Flavor is an important contribution to the consumer's overall experience while enjoying food and/or beverages. However, there is a trend in the food and beverage industry to reduce or eliminate the use of flavoring and other added ingredients from food and beverages. Accordingly, it is desirable to enhance the consumer's enjoyment of food and beverages while reducing or eliminating the use of flavoring and other added ingredients from food and beverages.
Aroma and visual references enhance the perception of flavor and play a significant role in flavor perception when enjoying a tasting experience. Aroma alone may stimulate the olfactory nerve creating the impression of taste in unflavored or lightly flavored food and beverages. When flavors are absent from the product and not actually tasted, aroma alone can provide a sense or perception of taste. Additionally, stimulating the optic nerve through a visual reference of indicia associated with a particular flavor, for example a visual image a food (e.g., fruit, chocolate, etc.) associated with a particular flavor, can also trigger the sense of taste by recalling a prior tasting experience. Accordingly, labels for use with food and/or beverage containers that trigger the sense of taste to provide a flavor enhancing experience are disclosed herein.
One illustrative embodiment is a user-selectable aromatic label. The label includes a substrate having a bottom surface and a top surface. The bottom surface includes an adhesive for adhering the label to a beverage container. A scent layer is disposed on the top surface of the substrate. The scent layer includes a plurality of scent microcapsules arranged in at least a first region and a second region. The plurality of scent microcapsules in the first region have a first scent and the plurality of scent microcapsules in the second region have a second scent different from the first scent. A removable cover is disposed over the scent layer. The removable cover includes a first panel covering the first region and a second panel covering the second region. The first and second panels of the removable cover are selectively and independently removable from the label without removing the other of the first and second panels. Removing one of the first and second portions of the removable cover ruptures the scent microcapsules underneath.
Alternatively or additionally, in another embodiment, the adhesive is a repositionable adhesive.
Alternatively or additionally, in another embodiment, the first region includes a first colorant and the second region include a second colorant different from the first colorant.
Alternatively or additionally, in another embodiment, the first region includes indicia indicative of the first scent and the second region includes indicia indicative of the second scent, the first indicia being different from the second indicia.
Alternatively or additionally, in another embodiment, the scent layer includes a third region of scent microcapsules having a third scent different from the first and second scents, and wherein the removable cover includes a third panel covering the third region.
Alternatively or additionally, in another embodiment, the cover is formed of a cellulose based material.
Alternatively or additionally, in another embodiment, the substrate, scent layer, and cover are all biodegradable.
Alternatively or additionally, in another embodiment, the label includes a concave edge. The concaved edge may be configured to permit the label to at least partially circumferentially surround a frustoconical neck region of a beverage bottle and/or permit the label to be applied to an upper surface of a beverage can opposite the opening of the beverage can without obstructing the opening of the beverage can.
Alternatively or additionally, in another embodiment, the substrate is provided on an elongated roll, wherein each of the first and second regions of the scent layer is arranged in a longitudinal strip along the roll.
Another embodiment includes a beverage container having the aromatic label described above disposed thereon with the aromatic label positioned adjacent an opening of the beverage container.
Alternatively or additionally, in another embodiment, the aromatic label extends circumferentially around a circumference of the opening.
Alternatively or additionally, in another embodiment, the opening of the beverage is provided in a top surface thereof, and the aromatic label is positioned on the top surface opposite the opening such that the aromatic label is position in close proximity to a consumer's nose when the consumer drinks from the beverage container.
Alternatively or additionally, in another embodiment, the top surface of the substrate further includes printed product identification information.
Another illustrative embodiment is a scent enhanced beverage container. The container is configured to hold a beverage and has an opening for drinking the beverage from. A user-selectable aromatic label is disposed on the container adjacent the opening. The aromatic label includes, a substrate, a scent layer, and a removable cover. The substrate is affixed to a surface of the container. The scent layer is disposed on the substrate. The scent layer includes at least a first scent region containing a plurality of scent microcapsules having a first scent and a second scent region containing a plurality of scent microcapsules having a second scent different from the first scent. The removable cover is disposed over the scent layer. The removable cover includes a first panel covering the first region and a second panel covering the second region. the first panel of the removable cover is selectively and independently removable from the first region of the scent layer to release the first scent while the second region remains covered by the second panel.
