Advertising service based on content and user log mining

Abstract

A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher's websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates an embodiment of a system for implementing the invention.

FIG. 2 illustrates an embodiment for creating an index of associated information including metadata from publishers' web pages, user profile data of registered users, and the search history of the registered users.

FIG. 3 illustrates an embodiment of a method for providing a document and user demographic attributes corresponding to a search request.

FIG. 4 illustrates an embodiment of an UI for accepting search requests and providing search results.

Claims

1. A method for providing documents related to a search request, comprising: receiving a demographic search query, the demographic search query including one or more user demographic attributes;associating the demographic search query with at least one document based on the one or more user demographic attributes; andproviding the at least one document.

2. The method according to claim 1, wherein associating the demographic search query with the at least one document further comprises determining which documents have been accessed by users that have the one or more demographic attributes.

3. The method according to claim 1, wherein a contextual advertisement system receives and processes the demographic search query.

4. The method according to claim 2, wherein determining which documents have been accessed by the users comprises comparing the one or more demographic attributes to an index containing aggregated demographic information that is correlated to one or more documents.

5. The method according to claim 4, wherein the at least one web page is found in the index.

6. The method according to claim 4, wherein the aggregated demographic information corresponds to user profile information from registered users, and the correlated one or more documents are documents that have been accessed by the registered users.

7. The method according to claim 6, wherein the correlated one or more documents are documents of registered publishers.

8. The method according to claim 1, wherein the at least one documents is a document of a registered publisher.

9. A method for providing documents related to a search request, comprising: receiving a search query, wherein the search query includes one or more keywords;associating the search query with at least one document, wherein the at least one document corresponds to one or more user demographic attributes;providing the at least one document; andproviding the one or more user demographic attributes.

10. The method according to claim 9, wherein the demographic attributes are related to registered users that have accessed the at least one document

11. The method according to claim 9, further comprising providing the at least one document in an ordered list, wherein the list is ordered by the at least one document's level of relevance to the one or more keywords.

12. The method according to claim 9, further comprising providing the at least one document in an ordered list, wherein the list is ordered by the at least one document's level of popularity.

13. The method according to claim 9, further comprising toggling between listing the at least one document in an ordered list of relevance to the one or more keywords and an ordered list of popularity of the at least one document.

14. A method for providing documents related to a search request, comprising: obtaining a search history of registered users, each registered user having one or more demographic attributes;creating a demographic profile for at least one document from the search history;receiving a search request for the at least one document; andproviding the demographic profile of the at least one document.

15. The method according to claim 14, wherein the search history is obtained from a registered publisher.

16. The method according to claim 14, wherein the demographic profile and the at least one document are stored in an index.

17. The method according to claim 14, wherein the search history is obtained from a search service.

18. The method according to claim 14, wherein the search request includes a demographic search query.

19. The method according to claim 14, wherein the search request includes one or more keywords.

20. The method according to claim 16, wherein the index is included within a contextual advertisement system.