TREA

98911918 - ZETA IDENTITY GRAPH

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Information

  • Trademark
  • 98911918
  • Serial Number
    98911918
  • Filing Date
    December 19, 2024
    10 months ago
  • Transaction Date
    July 16, 2025
    3 months ago
  • Status Date
    July 15, 2025
    3 months ago
  • Published for Opposition Date
    August 05, 2025
    3 months ago
  • Location Date
    July 15, 2025
    3 months ago
  • Status Code
    681
  • Current Location
    PUBLICATION AND ISSUE SECTION
    Employee Name
    OESTREICHER, SALIMA
  • Attorney Docket Number
    4525.176US2
    Attorney Name
    Pamela B. Huff
    Law Office Assigned Location Code
    O10
  • Owners
Information
Mark Drawing Code
4
Mark Identification
ZETA IDENTITY GRAPH
Case File Statements
  • GS0351: Marketing services, namely, managing advertising, marketing, and promotional campaigns; Business data analysis, namely, providing real-time business intelligence; Business management analysis namely, reporting progress, providing recommendations for identifying and reporting advertising, marketing, and promotional campaign recommendations and opportunities; Data processing services for business purposes of advertising data, namely, gathering, managing, tracking, analyzing and reporting on customer data, transaction data, location data, event data, demographic data, behavioral information, data on computer network use and users, and data on consumer responses to advertisements and promotional materials; Data driven marketing analysis services in the nature of analyzing customer data, transaction data, location data, event data, demographic data, behavioral information, data on computer network use and users for business purposes, and consumer responses to advertisements and promotional materials to derive behavioral information, intender signals, and data derivatives used to make data- driven decisions and improve marketing strategies; Analyzing business data for optimizing advertising, marketing, and promotional campaigns using artificial intelligence and machine learning to determine insights from proprietary data, first party data, and third party data, optimize marketing efforts, identify business opportunities, generate and personalize marketing content, and manage advertising, marketing, and promotional campaigns
  • DS0000: "IDENTITY GRAPH"
  • GS0421: Providing on-line non-downloadable software for managing advertising, marketing, and promotional campaigns; Providing on-line non-downloadable software for reporting progress, providing recommendations, and managing advertising, marketing, and promotional campaigns unique to the user; Providing on-line non-downloadable software for providing alerts, messages, and visual and audible prompts for identifying and reporting advertising, marketing, and promotional campaign recommendations and opportunities unique to the user; Providing on-line non-downloadable software for providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials and for allowing user management of advertising, marketing and promotional campaigns; Providing on-line non-downloadable software that provides users the ability to manage advertising, marketing and promotional campaigns; Providing on-line non-downloadable voice-enabled software that provides users the ability to manage advertising, marketing and promotional campaigns; Providing on-line non-downloadable software for advertising, marketing, and promotional information management
Case File Event Statements
  • 12/19/2024 - 10 months ago
    1 - NEW APPLICATION ENTERED Type: NWAP
  • 12/19/2024 - 10 months ago
    2 - NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Type: NWOS
  • 6/2/2025 - 5 months ago
    3 - ASSIGNED TO EXAMINER Type: DOCK
  • 6/5/2025 - 5 months ago
    5 - NON-FINAL ACTION E-MAILED Type: GNRT
  • 6/9/2025 - 4 months ago
    8 - CORRESPONDENCE RECEIVED IN LAW OFFICE Type: CRFA
  • 6/9/2025 - 4 months ago
    7 - TEAS RESPONSE TO OFFICE ACTION RECEIVED Type: TROA
  • 6/9/2025 - 4 months ago
    9 - TEAS/EMAIL CORRESPONDENCE ENTERED Type: TEME
  • 6/27/2025 - 4 months ago
    10 - APPROVED FOR PUB - PRINCIPAL REGISTER Type: CNSA
  • 6/5/2025 - 5 months ago
    6 - NOTIFICATION OF NON-FINAL ACTION E-MAILED Type: GNRN
  • 6/5/2025 - 5 months ago
    4 - NON-FINAL ACTION WRITTEN Type: CNRT