Alternatively or additionally, in another embodiment, the scent layer includes a third scent region containing a plurality of scent microcapsules having a third scent different from the first and second scents, wherein the removable cover includes a third panel covering the third region.
Alternatively or additionally, in another embodiment, the first region includes first indicia indicative of the first scent and the second region includes second indicia indicative of the second scent, the first indicia being different from the second indicia.
Alternatively or additionally, in another embodiment, the first region includes a first colorant indicative of the first scent and the second region includes a second colorant indicative of the second scent, the second colorant being different from the first colorant.
Alternatively or additionally, in another embodiment, the aromatic label is an annular label extending circumferentially around a frustoconical neck region of the container.
Alternatively or additionally, in another embodiment, the removable cover is formed of a cellulose based material.
Alternatively or additionally, in another embodiment, the removable cover includes a cut or score line between the first panel and the second panel.
Another illustrative embodiment is a roll of aromatic labels. The roll includes a continuous strip of material and a plurality of labels arranged along the continuous strip of material. Each label includes a scent layer and a removable cover disposed over the scent layer. Removal of the cover ruptures scent microcapsules in the scent layer to release a scent.
Alternatively or additionally, in another embodiment, a segment of the continuous strip of material forms a substrate of each of the plurality of labels.
Alternatively or additionally, in another embodiment, the continuous strip of material is a backing layer removable from an adhesive layer of the plurality of labels to expose the adhesive.
Alternatively or additionally, in another embodiment, the continuous strip of material includes a plurality of preferential tear lines alternating with the plurality of labels along a length of the continuous strip of material.
Alternatively or additionally, in another embodiment, the scent layer includes a first longitudinal strip having a plurality of scent microcapsules of a first scent and a second longitudinal strip having a plurality of scent microcapsules of a second scent, the second scent being different from the first scent.
Alternatively or additionally, in another embodiment, the cover includes a longitudinal score or cut dividing the cover into a first portion overlying the first longitudinal strip and a second portion overlying the second longitudinal strip.
Another illustrative embodiment is an aroma dispensing assembly comprising a container including a reservoir and a dispenser, the reservoir containing an aroma solution, and a plurality of absorbent labels, each label including a first side configured to absorb the aroma solution and a second side opposite the first side, the second side including an adhesive.
Alternatively or additionally, in another embodiment, the adhesive is repositionable and the plurality of absorbent labels are stacked one on top of another with second sides contacting first sides of adjacent absorbent labels.
Alternatively or additionally, in another embodiment, the aroma dispensing assembly further comprises a liquid impermeable barrier between the first side and the second side.
Alternatively or additionally, in another embodiment, the adhesive is pressure-sensitive.
Alternatively or additionally, in another embodiment, each absorbent label includes a first curved edge configured to fit around an opening in a beverage container.
Alternatively or additionally, in another embodiment, the beverage container is a can, and each absorbent label includes a second curved edge opposite the first curved edge, the second curved edge configured to match a curvature of an outer circular edge of a top surface of the beverage can.
Alternatively or additionally, in another embodiment, the dispenser is a spray nozzle.
Alternatively or additionally, in another embodiment, the dispenser is a rollerball.
Alternatively or additionally, in another embodiment, the aroma solution includes propylene glycol.
Alternatively or additionally, in another embodiment, the aroma solution includes alcohol.
Alternatively or additionally, in another embodiment, the aroma solution includes at least one essential oil.
Alternatively or additionally, in another embodiment, the aroma dispensing assembly further comprises a receptacle attached to the container, the receptacle configured to hold the plurality of absorbent labels.
Alternatively or additionally, in another embodiment, the receptacle is configured to dispense one absorbent label at a time.
Alternatively or additionally, in another embodiment, the receptacle extends circumferentially around the container.
Another illustrative embodiment is a method of enhancing a container of carbonated water comprising applying an aroma solution to an absorbent surface of a label, the label including an adhesive and adhering the label to a beverage container, the label adhered adjacent an opening of the container such that the absorbent surface is adjacent a consumer's nose while drinking from the container.
Alternatively or additionally, in another embodiment, adhering the label includes adhering the label such that it does not contact the consumer's mouth while drinking from the container.
Alternatively or additionally, in another embodiment, applying the aroma solution includes spraying the aroma solution from a spray bottle.
Alternatively or additionally, in another embodiment, prior to spraying the aroma solution, the method further comprises removing a single label from a container holding a plurality of labels, wherein the container is attached to the spray bottle.
