GS0421: Computer services, namely, implementing, customizing, calibrating in the nature of updating and maintaining, developing, updating, and maintaining software used for online marketing, entertainment, and consumer and product research; computer and software consultation with regard to operation, management, and use of software in the fields of online marketing, entertainment, and consumer and product; data automation and collection service using proprietary software to evaluate, analyze, and collect data in the fields of online marketing, entertainment, and consumer and product research; and software application services, namely, providing temporary use of on-line non-downloadable software for the capture, management, and analysis of data and for presenting analytic results for use in the fields of online marketing, entertainment, and consumer and product research