90727074 - FIRST-PARTY CONTEXTUAL ONBOARDING

Information

• Trademark
• 90727074

• Source

• Serial Number

  90727074

• International Classifications

  • 42 - Scientific and technological services and research and design relating thereto

• Filing Date

  May 21, 2021
  3 years ago

• Transaction Date

  March 14, 2022
  2 years ago

• Status Date

  March 14, 2022
  2 years ago

• Location Date

  March 14, 2022
  2 years ago

• Status Code

  602

• Current Location

  TMO LAW OFFICE 116 - EXAMINING ATTORNEY ASSIGNED

  Employee Name

  BRACEY, KAREN E

• Attorney Docket Number

  PEER T1910

  Attorney Name

  Ilya Libenzon

  Law Office Assigned Location Code

  M70

• Owners

  • P39 Tech, LLC

Case File Statements

• GS0421: Providing on-line non-downloadable software for advertisers, publishers and data providers that have, and are currently using first-party audiences to inform their media and are looking for a way to continue to reach their audiences when cookies go away, thereby leveraging their investment in cookie-based data, generating reports to easily understand where the audience being targeted with first party data spends their time, performing data analysis and generating analytics reports optimized to only target contexts and signals that produced better than average results, optimized by avoiding contexts and signals that are bringing down the performance of your campaign, and optimizing the price you pay by context or signal, and increasing the bid price on inventory over performing, and reducing bid prices on inventory that is under performing, performing data analysis using natural language processing (NLP) and machine learning (ML) methods; Software as a service (SAAS) services featuring software for advertisers, publishers and data providers that have, and are currently using first-party audiences to inform their media and are looking for a way to continue to reach their audiences when cookies go away, thereby leveraging their investment in cookie-based data, generating reports to easily understand where the audience being targeted with first party data spends their time, performing data analysis and generating analytics reports optimized to only target contexts and signals that produced better than average results, optimized by avoiding contexts and signals that are bringing down the performance of your campaign, and optimizing the price you pay by context or signal, and increasing the bid price on inventory over performing, and reducing bid prices on inventory that is under performing, performing data analysis using natural language processing (NLP) and machine learning (ML) methods

Case File Event Statements

• 3/14/2022 - 2 years ago

  8 - ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND Type: MAB2

• 3/14/2022 - 2 years ago

  7 - ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE Type: ABN2

• 8/27/2021 - 3 years ago

  6 - NOTIFICATION OF NON-FINAL ACTION E-MAILED Type: GNRN

• 8/27/2021 - 3 years ago

  5 - NON-FINAL ACTION E-MAILED Type: GNRT

• 8/27/2021 - 3 years ago

  4 - NON-FINAL ACTION WRITTEN Type: CNRT

• 8/24/2021 - 3 years ago

  3 - ASSIGNED TO EXAMINER Type: DOCK

• 8/18/2021 - 3 years ago

  2 - NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM Type: NWOS

• 5/25/2021 - 3 years ago

  1 - NEW APPLICATION ENTERED IN TRAM Type: NWAP