Patent Application
20100320117
The present invention relates to articles of manufacture for the packaging of brittle, elongated, and/or asymmetrically-shaped retail items for retail display to consumers. In a preferred embodiment, the retail items are candy canes.
BACKGROUND
Certain consumable items present challenges for packaging and retail display. Retail items that are brittle, elongated, and asymmetrically shaped, for example, are easily broken in many conventional types of packaging structures. Such breakage during the course of shipment and retail display results in a revenue loss for the merchant, and/or an unpleasant purchasing experience for the consumer. However, packaging that attempts to prevent breakage by completely surrounding the breakable retail item with cushioning material, for example, obscures the consumer's view of the retail item and may therefore discourage purchasing.
As one example, holiday sweets such as candy canes are easily shattered during the transition from manufacturer to retailer to consumer. The brittle consistency and elongated and asymmetrical shape of the candy cane makes it particularly susceptible to breakage. However, while it would be desirable to prevent such breakage and loss by surrounding candy canes with shock-absorbing material, the retailer is also motivated to display them in an ornamentally appealing way that will attract the attention of the consumer and thereby increase “impulse purchases.”
Therefore, there is a need for improved articles of manufacture for the packaging and display of elongated, asymmetrically-shaped, and brittle retail items, such as candy canes.
As used herein, the term “retail item” refers to any item offered to a consumer for purchase.
As used herein, the term “brittle” refers to a physical property of an item that renders it susceptible to breakage or fracture when it is subjected to physical force (e.g., stress), without limitation to the nature of physical force. Physical events that may lead to breakage of brittle items include but are not limited to falls, static weight-induced pressure (e.g., pressure due to weight of adjacent packaged items), and temperature-induced pressure (e.g., expansion or contraction of surrounding materials due to elevated or depressed temperature). Brittle materials exhibit low deformation or strain when subjected to stress, and absorb relatively little energy before fracturing. In general, brittle materials fail in tension rather than shear. Examples of materials with brittle consistency include but are not limited to hard candy, glass, and brittle polymers such as polystyrene. A brittle glass or polymer may be defined as having a strain energy release rate (GIc) of 0.5 or less.
The present invention relates to articles of manufacture for the packaging of brittle, elongated, asymmetrically-shaped retail items for retail display to consumers. In a preferred embodiment, the retail items are candy canes.
In certain embodiments, the invention provides article of manufacture for storage or display of at least one retail item, comprising a region with at least one depression into which a retail item can be fitted; a customer-oriented surface, the majority of the customer-oriented surface being comprised of a transparent material; a rigid support structure formed by a back surface, side surface, and at least a periphery region of the customer-oriented surface; and a feature that allows the article of manufacture to be hung for display to the retail consumer. In some embodiments, the article of manufacture encompasses a plurality of retail items. In some embodiments, the retail items have properties selected from the group consisting of brittle consistency, elongated shape, and asymmetrical shape. In some embodiments, the retail items are candy canes. In some embodiments, the region with at least one depression is separable from the rigid support structure. In some embodiments, the region with at least one depression and said rigid support structure form an integrated unit. In some embodiments, the plurality of retail items are arrayed 360° around a central region. In some embodiments, the central region permits display of at least one additional retail item. In some embodiments, the arrayed retail items and the retail item(s) in the central region are different. In some embodiments, the rigid support structure permits a plurality of articles of manufacture to be stacked on one another. In some embodiments, the rigid display structure is made of a material such as pasteboard, cardboard, plastic, metal, wood, a combination thereof, or a composite thereof. In some embodiments, the feature that allows the article of manufacture to be hung for display comprises a hole.
In certain embodiments, the invention provides a method for retail display of retail items with properties selected from the group consisting of brittle consistency, elongated shape, and asymmetric shape using the article of manufacture described herein.
The following example is provided in order to demonstrate and further illustrate a preferred embodiment and certain aspects of the present invention and is not to be construed as limiting the scope thereof.
In the following figures, the same reference numerals are used to identify the same components in the various views and alternate embodiments.
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Various modifications and variations of the described invention will be apparent to those skilled in the art without departing from the scope and spirit of the invention. Although the invention has been described in connection with specific preferred embodiments, it should be understood that the invention as claimed should not be unduly limited to such specific embodiments. Indeed, various modifications of the described modes for carrying out the invention that are obvious to those skilled in packaging engineering or related fields are intended to be within the scope of the following claims.