Alternatively or additionally, in another embodiment, applying the aroma solution to the label and adhering the label are performed immediately prior to drinking from the container.
The above summary of some embodiments is not intended to describe each disclosed embodiment or every implementation of the present disclosure. The Figures, and Detailed Description, which follow, more particularly exemplify some of these embodiments.
In the drawings, which are not necessarily drawn to scale, like numerals may describe similar components in different views. Like numerals having different letter suffixes may represent different instances of similar components. The drawings illustrate generally, by way of example, but not by way of limitation, various embodiments discussed in the present document.
For the following defined terms, these definitions shall be applied, unless a different definition is given in the claims or elsewhere in this specification.
All numeric values are herein assumed to be modified by the term “about,” whether or not explicitly indicated. The term “about”, in the context of numeric values, generally refers to a range of numbers that one of skill in the art would consider equivalent to the recited value (e.g., having the same function or result). In many instances, the term “about” may include numbers that are rounded to the nearest significant figure. Other uses of the term “about” (e.g., in a context other than numeric values) may be assumed to have their ordinary and customary definition(s), as understood from and consistent with the context of the specification, unless otherwise specified.
The recitation of numerical ranges by endpoints includes all numbers within that range, including the endpoints (e.g., 1 to 5 includes 1, 1.5, 2, 2.75, 3, 3.80, 4, and 5). Although some suitable dimensions, ranges, and/or values pertaining to various components, features and/or specifications are disclosed, one of skill in the art, incited by the present disclosure, would understand desired dimensions, ranges, and/or values may deviate from those expressly disclosed.
As used in this specification and the appended claims, the singular forms “a”, “an”, and “the” include plural referents unless the content clearly dictates otherwise. As used in this specification and the appended claims, the term “or” is generally employed in its sense including “and/or” unless the content clearly dictates otherwise. It is to be noted that in order to facilitate understanding, certain features of the disclosure may be described in the singular, even though those features may be plural or recurring within the disclosed embodiment(s). Each instance of the features may include and/or be encompassed by the singular disclosure(s), unless expressly stated to the contrary. For simplicity and clarity purposes, not all elements of the disclosure are necessarily shown in each figure or discussed in detail below. However, it will be understood that the following discussion may apply equally to any and/or all of the components for which there are more than one, unless explicitly stated to the contrary. Additionally, not all instances of some elements or features may be shown in each figure for clarity.
Relative terms such as “top”, “bottom”, “upper”, “lower”, variants thereof, and the like, may be generally considered with respect to the positioning, direction, and/or operation of various elements relative to a user/operator/manipulator of the device.
The terms “monolithic” and “unitary” shall generally refer to an element or elements made from or consisting of a single structure or base unit/element. A monolithic and/or unitary element shall exclude structure and/or features made by assembling or otherwise joining multiple discrete elements together.
It is noted that references in the specification to “an embodiment”, “some embodiments”, “other embodiments”, etc., indicate that the embodiment(s) described may include a particular feature, structure, or characteristic, but every embodiment may not necessarily include the particular feature, structure, or characteristic. Moreover, such phrases are not necessarily referring to the same embodiment. Further, when a particular feature, structure, or characteristic is described in connection with an embodiment, it would be within the knowledge of one skilled in the art to effect the particular feature, structure, or characteristic in connection with other embodiments, whether or not explicitly described, unless clearly stated to the contrary. That is, the various individual elements described below, even if not explicitly shown in a particular combination, are nevertheless contemplated as being combinable or arrangeable with each other to form other additional embodiments or to complement and/or enrich the described embodiment(s), as would be understood by one of ordinary skill in the art.
For the purpose of clarity, certain identifying numerical nomenclature (e.g., first, second, third, fourth, etc.) may be used throughout the description and/or claims to name and/or differentiate between various described and/or claimed features. It is to be understood that the numerical nomenclature is not intended to be limiting and is exemplary only. In some embodiments, alterations of and deviations from previously-used numerical nomenclature may be made in the interest of brevity and clarity. That is, a feature identified as a “first” element may later be referred to as a “second” element, a “third” element, etc. or may be omitted entirely, and/or a different feature may be referred to as the “first” element. The meaning and/or designation in each instance will be apparent to the skilled practitioner.
