Patent Application
20210217058
This application claims priority to Japanese Patent Application No. 2020-004768 filed on Jan. 15, 2020, incorporated herein by reference in its entirety.
The present disclosure relates to an advertisement presentation system and an advertisement presenting method.
A management system that manages placement of information on a mobile object is known. For example, Japanese Unexamined Patent Application Publication No. 2002-288520 (JP 2002-288520 A) discloses placement of display information directed toward the outside of a mobile object.
Also, a presentation system of an advertisement vehicle is disclosed. For example, Japanese Unexamined Patent Application Publication No. 2010-277583 (JP 2010-277583 A) discloses distribution of advertisement and questionnaire from a web server to a terminal of a user after the end of use of a vehicle by the user.
Also, a vehicular advertisement presentation system that permits presentation of advertisement of a particular company concentratedly within a particular region, by use of vehicles, is disclosed in Japanese Unexamined Patent Application Publication No. 2013-89096 (JP 2013-89096 A).
In JP 2002-288520 A, JP 2010-277583 A, and JP 2013-89096 A, presentation of advertisement by use of a vehicle is disclosed, but a location where advertising is performed is not taken into consideration. For example, when an advertisement is presented, the advertising effect may not be enhanced unless the location where the advertisement is presented is taken into consideration.
For example, when a display device of a vehicle presents an advertisement directed at students, to the outside of the vehicle, the advertising effect due to the advertisement is small if the number of students present at a location where the vehicle is traveling is small.
In JP 2002-288520 A, JP 2010-277583 A, and JP 2013-89096 A, it is merely disclosed to present advertisement from a vehicle as one example of a mobile object, and the location at which the advertisement is presented from the vehicle is not taken into consideration.
The present disclosure provides an advertisement presentation system and an advertisement presenting method, which make it possible to present advertisement from a mobile object, in view of a location at which the advertisement is presented.
An advertisement presentation system according to a first aspect of the present disclosure includes an output device provided on a mobile object, an information processing device, and a management device. The management device is configured to obtain advertisement information to be generated from the output device of the mobile object that is scheduled to travel via a particular location, based on related information in which attribute information indicating attributes of people and location information indicating a location at which the people having the attributes are present are related to each other in advance, and send the advertisement information to the information processing device. The information processing device is configured to receive the advertisement information sent from the management device, and output the advertisement information to the output device, when the mobile object is present at the particular location. The output device is configured to obtain the advertisement information generated from the information processing device, and output the advertisement information toward an outside of the mobile object, when the mobile object is present at the particular location.
The management device of the advertisement presentation system obtains advertisement information to be generated from the output device of the mobile object scheduled to travel via a particular location, based on related information in which attribute information indicating attributes of people and location information indicating a location at which the people having the attributes are present are related to each other in advance, and sends the advertisement information to the information processing device. Then, the information processing device receives the advertisement information sent from the management device, and outputs the advertisement information to the output device when the mobile object is present at the particular location. Then, the output device obtains the advertisement information generated from the information processing device, and outputs the advertisement information toward the outside of the mobile object, when the mobile object is present at the particular location. In this manner, it is possible to present advertisement from the mobile object, in view of the location where the advertisement is presented. Also, since the advertisement information is generated from the output device of the mobile object at the location where there are many people having attributes suited for the advertisement, the advertising effect due to the advertisement can be enhanced. Also, when an advertiser wishes to place an advertisement directed at limited targets at a particular location, efficient advertising can be performed by using a plurality of mobile objects traveling around the particular location.
