The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention. In the drawings:
Reference will now be made in detail to an embodiment of the present invention, example of which is illustrated in the accompanying drawings.
The infeed 105 supplies the web to the printing units 110, controls the feeding of the web to the printing units, and may include tension control devices to control the tension in the web.
The printing units 110 may vary in number according to the number of colors desired on the web. The diagram of
After going through the printing units 110, the web typically then goes through a dryer unit 115. Typically the dryer unit 115 uses heat to remove the solvents and oils from the ink applied to the web by the printing units 110, leaving only the pigment and resin from the ink on the web. To set the pigment after it goes through the dryer unit 115, the web is typically then run through a chill roll unit 120. In one embodiment, these chill rollers have 65 degree water running through them which shocks the resin and sets the pigment to the web.
After the web leaves the chill roll unit 120, it then enters web guide 125. A web guide similar to web guide 125 may be used anywhere along the web to help maintain the proper direction of the web.
After the web leaves web guide 125, it enters silicon applicator 130. The silicon applicator 130 applies a thin film of silicone mixed with water to the web, which adds moisture that was removed by drying unit 115 back into the web.
At slitter apparatus 135, the web is cut into at least two ribbons. In one embodiment, one of the ribbons is used to create the insert, and one of the ribbons is used to create the advertising panel that is glued to the insert. In another embodiment, the slitter can be configured to slit the web into more than two ribbons, where one of the ribbons is used to create the insert and the remaining ribbons are used to create multiple advertising panels that are glued to the insert.
After slitter apparatus 135, the ribbons created by slitter apparatus 135 go through angle bars 140. The angle bars 140 are used to position the ribbons as needed for further processing. As shown in detail in
After the angle bars, the attached ribbons go through folder 145. Folder 145 includes a cutter that cuts the attached ribbons to create the individual inserts with an advertising panel. In one embodiment, the folder cuts the attached ribbons perpendicularly to the length of the web. After the cutter the individual inserts may be further folded by the folder 145. Stacker 150 receives the inserts (which may be folded) and stacks them. In one embodiment (not shown) the stacked individual advertising inserts are then transported to a location where they are then placed into newspapers, magazines, or other primary pieces.
In
Advertising panel ribbon 215 and advertising insert ribbon 220 then enter angle bar apparatus 40 where they are positioned and attached using a series of idler rollers, former rollers, a former board, angle bars, and a glue head. In one embodiment, after slitter 210, advertising panel ribbon 215 wraps around idler roller 225 so that the ribbon is routed upwardly to idler roller 230. Advertising panel ribbon 215 then wraps around idler roller 230 so that it is routed fairly horizontally to angle bar 235. In this particular embodiment, a 45% angle is used on angle bar 235. Advertising panel ribbon 215 then wraps around angle bar 235, which causes the ribbon to change its direction 90 degrees in a horizontal plane towards idler roller 240. Advertising panel ribbon 215 then wraps around idler roller 240 so that the ribbon is routed upwardly to 245. Advertising panel ribbon 215 then wraps around idler roller 245 so that the ribbon is routed approximately horizontally to glue head 275.
While advertising panel ribbon 215 is process as described above, advertising insert ribbon 220 wraps around idler roller 205, then wraps around idler roller 225 so that the ribbon continues in an approximately horizontal plane. Then, advertising insert ribbon 220 is routed to 45% angle bar 250, which causes the ribbon to change its direction 90 degrees in a horizontal plane towards idler roller 255. Advertising insert ribbon 220 then wraps around idler roller 255 so that the ribbon is routed upwardly to idler roller 260. At idler roller 260, the advertising insert ribbon wraps around roller 260 so that the ribbon is routed approximately horizontally from idler roller 260 towards idler roller 265.
As shown in
In one embodiment, glue head 275 is configured to apply a continuous line of glue to the underside of advertising panel ribbon 215. In another embodiment, a glue head or multiple glue heads may be configured to apply more than one continuous line of glue to the underside of advertising panel ribbon 215. In yet another embodiment, appropriate equipment may be used to apply glue in islands, with an appropriate glue formulation being used to obtain the desired tack and peelability of the advertising panel ribbon 215.
After idler roller 265, advertising insert ribbon 220 proceeds upwardly towards idler roller 270, then idler roller 270 causes advertising insert ribbon 220 to be routed downwardly. Advertising panel ribbon 215 is also caused to be routed to idler roller 270 (from idler roller 245) and after advertising panel ribbon 215 has had glue applied to it by glue head 275, it proceeds to idler roller 270. At idler roller 270, advertising panel ribbon 215 is positioned onto advertising insert ribbon 220, and the glue applied by glue head 275 causes advertising panel ribbon 215 to be attached to advertising insert ribbon 220, creating attached ribbons 280.
