements of sponsor companies. When a user clicks on one advertisement, the website of the sponsor will pop up. However, a user is likely to be disoriented and go astray in browsing a website he has never entered before. If clicking on one advertisement can directly start a self introduction of the company, users will be able to more easily understand the culture and related information of the company, which will benefit the marketing of the company.
Accordingly, the present invention proposes an audio video advertisement method to overcome the abovementioned problems.
An objective of the present invention is to provide an audio video advertisement method, wherein a user inputs keywords into a network platform to obtain the links of the related companies, and wherein the user can instantly watch the audio video advertisement provided by the company as soon as the user clicks on the corresponding link.
Another objective of the present invention is to provide an audio video advertisement method, which lists the related links when a user performs a keyword search, ands which adopts an audio video link technology, wherein the audio video file provided by the corresponding company will be directly played in the original window without a new window popping up when the user clicks on one link.
Still another objective of the present invention is to provide an audio video advertisement method, which integrates a search engine technology with an audio video playing technology in a network platform, and which plays the audio video advertisements after the related companies have been obtained with a keyword search.
A further objective of the present invention is to provide an audio video advertisement method, which outperforms the introduction texts about the companies or the webpage links to the companies via directly playing the audio video files of the companies, and which can thus increase the marketing opportunity of the companies.
To achieve the abovementioned objectives, the present invention proposes an audio video (AV) advertisement method, which comprises the following steps: inputting at least one keyword into a webpage of a network platform; at least one company providing an audio video file having a link, sorting out a plurality of company links related to the keyword, and listing the company links on the webpage; and clicking on one company link to read the audio video file provided by the company, opening a frame in the webpage, and playing the audio video file in the frame.
Below, the embodiments will be described in detail to make easily understood the objectives, technical contents, characteristics and accomplishments of the present invention.
The present invention proposes an audio video (AV) advertisement method, which applies to the architecture shown in
Each company 20 provides an AV file, and the AV file is stored in the server 22 of the company 20 or in the back-end server 14 of the network platform 12. Each AV file has a link directing to a site where the AV file is stored—the server 22 or back-end server 14.
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In the present invention, when a frame opens in webpage of a network platform to download an AV file, neither a new window is opened nor the original webpage is totally rearranged, but only a portion of the original webpage is rearranged.
In conclusion, the present invention proposes an AV advertisement method, wherein a search engine technology and an AV playing technology are integrated in a network platform, and wherein after one keyword-related website link has been clicked on, an AV file can be downloaded from the back-end server of the network platform or the server of a company and then played on the original webpage of the network platform. Either a company or an individual person can utilize the present invention to undertake an AV advertisement in addition to common advertisement ways. For users, an AV advertisement is more vivid and impressive than a conventional advertisement. Besides, the mode that it is unnecessary to open a new window for an AV file can also increase the users' desire to watch the advertisement. Therefore, the present invention is not only novel but also useful.
The preferred embodiments described above are only to exemplify the present invention but not to limit the scope of the present invention. Any equivalent modification or variation according to the characteristics or spirit of the present invention is to be also included within the scope of the present invention.
Number | Date | Country | Kind |
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96138424 | Oct 2007 | TW | national |