DM0000: The mark consists of the words "THE FUTURE OF PROTEIN" directly above of a line of dots which is directly above the word "BEYOND" with an image of a fork tines pointing upwards inside the "O" of "BEYOND" with the word "MEAT" and 10 dots on each side of "MEAT" below and centered of "BEYOND", all of which is contained within a geometric shape representing a sales tag.