An advertisement presentation system according to a second aspect of the present disclosure includes an output device provided on a mobile object, an information processing device, a management device, and a plurality of ordering devices. The management device is configured to send a plurality of items of ordering information each including location information indicating a location at which advertising is performed, to each of the ordering devices. Each of the ordering devices is configured to obtain the items of ordering information sent from the management device, and present the items of ordering information to a user. Each of the ordering devices is configured to obtain bid information as a combination of one of the items of ordering information selected by the user, and price information indicating a price for the selected item of ordering information, and send the bid information obtained, to the management device. The management device is configured to specify bid information of which the price information indicates the highest price, out of the bid information sent from the ordering devices, as successful bid information, and obtain advertisement information sent from one of the ordering devices which sent the bid information corresponding to the successful bid information. The advertisement information indicates an advertisement to be generated from the output device of the mobile object scheduled to travel via a particular location. The management device is configured to send the advertisement information to the information processing device. The information processing device is configured to receive the advertisement information sent from the management device, and output the advertisement information to the output device, when the mobile object is present at the particular location. The output device is configured to obtain the advertisement information generated from the information processing device, and output the advertisement information toward an outside of the mobile object, when the mobile object is present at the particular location.
The management device of the advertisement presentation system sends a plurality of items of ordering information each including location information indicating a location at which advertising is performed, to each of the ordering devices. Then, each of the ordering devices obtains these items of ordering information sent from the managing device, and present the ordering information to the user. Then, each of the ordering devices obtains bid information as a combination of the ordering information selected by the user from the ordering information, and price information indicating a price for the ordering information, and sends the obtained bid information to the management device. Then, the management device specifies bid information of which the price information indicates the highest price, out of the bid information sent from the ordering devices, as successful bid information, and obtains advertisement information which is sent from the ordering device that sent the bid information corresponding to the successful bid information, and which is to be generated from the output device of the mobile object scheduled to travel via the particular location. Then, the management device sends the advertisement information to the information processing device. Then, the information processing device receives the advertisement information sent from the management device, and outputs the advertisement information to the output device, when the mobile object is present at the particular location. Then, the output device obtains the advertisement information generated from the information processing device, and outputs the advertisement information toward the outside of the mobile object when the mobile object is present at the particular location. Thus, it is possible to present advertisement from the mobile object, in view of the location where the advertisement is presented. Also, since an auction is held for the location where advertising is performed, a management organization, etc. of the mobile object can gain larger advertisement revenue. Also, when an advertiser wishes to place an advertisement directed at limited targets at a particular location during a particular time slot, efficient advertising can be performed by using a plurality of mobile objects traveling via the particular location during the particular time slot.
In the advertisement presentation system according to the first aspect of the present disclosure, the related information may be information in which the attribute information, the location information, and time slot information indicating a time slot during which the people having the attributes are present at the location, are related to each other in advance. The management device may be configured to obtain advertisement information to be generated from the output device of the mobile object scheduled to travel via a particular location during a particular time slot, based on the related information, and send the advertisement information to the information processing device. The information processing device may be configured to receive the advertisement information sent from the management device, and output the advertisement information to the output device, when the mobile object is present at the particular location during the particular time slot. The output device may be configured to obtain the advertisement information generated from the information processing device, and output the advertisement information toward the outside of the mobile object, when the mobile object is present at the particular location during the particular time slot. Thus, the advertisement information is generated from the output device of the mobile object at the location where there are many people having attributes suited for the advertisement; therefore, the advertising effect due to the advertisement can be enhanced.
In the advertisement presentation system according to the second aspect of the present disclosure, the management device may be configured to send the items of ordering information further including time slot information indicating a time slot during which advertising is performed, to each of the ordering devices. The management device may be configured to obtain advertisement information to be generated from the output device of the mobile object that is scheduled to travel via a particular location during a particular time slot, and send the advertisement information to the information processing device. The information processing device may be configured to receive the advertisement information sent from the management device, and output the advertisement information to the output device, when the mobile object is present at the particular location during the particular time slot. The output device may be configured to obtain the advertisement information generated from the information processing device, and output the advertisement information toward the outside of the mobile object, when the mobile object is present at the particular location during the particular time slot. Thus, the advertisement information is generated from the output device of the mobile object at the location during the time slot suitable for the advertisement; therefore, the advertising effect due to the advertisement can be enhanced. Also, the user can select the location and time slot of the advertisement.
