DM0000: The mark consists of the stylized words NEW MIX in red outlined by white with black shadow presented in a series of green, yellow, and grey concentric ovals all within a blue background and border, the grey oval on the outside also having a tail extending at the bottom. The term EL JIMADOR is presented in stylized, black lettering above NEW MIX and within the green oval. The stylized word PALOMA in white is presented below NEW MIX within a blue box that extends inward from the outside border.
CC0000: The color(s) Blue, green, yellow, grey, black, white is/are claimed as a feature of the mark.