Not Applicable
Outdoor and public advertising displays such as billboards are usually sold based on the number of people who pass by the display. The advertiser has no idea whether any of these people actually view the display, how long they view the display or whether their advertisement is effective.
Thus there exists a need for an improved advertising display system that provides more effective feedback to the advertiser.
An advertising system that overcomes these and other problems has a public electronic sign and an audience feedback tracking system tracking the audience reaction to an advertisement on the electronic sign. The feedback system can include a camera and software that can count the number of people in the audience or provide other data. The feedback system may include an audio feedback system. The feedback system may include sensors that detect weather or other environmental conditions, or may detect audience actions or responses such as via a touch screen. The system also may include a factor dependent advertising content scheduler that plays an advertisement based on an external factor such as the weather. The display may be cylindrical and may have a number of images displayed simultaneously. Any audio associated with these images may be spatially coordinated with the display images. The display may include a telemetry system that monitors the status of the display.
The invention is direct to an advertising system that has a public electronic sign and an audience feedback tracking system that tracks the audience reaction to an advertisement on the electronic sign. The feedback system can include a camera and software that can count the number of people in the audience or provide other data. The feedback system may include an audio feedback system. The feedback system may include sensors that detect weather or other environmental conditions, or may detect audience actions or responses such as via a touch screen. The system may also include a factor dependent advertising content scheduler that plays an advertisement based on an external factor such as the weather. The display may be cylindrical and have a number of images displayed simultaneously. Any audio associated with these images may be spatially coordinated with the display images. The display may include a telemetry system that monitors the status of the display. Note that a public sign in the context of this patent is a sign that displays information, such as advertisements for public consumption in a public place, such as a billboard or handbill sign.
The control board in this embodiment is a PCB, on which are mounted LEDs that produce the lighting necessary for imagery. The LED PCB has multiple clusters of RGB (red green blue), WRGB (white red green blue), or any combination of LED types, depending on the desired effect of the display. Each cluster of LEDs provides the light for a single optical conduit or a single pixel at any given instance. The cluster is physically arranged for efficient coupling to the optical conduit. Another embodiment separates control circuitry and the LEDs into different boards.
In addition, the display may have the ability to display image modification advertisements. Using the camera, the sign can use an image of a member of the audience and reflect that image or show the person wearing a different outfit, hairstyle, in a vacation spot, in a automobile, etc. This can be a very effective personalized advertisement for clothing stores etc.
The audience feedback system 34 may contain a camera. The camera is used to observe the audience viewing an advertisement. The camera can be mounted in the rotating electronic sign, see
Since the electronic sign can have multiple messages or video clips, a synchronized audio system 42 may be attached to the electronic sign 32. This is achieved by having multiple fixed speakers. Alternatively, this is achieved by having the speakers attached to the rotating drum, see
The server 38 has an image processing system as mentioned above. Note that part or all of the image processing system may be located at the sign. In addition, the server 38 has a factor dependent scheduler, part or all of which may also be located at the sign. The factor dependent scheduler allows the electronic sign, in one embodiment, to display a specific advertisement when a motion detector in the audience feedback system 34 detects motion near the sign. Another example of the capabilities of the factor dependent scheduler is to play a specific advertisement based on the weather, time of day, date or other external factor. For instance, an advertisement for umbrellas could be activated by rain. In addition, the level of lighting or color/type of borders or background can be changed based on time of day, holidays, lighting, etc. The server 38 also has a data analysis system that can be used to log the feedback, by type, date, location, audience feedback and analyze this information to determine advertisement effectiveness. A controller in the server is used to do general advertisement scheduling and the functions described with respect to
In one embodiment, a customer 40 who is or wants to advertise on the electronic sign 32 can connect to the server 38 to buy advertising space, to upload advertising material and other functions. In one embodiment, a person may be able to view the output of the camera at the sign from their computer. This allows a person who is visiting London, for instance, to tell their friends or family to view them online. Other audience-to-audience or audience-to-content portal connections are possible due to the display-camera-microphone-speaker combination, between the electronic sign and any combination of other electronic signs, internet connected computer users or internet based information. These portal possibilities can provide additional attractions to the audience to view the advertisements.
A telemetry system 44 may be associated with the electronic sign 32. The telemetry system can monitor internal and external temperature, the status of pixels, monitor and adjust the output of pixels, monitor maintenance needs or intervals and provide other telemetry data.
The process sever 65 has a user interface 78 that can help users create content and order advertising space and time. The process server 65 also coordinates closed time slots 80, which are already filled or have a long term lease and open time slots 82, which may be auctioned or otherwise sold. The process server 65 also has a scheduler 84 that tracks and controls which signs display which content and when. A financial system 86 tracks the accounts payment information and a security layer 88 ensures that process server 65 is secure.
Intermediate processes 90 connect the signs 76 with the process server 65. One of the intermediate processes 90 is an image converter 92 that formats the input content to be displayed on the signs 76. A routing process 94 routes the content to the appropriate sign 74. An audience behavior and feedback system 96 is used for tracking the audiences' reaction to various advertisements as explained with respect to
Thus there has been described an improved advertising display system that provides more effective feedback to the advertiser. Note that while the invention has been described with respect to a specific display, the invention may be used with any electronic information sign.
While the invention has been described in conjunction with specific embodiments thereof, it is evident that many alterations, modifications, and variations will be apparent to those skilled in the art in light of the foregoing description. Accordingly, it is intended to embrace all such alterations, modifications, and variations in the appended claims.
The present invention claims priority on provisional patent application, Serial No. 60/889,901, filed on Feb. 14, 2007, entitled “Display” and is hereby incorporated by reference.
Number | Date | Country | |
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60889901 | Feb 2007 | US |