In the advertisement presentation system as described above, the management device may be configured to send list information including a plurality of items of advertisement candidate information to which the location information and the time slot information are related, to the information processing device. The information processing device may be configured to receive the list information sent from the management device, and present the list information to an occupant of the mobile object. The information processing device may be configured to obtain selection information indicating one of the items of advertisement candidate information selected by the occupant, from the list information, and send the obtained selection information to the management device. The management device may be configured to receive the selection information sent from the information processing device, obtain advertisement information corresponding to the received selection information, and send the advertisement information to the information processing device. The information processing device may be configured to receive the advertisement information sent from the management device, and output the advertisement information to the output device. The output device may be configured to obtain the advertisement information generated from the information processing device, and output the advertisement information toward the outside of the mobile object. Thus, when two or more mobile objects are requested to travel via a location where there are many targets of advertisement, the number of the mobile objects passing the particular location can be increased by increasing the advertisement rate, for example. Also, the mobile object side is also able to select one from two or more traveling routes; thus, even when the mobile object cannot travel along a traveling route that offers a high advertisement rate, because of a traffic jam, for example, the mobile object side can gain an advertisement rate, though it is small, by traveling along a different traveling route.
In the advertisement presentation system as described above, the information processing device may be configured to obtain track record information as a traveling route representing a series of position information of the mobile object when the advertisement information is generated from the output device toward the outside of the mobile object, and send the track record information obtained, to the management device. The management device may be configured to receive the track record information sent from the information processing device. Thus, it is possible to confirm that the advertisement information was generated from the mobile object at the particular location.
In the advertisement presentation system as described above, the information processing device may be configured to send a scheduled traveling route of the mobile object to the management device. The management device may be configured to receive the scheduled traveling route sent from the information processing device, obtain advertisement information to be generated from the output device of the mobile object, according to the scheduled traveling route, and send the advertisement information to the information processing device.
In the advertisement presentation system as described above, the management device may be configured to send the advertisement information to each of a plurality of the information processing devices including a first information processing device and a second information processing device. When a first mobile object is present at a particular location, the first information processing device may be configured to output the advertisement information to a first output device provided on the first mobile object. When a second mobile object is present at the particular location, at a time corresponding to a time at which the first information processing device outputs the advertisement information to the first output device, the second information processing device may be configured to output the advertisement information to a second output device provided on the second mobile object.
In the advertisement presentation system as described above, the advertisement information may be moving image information, and the management device may be configured to send the advertisement information to each of a plurality of the information processing devices including a first information processing device and a second information processing device. When a first mobile object is present at a particular location, the first information processing device may be configured to output a first-clock-time image as a first part of the advertisement information, to a first output device provided on the first mobile object. When a second mobile object is present at the particular location, the second information processing device may be configured to output a second-clock-time image as a second part of the advertisement information, to a second output device provided on the second mobile object.
In the advertisement presentation system as described above, the management device may be configured to send the advertisement information to each of a plurality of the information processing devices including a first information processing device and a second information processing device. When a first mobile object is present at a particular location, the first information processing device may be configured to output first advertisement information to a first output device provided on the first mobile object. When a second object is present at the particular location, the second information processing device may be configured to output second advertisement information to a second output device provided on the second mobile object.
An advertisement presenting method according to a third aspect of the present disclosure is executed by an advertisement presentation system including an output device provided on a mobile object, an information processing device, and a management device. The advertisement presenting method includes: causing the management device to obtain advertisement information to be generated from the output device of the mobile object that is scheduled to travel via a particular location, based on related information in which attribute information indicating attributes of people and location information indicating a location at which the people having the attributes are present are related to each other in advance, and send the advertisement information to the information processing device, causing the information processing device to receive the advertisement information sent from the management device, and output the advertisement information to the output device, when the mobile object is present at the particular location, and causing the output device to obtain the advertisement information generated from the information processing device, and output the advertisement information toward an outside of the mobile object, when the mobile object is present at the particular location.
