Patent Application
20060229120
Not applicable.
1. Field of Invention
This invention relates to contests conducted by marketers, specifically to such contests which requires participants to obtain information contained in advertisements and information contained in sales transaction records in order to win.
2. Description of Prior Art
The purpose of radio and television commercials is to inform consumers of new products and sale events, build brand recognition and to pay for the transmission of copyrighted content and other associated costs. People are now able to subscribe to commercial free radio and commercial free television, if they decide not to listen to or view, commercial advertisements. However, revenue generated by commercials is an important part of the economy and makes its way throughout society keeping the economy healthy. In fact, economists use advertising revenue as an economic indicator. However, with the widespread use of videocassette recorders (VCRs), digital video recorders (DVRs), and the availability of commercial free radio and television services, marketers are having a difficult time getting people to listen to or watch their commercial advertisements.
For example, commercial free satellite radio services are now available for a monthly service fee. People can now listen to their favorite radio programming without ever listening to a commercial advertisement. Even regular commercial advertisement supported television is losing its ability to reach consumers as a marketing medium because VCRs and DVRs come equipped with a button that gives people the ability to skip the commercials found during regular programming. Consequently, this prevents a marketer's messages from reaching audience members, resulting in wasted time, money and resources. People in the marketing industry and business owners who use advertising to attract customers lose business and face the possibility of financial failure if they are unable to communicate their product or service, to potential customers.
In accordance with the present invention, a contest consists of a predetermined winning character string that participants try to reproduce using information found in sales transaction records, combined with information found in advertisements. The information contained in the sales transaction record and the information contained in the advertisement are input into a preset computer algorithm and are manipulated by the algorithm to produce a new character string. If the new character string matches the predetermined winning character string then the participant is deemed a winner. In order to redeem his/her reward, the character strings used by the winner must first be authenticated as being genuine, to prevent a fraudulent claim.
Accordingly, several objects and advantages of my invention are:
Item 10 is a valid designated character string from an advertisement, such as a television commercial, radio commercial or print ad. Typically, this will be a random number consisting of a plurality of digits. However, it could also be a word or phrase, such as a tag line or slogan, that the advertiser wishes people to remember. Furthermore, it will typically be issued with an expiration date, telling the contestant 1 how long the character string will remain valid for the contest, such as 90 days from initial issue. The more advertisements a contestant 1 sees or hears, the greater his/her chances are of winning the contest because he/she will collect more different designated character strings to use to try to win the contest.
Item 20 is a valid designated character string from a sales transaction record. This will normally be the transaction number or invoice number or confirmation number found on most sales receipts and is essentially a random number issued to the contestant 1. However, it could also be another character string printed on the receipt such as a word or a phrase or telephone number or address. The more sales receipts a contestant 1 collects, the greater his/her chances are of winning the contest because he/she will collect more different designated character strings to use to try to win the contest. The transaction number or confirmation number or reference number on a sales receipt, is a number consisting of a plurality of digits that a merchant issues for sales records control. Typically, the valid designated character string from a sales transaction record 20 will remain valid for as long as the sales receipt remains valid, which could range anywhere between 1 and 90 days, depending on the issuing merchant's return policy. However, some merchants may decide to allow their receipts to remain valid for the contest, for the entire duration of the contest. If a manufacturer is conducting this contest, or desires to draw greater attention to his/her product then he/she may prefer to substitute this character string with a designated character string that is present on the labels of his/her product instead.
The contestant 1 is required to enter the valid designated character strings 30 into the preset algorithm 40. Typically this will be performed using any computer interface and means that will accept input from a person. Normally, this will consist of using the contestant's computer, communicating with a computer conducting the advertising and shopping contest, by means of the Internet. However, the character strings could also be entered into the algorithm by using another means such as, a telephone or other communication device and means capable of interfacing with the computer conducting the contest.
The preset algorithm 40 is encoded into the computer conducting the contest and resides in the computer's memory. It is invoked whenever the contestant 1 tries to win the contest. The preset algorithm 40 is defined before the contest officially starts and is not altered until the contest is officially terminated. Typically, the preset algorithm 40 is a random number generator that uses the valid designated character string from an advertisement 10 and the valid designated character string from a transaction record 20, as seeds. The preset algorithm 40 then proceeds to generate a new character string 50. Typically, the new character string will be a new random number, however it could also be a new word or new phrase.