Attached ribbons 280 proceed away from idler roller 270 to gain driven roller 295. In one embodiment, gain driver roller 295 uses a 4% gain. Gain driven roller 295 routes the attached ribbons to former board 285. As is known, a former board is a triangular shaped piece that folds a ribbon lengthwise as the ribbon passes over the former board. In one embodiment, the former board 285 is at 57.5 degrees. The attached ribbons then proceed to former rollers 290, which complete the folding process for the attached ribbons 280.
In the present embodiment, after the attached ribbons 280 are folded by proceeding through former board 285 and former rollers 290, the attached ribbons are cut by a cutter to produce separate advertising inserts having fastened advertising panels. The separate advertising pieces are then stacked by stacker 150. In other embodiments, the attached ribbons 280 could also be further folded, trimmed, or cut to produce different types of pieces without deviating from the present invention. For example, advertising insert ribbon 220 may be folded to create a multi-page signature before advertising panel ribbon 215 is fastened to the advertising insert ribbon 220 without deviating from the present invention.
In another embodiment of the present invention, the glue used to fasten the first ribbon to the second ribbon is a “stick once” glue such as Product Number 3991VX by Craig Adhesives and Coating Co. The stick once glue holds the ribbons together without fiber-tear when the ribbons are separated. The stick once glue differs from the repositionable glue in that the stick once glue only provides adhesion one time, so after the ribbons are separated the ribbon to which the glue was applied cannot be repositioned or stuck to another surface. The stick once glue allows the advertising panel to maintain its position on the advertising insert during transport and while the insert is being placed into a newspaper, thus preventing the advertising panel from becoming creased, folded, or misaligned, thus making the insert more attractive to consumers. The stick once glue is applied in the same manner as the repositionable glue, using a continuously-on electric pump and a teed-connector to return excess glue to the glue tank.
In another embodiment (not shown), the insert assembly may have multiple advertising panels attached to the insert using repositionable or stick once glue. All of the multiple advertising panels may be attached to the insert using one type of glue, either repositionable or stick once glue, or some of the advertising panels may be attached using repositionable glue and some of the panels may be attached using stick once glue. In one embodiment, multiple glue heads may be used to apply glue to the multiple advertising panels or to apply multiple glue strips to a single panel. In this embodiment, the slitter could be configured to slit the web into multiple ribbons. Then those multiple ribbons are routed using appropriate angle bars and rollers, then glue heads apply glue to the multiple ribbons. Then the ribbons are appropriately routed so that they are placed and attached onto the advertising insert. Finally, desired folding is performed and cutting is performed to separate the attached ribbon into individual advertising inserts.
In yet another embodiment (not shown), the advertising panel 520 may be perforated before glue is applied to it by glue head 275. As is known, a perforator (not shown) may be used to perforate a web or a ribbon, and the perforator may be placed in the inline printing assembly after the web 200 has been slit to form the advertising insert ribbon 220 and the advertising panel ribbon 520. The perforator is configured to perforate the advertising panel 215 so that it is separable into separate pieces. The separate pieces may be coupons, business cards, or informational cards, or any type of information piece that a retailer wishes to have in separable form. When the advertising panel is perforated in conjunction with the use of repositionable glue, the individual pieces formed by the perforations may be, for example, coupons that a consumer may separate from the advertising panel and place on a surface such as a refrigerator. When the advertising panel is perforated in conjunction with the use of stick once glue, the individual pieces formed by the perforations may be, for example, coupons that a consumer may separate from the advertising panel and place in a coupon purse. The perforations further increases the interactive nature of the insert, which is already interactive by virtue of having a panel that is removably attached from the insert.
In a variation of the above embodiments, the advertising panel may wrap around both the front and back of the advertising insert, either partially or completely. Alternately, the advertising panel may be a folded gate type panel, which is an extended panel that wraps around an edge of the advertising insert. The wrapped panel may be fastened to the front and/or back of the advertising insert, and multiple glue heads may be used to apply glue to the wrapped advertising panel or to apply multiple glue strips to the panel.
It will be apparent to those skilled in the art that various modifications and variation can be made in the method and apparatus of the present invention without departing from the spirit or scope of the invention. Thus, it is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.