The embodiments described herein relate generally to marketing and advertising devices, and more specifically to systems, methods, and modes for marketing and advertising adult beverages through the use of a mechanical beverage drinking assembly according to aspects of the embodiments.
The U.S. beer industry employs over two million Americans and is valued at about $114.2 billion dollars. Beer consumption per capita is even higher in most European countries. A number of beer accessories have been created to increase the fun and social aspect of beer culture.
Nonetheless, competition between “macro” breweries (the large, more established producers of beer (e.g., Anheuser-Busch®, among many others) and between “micro” breweries, and between the two types of breweries, is extremely competitive. One need only to watch a televised sporting event, such as any National Football League® (NFL) football game, Major League Baseball® (MLB) baseball game, and/or National Hockey League® (NHL) hockey game, to understand and appreciate how competitive the industry is. Most manufacturers of beer strive in their television and/or printed advertisements to show that consuming beer is fun, social, and entertaining. In addition to the many advertisements, and equally numerous places to purchase beer, there are many thousands of beer festivals and related events around the world. Breweries are therefore always looking for better methods of advertising and promoting their products over their competitors'. Thus, breweries constantly look for products and devices that can increase the enjoyment of the drinking the beer, and interesting and exciting such products and devices are greatly valued. At those of skill in the art can appreciate, these products and devices need to be portable, robust, novel, and entertaining.
Accordingly, a need has arisen for systems, methods, and modes for marketing and advertising adult beverages through the use of a mechanical beverage drinking assembly according to aspects of the embodiments.
It is an object of the embodiments to substantially solve at least the problems and/or disadvantages discussed above, and to provide at least one or more of the advantages described below.
It is therefore a general aspect of the embodiments to provide systems, methods, and modes for marketing and advertising adult beverages through the use of a mechanical beverage drinking assembly according to aspects of the embodiments that will obviate or minimize problems of the type previously described.
This Summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.
Further features and advantages of the aspects of the embodiments, as well as the structure and operation of the various embodiments, are described in detail below with reference to the accompanying drawings. It is noted that the aspects of the embodiments are not limited to the specific embodiments described herein. Such embodiments are presented herein for illustrative purposes only. Additional embodiments will be apparent to persons skilled in the relevant art(s) based on the teachings contained herein.
According to a first aspect of the embodiments, a beverage carrying assembly is provided herein, the beverage carrying assembly comprising: a backpack adapted to be worn by a user; a frame, the frame comprising: a first portion to be affixed to the backpack; and a second portion that projects over the head of the user; a platform adapted to carry a beverage container; and a pulley assembly adapted to manipulate a position of the platform with respect to the user and frame.
According to the first aspect of the embodiments, the platform is adapted to retain a beverage container.
According to the first aspect of the embodiments, the beverage is an alcoholic beverage.
According to the first aspect of the embodiments, the platform is substantially planar with a hole adapted to retain the beverage container.
According to the first aspect of the embodiments, the platform comprises: a back portion; and two or more curved rods, each of which is curved to substantially match a shape of the beverage container, and opposedly attached to the back portion via respective springs such that each of the curved rods can be pulled away from each other, the beverage container located therebetween, and the curved rods released to secure the beverage container between the curved rods.
According to the first aspect of the embodiments, the backpack comprises: a back portion that, when the backpack is worn by the user, is adjacent to a back of the user; a pair of shoulder straps; and a waist strap, the shoulder straps and waist strap adapted to retain the backpack to an upper torso of the user.
According to the first aspect of the embodiments, the first portion of the frame comprises a first member affixed to a rear surface of the back portion of the backpack and is adapted to be substantially vertical, and further wherein the second portion of the frame comprises a second member affixed to the first member and is substantially orthogonal to the first member and extends over a head of the user.
According to the first aspect of the embodiments, the frame is adapted to be changeable between a stored condition and an extended condition.
According to the first aspect of the embodiments, the second member is rotatingly attached to a second end of the first member at a first end of the second member.
