This application relates to a device and system for increasing the capacity of a shopping cart, and for providing advertising space at a location that is easily visible to the shopper while using the cart. More particularly, but not by way of limitation, to a removable tray that cooperates with a shopping cart to provide shelf space that provides segregated support for heavy or easily damaged products, such as milk, bread, eggs, or flowers.
Shopping carts provide valuable utility to stores in that they not only enhance the customer's shopping experience by holding and carrying the merchandise to be purchased, but also provide opportunities for placing advertising. The placement of advertisement on shopping carts provides an important source of revenue to the merchant, and helps offset, if not pay-off completely, the cost of this important merchandising tool. In fact, the provision of advertising space is so important that manufacturers of shopping carts integrate advertising support sections into shopping carts. An example of such a shopping cart is found in U.S. Pat. No. 5,235,767 to Waterman, et al., assigned to United Steel & Wire Co. of Battle Creek Mich.
Accordingly, providing a customer with shopping carts that are capable of holding large amounts of merchandise, while maintaining the ability to fit through high-traffic store isles is an important objective for retailers. Thus, improving a shopping cart's carrying capacity, while retaining standardized dimensions is an important benefit to retailers.
Still further, while shopping carts seem to be ubiquitous, they are expensive assets for retailers. Accordingly, there remains a need for a device that can increase the carrying capacity of a shopping cart, and which does not require that merchants purchase new shopping carts to take advantage of these benefits.
Additionally, there remains a need for an accessory for shopping carts that can promote or facilitate the purchase of items that can be easily damaged when placed in a shopping cart. Examples of such items include bread, eggs, and flowers. Unfortunately, shoppers often damage these types of products while shopping, and then merely place them back on the shelves instead of purchasing them once damaged.
Still further, there remains a need for a shopping cart accessory that improves the carrying capabilities of an existing shopping cart, while preserving the ability of the shopping cart to nest with other shopping carts, and thus allow efficient collection and storage of the shopping carts.
Therefore, a review of known art reveals that there remains a need for a device that allows retailers to improve the productivity and usefulness of their shopping carts, while at the same time enhancing the shopping experience for the customer.
Providing an accessory for shopping carts that includes a shelf section that has a forward edge and an aft edge can solve problems left unanswered by known art. The forward edged of the accessory is adapted for engaging the forward wall of a shopping cart, while the aft edge is adapted for engaging and being supported from the sidewalls of the shopping cart.
More particularly, but not by way of limitation, it is contemplated that a shelf that cooperates with a wire shopping cart, of the type disclosed in U.S. Pat. No. 2,890,057 to Davis, which is incorporated herein by reference, or U.S. Pat. No. 3,353,836 to Davis, also incorporated herein by reference. It is contemplated that the disclosed invention will include a set of hooks that cooperate with the mesh of the basket front end of the basket of the cart.
It should also be understood that while the above and other advantages and results of the present invention will become apparent to those skilled in the art from the following detailed description and accompanying drawings, showing the contemplated novel construction, combinations and elements as herein described, and more particularly defined by the appended claims, it should be clearly understood that changes in the precise embodiments of the herein disclosed invention are meant to be included within the scope of the claims, except insofar as they may be precluded by the prior art.
The accompanying drawings illustrate preferred embodiments of the present invention according to the best mode presently devised for making and using the instant invention, and in which:
While the invention will be described and disclosed here in connection with certain preferred embodiments, the description is not intended to limit the invention to the specific embodiments shown and described here, but rather the invention is intended to cover all alternative embodiments and modifications that fall within the spirit and scope of the invention as defined by the claims included herein as well as any equivalents of the disclosed and claimed invention.
Turning now to
As shown in the example of
Turning now to
Additionally,
While a preferred example of the disclosed invention uses at least four hooks (end hooks 42 and side hooks 44) to engage the frame of the cargo basket, it is contemplated that a three-point support arrangement could also be used. For example, it is contemplated that a single, centralized hook may be provided along the leading edge 32, and the pair of opposing side hooks 44, used to as described above.
It will be understood that the disclosed invention will also create more carrying space and thus allow shoppers to arrange items being purchased in a safer, more efficient, manner. For example, heavy items such as milk containers or canned items may be placed in the cargo basket, while more delicate items, such as bread and flowers, may be placed on the platform 0. Accordingly, the user will still have the children's seat available for use, and still be able to segregate items so as to prevent damage and create greater cargo area.
Still further, it will be understood that the disclosed system will not impede the shopping carts from being stacked as they typically are (as discussed in U.S. Pat. No. 8,544,858 to Eberlein, incorporated herein by reference). Additionally, the use of hooked attachments, such as end hooks 42 and side hooks 44, will allow easy removal of the platform 30, or the pivoting of the platform 30 to a position that allows placement of large items into the cargo basket 16, and then the platform 30 repositioned over the large item, or simply left hanging from the shopping cart.
Another advantage of the disclosed invention is that the platform 30, and the associated support structure, allows the use of a rear retainer 52, which acts as a retaining barrier to prevent items on the platform 30 from rolling into the cargo basket. In addition to providing this retention function, this rear retainer 52 also provides support for advertising materials, and thus acts as an advertising support panel 49, or simply as an advertising panel. The position of the rear retainer 52 can provide particularly effective location for advertising materials, as it is directly in front of the handle at a location that is clearly and prominently visible to the shopper.
Thus, it can be appreciated that the above-described embodiments are illustrative of just a few of the numerous variations of arrangements of the disclosed elements used to carry out the disclosed invention. Moreover, while the invention has been particularly shown, described and illustrated in detail with reference to preferred embodiments and modifications thereof, it should be understood that the foregoing and other modifications are exemplary only, and that equivalent changes in form and detail may be made without departing from the true spirit and scope of the invention as claimed, except as precluded by the prior art.
Number | Name | Date | Kind |
---|---|---|---|
3265297 | Behrens | Aug 1966 | A |
3381849 | Karlsson | May 1968 | A |
3534973 | Elliott | Oct 1970 | A |
3912291 | Frisch | Oct 1975 | A |
3993319 | Day | Nov 1976 | A |
4376502 | Cohen | Mar 1983 | A |
4487134 | Foote | Dec 1984 | A |
4583753 | Economy | Apr 1986 | A |
4679818 | Kakavas | Jul 1987 | A |
4721317 | Avot | Jan 1988 | A |
4848620 | Chap | Jul 1989 | A |
5265893 | Ettlin | Nov 1993 | A |
5366123 | Range | Nov 1994 | A |
6354612 | Adamson | Mar 2002 | B1 |
6708627 | Wood | Mar 2004 | B1 |
6749204 | Werner | Jun 2004 | B2 |
8052158 | Tyrrell | Nov 2011 | B2 |
8360441 | Caruso | Jan 2013 | B2 |
20050275177 | Buckley, III | Dec 2005 | A1 |
20080072484 | Giampavolo et al. | Mar 2008 | A1 |
20140084036 | Hemann | Mar 2014 | A1 |
Number | Date | Country |
---|---|---|
458148D | Jul 1949 | CA |
4656020 | Apr 1929 | FR |