The following description should be read with reference to the drawings, which are not necessarily to scale, wherein similar elements in different drawings are numbered the same. The detailed description and drawings are intended to illustrate but not limit the claimed invention. Those skilled in the art will recognize that the various elements described and/or shown may be arranged in various combinations and configurations without departing from the scope of the disclosure. The detailed description and drawings illustrate example embodiments of the claimed invention. However, in the interest of clarity and ease of understanding, while every feature and/or element may not be shown in each drawing, the feature(s) and/or element(s) may be understood to be present regardless, unless otherwise specified.
A trend in the food and beverage industry is clean label identity. Many consumers are demanding food and beverages with little or no added ingredients. For products like bottled water, consumers often prefer 100% water with no other added ingredients such as flavors or enhancers. However, those same consumers, while acknowledging that plain water is healthy, may find plain water unsatisfying to consume.
Visual and aromatic stimulation can significantly add to the enjoyment of plain water without adding flavors or other ingredients to the water. Water is just one example of a broad range of lightly flavored or unflavored food and beverages that would benefit from an aromatic label.
Another trend in the beverage industry is moving from plastic bottles to aluminum cans. Although most water bottles and other plastic beverage bottles are recyclable, a significant amount are disposed of in landfills instead of being recycled. Aluminum cans on the other hand carry a cash value and are recycled in far greater numbers. There is strong evidence that aluminum cans my soon replace most plastic beverage bottles. A common, multi-purpose label including an aromatic and/or visual representation of a flavor may be used for both beverages packaged in plastic bottles and aluminum cans. The use of a label that may be placed directly on the bottle or can has the advantages of being easy to manufacture and use by the consumer, as well as being environmentally friendly.
Aromatic and/or visual sensorial stimulation provides a greater organoleptic perception of flavor without actually adding flavors or other flavoring ingredients to food and beverages. Aromatic and/or visual sensorial stimulation may be achieved by providing the food or beverage container with a label that includes one or both of an aromatic component and a visual representation of a flavor.
Aromatic sensorial stimulation may be provided by encapsulating a liquid or gel aromatic substance that stimulates the olfactory system. For example, the aromatic substance may be a volatile compound such as an extract, oil, or fragrance. Oils derived from foods may include citrus oils such as orange, lemon, lime, grapefruit, tangerine, etc., or herb oils such as mint, anise, cinnamon, lemongrass, etc. Food derived extracts may include those desired by a consumer for enhancing the beverage, such as strawberry, blueberry, raspberry, blackberry, cherry, lemon, lime, watermelon, mango, coconut, pineapple, kiwi, passion fruit, apple, peach, melon, pear, pomegranate, grape, cucumber, etc. Combinations of oils and/or extracts may also be used to create numerous fragrant scent profiles that include a blend of two or more scents enhanced by perfume technology.
The aromatic substance may be provided with a label that can be applied to an outer surface of the beverage container in proximity to the opening of the container that is positioned close to the consumer's nose while drinking the beverage. While the encapsulated aromatic substance provides an aroma or scent to the label, the label may be devoid of any added flavoring configured to provide a taste if the label were to be licked. The label is positioned on the bottle or can such that the consumer's lips or tongue will not contact the label when the consumer drinks from the bottle or can.
Encapsulation or microencapsulation may be achieved by surrounding the liquid aromatic substance within a membrane or a matrix. Encapsulation is a process in which tiny particles or droplets are surrounded by an encapsulated coating to preserve the aroma. The resulting microcapsule is a small sphere with a uniform wall around it. The material inside the microcapsule can be referred to as the core, internal phase, or fill, whereas the wall may be referred to as a shell, coating, or membrane. The microcapsules may have diameters between a few micrometers and a few millimeters, for example. In some examples, an oil may be mixed with ethyl alcohol to form a slurry and encapsulated with a formaldehyde-free polymer using a process such as that performed by Encapsys® in Appleton, Wis. There are numerous ways to rupture the microencapsulated coating to release the core aroma. Mechanical shear release is one way. For example, a protective strip or cover may be fused to the surface of the encapsulated material. Removal of the strip or cover results in mechanical shear that ruptures the shell or membrane of the microcapsule, thereby releasing the aroma of the liquid aromatic substance.
One example of an aromatic label 100 is illustrated in
The entire label 100 may be biodegradable, including the substrate 120, the scent layer 130, any dye included therein, and the removable cover 140. For example, the label 100 and its components may be made of plant-based materials. In some instances, the removable cover 140 may be formed of cellulose based materials, poly-lactic acid, poly vinyl alcohol, gelatin polymer, or degradable plastic.
