Patent Application
20170105572
NOT APPLICABLE
NOT APPLICABLE
As consumers habits have been changing over the past few years by watching less broadcast TV and reading less print magazines and newspapers, advertisers have been looking for alternative approaches and mediums to present advertisements to the consumers. Advertisements have been transitioning from traditional mediums to new mediums such as online advertising when consumers do internet searches using their computers or on the consumers' cell phones.
Consumers typically spend a few hours a day at home in their kitchens so techniques that allow advertisers to reach them in a “captive” setting particularly based on the consumer's shopping habits is highly desirable.
Most households in developed countries have at least one oven in the kitchen of their home. They typically have a convection oven or a microwave oven or sometimes both. The ovens have a window to allow the user/consumer to see the food inside of the oven while the food is being heated or cooked. The oven's window can be replaced with a video display (flat panel display), or preferably a touch sensitive video display, connected to a video camera (or cameras) pointing into the oven to show the video of the food at one or more angles on the display. The user/customer can then watch the food inside the oven on the oven's video display instead of through an oven window or on a remote device such as a cell phone or tablet computer through wireless transmission using an integrated WiFi transceiver in the oven. This will allow the customer to monitor the progress of the food and stop or change the settings of the oven locally or remotely. The video display on the oven or remote device, combined by the desire or the need of the user/consumer to view the food in the oven provides an ideal medium to provide advertisements to the consumer. These advertisements are not limited to only when the food is in the oven and can be tailored and presented under different scenarios to the user/consumer.
The oven with the video display described above will also be connected to the internet. The internet connection can be either via a wireless connection such as WiFi or wired connection such as Ethernet or Powerline. The customer owning one of these ovens can sign up and register their oven online in order to receive software updates for his/her oven or to download recipes or oven programs for cooking specific foods with the oven. Each oven will be uniquely identifiable on the internet. The advertising on the oven video display can be based on many factors including, but not limited to, the profile of the customer depending on the type of online or in store purchases, the foods being heated or cooked in the oven, cooking programs used, recipes downloaded, the location of the house, or any combination of the aforementioned. The advertisement can be in the form of a banner advertisement at the bottom of the video display while the video display is showing the video of the food inside of the oven or can be in the form of split screen or multi-windows with one window showing the food and another window showing the advertisements or it can be a short video. Advertisements can be, but not limited to, direct advertising, links to webpages or product announcements, or coupons/discounts. Alternatively the advertising can be based on the location of the customer by advertising local products and stores, or coupons for stores nearby the location of the customer. The customer will also have the option of adding the advertised products to a shopping cart or a shopping list to be purchased later or purchase the product immediately for delivery to home. In case of coupons, they can be forwarded to the user's phone/computer, sent to an email address, or directly printed.
The video display on the oven can also be used as a “billboard” for advertising even when the oven is not in use. When the oven is not in use and no one is nearby, the oven can switch to a “sleep” mode in which only a clock and the date for example is displayed on the screen. By having a motion sensor or proximity sensor built into the oven, it can detect if someone is nearby. Or alternatively the oven can detect if someone is nearby based on the Bluetooth in the individuals, phone, watch, or wrist band (if the Bluetooth is paired with the Bluetooth in the oven). Once the oven detects that someone is nearby, it can switch the video display to a multi-window display where, for example, one window displays the clock and weather, another window displays the control buttons/tiles for the oven and another window can display advertisements or coupons. The consumer will have the option to configure or customize the display features based on their own preferences.
In another embodiment, a smaller touch sensitive video display replaces the typical control panel of the oven instead of using a larger video display covering the window of the oven. One or more cameras can still show the video of the food inside of the oven on the smaller video display. The window of the oven can stay as it is or it can be eliminated completely. The smaller video display can have similar functions to the larger display including displaying advertisements both while the food is in the oven and when it detects someone is in the proximity of the oven. The video of the food can be streamed to the customer's phone/computer with the customer having the capability to remotely control the oven.
In another embodiment a large video display can replace the window of the oven while a second display replaces the typical control panel of the oven. The two displays can be used in conjunction to control the oven, display the video of the food inside of the oven, display advertisements, provide coupons, show cooking videos, display food recipes, store and view shopping lists, or any combination of these. Advertisements can be displayed in the form of banner ads while the customer is watching cooking videos or the advertisement can be shown in a separate window on the display.
A more complete understanding of the present invention and its advantages will be gained from a consideration of the following description of preferred embodiments, read in conjunction with the accompanying drawings provided herein. In the figures and description, numerals indicate various features of the invention, and like numerals referring to like features throughout both the drawings and the description.
The following description is presented to enable one of ordinary skill in the art to make and use the invention and to incorporate it in the context of particular applications. Various modifications, as well as a variety of uses in different applications will be readily apparent to those skilled in the art, and the general principles defined herein may be applied to a wide range of embodiments. Thus, the present invention is not intended to be limited to the embodiments presented, but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
In the following detailed description, numerous specific details are set forth in order to provide a more thorough understanding of the present invention. However, it will be apparent to one skilled in the art that the present invention may be practiced without necessarily being limited to these specific details. While most of the figures are of microwave ovens other types of ovens can be used as well including but not limited to convection ovens, combination convection ovens and microwave ovens, air fryers, combination air fryers, toaster ovens, and microwave ovens.
Please note, if used, the labels left, right, front, back, top, bottom, forward, reverse, clockwise and counter clockwise have been used for convenience purposes only and are not intended to imply any particular fixed direction. Instead, they are used to reflect relative locations and/or directions between various portions of an object. Additionally, the terms “first” and “second” or other like descriptors do not necessarily imply an order, but should be interpreted using ordinary meaning.
This application claims priority to U.S. Provisional Patent Application No. 62/241,293, filed Oct. 14, 2015, entitled “ADVERTISING on an OVEN′S VIDEO DISPLAY” by inventors MEHRAN MATLOUBIAN, et al., commonly assigned and incorporated by reference herein for all purposes.
| Number | Date | Country | |
|---|---|---|---|
| 62241293 | Oct 2015 | US |
