DM0000: The mark consists of the image of a bear contained within an inner circle surrounded by an outer circle containing the words "The Cold Water Specialists" in the upper portion of the outer circle and containing the words "Since 1956" in the lower portion of the outer circle. The word "WHITES" is displayed across and in front of the lower portion of the two circles in an arcuate-shaped ribbon. Another partial arcuate-shaped ribbon is displayed across and behind the two circles just below the first arcuate-shaped ribbon.