Computing devices are often used to make purchases. A user of a computing device can use their computing device to make an online purchase. There are various electronic marketplaces for the user to engage in online shopping. Online electronic marketplaces often provide pictures, descriptions, and other information for their products. Unlike in-store shopping at a physical retail store, online shopping does not allow the user to examine the item in a real setting. For some items, such as lower cost products, providing a picture of the product and a description online is often sufficient for a user to make a purchase. However, for more expensive items, such as a painting, providing pictures and a description online might not provide the user with enough comfort to make the purchase online without first seeing the painting in person. In addition, an item like a painting can be difficult to return if the user is not happy with their purchase. Accordingly, it would be beneficial to provide the user with additional information, perspective, and/or interactivity in viewing, examining, and/or considering one or more items of interest prior to purchase.
Various embodiments in accordance with the present disclosure will be described with reference to the drawings, in which:
Systems, devices and methods in accordance with various embodiments of the present disclosure may overcome one or more of the aforementioned and other deficiencies experienced in conventional approaches to providing users with information online about physical objects using electronic data. In particular, various embodiments herein describe one or more virtual objects for display using an electronic/computing device, where each virtual object depicts one or more corresponding physical objects. For example, a virtual object can be a graphical depiction and/or representation of a physical object, such as a piece of furniture, a decoration, a piece of art (e.g., sculpture, sketch, painting, photograph, poster, etc.), an appliance, a textile (e.g., rug, curtains, bed sheet, etc.), a wall, a household item, etc.
In some embodiments, the various embodiments of the present disclosure can improve an online shopping experience for a user. For example, suppose a user is considering purchasing an expensive painting (e.g., $5,000) that is available through an online electronic marketplace for placement above a couch in her living room. It would be beneficial if the user could, prior to purchase, view the painting hanging above the couch without having the painting shipped to her house. In some embodiments described herein, the user, in order to view the painting on her wall, may place a two-dimensional marker (e.g., QR code) on the wall in approximately the area she would place the painting.
Using her computing device (e.g., tablet), the user can now view the wall with the QR code through the computing device's display. The computing device, sampling a video frame, can determine that the size of the marker in the image is 200 pixels on the display screen. The device can also determine that the real, physical marker size is, for example, 8 inches by 8 inches, and that the physical painting is 3 feet by 4 feet. Thus, a user can view a virtual painting in near-real time by simply pointing their computing device at a marker.
Based on this information (i.e., the information about the marker and the information about the real painting), the computing device can determine the size of a virtual representation of the painting to be presented in a camera view (also referred to as a camera environment) rendered in the display screen such that the painting is displayed in the camera view with perspective distortion that matches the camera's perspective. The computing device can also detect lighting conditions surrounding the area where the marker has been placed to replicate those lighting conditions onto the virtual painting and the real-world environment displayed in the screen.
In some embodiments, a user interacting with a computing device can access an online marketplace to browse various products. In response to a user's command, a virtual object shown in a camera view can be substituted with another virtual painting, a virtual television, or another virtual object the user may want to view. In some embodiments, more than one virtual object may be displayed, for example, when more than one marker is viewed through the computing device. In some embodiments, one marker can cause more than one virtual object to be displayed. For example, a set of three paintings may be displayed in camera view response to a computing device viewing only a single marker in the real-world environment displayed in the screen.
In some embodiments, the user can select different objects, paintings, or televisions to determine which object fits best in their home. The user can see a virtual representation on the display of their device of how the painting (or other object) would look in the space above their couch. Thus, the user can make a more informed purchase, which may reduce the likelihood that the user returns an expensive painting or other object.
Moreover, in some embodiments, an amount of distortion shown in a camera view to the virtual object may be based on an amount of distortion present on a marker. There are many types of distortion. For example, the marker may be distorted because it is covered in part or whole by a shadow. In such an example, the camera view will include the shadow. As another example, the marker may be distorted by lighting. The lighting on the marker can indicate that an amount, type, or color of light is projected onto the marker. In such an example, the camera view, including the virtual object, will show the amount, type, or color of light based on the lighting in the physical world. In some embodiments, a direction of light may be displayed on a marker. In such an example, the camera view includes light in the direction as shown on the marker. In some embodiments, only a portion of a marker is visible from the point of view of a computing device because another object is blocking the view of the entire marker. In this example, the virtual object in the camera view will be blocked by the object blocking the marker.
