CC0000: Color is not claimed as a feature of the mark.
DM0000: The mark consists of the word "LALO" with a long vowel mark over the "A" in "LALO" and the phrase "LIVE A LIFE OUTDOORS" below "LALO". The letters in "LIVE A LIFE OUTDOORS" are smaller than those in "LALO". Vertical bars separate adjacent words in "LIVE A LIFE OUTDOORS".