In addition to the aromatic sensorial stimulation provided by rupturing the scent microcapsules encapsulated in the scent layer 130, the label 100 may be in the shape indicative of and/or carry a graphic image or marking indicative of its scent, e.g., an orange slice, a banana shape, a lime wedge, a watermelon slice, etc. The combination of aromatic and visual signals may trigger the sense of taste even when the beverage being consumed is flavorless, such as plain water, or otherwise does not include added flavoring associated with the perceived flavor attributed by the scent. As shown in
In some instances, the label 100 may be sized and shaped to wrap around a portion of the circumference of the neck of a bottle 105, as shown in
When the label 100 is placed on an aluminum can 107, the label 100 may be placed on the top surface of the can 105, adjacent the opening 109. The semi-circular cut-out may accommodate a portion of the opening 109 of the can 105 with the concave edge curving around a portion of the opening 109. The opposite, convex edge of the label may follow the circumferential rim around the upper surface of the can 105. In some instances, the tab 111 for displacing the flap 113 into the interior of the can 107 to form the opening 109 may extend above the label 107 when the label 107 is attached to the top surface of the can 105, as shown in
The top surface of the substrate 120 may include a dye or other colorant to provide indicia (e.g., a word, marking or image) indicative of the scent contained in the scent layer 130 deposited thereon. In this example, the scent layer 130 may be devoid of any dye or colorant, and may be deposited in an even layer over the substrate 120, allowing the indicia of the backing layer 120 to be visible through the scent layer 130. In other examples, a constituent part of the scent layer 130 (e.g., the scent microcapsules and/or substrate) may include a colorant such as a food grade dye which may be deposited on the substrate 120 in a pattern or arrangement. In some examples, the pattern or arrangement may be representative of the scent of the aromatic material in the scent layer 130. In some examples, the pattern or arrangement may be a word, phrase, or marking indicative of the scent. In other examples, the pattern or arrangement may be an image or icon indicative of the scent. For example, as shown in
The label 100 provides an aromatic stimulation, and in some cases, a visual stimulation, such that the consumer senses a flavor when drinking from a container having the label affixed thereto, even when the beverage in the container is devoid of the flavor. The aromatic substance in the scent layer 130, and any visual indicia on the label 100 are unrelated to an actual flavoring of the beverage in the container. This is in contrast to many product labels in which an image on the label shows the consumer what is in the container, such as an image of an orange on a carton of orange juice.
The labels 100 may be provided in a variety of ways. For example, a single label 100 may be provided with a removable backing layer, not shown, covering the adhesive on the bottom side of the substrate 120. The backing layer may have a release coating that prevents the adhesive from sticking permanently to the backing layer. The backing layer may shield the adhesive from inadvertent contact with another structure. When desired to adhere the label 100 to a beverage container, the backing layer may be readily peeled off, or otherwise removed, from the substrate 120 to expose the adhesive. The labels 100 may be individually packaged, or a plurality of labels 100 may be packaged together.
In other instances, a plurality of labels 100 may be arranged on a backing sheet. For example, a plurality of labels 100 may be arranged in a rectangular array or in a strip on a backing sheet covering the adhesive on the bottom side of the substrates 120. The backing sheet may have a release coating that prevents the adhesive from sticking permanently to the backing sheet. The backing sheet may shield the adhesive from inadvertent contact with another structure. When desired to adhere a label 100 to a beverage container, a label 100 may be peeled off of the backing sheet, or otherwise removed, from the backing sheet to expose the adhesive.
In some instances, the labels 100, such as an individual label 100 or a group of labels 100 (e.g., strip, booklet, roll, package, etc.) may be available for purchase at the point of sale of the beverage container. In other instances, the labels 100, such as a group of labels 100 (e.g., strip, booklet, roll, package, etc.), may be packaged with a case of beverage containers, such as within the cardboard or plastic packaging of a case of beverage containers for subsequent attachment to one or more of the beverage containers by the consumer, as desired. In some instances, a group of labels 100 (e.g., strip, booklet, roll, package, etc.) included with the case of beverage containers may include an assortment of different scents, allowing the consumer to select label with a desired scent, and thus perceived flavor, for attachment to a beverage container to be consumed. In other instances, a label 100 may be attached to each beverage container by the supplier and/or distributor of the beverage, such as at a station along the production line for filling the beverage container with a beverage.