A user is not required to stand directly in front of the surface (e.g., wall 227) that the user intends to have the virtual object rendered on. For example, the user may view the real-world wall through display while the device is positioned at an angle to the real-world wall. In such a case, the computing device will use the plane of the marker 232 in relation to the device to render the virtual object 290 (a painting in
In some embodiments, the size of the virtual object in the camera view is based at least in part upon information included in a two-dimensional marker 282 placed on a wall. For example, the size of a 3′×4′ painting may be embedded in a QR code. The QR code may also include information indicating that the QR code is 8″×8″. Thus, by obtaining the size of a virtual object to display, and the size of the marker, it is possible to display the virtual object correctly scaled in a camera view 110 based on the size of the marker, or QR code in this case.
In one example, the size of an object may be based on a combination of information embedded in a marker, and the distance between a computing device and the marker 232. For example, the size and or scale of a virtual object may be determined as discussed above. In addition, the computing device may be configured to determine a distance between the computing device and a marker. In such an example, the distance between the computing device and the marker may be used as an additional data point when determining the size of the virtual object in a camera view 110.
The user can select the virtual object 290 from the inventory of objects 326 in the online marketplace 330. Once selected, information 332 about the virtual object can be presented in a camera view, as described above. For instance, the information 332 may disclose the name of a painting, information about the painting, and the price of the painting. Further, an online marketplace may allow a user to share a screenshot of the virtual object in a camera view on a social network, via email, multimedia message, etc. A user may do this by manipulating a widget, or pressing a button 314. In some embodiments an online marketplace allows a user to store an object, and/or an image of a virtual object in a camera view. This way, various virtual objects as shown in a camera view may be compared later. In some embodiments, saved camera views may be compared side-by-side on the display of the computing device.
In some embodiments, a user may buy the object by manipulating a widget or pressing a button 316. Further, an online marketplace may provide other functionality, such as the ability to adjust the lighting, by manipulating a widget or pressing a button 312. In some embodiments, a user may select other objects from an inventory of objects 326 to replace the object shown in the camera view. This way, a user can see what other objects 322 and 324 may look like in a camera view. For example, a user may decide that one object is too big for the real-world environment (e.g., a painting may be too large to hang above a couch). In such a case, the user may choose another painting 322 and 324 that fits within the real-world environment. In some embodiments, the computing device will only allow the user to select objects based on other objects in the real-world environment. For example, the device may only allow a user to select a painting that would fit above a couch and below a ceiling. As another example, the device may notify the user if the object will not fit within a particular real-world environment.
In some embodiments, an image database 518 may include at least one marker and/or object for the system. Of course, in some embodiments, one or more markers and/or objects may be stored on the computing device as well. For example, a marker may be stored on a client computing device and when the marker is recognized a virtual object replaces/overlays the marker. In some embodiments, a particular product or category of products may correspond to a particular marker. In some embodiments a computing device (remote or otherwise) may be configured to compare a received image of a marker with markers stored on the client computing device 520. In other embodiments, an image database may comprise objects which are received by the computing device and displayed in a camera view.
In some embodiments, a plane of the marker is determined with respect to the computing device, at 608. For example, if the received image of the two-dimensional marker appears distorted such that one portion appears larger than another portion (e.g., one edge of the marker is larger than the other edge). Based on this distortion, a plane of the marker may be determined. For example, the computing device may be able to determine that the plane of the marker is substantially perpendicular to the line of sight of the device's camera if the device detects that the two edges of the marker are the same distance apart (e.g., the top edge and the bottom edge are the same size). Similarly, the computing device may also be able to determine that the plane of the marker is at an angle with respect to the user's line of sight when it detects that two edges of the marker are not the same distance apart.
