CC0000: The color(s) red, white, blue, and black is/are claimed as a feature of the mark.
D10000: "PROTECTIVE CLOTHING SYSTEMS"
DM0000: The mark consists of an upper, non-literal element, a white silhouette of a firefighter carrying a child, against a blue background, and a red flame, against the same background; in a lower, literal element, MORNING PRIDE in black letters, against whatever background is provided by the page bearing the mark, and PROTECTIVE CLOTHING SYSTEMS in white letters, against a black background.
GS0351: mail order catalog services featuring protective wearing apparel for firefighters and emergency medical workers