An advertisement presenting method according to a fourth aspect of the present disclosure is executed by an advertisement presentation system including an output device provided on a mobile object, an information processing device, and a management device. The advertisement presenting method includes: causing the management device to send a plurality of items of ordering information each including location information indicating a location at which advertising is performed, to each of the ordering devices, causing each of the ordering devices to obtain the items of ordering information sent from the management device, and present the items of ordering information to a user, causing each of the ordering devices to obtain bid information as a combination of one of the items of ordering information selected by the user, and price information indicating a price for the selected item of ordering information, and send the bid information obtained, to the management device, and causing the management device to specify bid information of which the price information indicates the highest price, out of the bid information sent from the ordering devices, as successful bid information, and obtain advertisement information sent from one of the ordering devices which sent the bid information corresponding to the successful bid information. The advertisement information indicates an advertisement to be generated from the output device of the mobile object scheduled to travel via a particular location. The advertisement presenting method further includes: causing the management device to send the advertisement information to the information processing device, causing the information processing device to receive the advertisement information sent from the management device, and output the advertisement information to the output device, when the mobile object is present at the particular location, and causing the output device to obtain the advertisement information generated from the information processing device, and output the advertisement information toward an outside of the mobile object, when the mobile object is present at the particular location.
As described above, the present disclosure provides an advantageous effect of presenting an advertisement from a mobile object, in view of the location where the advertisement is presented.
Features, advantages, and technical and industrial significance of exemplary embodiments of the present disclosure will be described below with reference to the accompanying drawings, in which like signs denote like elements, and wherein:
An advertisement presentation system of one embodiment will be described with reference to the drawings.
As shown in
The related information storage unit 110 stores related information in which attribute information of people, location information indicating a location where the people having attributes corresponding to the attribute information are present, and time slot information indicating a time slot during which the people having the attributes corresponding to the attribute information are present at the location, are related to each other in advance. The attribute information of people includes, for example, the gender, age, etc. of the people. As the location information, locations, such as “Shibuya”, and “Omotesando”, are included. In this connection, information, such as the latitude and longitude, may be adopted as the location information. The location information may be more detailed information, such as “scramble crossing in Shibuya”.
The related information as shown in
The advertisement information storage unit 111 stores advertisement information to be generated from the output device 124 of the vehicle 12.
The management server controller 112 obtains a scheduled traveling route sent from the vehicle 12, and time slot information indicating a time slot during which the vehicle 12 will travel on the scheduled traveling route. Then, the management server controller 112 obtains advertisement information stored in the advertisement information storage unit 111, according to the scheduled traveling route of the vehicle 12, referring to the related information stored in the related information storage unit 110. Then, the management server controller 112 sends the obtained advertisement information to an information processing device 120 of the vehicle 12. More detailed processing of the management server controller 112 will be described later.
The track record information storage unit 113 stores information indicating a traveling route on which the vehicle 12 actually travelled while outputting advertisement information, and the time slot of traveling, as track record information. The track record information of each vehicle stored in the track record information storage unit 113 is used for payment of the advertisement rate.
The configuration of the vehicle 12A is substantially identical with those of the vehicles 12B, 12C; therefore, only the configuration of the vehicle 12A will be described below.
As shown in
The information processing device 120A sends and receives information to and from the management server 11, and causes the output device 124A to output advertisement information. The information processing device 120A functionally includes a controller 127A, as shown in
The controller 127A transfers information among the management server 11, display device 121A, input device 122A, GPS 123A, and output device 124A.
The display device 121A outputs information to an occupant of the vehicle 12A. For example, a display, or the like, may be adopted as the display device 121A.
The input device 122A accepts information entered by the occupant of the vehicle 12A. For example, a numeric keypad of push button type, touch pad, or the like, may be adopted as the input device 122A.
The GPS 123A sequentially obtains position information indicating the position of the vehicle 12A.
The output device 124A outputs advertisement information sent from the management server 11, toward the outside of the vehicle 12A. For example, a display, or the like, may be adopted as the output device 124A.
The information processing device 120A of the vehicle 12A can be provided by a computer as shown in
The storage unit 130C can be provided by a hard disk drive (HDD), solid state drive (SSD), flash memory, or the like. Programs for achieving functions of the information processing device 120A as a computer are stored in the storage unit 130C as a storage medium. The CPU 130A reads a program from the storage unit 130C, develops the program on the memory 130B, and sequentially executes process steps included in the program.