In some embodiments, an object is determined 610. As discussed herein, data associated with the object may be embedded in the QR code, or a generic QR code may be used and an object determined by the client computing device may be placed in the camera view based on the QR code. The item may be any product available for purchase or rent through an online marketplace or a physical retail store such as, by way of example only, art, an appliance, a mirror, furniture, landscaping, etc. Next, the camera view is displayed on the computing device 612. As discussed above, the camera view includes objects from the real-world and virtual objects positioned based on the two-dimensional marker. In various embodiments, the object is modified based on information embedded in the two-dimensional marker and/or distortion associated with the two-dimensional marker. Further, the object may be placed such that it appears to be positioned in place of the two-dimensional marker. In some embodiments, the user is able to move or orient the virtual object relative to the marker, to adjust the placement of the virtual object in the scene.
In some embodiments, at least one of an amount of lighting or a color of lighting of the two-dimensional marker is determined 656. The amount of lighting or the color of lighting may be determined with a light detector, which can be coupled with a computer device or remote from a computer device. The amount of lighting or the color of lighting may also be determined based on the lighting indicated on the marker (e.g., by determining the amount of light or the color of the light on the marker), or by detecting amounts of light on areas surrounding the marker on the wall or floor. Next, the camera view is displayed 658. In some embodiments, the real world environment and a representation of an object are displayed in the camera view. The representation of the object may be based on the distance and orientation of a marker. In various embodiments, an object selected from an online marketplace may be shown on the display as if it were at the same distance and orientation of the marker. The representation of the object is rendered based at least in part on an amount of lighting or color of lighting 662. In some embodiments, light can be added, removed, modified, moved, have its color changed, etc.
The example computing device 700 also includes at least one microphone 706 or other audio capture device capable of capturing audio data, such as words or commands spoken by a user of the device. In this example, a microphone 706 is placed on the same side of the device as the display screen 702, such that the microphone will typically be better able to capture words spoken by a user of the device. In at least some embodiments, a microphone can be a directional microphone that captures sound information from substantially directly in front of the microphone, and picks up only a limited amount of sound from other directions. It should be understood that a microphone might be located on any appropriate surface of any region, face, or edge of the device in different embodiments, and that multiple microphones can be used for audio recording and filtering purposes, etc.
The example computing device 700 also includes at least one orientation sensor 708, such as a position and/or movement-determining element. An orientation sensor may be used to determine an angle of a plane associated with a two-dimensional marker with respect to the computing device. Such a sensor can include, for example, an accelerometer or gyroscope operable to detect an orientation and/or change in orientation of the computing device, as well as small movements of the device. An orientation sensor also can include an electronic or digital compass, which can indicate a direction (e.g., north or south) in which the device is determined to be pointing (e.g., with respect to a primary axis or other such aspect). An orientation sensor also can include or comprise a global positioning system (GPS) or similar positioning element operable to determine relative coordinates for a position of the computing device, as well as information about relatively large movements of the device. Various embodiments can include one or more such elements in any appropriate combination. As should be understood, the algorithms or mechanisms used for determining relative position, orientation, and/or movement can depend at least in part upon the selection of elements available to the device.
In some embodiments, the computing device 800 of
The device 800 also can include at least one orientation or motion sensor 810. As discussed, such a sensor can include an accelerometer or gyroscope operable to detect an orientation and/or change in orientation, or an electronic or digital compass, which can indicate a direction in which the device is determined to be facing. The mechanism(s) also (or alternatively) can include or comprise a global positioning system (GPS) or similar positioning element operable to determine relative coordinates for a position of the computing device, as well as information about relatively large movements of the device. The device can include other elements as well, such as may enable location determinations through triangulation or another such approach. These mechanisms can communicate with the processor 802, whereby the device can perform any of a number of actions described or suggested herein.
As an example, a computing device such as that described with respect to
As discussed above, the various embodiments can be implemented in a wide variety of operating environments, which in some cases can include one or more user computers, computing devices, or processing devices which can be used to operate any of a number of applications. User or computing devices can include any of a number of general purpose personal computers such as desktop or laptop computers running a standard operating system, as well as cellular, wireless, and handheld devices running mobile software and capable of supporting a number of networking and messaging protocols. Such a system also can include a number of workstations running any of a variety of commercially-available operating systems and other known applications for purposes such as development and database management. These devices also can include other electronic devices, such as dummy terminals, thin-clients, gaming systems, and other devices capable of communicating via a network.