According to the first aspect of the embodiments, the second member is adapted to rotate about the first member between the stored condition and the extended condition, and when in the stored condition, the second member is in substantial alignment with the first member, and further wherein, when the first and second member are in substantial alignment with each other, the first and second member can be secured to the back portion of the backpack.
According to the first aspect of the embodiments, the pulley assembly is adapted to be stored within the second member, and the pulley assembly is adapted to be retained when stored within the second member by a retaining mechanism.
According to the first aspect of the embodiments, wherein the retaining mechanism comprises: a plastic hook and loop device.
According to the first aspect of the embodiments, wherein the first member comprises: an upper portion; a lower portion; a rotation stop bar located at a first end of the upper portion; a pivot bar adapted to affix the first member to the second member, and is further adapted to facilitate rotation of the second member about the first member, and wherein the rotation stop bar prevents rotation of the second member about the first member when the second member is substantially orthogonal to the first member; a first and second slide channel in the lower portion; a first and second sliding slide bar in the upper portion adapted to fit through the first and second slide channel in the lower portion, such that the upper portion can slide up and down the lower portion.
According to the first aspect of the embodiments, wherein the first member comprises: an upper portion comprising a plurality of upper portion holes, substantially aligned with each other; a lower portion adapted to slidingly engage within the upper portion, the lower portion comprising: a button hole, in substantial alignment with the plurality of upper portion holes; a spring loaded button assembly affixed to an inner wall opposite to that of the button hole, the button hole adapted to allow a button portion of the spring loaded button assembly to move in and out through the button hole as a user pushes against a spring of the spring loaded button assembly and stops pushing against the spring, and wherein the button can move in and out of any one of the upper portion holes when the upper portion and lower portion are moved relative to each other so that any one of the upper portion holes is in substantial alignment with the button hole, and when the button extends through a first upper portion hole and button hole, the upper portion and lower portion are substantially but releasably fixed in position with respect to each other, and when the button is pushed through the aligned upper portion hole and button hole, the upper and lower portions can be moved relative to each other.
According to the first aspect of the embodiments, wherein the pulley assembly comprises: a first and second handle; a first cable attached to the first handle at a first end of the first cable and a first end of the first handle; a second cable attached to the first handle at a first end of the second cable and a second end of the first handle; a third cable attached to the second handle at a first end of the third cable and a first end of the second handle; a fourth cable attached to the second handle at a first end of the fourth cable and a second end of the second handle; a first pulley bar attached to the second member; a second pulley bar attached to the second member; a first pulley device attached to a first end of the first pulley bar; a second pulley device attached to a first end of the second pulley bar; a third pulley device attached to a second end of the first pulley bar; and a fourth pulley device attached to a second end of the second pulley bar, and wherein the first cable passes through the first pulley device and is attached to the platform at a second end of the first cable, the second cable passes through the second pulley device and is attached to the platform at a second end of the second cable, the third cable passes through the third pulley device and is attached to the platform at a second end of the third cable, and the fourth cable passes through the fourth pulley device and is attached to the platform at a second end of the fourth cable.
According to the first aspect of the embodiments, wherein the pulley assembly is further adapted to change a height of the platform, and is still further adapted to tilt the platform at substantially any angle between about 0° and about 180°, and in substantially any direction.
According to a second aspect of the embodiments, a method for using a beverage carrying assembly is provided, the method comprising: inserting a beverage container into a platform of the beverage carrying assembly; filling the beverage container with a beverage; moving the platform to a position that is substantially level with a mouth of a user; and manipulating the platform such that the beverage container tilts to dispense the beverage into the mouth of the user.
According to the second aspect of the embodiments, the method further comprises: donning the beverage carrying assembly when in a fully extended condition onto an upper torso of the user, such that the platform is substantially orthogonal to a chest of the user.
According to the second aspect of the embodiments, the method further comprises: removing the beverage carrying assembly from the body of the user; and putting the beverage carrying assembly into a storage condition such that the beverage carrying assembly is folded and secured to a backpack adapted to carry the beverage carrying assembly.