In some instances, the continuous strip of material 220 may include preferential tear lines 250 (e.g., perforations, thinned or weakened areas, etc.) extending across the continuous strip of material 220 between individual labels 100. Likewise, the cover 240 may include preferential tear lines (e.g., perforations, thinned or weakened areas, etc.) aligned with the preferential tear lines 250 of the continuous strip of material 220. In such instances, the label 100 may extend between adjacent preferential tears lines 250. In other instances, the continuous strip of material 220 and overlaying cover 240 may be readily torn or cut between individual labels 100, or otherwise define a label from a torn off portion of the continuous strip of material 220 to dispense a single label 100 or a subset of labels 100 from the roll 210.
In other instances, the continuous strip of material 220 may be a backing layer and a plurality of labels 100, each including a scent layer 130 disposed on a substrate 120 as described above, may be arranged along the continuous strip of material 220. The labels 100 may cover the entire top surface of the continuous strip of material 220, or be disposed in discrete locations spaced apart from one another along the continuous strip of material 220. Furthermore, the cover 240, such as the cover 140 discussed above, may be disposed over the scent layer 130 of the labels 100. The cover 240 may overlay and cover the entire top surface of the continuous strip of material 220 with the label 100 therebetween, or the cover 240 may be disposed in discrete locations along the continuous strip of material 220 corresponding to discrete locations in which the labels 100 are disposed, such that the scent layer 130 of each label 100 is covered by the cover 240. Removal of the cover 240 from the scent layer 130 of the label 100 creates a mechanical shear that ruptures the scent microcapsules, releasing the aromatic material within the scent microcapsules of the scent layer 130.
In some instances, the continuous strip of material 220 may include preferential tear lines 250 (e.g., perforations, thinned or weakened areas, etc.) extending across the continuous strip of material 220 between individual labels 100. Likewise, the cover 240 may include preferential tear lines (e.g., perforations, thinned or weakened areas, etc.) aligned with the preferential tear lines 250 of the continuous strip of material 220. In such instances, an individual label 100 may be positioned between adjacent preferential tears lines 250. In other instances, the continuous strip of material 220 and overlaying cover 240 may be readily torn or cut between individual labels 100 to dispense a single label 100 or a subset of labels 100 from the roll 210. When desired to adhere a label 100 to a beverage container, a label 100 may be torn or cut from the roll 210 and/or peeled off of the backing layer, i.e., underlying portion of the continuous strip of material 220, or otherwise removed, from the backing layer, i.e., the underlying portion of the continuous strip of material 220, to expose the adhesive of the label 100. Once the label 100 is applied to a beverage that is ready to be consumed, the cover 240 may be removed from the scent layer 130 of the label 100, creating a mechanical shear that ruptures the scent microcapsules, releasing the aromatic material within the scent microcapsules of the scent layer 130.
The roll 210 may allow the consumer to remove one label 100 at a time and affix it to a beverage container, including reusable glass, metal, or plastic bottles. This example may be provided at point of purchase in retail sales, allowing the consumer to purchase a roll 210 of aromatic labels 100 and any desired beverage container, or even use tap water or home filtered water with the labels 100 on a reusable container. The consumer simply applies the label 100 to the beverage container and removes the cover 240 overlying the scent layer 130 prior to use.
The roll 210 may include a large number of labels 100, such as 10, 20, 50, 100, 500, 1000, etc. and/or the roll 210 may be several feet in length, such as 2 feet or more, 5 feet or more, 8 feet or more, 10 feet or more, etc. In some instances, the roll 210 may include an assortment of labels 100 having different scents, allowing the consumer to select a label 100 with a desired scent, and thus perceived taste, for attachment to a beverage container to be consumed, or randomly dispensing a label 100 for the consumer. In other instances, each of the labels 100 on the roll 210 may be of the same scent.
Another illustrative embodiment is a label permitting a consumer to select between a plurality of scents, and thus a plurality of perceived taste, for a beverage.
