The present invention is directed to the area of appointment reminders. The present invention is also directed to systems and methods for a service provider to provide an appointment reminder to a client, the appointment reminder including future-appointment information related to a future service appointment with the service provider and a client-retention incentive for encouraging the client to remain a client.
Service providers, such as dentists, doctors, accountants, hair/make-up stylists, and the like, may make a living by providing services to clients. Attracting new clients, as well as retaining current clients, is often an important concern. In most markets, competition among service providers is fierce. As a result, some service providers may opt to provide certain client-attraction and client-retention incentives, such as reduced prices for services. However, providing such incentives may cut into service-provider profits and be burdensome or expensive to create and maintain.
In some industries, maintaining a steady flow of clients is also a concern to some service providers. A service provider may lose money when service time slots remain unfilled. In addition to losing out on potential income from clients during open service time slots, a service provider may also have a number of different overhead costs that need to be paid regardless of whether service time slots are open or filled, such as employment costs for assistants, equipment costs, destruction of perishable items or limited-life equipment, and the like. In some cases, service time slots may be open due to clients being lured away to other service providers with appealing client-attraction incentives. In other cases, service time slots may be open due to clients canceling or forgetting to show up for scheduled appointments. In order to lessen the number of clients forgetting to show up for scheduled appointments, some service providers may send out one or more reminders to clients reminding the clients of future appointments.
In order to keep a business profitable, it may be useful for a service provider to have at least some business acumen. As an example, it may be financially advantageous for a service provider to be able to make adjustments to the type of services offered in order to favor providing services with higher profit margins. For example, a given service may have a price that is set by a market or by a code of practice in an industry. However, a service provider may not be able to adequately perform the service for the set price without incurring a financial loss. Accordingly, it may not be in the best financial interest of a service provider to perform every service he or she is capable of performing. Unfortunately, it may be the case that consumers are unable to obtain certain desired services because providing the services are not profitable enough for the service provider to perform.
As another example, it may be financially advantageous for a service provider to be able to negotiate beneficial deals and create business relationships with third-party businesses that supply products to the service provider for use in the service provider's practice. Sometimes a service provider may be able to negotiate a more favorable price on products when the service provider agrees to exclusively use the third-party businesses' products, or when the service provider agrees to advertise the third-party businesses' product. It may be the case that increasing the amount of advertising that a service provider performs for a third-party businesses' product reduces the price for that product that the service providers pays which, in turn, may translate to either or both an increase in profit for the service provider, or a reduced price to clients of the service provider.
Non-limiting and non-exhaustive embodiments of the present invention are described with reference to the following drawings. In the drawings, like reference numerals refer to like parts throughout the various figures unless otherwise specified.
For a better understanding of the present invention, reference will be made to the following Detailed Description, which is to be read in association with the accompanying drawings, wherein:
The present invention is directed to the area of appointment reminders. The present invention is also directed to systems and methods for a service provider to provide an appointment reminder to a client, the appointment reminder including future-appointment information related to a future service appointment with the service provider and a client-retention incentive for encouraging the client to remain a client.
In at least some embodiments, a service provider may include one or more assistants, employees, or affiliates of the service provider. In at least some embodiments, a client may include at least one designee of the client. In
In at least some embodiments, an appointment reminder includes an appointment notifier that may be provided to a client by a service provider.
In at least some embodiments, the reminder packet is foldable. In
In at least some embodiments, the reminder packet 104 includes future-appointment information 112 to facilitate the client attending a future service appointment by providing the client with pertinent details of the future service appointment. For example, future-appointment information 112 may include one or more pertinent details, such as the date and the time of the future service appointment, as well as the name of the client, the location of the performance of the service, and the type of service to be performed. The future-appointment information 112 may be positioned anywhere on the reminder packet 104. In
In at least some embodiments, the reminder packet 104 includes general information 114 related to the service provided for the client by the service provider. For example, a dentist may clean a patient's teeth and then provide the patient with information about general techniques for home teeth cleaning. In
In at least some professions, one or more administrative bodies may directly or indirectly govern the professional practice of a service provider. This may especially be the case when a service provider has one or more specific licenses that enable the service provider to provide one or more restricted-practice types of services. For example, the American Dental Association may govern a professional practice of a dentist licensed to practice dentistry. Sometimes, the one or more governing bodies may provide guidance with respect to allowable billing practices that a professional service provider must follow in order to retain his or her professional license. Sometimes a service provider may charge a certain amount of money to a client to provide certain types of general information to a client. For example, the American Dental Association may allow a licensed dentist to charge a client a certain amount of money to provide the client with general information relating to home health care, such as tooth brushing techniques, flossing, and the use of special oral hygiene aids. However, in some cases, the amount of money that a service provider can charge a client to provide the general information for the client is less than the amount of money that it costs the service provider to provide the information. Thus, in at least some embodiments, the general information 114 included in the appointment notifier 102 satisfies the requirements of an applicable governing body for providing billable general information to a client. In at least some embodiments, the cost of providing the reminder packet 104 is at least partially offset by the money charged to the client for administering the general information 114, when the general information 114 satisfies the requirements of an applicable governing body for providing billable general information to the client.
