Patent Application
20100332961
This invention pertains to an online computer system that displays several links, people becoming members in the system, public profiles of such members in the system and the content in member's public profiles.
Aggregators:
An aggregator is a website where headlines are collected, usually manually, by the website owner. Examples of this sort of website are the Drudge Report and the Huffington Post. There are also websites like Google News, where aggregation is entirely automatic, using algorithms which carry out contextual analysis and group similar stories together.
A feed aggregator, also known as a feed reader or news reader, is a client software or a Web application which aggregates syndicated web content such as news headlines, blogs and podcasts in a single location for easy viewing.
Google Reader:
Google Reader is a Web-based aggregator, capable of reading Atom and RSS feeds online or offline. Google Reader also includes a public page for each user, in which users can share items by marking them explicitly.
Twitter:
Twitter is a service that enables its users to send and read each others' updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users—known as followers—who have subscribed to them. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. One can also include HTML links inside their tweets.
U.S. Pat. No. 5,960,411, Hartman , et al.
Hartman et al. claim the novelty as combining previously known steps of ordering an item through a multi-step process into a single action by the user.
Many web sites present hundreds of links to the users and have public profiles where users can share the links they like with other users. But to share a link, a user has to go through a separate sharing process. This invention uniquely combines the process of sharing links with the user action of viewing a link. When the user presses one of modifier keys while clicking on the link, the system in addition to showing the link content also posts the link to the user's public profile.
A web portal is a website that presents information from diverse sources in a unified way. These websites show many links to the user by aggregating the links manually or by using an automated process or using feed readers. Users click on the links to view the corresponding article or view an image or listen to an audio clip or watch a video. Some of these websites also provide public profile pages for users where they can share links they like.
But to share a link, the user goes through a separate sharing process for each link that he would like to share. For example, in Google Reader, the user has to (a) click once to view the link description, then (b) click on another link to read the content of the link which opens in a new window or tab and then (c) come back to the original window and click on the “share” link under the description to share the link.
The advantage of having such a separate process as Google Reader is that the user decides to share a link only after he reads the content of the link. The disadvantage is that many times the user may not come back to explicitly share a link. As web marketers know, every time a user has to click an extra link, the probability of user taking that action goes down.
This invention executes the sharing step automatically in the background using modifier keys. In computing, a modifier key is a special key on a computer keyboard that modifies the normal action of another key when the two are pressed in combination. In this case, the mouse click action can be modified by pressing one of CTRL, SHIFT or ALT keys. If the member presses one of the modifier keys, the link is automatically included in his profile. In addition, the timestamp can also be included in the profile.
In another embodiment of this invention, the member can choose to share all the links he clicks on. Every link that he clicks will automatically appear on his profile. If the member does not want to share a link, then only he presses the modifier keys.
In this invention, the act of sharing happens before the member views the content of the link. Hence, there will be cases where the member wants to not share a link that he previously shared. To do this, the member can go back to the link and click on it using the modifier keys. Every time the member clicks on the link, the system looks at the modifier key and takes the appropriate action to share or not share the link in the member's profile.
An embodiment of this invention can include features similar to social network where members can declare each other as friends. Members can also set up their profiles to be viewed by such friends only.
An embodiment of this invention can allow one member to follow one or more other members. As these other members share links in their profile, this member's Graphical User Interface can automatically update to show those links in real-time. Twitter provides a “follower” model for micro blogs and micro blogs can include links, but tweets are explicit posts made by the user. In this invention, a link is shared automatically as the member just clicks on it to view the content.
An embodiment of this invention can record and show metrics related to each link. The system can show how many members read each link and how many members shared the link in their profile. It can also show all the members that read a link.
An embodiment of this invention can allow other websites to post a link to the member's profile. When the member clicks on a link in another website that website would show the content of the link on the browser but it would also use a hidden frame in the browser to redirect to this system with the link. If this system can identify the member from the cookie information, the link will be posted to the member's profile without any user interaction. If this system cannot identify the user from the cookie information, then it will prompt the member to login to the system and upon login automatically post the link that the member clicked on the other website.
An embodiment of this invention can use collaborative filtering to recommend other links to the member. Using this technique, the system will look at all the other members that clicked on the same links as this member and recommend other links that those members clicked on.
