Patent Application
20080151395
The present invention relates to advertising media, and particularly to traffic attractors.
It is well-known that the average age in the United States is increasing. In part this is due to demographics arising from the aging of the baby boom generation, and in part due to other factors such as improved health care, nutrition and exercise.
One concomitant of aging is, frequently, a decreased ability to read fine print, or presbyopia. Unfortunately, much important information, in particular nutritional information on food products, and possibly more importantly, warnings, contraindications and instructions on pharmaceutical products—both prescription and OTC—compete for space on product labels which frequently results in such information being printed in very small type.
It is of vital importance to those who must take daily medications or regulate their diet, be it due to diabetes, diet restrictions, or simply the desire to lose weight, to know what is in a particular food or pharmaceutical product.
In addition, many people are allergic to particular ingredients and must be on their guard to assure themselves that such an ingredient is not contained in a desired food, pharmaceutical or household product. These concerns grow increasingly important as we age. Indeed, we are seeing an epidemic of adult onset diabetes, particularly among the baby boom generation.
The combination of decreased ability to read small print and increased necessity to be able to read nutritional labels and contents on food packages, as well as safety concerns with pharmaceutical labels and instructions poses a problem. For many people, simple vanity discourages the use of reading glasses. Moreover, many people do not require reading glasses for other than reading the extremely small print in which nutritional information and safety warnings frequently are printed.
Unfortunately, the provision of reading aids in stores costs money, something that stores operating on very low margins are reluctant to spend.
What is needed is a way to enable the visually impaired as well as the aging population to read the fine print on product labels in a way that does not offend their vanity nor require the carrying of visual aids such as reading glasses. Moreover, it should be such as to encourage the reading of product labels as well as be inexpensive and revenue neutral if not revenue enhancing.
In one embodiment, a product label reading aid comprises a generally horizontal planar surface and a generally vertical planar surface made of a suitable stiff material such as cardboard or plastic or sheet metal or a combination of such materials. The generally horizontal planar surface has a cutout portion over which a Fresnel lens is placed or inserted. Product packaging viewed through the Fresnel lens may be magnified thereby. The generally vertical planar surface has means for holding an advertising or informational placard and/or coupons.
In another embodiment, the generally horizontal planar surface has one or more price rail clips attached, by which the reading aid may be attached to a price rail and held thereby. In another embodiment, the vertical planar surface has one or more clips along one edge, which clips have a planar portion generally perpendicular to the generally vertical planar surface of the reading aid. Double-sided adhesive tape may be placed on the flat surface of the clips to hold the reading aid to a vertical shelf support.
In yet another embodiment, the reading aid could also be constructed of a single stiff plastic sheet formed into a right angle, where the horizontal plane is a Fresnel lens and the vertical plane is comprised of a “sleeve” to hold an advertising placard and/or coupons.
In yet still another embodiment, the product label reading aid comprises a single planar surface with a cutout portion into which a Fresnel lens is placed. Along one or more perimeter areas around the Fresnel lens, means is provided for holding one or more changeable advertising or informational placards and/or coupons.
These and other features and advantages of the present invention will be better understood by reading the following detailed description, taken together with the drawings wherein:
Like reference numbers and designations in the various drawings indicate like elements.
The details of one or more embodiments of the invention are set forth in the accompanying drawings and the description below. Other features and advantages of the invention will become apparent from the description, the drawings, and the claims. Referring to
A generally vertical surface 30 is provided with means for holding a placard and/or coupons. Such a placard can contain advertising material, public service announcements or the like. If advertising material is used, revenue from this advertising can be used to offset the cost of the reading aid 10. In the embodiment shown, the placard is held in place by two rails 60.
Alternatively, other means may be used such as tape, a plastic sleeve, clips or other means known in the art.
The entire reading aid as shown further comprises two rail clips 70 attached to the reading aid 10 along one edge. The rail clips 70 can be inserted to a standard price rail as found in most supermarkets, pharmacies, and other retail outlets. The reading aid 10 need not necessarily be attached to a price rail, although doing so has the advantage of not reducing shelf space that might otherwise be blocked by the reading aid.
Referring to
The invention has been described in terms of particular embodiments. Other embodiments are within the scope of the following claims. For example, the reading aid may include or be attached to a pad or roll of coupons offering discounts on products, and/or may further comprise a flashing LED as an attractor. The lens holder need not be rectangular—other attractive shapes may be used.
Modifications and substitutions by one of ordinary skill in the art are considered to be within the scope of the present invention, which is not to be limited except by the following claims.