The new character string derived from the preset algorithm 50, is checked and compared 70 against a pre-selected winning character string 60. Typically, the a pre-selected winning character string 60 would be a random number consisting of a plurality of digits that is defined before the contest officially starts and is not altered until the contest is officially terminated. However it could also be a word or phrase if desired. Keeping both the input and output of the preset algorithm 40 as random numbers, and making the pre-selected winning character string 60 a random number, ensures fairness to everyone hoping to win the contest.
If the new character string 50 derived from the preset algorithm 40 matches 80 the pre-selected winning character string 60, the contestant 1 is deemed a winner 100, otherwise the contestant 1 is not a winner and does not receive a reward 90. The process of trying to win the contest ends 140 when the contestant is deemed not a winner 90.
In order for the winner 100 to receive a reward, it is necessary to authenticate the character strings 110 input into the preset algorithm 40 are in fact genuine 120. Ensuring that the character strings used by the winner 100 are genuine 120, reduces the possibility of fraud and keeps the contest fair for all the contestants. Verifying the valid designated character string from an advertisement 10 used to win the contest is genuine 120, can be done by checking with the company that created and issued the advertisement. It can also be done by checking a database created to contain all the valid designated character strings used in advertisements, for this contest. This database would be populated with the valid designated character strings used in advertisements, by companies sponsoring and participating in the contest. The winner 100 must retain and present the sales transaction record with the valid designated character string used to win, to contest officials for identification and verification purposes. Verifying that the valid designated character string from a sales transaction record 20 used to win the contest is genuine 120, can be done by contacting the retailer that issued the sales receipt and have him/her check their records to ensure that the transaction number was actually issued.
Once the character strings used to win the contest have been verified as being genuine 120, a reward is granted 130 to the winner 100. The reward granted to the winner 100 is typically preset at the beginning of the contest and is appealing to most people in order to attract a large number of contestants. Once the reward is granted 130, the contest process ends 140 for the winner 100.
Advantages
From the description above, several advantages of my advertising and shopping contest become evident:
The manner of operating the advertising and shopping contest invention is illustrated in
Prepared with said valid designated character strings, said contestant 1 can access a computer conducting the advertising and shopping contest, via the internet or other communicative means, and enter the valid designated character strings 30 into a preset algorithm 40 contained in the computer's memory. The preset algorithm 40 controllably generates a new character string 50 by using information contained in said valid designated character strings. Said new character string 50 is then checked and compared 70 against a pre-selected winning character string 60. If said new character string 50 matches 80 said pre-selected winning character string 60, then said contestant is deemed a winner 100. If they do not match 80, then said contestant is not a winner 90 and is not rewarded. At this point the contest process ends 140 for said contestant.
However, in order for the winner 100 to receive a reward, it is necessary to authenticate the character strings 110 he/she entered into the preset algorithm 40 are genuine 120 to avoid fraud. If said character strings are not authenticated as genuine 120 then no reward 90 is granted and the contest process ends 140 for this contestant. However, if said character strings are authenticated as genuine 120 then the reward is granted 130. Once the reward is granted 130, the contest process ends 140 for the winner 100.
Accordingly, the reader will see that the advertising and shopping contest invention can be conducted by retailers, manufacturers and marketers easily and conveniently. Contestants can participate in such a contest conveniently from their own home using their computer and an Internet connection, or they can participate by using the telephone, e-mail and wireless e-mail, or kiosks set up in stores and shopping malls. My invention will also be able to provide contestants with a win or lose result quickly so they will not feel inconvenienced waiting for a result. It will also give contestants that do not win, the opportunity to try again with different valid designated character strings if they wish. Furthermore, having the winning character strings authenticated as genuine, will provide all contestants with a sense of fairness and prevent people from attempting fraud.
This invention will cause consumers to pay more attention to commercials assuring retailers, manufacturers and marketers that their time, money and message is not being wasted. Since this contest will cause consumers to pay more attention to advertisements, it will give manufacturers the ability to build their brand recognition and increase sales.