The substrate 320 may include a dye or other colorant that provides visual indicia (e.g., a word or image) indicative of the scent contained in the scent microcapsules of the scent layer 330 deposited thereon. In this example, the scent layer 330 may be devoid of any dye or colorant, and may be deposited in an even layer over the substrate 320. In other examples, the scent layer 330 may include a colorant such as a food grade dye, and the scent layer 330 may be deposited on the substrate 320 to provide visual indicia (e.g., a word or image) indicative of the scent of the associated scent layer 330. In the example shown in
The label 100, 300, 300′ may be positioned on a beverage container in an orientation to place the scent microcapsules close to opening of the container such that the nose of the consumer is positioned in close proximity to the label 100, 300, 300′ to permit the consumer to smell the scent as he or she drinks from the container. As shown in
The label 400, similar to the labels 300, 300′, may include a plurality of regions where each region includes a scent layer containing scent microcapsules with a different scent. As in the labels 300, 300′ described above, the label 400 may include a substrate with an adhesive on a bottom surface thereof and a scent layer with a plurality of scent microcapsules encapsulated in a membrane deposited on a top surface of the substrate. The label 400 includes a removable cover 440 disposed over the scent layer. The cover 440 may be a clear layer allowing the consumer to view an underlying indicia indicative of the scent of a particular region of the label 400. The scent layer of the label 400 may include a plurality of discrete regions circumferentially arranged around a circumference of the label 400, with the scent microcapsules of the scent layer in each region having a different scent. For example, in the example shown in
In other instances, the continuous strip of material 520 may be a backing layer and a plurality of labels 300′, each including a scent layer 330 having plurality of discrete longitudinal strips of the scent layer 330 providing a plurality of discrete scent regions (e.g., having scent microcapsules of different scents) having a different scent from adjacent strips of the scent layer 330 disposed on a substrate 320 as described above, may be arranged along the continuous strip of material 520. The labels 300′ may cover the entire top surface of the continuous strip of material 520, or be disposed in discrete locations spaced apart from one another along the continuous strip of material 520. Furthermore, the cover 540, such as the cover 140 discussed above, may be disposed over the scent layer 330 of the labels 300′. The cover 540 may overlay and cover the entire top surface of the continuous strip of material 520 with the label 300′ therebetween, or the cover 540 may be disposed in discrete locations along the continuous strip of material 520 corresponding to discrete locations in which the labels 300′ are disposed, such that the scent layer 330 of each label 300′ is covered by the cover 540.
In some instances, the continuous strip of material 520 may include preferential tear lines 550 (e.g., perforations, thinned or weakened areas, etc.) extending across the continuous strip of material 520 between individual labels 300′. Likewise, the cover 540 may include preferential tear lines (e.g., perforations, thinned or weakened areas, etc.) aligned with the preferential tear lines 550 of the continuous strip of material 520. In such instances, the label 300′ may extend between adjacent preferential tears lines 550. In other instances, the continuous strip of material 520 and overlaying cover 540 may be readily torn or cut to form individual labels 300′ from the roll 510. Furthermore, the cover 540 may be cut or scored longitudinally to provide the cover 540 with a plurality of discrete panels, with a separately removable panel overlying each of the plurality of discrete scent regions of the scent layer 330. Longitudinal scores or cuts 560 are shown in
When desired to adhere a label 300′ to a beverage container, a label 300′ may be torn or cut from the roll 510 and/or peeled off of the backing layer, i.e., underlying portion of the continuous strip of material 520, or otherwise removed, from the backing layer to expose the adhesive of the label 300′. Once the label 300′ is applied to a beverage that is ready to be consumed, the desired panel of the cover 540 may be removed from underlying region of the scent layer 330 of the label 300, creating a mechanical shear that ruptures the scent microcapsules of the selected region of the scent layer 330, releasing the aromatic material within the scent microcapsules of the selected region of the scent layer 330.
The roll 510 may allow the consumer to remove one label 300′ at a time and affix it to a beverage container, including reusable glass, metal, or plastic bottles. This example may be provided at point of purchase in retail sales, allowing the consumer to purchase a roll 510 of aromatic labels 300′ and any desired beverage container, or even use tap water or home filtered water with the labels 300′ on a reusable container. The label 300′ further provide the consumer with the option of selecting from a multiplicity of scents as desired. The consumer simply applies the label 300′ to the beverage container and removes the panel of the cover 540 overlying the desired region of the scent layer 330 having the desired scent prior to use.
The roll 510 may include a large number of labels 100, such as 10, 20, 50, 100, 500, 1000, etc. and/or the roll 510 may be several feet in length, such as 2 feet or more, 5 feet or more, 8 feet or more, 10 feet or more, etc.