According to the second aspect of the embodiments, the step of manipulating comprises: moving a first and/or second handle that manipulates the platform such that a height of the platform change, a tilt angle changes, and/or a tilt orientation changes.
The above and other objects and features of the embodiments will become apparent and more readily appreciated from the following description of the embodiments with reference to the following figures. Different aspects of the embodiments are illustrated in reference figures of the drawings. It is intended that the embodiments and figures disclosed herein are to be considered to be illustrative rather than limiting. The components in the drawings are not necessarily drawn to scale, emphasis instead being placed upon clearly illustrating the principles of the aspects of the embodiments. In the drawings, like reference numerals designate corresponding parts throughout the several views.
The embodiments are described more fully hereinafter with reference to the accompanying drawings, in which embodiments of the inventive concept are shown. In the drawings, the size and relative sizes of layers and regions may be exaggerated for clarity. Like numbers refer to like elements throughout. The embodiments may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the inventive concept to those skilled in the art. The scope of the embodiments is therefore defined by the appended claims. The detailed description that follows is written from the point of view of a marketing and/or advertising agency or company, so it is to be understood that generally the concepts discussed herein are applicable to various subsystems and not limited to only a particular controlled device or class of devices, such as a beer marketing/advertising device.
Reference throughout the specification to “one embodiment” or “an embodiment” means that a particular feature, structure, or characteristic described in connection with an embodiment is included in at least one embodiment of the embodiments. Thus, the appearance of the phrases “in one embodiment” or “in an embodiment” in various places throughout the specification is not necessarily referring to the same embodiment. Further, the particular feature, structures, or characteristics may be combined in any suitable manner in one or more embodiments.
The different aspects of the embodiments described herein pertain to the context of systems, methods, and modes for marketing and advertising beer and/or other adult beverages through the use of a mechanical drinking assembly according to aspects of the embodiments, but is not limited thereto, except as may be set forth expressly in the appended claims.
Aspects of the embodiments are directed towards a small portable crane assembly (crane assembly) 100, 900 that can be deployed from a backpack. The user wears the backpack, and a crane portion cantilevers over the top of the head and shoulders of the user to hang in front of the user. A plurality of strings hang down from the end of the crane portion. Connected to the strings is a platform that can be specially designed to hold a container, which can contain beer or another beverage. The strings pass through a head portion of the crane portion, and can slide freely (there can be one or more bearing assemblies that facilitate movement of the strings). At the opposite end of the strings are two handles that can be used to manipulate the position of the platform. The user can manipulate the handles to bring the platform to their mouth so that they can drink the beer (or other adult/alcoholic beverage, or soda, or any beverage) resting on the platform. The platform can also be embodied as a spring-loaded grasping assembly that can be designed to grasp a plastic container or a glass/plastic bottle that contains the beverage. Aspects of the embodiments turn drinking a beer into a fun challenge that requires hand eye coordination and practice, and an advertising/marketing opportunity.
According to aspects of the embodiments, crane assembly 100, 900 deploys from a backpack with shoulder straps and a waist strap. A vertical member passes through the top of the backpack and connects to a horizontal member via a hinge (or pivot member). The horizontal member cantilevers over the top of the head and shoulders of the user. At the end of the horizontal member is a head piece that supports the strings and provides for their passage there-through. The strings can pass through the head piece and can slide substantially freely. Hanging from the end of the strings substantially directly below the head piece is a beer holding platform. The beer holding platform is adapted to securely hold at least one beer. At the opposite ends of the strings are two handles that can be pulled to manipulate the position of the platform. Stops on each of the strings prevent them from passing too far through the head piece. The joint between the vertical member and the horizontal member is hinge that allows the vertical member and horizontal member to hinge or pivot about each other.
