DM0000: The mark consists of the words "PREMIUM LAGER" in orange above the words "KIRIN ICHIBAN" in white in an orange box with grey shading on the top and bottom of the box and the wording "FIRST PRESS BEER" in black below the box with Japanese characters in black on the bottom.
TL0000: The non-Latin characters in the mark transliterate to "ICHIBAN SHIBORI". "ICHIBAN" means "first" or "top" in English. "SHIBORI" means "squeeze" or "press" in English. The English translation of the word "ICHIBAN" in the mark is "first" or "top". The English translation of "KIRIN" in the mark is the Japanese transliteration of a Chinese word for a Kirin, a four legged mythical hooved Chinese chimerical creature.