The management server 11 can be provided by a computer as shown in
The storage unit 18C can be provided by a hard disk drive (HDD), solid state drive (SSD), flash memory, or the like. In the storage unit 18C as a storage medium, programs for causing the management server 11 to function as a computer are stored. The CPU 18A reads a program from the storage unit 18C, develops the program on the memory 18B, and sequentially executes process steps included in the program.
Next, the operation of the advertisement presentation system 10 of the embodiment will be described. In the following, the case where the vehicle 12A is a taxi will be described by way of example.
As shown in
In step S100, the controller 127A of the information processing device 120A obtains position information indicating the current position of the vehicle 12A obtained by the GPS 123A, scheduled traveling route generated by the car navigation system, and time slot information indicating a time slot during which the vehicle 12A travels on the scheduled traveling route.
In step S102, the controller 127A of the information processing device 120A sends the current position information of the vehicle 12A, scheduled traveling route, and time slot information obtained in step S100, to the management server 11.
In step S103, the management server controller 112 of the management server 11 receives the current position information of the vehicle 12A, scheduled traveling route, and time slot information sent from the information processing device 120A in step S102.
Then, in step S104, the management server controller 112 sets advertisement candidate information according to the current position information of the vehicle 12A, scheduled traveling route of the vehicle 12A, and time slot information received in step S103.
More specifically, the management server controller 112 sets advertisement candidate information to be generated at a location in the vicinity of the current position information of the vehicle 12A and the scheduled traveling route of the vehicle 12A, from among the advertisement information stored in the advertisement information storage unit 111. For example, the location in the vicinity means a location that falls within a range of a predetermined distance from the current position information of the vehicle 12A and the scheduled traveling route of the vehicle 12A.
For example, the case where the current position information of the vehicle is “Roppongi”, the destination is “Shinjuku”, and “Shibuya” and “Omotesando” exist within a range of a predetermined distance from the scheduled traveling route, will be considered. In the case where the vehicle travels via “Shibuya”, the scheduled time slot during which the vehicle passes “Shibuya” is “13:00-14:00” on “Sunday”. In the case where the vehicle travels via “Omotesando”, the scheduled time slot during which the vehicle passes “Omotesando” is also “13:00-14:00” on “Sunday”.
In this case, in step S104, the management server controller 112 sets advertisement information “XXX” directed at “males in 20s”, out of the advertisement information of
Also, in step S104, the management server controller 112 sets advertisement information “WWW” directed at “females in 20s”, out of the advertisement information of
In step S106, the management server controller 112 sends list information as a list of a plurality of items of advertisement candidate information obtained in step S104, to the information processing device 120A.
In step S107, the controller 127A of the information processing device 120A receives the list information sent from the management server 11 in step S106.
Then, in step S108, the controller 127A causes the display device 121A to display the list information received in step S107, so as to present the list information to the driver D as an occupant of the vehicle.
The driver D as an occupant of the vehicle 12A checks the list information. Then, the driver D says “I will charge you less if we travel via Shibuya”, to the passenger P, as shown in the scene S1 of
When the driver D gains an agreement about traveling via “Shibuya” from the passenger P, the driver D selects one or more items of advertisement candidate information to be advertised while the vehicle is passing “Shibuya”, from the list information. For example, when the input device 122A is a touch panel, the driver D touches and selects advertisement candidate information corresponding to “Shibuya”, from among the list information displayed.
In step S110, the controller 127A accepts selection information indicating the advertisement candidate information selected by the occupant of the vehicle 12A.
In step S112, the controller 127A sends the selection information accepted in step S110, to the management server 11.
In step S113, the management server controller 112 receives the selection information sent from the information processing device 120A in step S112.
Then, in step S114, the management server controller 112 obtains advertisement information corresponding to the selection information received in step S113, from the advertisement information storage unit 111. The advertisement information is image or video information. The advertisement information may be voice information.