According to aspects of the embodiments, crane assembly 100, 900 folds for storage and transport. The vertical member can be height adjustable via a pin and lock system, among other types of height adjustable-retention means. Although not shown in the Figures, either or both of crane assemblies 100, 900 could be composed of a single unitary member that is attached to a backpack to be worn by the user, with all or most of the remaining components as needed to functionally operate in the manner described below, and in regard to method 1700 as shown in
Handles 118 can be manipulated to raise and lower platform 116 according to aspects of the embodiments. For example, if a user pulls down handles 118a,b in the direction of arrows A as shown in
Referring back to
Located at a junction of a first end of horizontal member 108 and the second end of vertical member 106 is hinge assembly 110. Hinge assembly 110 hingedly joins vertical member 106 and horizontal member 108 together. Crane portion 128 is adapted to fold for storage and transport through use of hinge assembly 110 according to aspects of the embodiments; i.e., hinge assembly 110 can be locked such that vertical member 106 is substantially orthogonal to horizontal member 108 according to aspects of the embodiments. [[Q: How does hinge assembly 110 lock??]] Vertical member 106 can also be height adjustable via a pin and lock system, among other types of releasably securing mechanisms.
Upper mast 602b slides over lower mast 602a in the directions of Arrow A— that is, either upward to make the assembly higher, or downward to make it lower. Button assembly 604 is attached to an opposite inner wall of lower mast 602a (shown and discussed in greater detail in regard to
Handles 918 can be manipulated to raise and lower platform 916 according to aspects of the embodiments. Platform 916 is substantially planar in the embodiment shown in
In operation, a user operates crane assembly 900 by manipulating platform 918 through use of handles 918a,b in a substantially similar manner as a marionettist operates a marionette. For example, if a user pulls down handles 918a,b in the direction of arrows A as shown in
Once the top of the container is at or about the same height as the mouth of the user, the user can pull either or both of handles 918a,b in the direction of Arrows B so that the container is tilted into the mouth of the user, and the beverage contained therein is poured out. Alternatively, if the user were to pull handles 918a,b in the direction of Arrows C, the user could pour the contents of the container into the mouth of a person standing in front of the user, or into some other container. By way of a further non-limiting example, the user could raise (or lower) platform 916 to a desired height, and pull-down handle 918b in the direction of Arrow A so that container 802 is tilted to the right of the user, and visa-versa pull down handle 918a so that container 802 is tilted to the left of the user. Substantially any angle of tilt can be accomplished by the appropriate application of downward force on one or both of handles 918a,b, according to aspects of the embodiments. According to aspects of the embodiments, the user can tilt platform 916 at substantially any angle between about 0° and about 180°. Thus, the user can manipulate handles 918a,b to control movement of platform 916 much like a marionettist would do with a marionette.
Referring back to
Located at a junction of a first end of horizontal member 908 and the second end of vertical member assembly 906 is hinge assembly 910. Hinge assembly 910 hingedly joins vertical member assembly 906 and horizontal member 908 together. Crane portion 930 is adapted to fold for storage and transport through use of hinge assembly 910 according to aspects of the embodiments. A detailed view of hinge assembly 910 is shown in
The user then rolls up strings/cable 914 and places rolled up string/cable 914 along with handles 918a,b into the channel of horizontal member 908 and can secure them with a plastic hook and loop securing device (shown in
According to further aspects of the embodiments, platform 916 can be fashioned to hold two or more containers, or different platforms 916a,b can be readily interchangeable so that different types of beverage containers can be held in platform 916. According to still further aspects of the embodiments, operation of crane assembly 900 can be performed substantially remotely with the inclusion of a wireless transmitter and receiver pair (Bluetooth, WiFi, infrared, near-field communications, among other types of wireless transmission), one or more small electric motors, a processor and memory, and software code to allow receipt of wirelessly transmitted commands to operate crane assembly 900 in the manner as described herein.
Implementation of such wireless transmission/reception systems are known to those of skill in the art, and therefore a more detailed discussion thereof has been omitted in fulfillment of the dual purposes of clarity and precision.
