87264151 - CHANGING ADVERTISING FOR GOOD

Information

• Trademark
• 87264151

• Source

• Serial Number

  87264151

• Registration Number

  5389445

• International Classifications

  • 9 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments
  • 35 - Advertising
  • 42 - Scientific and technological services and research and design relating thereto

• Filing Date

  December 09, 2016
  7 years ago

• Registration Date

  January 30, 2018
  6 years ago

• Transaction Date

  September 17, 2024
  16 days ago

• Status Date

  August 09, 2024
  a month ago

• Published for Opposition Date

  November 14, 2017
  6 years ago

• Location Date

  January 30, 2018
  6 years ago

• First Use Anywhere Date

  December 09, 2016
  7 years ago

• First Use In Commerce Date

  December 09, 2016
  7 years ago

• Status Code

  710

• Current Location

  PUBLICATION AND ISSUE SECTION

  Employee Name

  FLOWERS, JAY

• Attorney Docket Number

  20000

  Attorney Name

  Anne H. Peck

  Law Office Assigned Location Code

  M30

• Owners

  • The Rubicon Project, Inc.

Case File Statements

• GS0091: Downloadable computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; Downloadable cloud-based software for customizing, tailoring, targeting, blocking and filtering advertising and web content and advertising management; Computer software that facilitates the placing and blocking of advertisements based on expressed consumer interests and consumer activities; Computer software for disseminating advertising for others
• GS0351: Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials and content via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content for others; advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance
• GS0421: Providing online non-downloadable software for display of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for buyers of advertising and sellers of advertising; providing online non-downloadable software for auction exchanges for buying and selling advertising and advertising space; providing online non-downloadable software for use in the display of advertising and participation in advertising auctions; providing online non-downloadable software for advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for display of advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the display of advertising and participation in advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of content via video

Case File Event Statements

• 9/22/2017 - 7 years ago

  10 - APPROVED FOR PUB - PRINCIPAL REGISTER Type: CNSA

• 12/13/2016 - 7 years ago

  1 - NEW APPLICATION ENTERED Type: NWAP

• 12/14/2016 - 7 years ago

  2 - NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Type: NWOS

• 3/13/2017 - 7 years ago

  3 - ASSIGNED TO EXAMINER Type: DOCK

• 3/17/2017 - 7 years ago

  4 - NON-FINAL ACTION WRITTEN Type: CNRT

• 3/17/2017 - 7 years ago

  5 - NON-FINAL ACTION E-MAILED Type: GNRT

• 3/17/2017 - 7 years ago

  6 - NOTIFICATION OF NON-FINAL ACTION E-MAILED Type: GNRN

• 9/14/2017 - 7 years ago

  7 - TEAS RESPONSE TO OFFICE ACTION RECEIVED Type: TROA

• 9/14/2017 - 7 years ago

  8 - CORRESPONDENCE RECEIVED IN LAW OFFICE Type: CRFA

• 9/15/2017 - 7 years ago

  9 - TEAS/EMAIL CORRESPONDENCE ENTERED Type: TEME

• 10/9/2017 - 6 years ago

  11 - ASSIGNED TO LIE Type: ALIE

• 10/25/2017 - 6 years ago

  12 - NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Type: NONP

• 11/14/2017 - 6 years ago

  13 - PUBLISHED FOR OPPOSITION Type: PUBO

• 11/14/2017 - 6 years ago

  14 - OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Type: NPUB

• 1/30/2018 - 6 years ago

  15 - REGISTERED-PRINCIPAL REGISTER Type: R.PR

• 9/29/2022 - 2 years ago

  17 - TEAS CHANGE OF OWNER ADDRESS RECEIVED Type: COAR

• 9/24/2020 - 4 years ago

  16 - AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Type: ASGN

• 9/29/2022 - 2 years ago

  18 - TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED Type: REAP

• 9/29/2022 - 2 years ago

  20 - TEAS CHANGE OF CORRESPONDENCE RECEIVED Type: TCCA

• 9/29/2022 - 2 years ago

  21 - APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED Type: CHAN

• 1/30/2023 - a year ago

  22 - COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED Type: REM1

• 8/9/2024 - a month ago

  23 - CANCELLED SEC. 8 (6-YR) Type: C8..

• 9/29/2022 - 2 years ago

  19 - ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED Type: ARAA