LOYOLA MARYMOUNT UNIVERSITY LOS ANGELES AD MAJOREM DEI GLORIAM TUA LUCE DIRIGE
Case File Statements
GS0411: Educational services, namely, providing courses of instruction at the undergraduate, graduate and doctoral education services at the university level featuring courses in liberal arts, business, communication, fine arts, science, engineering, education, film, television, and law; continuing education services, namely, providing classes, seminars and workshops in the fields of liberal arts, business, communication, fine arts, science, engineering, education, film, television, and law [ ; entertainment services, namely, ] [ arranging and conducting athletic and sports events and competitions, and ] [ visual, literary and performing arts presentations ]
DM0000: The mark consists of a shield separated into four sections; the top left section consists of a cross, the letters "IHS", and three golf tee shapes inside a partial wreath; the top right section consists of a cross, a heart, flames, feathers, and a banner; the bottom left section consists of a geometric design and a pair of wings, both repeated three times; and the bottom right section consists of a bear and a star. The words "AD MAJOREM DEI GLORIAM TUA LUCE DIRIGE" appear in a circular shape between the shield design and an outer circle consisting of the words "LOYOLA MARYMOUNT UNIVERSITY LOS ANGELES".
GS0161: [ Stationery, binders, note books, note pads, folders, decals, stickers, posters, day planners, postcards, bookmarks, calendars; educational books, reference books, instructional and teaching books and pamphlets, and periodical brochures, and pamphlets all in the areas of university level courses of study; newsletters, newspapers, and magazines featuring college life, campus activities, academics, educational, and athletic programs, and alumni ]
GS0251: [ Clothing, namely, t-shirts, tank tops, polo shirts, sweat shirts, sweat pants, hats, caps, visors, sweaters, jackets, shorts, underwear, boxer shorts, and socks ]
CC0000: Color is not claimed as a feature of the mark.
TR0010: The English translation of the word "AD MAJOREM DEI GLORIAM TUA LUCE DIRIGE" in the mark is "For the greater glory of God, Direct us by thy light".