As described above, crane portion 930 comprises, in part, horizontal member 908, hinge assembly 910, head piece 912, vertical member assembly 906, among other components. Vertical member assembly 906 comprises, in part, upper vertical member 1402, and lower vertical member 1404. Horizontal member 908 comprises logo plate 1412 that displays a logo or advertisement of a manufacturer of an adult or other type of beverage that can be carried by crane assembly 100 according to aspects of the embodiments. Further, as discussed above, horizontal member comprises first and second retaining mechanisms 1410, which can be in the form of plastic hook and loop mechanisms that can be repeatedly used to store handles 918 and string/cable 914 according to aspects of the embodiments. Hinge assembly 910 comprises, in part, first set of rotating holes 1420 located at a first end of horizontal member 908 and second set of rotating holes 1422 located at a first end of upper vertical member 1402 that can be co-axially aligned and secured by a bolt (not shown) to allow horizontal member 908 to rotate about the bolt between a fully extended position (as shown in
To assembly vertical member assembly 906, upper vertical member 1402 is slidingly engaged with lower vertical member 1404 via first and second slide bars 1414a,b (located on upper vertical member 1402) that fit within first and second slide channels 1416 (located on lower vertical member 1404). To secure upper vertical member in a fully vertically extended position, securing mechanism 926 can be removably and fixedly engaged with lower vertical member securing holes 1408a,b and upper vertical member securing holes 1424a,b according to aspects of the embodiments.
In method step 1702, the user can insert a container into platform 116, 916.
In method step 1704, the user can fill the container with a beverage (or, as discussed above, the container can already be filled with a beverage).
In method step 1706, the user can adjust the height of platform 116,916 to a desired height by pulling on or released handles 118a,b, 918a,b as appropriate, in the manner described above.
In method step 1708 the user can manipulate handles 118a,b, 918a,b to cause the beverage filled container to tilt into a mouth of the user or other person or another device, as desired.
Aspects of the embodiments can be formed of aluminum, stainless steel, polyurethane, polycarbonate, or any other variations known in the art.
The manufacturing method can make use of injection molding, rotational molding, compression molding, die casting, laser cutting, 3D printing, or any other variations known in the art.
As discussed in regard to
The disclosed embodiments provide a system, and a method for [summary of the invention; paraphrase or copy from summary] It should be understood that this description is not intended to limit the embodiments. On the contrary, the embodiments are intended to cover alternatives, modifications, and equivalents, which are included in the spirit and scope of the embodiments as defined by the appended claims. Further, in the detailed description of the embodiments, numerous specific details are set forth to provide a comprehensive understanding of the claimed embodiments. However, one skilled in the art would understand that various embodiments may be practiced without such specific details.
Although the features and elements of aspects of the embodiments are described being in particular combinations, each feature or element can be used alone, without the other features and elements of the embodiments, or in various combinations with or without other features and elements disclosed herein.
This written description uses examples of the subject matter disclosed to enable any person skilled in the art to practice the same, including making and using any devices or systems and performing any incorporated methods. The patentable scope of the subject matter is defined by the claims, and may include other examples that occur to those skilled in the art. Such other examples are intended to be within the scope of the claims.
The above-described embodiments are intended to be illustrative in all respects, rather than restrictive, of the embodiments. Thus the embodiments are capable of many variations in detailed implementation that can be derived from the description contained herein by a person skilled in the art. No element, act, or instruction used in the description of the present application should be construed as critical or essential to the embodiments unless explicitly described as such. Also, as used herein, the article “a” is intended to include one or more items.
All United States patents and applications, foreign patents, and publications discussed above are hereby incorporated herein by reference in their entireties.
To solve the aforementioned problems, the aspects of the embodiments are directed towards systems, methods, and modes for marketing and advertising beer through the use of a mechanical beer drinking assembly according to aspects of the embodiments.
Alternate embodiments may be devised without departing from the spirit or the scope of the different aspects of the embodiments.