In step S116, the management server controller 112 sends the advertisement information obtained in step S114, to the information processing device 120A. As a result, the advertisement information “XXX” directed at “males in 20s” is sent to the information processing device 120A of the vehicle 12A that is scheduled to travel via “Shibuya” as a particular location.
In step S117, the controller 127A receives the advertisement information sent from the management server 11 in step S116.
Then, in step S118, the controller 127A outputs the advertisement information obtained in step S117 to the output device 124A, when the vehicle 12A is present at the particular location during the particular time slot. More specifically, when the position information sequentially obtained by the GPS 123A of the vehicle 12A lies within a range of the particular location, and it is within the particular time slot, the controller 127A controls the output device 124A so that the advertisement information received in step S117 is generated from the output device 124A.
The output device 124A obtains the advertisement information generated from the information processing device 120A, and outputs the advertisement information toward the outside of the vehicle 12A when the vehicle 12A is present at the particular location during the particular time slot. Thus, as shown in a scene S2 of
In step S120, the controller 127A of the information processing device 120A obtains a traveling route representing a series of position information of the vehicle 12A while the advertisement information is generated from the output device 124A to the outside of the vehicle 12A, from the GPS 123A. Then, the controller 127A sends track record information as a combination of the time slot during which the vehicle 12A traveled while outputting the advertisement information, and the traveling route taken by the vehicle 12A, to the management server 11.
In step S122, the management server controller 112 of the management server 11 receives the track record information sent from the information processing device 120A in step S120, and stores the information in the track record information storage unit 113.
The track record information of each vehicle stored in the track record information storage unit 113 is used at the time of payment of the advertisement rate to the taxi company.
As described above, the management server of the advertisement presentation system according to this embodiment obtains advertisement information to be generated from the output device of the vehicle that is scheduled to travel via a particular location, based on the related information in which the attribute information indicating attributes of people and the location information indicating a location at which the people having the attributes are present are related to each other in advance. The management server sends the advertisement information to the information processing device. Then, the information processing device receives the advertisement information sent from the management server, and outputs the advertisement information to the output device, when the vehicle is present at the particular location. Then, the output device receives the advertisement information generated from the information processing device, and outputs the advertisement information toward the outside of the vehicle, when the vehicle is present at the particular location. Thus, it is possible to present an advertisement from the vehicle, in view of the location at which the advertisement is presented. Since the advertisement information is generated from the output device of the vehicle, at the location with many people having the attributes suited for the advertisement, the advertising effect due to the advertisement can be enhanced.
Also, the management server of the advertisement presentation system according to this embodiment obtains advertisement information to be generated from the output device of the vehicle that is scheduled to travel via the particular location during the particular time slot, based on the related information in which the attribute information indicating attributes of people, location information indicating a location at which the people having the attributes are present, and time slot information during which the people having the attributes are present at the location are related to each other in advance. Then, the management server sends the obtained advertisement information to the information processing device. Then, the information processing device receives the advertisement information sent from the management server, and outputs the advertisement information to the output device, when the vehicle is present at the particular location during the particular time slot. Then, the output device receives the advertisement information generated from the information processing device, and outputs the advertisement information toward the outside of the vehicle, when the vehicle is present at the particular location during the particular time slot. Thus, the advertisement information is generated from the output device of the vehicle, at a location during a time slot where there are many people having attributes suited for the advertisement; therefore, the advertising effect due to the advertisement is enhanced. More specifically, in view of the time slot and location where there are many people having certain attributes, it is possible to cause the vehicle to output advertisement information directed at students, on a route to school during a time slot in which the students go home, for example.
Next, a second embodiment will be described. An advertisement presentation system of the second embodiment is different from that of the first embodiment in that the location and time slot where advertisement information is presented are auctioned, and the advertisement rate is determined according to the auction.
Advertising at a location congested with people is considered to have a high advertising effect or effect of publicity. Thus, the advertisement rate for advertisement information generated from the output device of the vehicle is considered to be different depending on the time slot and the location.