In at least some embodiments, the reminder packet 104 includes at least one business card or referral card. In at least some embodiments, the future-appointment information 112 is displayed on the at least one business card or referral card. In at least some embodiments, the general information 114 is displayed on the at least one business card or referral card. In at least some embodiments, the future-appointment information 112 and the general information is displayed on the at least one business card or referral card.
In at least some embodiments, the gift card 106 is provided as a client-retention incentive to encourage the client to return for a future service appointment with the service provider. The gift card 106 may be redeemed toward any number of products or services offered from one or more third-party businesses or affiliates of one or more of the third-party businesses. For example, the gift card 106, may be for one or more restaurants, one or more gas stations, one or more movie theaters, one or more coffee shops, one or more airlines, and the like or combinations thereof. In
A service provider may incur several benefits by providing the gift card 106 to a client. As discussed above, the gift card 106 may encourage the client to return for a future service appointment, thereby providing a client-retention service. Additionally, the gift card 106 may spread goodwill in the community. The service provider's business may increase by the client telling his or her friends, family, and co-workers about the service provided and the gift card 106 received after the service. Additionally, in at least some embodiments the price of the gift card 106 paid by the service provider is, at least partially, offset by the money charged to the client for administering the general information 114, when the general information 114 satisfies the requirements of an applicable governing body for providing billable general information to the client.
In at least some embodiments, the reminder packet 104 is configured and arranged to removably retain the gift card 106. The reminder packet 104 may removably retain the gift card 106 in many different ways such as, for example, the gift card 106 may be removably affixed to the reminder packet 104, the gift card 106 may be placed in a sleeve affixed to the reminder packet 104, the gift card 106 may be rubber-banded to the reminder packet 104, the gift card 106 may be bound to the reminder packet 104, and the like or combinations thereof. In
In at least some embodiments, information about a third-party entity other than the service provider or the third-party business offering the services or products for which the gift card 106 may be redeemed can be disposed on either or both the back side or the front side of one or more of the panels 108-111. For example, the reminder packet 104 may include an advertisement for the third-party entity. In at least some embodiments, at least a portion of the cost of providing the reminder packet 104 or the gift card 106 may be offset by displaying one or more advertisements on the reminder packet 104. In at least some embodiments, the third-party entity may be affiliated with the service provided by the service provider or one or more products used by the service provider to perform a service for a client. When the third-party entity is affiliated with the service provided by the service provider or one or more products used by the service provider to perform a service for a client, the third-party entity may incur a benefit of marketing directly to people that may either directly or indirectly need or desire one or more of the products (or even other services) provided by the third-party entity that are suitable for sale to the client.
In at least some embodiments, an appointment reminder includes a service package that may be provided from a service provider to a client. In at least some embodiments, the service package includes the appointment notifier 102.
In at least some embodiments, the brochure 204 is foldable. In
In at least some embodiments, the brochure 204 includes general information 214 related to the service provided for the client by the service provider. For example, in
The general information 214 may be positioned anywhere on the brochure 204. In
The client-specific insert 206 can be formed from any material suitable for displaying printed material, such as paper, cardboard, plastic, and the like. The client-specific insert 206 can be formed in any number of shapes and sizes suitable for being inserted into the brochure 204. In at least some embodiments, the client-specific insert 206 includes client-specific information related to a service provided for the client by the service provider, such as a statement about a specific client condition or instructions or suggestions for the client to follow prior to a future service appointment with the service provider. For example, in
In at least some embodiments, the service package 202 also includes at least one post-service item 220 related to the service provided for the client by the service provider. In at least some embodiments, the at least one post-service item 220 may serve as another client-retention incentive. In a preferred embodiment, the at least one post-service item 220 is configured and arranged for insertion into, or attachment to, the brochure 204. In at least some embodiments, the post-service item 220 is affiliated with a third-party business. For example, the third-party business may be a company that manufactures one or more dental-related items may provide one or more items, such as packets of toothpaste, dental floss, toothbrushes, mouthwash, and the like, for insertion into the service package 202. In
In at least some embodiments, the post-service item 220 may be provided by the third-party business as part of a marketing campaign. In at least some embodiments, the post-service item 220 may be a promotional item. In at least some embodiments, the third-party business may request feedback from clients after use. In at least some embodiments, the third-party business affiliated with the post-service item 220 is not the same third-party business through which the gift card 106 may be redeemed. The third-party business providing the post-service item 220 may incur a benefit by marketing a brand name and an item to a specific group of people that, following exposure to the post-service item 220, may become subsequent retail purchasers of the item. In at least some embodiments, the cost of providing the service package 202 is at least partially paid for by the third-party business providing the post-service item 220.