In addition to beverage containers, the labels 100, 300, 300′, 400 described above may be placed on other containers and packages whenever an aroma is desired to be associated with consumption of the food or beverage within the container.
An alternative to the pre-scented labels discussed above is applying an aroma solution onto an absorbent label and then adhering the absorbent label to a beverage container such as a bottle, can, pouch, coated paper box, etc., just prior to consumption. The aroma solution may be used to enhance any beverage, including plain water, soda, juice, beer, alcohol, etc.
Each of the absorbent labels 650 may have a first side 652 configured to absorb the aroma solution and a second, opposite, side including an adhesive 655, as shown in
Unflavored still (non-carbonated) or carbonated beverages such as water may be provided in a beverage container, such as bottles (e.g., glass or plastic bottles) or aluminum cans. The absorbent labels 650 may be shaped to conform to the surface of the bottle or can adjacent the opening of the container. For cans, the absorbent labels 650 may be shaped like the label 100 illustrated in
The aroma may be provided in the form of one or more essential oils. In some examples, the aroma solution may include propylene glycol. In other examples, the aroma solution may include alcohol.
In some instances, the receptacle 660 of absorbent labels 650 may be separate from the container 605. However, in other instances, the receptacle 660 may be combined with and/or attached to the container 605. For example, as shown in
Another illustrative embodiment is a combination label 810 that includes at least one scent region 815 on the product identification label 810.
In the example illustrated in
The label 100, 300, 300′, 800 may be positioned on a beverage container in an orientation to place the scent microcapsules close to opening of the container such that the nose of the consumer is positioned in close proximity to the label 100, 300, 300′, 800 to permit the consumer to smell the scent as he or she drinks from the container. As shown in
The aroma dispensing assemblies described above may be used to enhance a container of plain, unflavored still or carbonated beverage such as water. The consumer may apply the aroma solution to the absorbent surface of one of the labels and then adhere the label to a container of beverage such that the absorbent surface is placed in close proximity to the consumer's nose while the consumer drinks from the container. The label is generally adhered to the container such that it will not contact the consumer's mouth while drinking from the container. The aroma solution may be sprayed onto the absorbent surface of the label from a spray bottle, rolled onto the label using a rollerball dispenser, or one or more drops of aroma solution may be deposited onto the label using a dropper. The aroma solution may be deposited onto the absorbent label either before or after the label is applied to the beverage container. Applying the aroma solution to the label before the label is affixed to the beverage container may prevent any aroma solution from being deposited onto the opening where the consumer's mouth with come into direct contact with it. This may be advantageous particularly if the aroma solution has a bitter or unpleasant taste.
The above detailed description includes references to the accompanying drawings, which form a part of the detailed description. The drawings show, by way of illustration, specific embodiments in which the invention can be practiced. These embodiments may also referred to herein as “examples.” Such examples can include elements in addition to those shown or described. However, the present inventor also contemplates examples in which only those elements shown or described are provided. Moreover, the present inventor also contemplates examples using any combination or permutation of those to elements shown or described (or one or more aspects thereof), either with respect to a particular example (or one or more aspects thereof), or with respect to other examples (or one or more aspects thereof) shown or described herein.
Various features may be grouped together to streamline the disclosure. This should not be interpreted as intending that an unclaimed disclosed feature is essential to any claim. Rather, inventive subject matter may lie in less than all features of a particular disclosed embodiment. Thus, the following claims are hereby incorporated into the Detailed Description as examples or embodiments, with each claim standing on its own as a separate embodiment, and it is contemplated that such embodiments can be combined with each other in various combinations or permutations. The scope of the invention should be determined with reference to the appended claims, along with the full scope of equivalents to which such claims are entitled.
This application is a continuation of U.S. patent application Ser. No. 16/935,410, filed Jul. 22, 2020, which claims the benefit of priority under 35 U.S.C. § 119 to U.S. Provisional Application Ser. No. 62/879,775, filed Jul. 29, 2019, and U.S. Provisional Application Ser. No. 62/966,191, filed Jan. 27, 2020, the disclosures of which are incorporated herein by reference.
Number | Date | Country | |
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62966191 | Jan 2020 | US | |
62879775 | Jul 2019 | US |
Number | Date | Country | |
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Parent | 16935410 | Jul 2020 | US |
Child | 17836499 | US |