Thus, the advertisement presentation system of the second embodiment determines the advertisement rate of advertisement information by auction, according to the time slot and location where the advertisement information is generated from the vehicle.
As shown in
The ordering information storage unit 212 stores a plurality of items of ordering information in which time slot information and location information are related to each other. The time slot information represents a time slot during which advertisement information is generated from the output device of the vehicle. Also, the location information represents a location at which advertisement information is generated from the output device of the vehicle.
The management server controller 112 presents the ordering information to the ordering terminals 14A, 14B, 14C, . . . , and auctions the time slot and location for advertisement generated from the vehicle. Detailed processing of the management server controller 112 will be described later.
Since the configuration of the ordering terminal 14A is substantially identical with those of the other ordering terminals 14B, 14C, the configuration of only the ordering terminal 14A will be described below.
As shown in
The terminal control device 140A transfers information between the display device 141A and the input device 142A.
The display device 141A outputs information to a user who operates the ordering terminal 14A. For example, a display, or the like, may be adopted as the display device 141A.
The input device 142A accepts information entered by the user who operates the ordering terminal 14A. For example, a numeric keypad of push button type, touch pad, or the like, may be adopted as the input device 142A.
The terminal control device 140A may be provided by a computer as shown in
Next, the operation of the advertisement presentation system 210 of the second embodiment will be described. When the advertisement presentation system 210 is activated, a sequence shown in
In step S200, the management server controller 112 of the management server 11 reads a plurality of items of ordering information from the ordering information storage unit 212, and sends the read items of ordering information, to each of the ordering terminals 14A, 14B, 14C, . . . .
In step S202, a terminal controller 143A of the terminal control device 140A of the ordering terminal 14A, as one of the ordering terminals 14A, 14B, 14C, . . . , receives the plural items of ordering information sent from the management server 11 in step S200.
In step S204, the terminal controller 143A causes the display device 141A to display the plural items of ordering information received in step S202, so as to present the ordering information to the user.
For example, as shown in a scene S3 of
Then, the user U checks the plural items of ordering information, as shown in a scene S3 of
In step S206, the terminal controller 143A obtains the bid information as a combination of the ordering information selected by the user, from the plural items of ordering information presented in step S204, and price information indicating the price for the ordering information. The bid information includes the ordering information selected by the user, and the price information indicating the price for the ordering information. The price information is set by the user. For example, the bid information includes time slot information and location information, such as “13:00-14:00, Shibuya”, and price information “AAA1 yen”.
In step S208, the terminal controller 143A sends the bid information obtained in step S206 to the management server 11.
In step S210, the management server controller 112 of the management server 11 receives the bid information sent from each of the ordering terminals 14A, 14B, 14C, . . . .
In step S212, the management server controller 112 specifies the bid information of which the price information indicates the highest price, for an advertisement corresponding to a particular time slot and a particular location, out of the bid information sent from each of the ordering terminals 14A, 14B, 14C, . . . , as successful bid information. For example, where difference prices are presented from the respective ordering terminals 14A, 14B, 14C, . . . , with respect to “13:00-14:00, Shibuya”, the bid information corresponding to the highest price is specified as successful bid information.
In step S214, the management server controller 112 sends notification information indicating a notice of successful bid, to the ordering terminal corresponding to the bid information specified as the successful bid information in step S212. Here, it is assumed that the user operating the ordering terminal 14A won the bid for the advertisement in “13:00-14:00, Shibuya”.
In step S216, the terminal controller 143A of the ordering terminal 14A receives the notification information sent in step S214.
The user who operates the ordering terminal 14A confirms that he/she won the bid for a right to place an advertisement in “13:00-14:00, Shibuya”, and enters advertisement information to be placed for advertising in “13:00-14:00, Shibuya”, into the ordering terminal 14A. The advertisement information to be placed for advertising in “13:00-14:00, Shibuya” may be stored in advance in a certain storage unit (not shown) within the ordering terminal 14A.
In step S218, the terminal controller 143A of the ordering terminal 14A obtains the advertisement information to be placed for advertising in “13:00-14:00,
Shibuya”.