Various aspects also can be implemented as part of at least one service or Web service, such as may be part of a service-oriented architecture. Services such as Web services can communicate using any appropriate type of messaging, such as by using messages in extensible markup language (XML) format and exchanged using an appropriate protocol such as SOAP (derived from the “Simple Object Access Protocol”). Processes provided or executed by such services can be written in any appropriate language, such as the Web Services Description Language (WSDL). Using a language such as WSDL allows for functionality such as the automated generation of client-side code in various SOAP frameworks. Most embodiments utilize at least one network that would be familiar to those skilled in the art for supporting communications using any of a variety of commercially-available protocols, such as TCP/IP, OSI, FTP, UPnP, NFS, CIFS, and AppleTalk. The network can be, for example, a local area network, a wide-area network, a virtual private network, the Internet, an intranet, an extranet, a public switched telephone network, an infrared network, a wireless network, and any combination thereof.
In embodiments utilizing a Web server, the Web server can run any of a variety of server or mid-tier applications, including HTTP servers, FTP servers, CGI servers, data servers, Java servers, and business application servers. The server(s) also may be capable of executing programs or scripts in response requests from user devices, such as by executing one or more Web applications that may be implemented as one or more scripts or programs written in any programming language, such as Java®, C, C# or C++, or any scripting language, such as Perl, Python, or TCL, as well as combinations thereof. The server(s) may also include database servers, including without limitation those commercially available from Oracle®, Microsoft®, Sybase®, and IBM®.
The environment can include a variety of data stores and other memory and storage media as discussed above. These can reside in a variety of locations, such as on a storage medium local to (and/or resident in) one or more of the computers or remote from any or all of the computers across the network. In a particular set of embodiments, the information may reside in a storage-area network (“SAN”) familiar to those skilled in the art. Similarly, any necessary files for performing the functions attributed to the computers, servers, or other network devices may be stored locally and/or remotely, as appropriate. Where a system includes computerized devices, each such device can include hardware elements that may be electrically coupled via a bus, the elements including, for example, at least one central processing unit (CPU), at least one input device (e.g., a mouse, keyboard, controller, touch screen, or keypad), and at least one output device (e.g., a display device, printer, or speaker). Such a system may also include one or more storage devices, such as disk drives, optical storage devices, and solid-state storage devices such as random access memory (“RAM”) or read-only memory (“ROM”), as well as removable media devices, memory cards, flash cards, etc.
Such devices also can include a computer-readable storage media reader, a communications device (e.g., a modem, a network card (wireless or wired), an infrared communication device, etc.), and working memory as described above. The computer-readable storage media reader can be connected with, or configured to receive, a computer-readable storage medium, representing remote, local, fixed, and/or removable storage devices as well as storage media for temporarily and/or more permanently containing, storing, transmitting, and retrieving computer-readable information. The system and various devices also typically will include a number of software applications, modules, services, or other elements located within at least one working memory device, including an operating system and application programs, such as a client application or Web browser. It should be appreciated that alternate embodiments may have numerous variations from that described above. For example, customized hardware might also be used and/or particular elements might be implemented in hardware, software (including applets), or both. Further, connection to other computing devices such as network input/output devices may be employed.
Storage media and computer readable media for containing code, or portions of code, can include any appropriate media known or used in the art, including storage media and communication media, such as but not limited to volatile and non-volatile, removable and non-removable media implemented in any method or technology for storage and/or transmission of information such as computer readable instructions, data structures, program modules, or other data, including RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disk (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can be accessed by the a system device. Based on the disclosure and teachings provided herein, a person of ordinary skill in the art will appreciate other ways and/or methods to implement the various embodiments.
The specification and drawings are, accordingly, to be regarded in an illustrative rather than a restrictive sense. It will, however, be evident that various modifications and changes may be made thereunto without departing from the broader spirit and scope of the invention as set forth in the claims.
This application is a continuation of allowed U.S. application Ser. No. 14/226,533, entitled “IMPROVING ADVERTISEMENT RELEVANCE,” filed Mar. 26, 2014; of which the full disclosure of this application is incorporated herein by reference for all purposes.
Number | Date | Country | |
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Parent | 14226533 | Mar 2014 | US |
Child | 15411624 | US |