DM0000: The mark consists of the word "O'KEEFFE'S" centered with the word "HARDWORKING" over the top and the word "SKINCARE" below displayed within a truncated oval.
GS0031: Cosmetics and personal care products, namely, non-medicated body care products, namely, hand soap, skin soap, liquid soap, moisturizing liquid soap, non-medicated skin care preparations; personal care items, namely, non-medicated skin care creams and lotions, namely non-medicated foot cream, non-medicated foot lotion, lip balm, non-medicated lip care preparations, and non-medicated lip protectors
CC0000: Color is not claimed as a feature of the mark.