In step S220, the terminal controller 143A of the ordering terminal 14A sends the advertisement information obtained in step S218 to the management server 11.
In step S222, the management server controller 112 of the management server 11 receives the advertisement information sent in step S220.
In step S224, the management server controller 112 sets the price information of the successful bid information specified in step S212, as advertisement rate information indicating the advertisement rate of the advertisement information received in step S222. Then, the management server controller 112 stores a combination of the advertisement information received in step S222 and the advertisement rate information, in the advertisement information storage unit 111.
The advertisement information stored in the advertisement information storage unit 111 is set as advertisement information to be generated from the output device of the vehicle. Then, the management server controller 112 of the management server 11 outputs the advertisement information stored in the advertisement information storage unit 111, to the information processing device 120A of the vehicle 12A, as in the first embodiment. As a result, the advertisement information of the ordering terminal 14A is generated from the output device 124A of the vehicle 12A in “13:00-14:00, Shibuya”, as shown in a scene S4 of
As described above, the management server of the advertisement presentation system according to the second embodiment sends a plurality of items of ordering information each including location information indicating a location where advertising is performed, to each of a plurality of ordering terminals. Then, each of the ordering terminals obtains the items of ordering information sent from the management server, presents the ordering information to the user, and obtains bid information as a combination of the ordering information selected by the user, from the items of ordering information, and price information indicating a price for the selected ordering information. Then, the ordering terminal sends the obtained bid information to the management server. Then, the management server specifies the bid information of which the price information indicates the highest price, out of the bid information sent from the respective ordering terminals, as successful bid information, and obtains advertisement information which is sent from the ordering terminal that sent the bid information corresponding to the successful bid information, and which is to be generated from the output device of the vehicle scheduled to travel via a particular location. Then, the management server sends the advertisement information to the information processing device of the vehicle. Then, the information processing device of the vehicle receives the advertisement information sent from the management server, and outputs the advertisement information to the output device when the vehicle is present at the particular location. Then, the output device of the vehicle obtains the advertisement information generated from the information processing device, and outputs the advertisement information toward the outside of the vehicle, when the vehicle is present at the particular location. Thus, it is possible to present the advertisement from the vehicle, in view of the location where the advertisement is presented. Also, since an auction is held for the location where advertising is performed, a management organization, or the like, of the vehicle is able to gain increased advertising revenue.
As described above, according to this embodiment, when the vehicle travels along a traveling route R1, the transportation fee can be reduced by 5%, as compared with the case where the vehicle travels along a traveling route R2, as shown in
While the processing performed by each device in the above embodiments is described as software processing performed by executing programs, it may be processing performed by hardware, or may be processing performed by a combination of software and hardware. Also, programs stored in the ROM may be stored in various storage media, and distributed.
Further, it is to be understood that an applicable embodiment of the present disclosure is not limited to the above embodiments, but may be embodied with various modifications, without departing from a gist of the present disclosure.
In the illustrated embodiments, advertisement information is simply generated from the output device 124A of the vehicle 12A. However, an applicable embodiment of the present disclosure is not limited to this case. For example, as shown in
Also, the same advertisement information may be generated at the same time, from output devices of two or more vehicles present at the same location, for example. For example, as shown in
When the advertisement information is moving image information, for example, images at respective points in time of the moving image information may be generated from output devices of different vehicles. For example, as shown in
Also, for example, a series of items of advertisement information related to a particular object may be generated from output devices of two or more vehicles. For example, as a series of items of advertisement information related to a certain sightseeing destination, advertisement information for introducing the sightseeing destination is generated from an output device of a first vehicle, then advertisement information for introducing aircraft used when traveling toward the sightseeing destination is generated from an output device of a second vehicle following the first vehicle, and then advertisement information for introducing accommodation at the sightseeing destination is generated from an output device of a third vehicle following the second vehicle. In this case, as shown in
| Number | Date | Country | Kind |
|---|---|---|---|
| 2020-004768 | Jan 2020 | JP | national |