In at least some embodiments, the brochure 204 includes printed materials relating to the service provider. In at least some embodiments, the brochure 204 includes printed materials relating to the third-party business affiliated with the post-service item 220. In at least some embodiments, the brochure 204 includes printed materials relating to the third-party business through which the gift card 106 may be redeemed. In at least some embodiments, the brochure 204 includes printed materials relating to a third-party entity that is neither the third-party business through which the gift card 106 may be redeemed nor the third-party business affiliated with the post-service item 220. For example, the brochure 204 may include an advertisement for the third-party entity. In at least some embodiments, at least a portion of the cost of providing the brochure 204 or the appointment notifier 102 may be offset by displaying one or more advertisements on the reminder packet 104. In at least some embodiments, the third-party entity may be affiliated with the service provided by the service provider or one or more products used by the service provider to perform a service for a client. When the third-party entity is affiliated with the service provided by the service provider or one or more products used by the service provider to perform a service for a client, the third-party entity may incur a benefit of marketing directly to people that may either directly or indirectly need or desire one or more of the products (or even other services) provided by the third-party entity that are suitable for sale to the client.
In at least some embodiments, the service package 202 also includes one or more optical discs 222, such as CDs, DVDs, Blu-ray discs, HD-DVDs, and the like. In at least some embodiments, the one or more optical discs 222 include viewable content that includes general information 214 related to the service provided for the client by the service provider. In at least some embodiments, the general information 214 included in the viewable content on the one or more optical discs 222 satisfies the requirements of an applicable governing body for providing billable general information to a client. In at least some embodiments, the viewable content of one or more optical discs 222 includes information relating to at least one of the service provider, the third-party business affiliated with the post-service item 220, the third-party business through which the gift card 106 may be redeemed, or another third-party entity other than the above-listed entities.
In at least some embodiments, the appointment notifier 102, the client-specific insert 206, the at least one post-service item 220, the one or more optical discs 222, and the brochure 204 can be placed together into a container, such as a folder, a bag, a box, a file, a sheath, a tube, and the like. In at least some embodiments, the appointment notifier 102, the client-specific insert 206, the at least one post-service item 220, and the one or more optical discs 222 can be inserted into the brochure 204. Accordingly, in at least some embodiments the brochure 204 can be configured and arranged in many different possible shapes and sizes in order to accommodate the appointment notifier 102, the client-specific insert 206, the at least one post-service item 220, and the one or more optical discs 222.
In at least some embodiments, a service provider may provide a service for a client and then present the client with an appointment reminder regarding a future service appointment. In some embodiments, the service provider may provide the client with the reminder packet 104. In other embodiments, the service provider may provide the client with the service package 202 which, in turn, may include the reminder packet 104.
In at least some embodiments, a website may be displayed on the service package 202 through which a client may access one or more personal pages related to the service performed by the service provider. In at least some embodiments, a client may access the one or more personal pages and receive account information with the service provider. In at least some embodiments, the client may buy products from one or more of the service provider, one of the third-party businesses, or another third-party entity through the website. In at least some embodiments, the client may verify completion of all, or a portion of a regimen or other suggested activity listed on the client-specific insert 206.
Accordingly, in at least some embodiments, while receiving a reminder of a future service appointment; a client may also receive the benefit of a gift card, a post-service item, and useful general information related to a service provided by a service provider. A service provider, while providing the client with the reminder of the future service appointment, may receive the benefit of creating a new stream of revenue by charging the client for dispensing information to the client that may not otherwise be profitable to dispense, providing the client with client-retention incentives to increase the likelihood of the client remaining a client, advertising through word of mouth by the client about the client-retention incentives, and spreading goodwill throughout the community by purchasing gift cards from third-party businesses. Additionally, the third-party business providing a post-service item may incur a benefit of selected marketing to a targeted audience of potential future customers, the third-party business supplying the gift cards incurs a benefit of increased sales stemming from the sale of the gift cards plus potential additional revenue for increased sales above the amount of the gift card, as well as potential future business by people redeeming their gift cards.
The above specification, examples and data provide a description of the manufacture and use of the composition of the invention. Since many embodiments of the invention can be made without departing from the spirit and scope of the invention, the invention also resides in the claims hereinafter appended.