Patent Application
20220047957
This application relates to toy packaging. More specifically, the application relates to toy packaging configured for partial submersion in a liquid as part of an unboxing experience for the toy.
Unboxing has become a recent phenomenon in the toy industry. A memorable unboxing experience that engages the customer can help companies connect with the customer and create a positive buying experience. Customers having memorable unboxing experiences may record and share their experiences with potential customers increasing sales. In this way, there is a need for not only desirable toys but also for innovative and interactive toy packaging for the toy that engages customers.
An aspect is directed to a toy packaging configured to be partially submerged in liquid to cause the toy packaging to move from a closed configuration to an open configuration. The toy packaging includes a first portion supported by a second portion, at least one of the first portion and the second portion being movable relative to the other one of the first portion and the second portion from the closed configuration to the open configuration, the first portion and the second portion defining a receptacle when in the closed configuration. The toy packaging further includes a toy disposed in the receptacle at least when the toy packaging is in the closed configuration and at least partially submerged in the liquid and a buoyancy system supported by at least one of the first portion and the second portion and configured to assist the toy packaging to move from the closed configuration to the open configuration when the buoyancy system is submerged in the liquid.
A variation of the aspect above is, wherein the first portion and the second portion form a seam when in the closed configuration, and wherein the toy packaging opens at the seam when the toy packaging moves from the closed configuration to the open configuration.
A variation of the aspect above is, further comprising a film disposed across at least a portion of the seam to prevent the toy packaging from moving to the open configuration, the film being configured to dissolve when submerged in liquid to allow the buoyancy system to assist the toy packaging system to move from the closed configuration to the open configuration.
A variation of the aspect above is, further comprising a handle, the handle configured to be disposed above the liquid when the toy packaging is at least partially submerged in the liquid.
A variation of the aspect above is, wherein the opening of the toy packaging includes a bottom opening portion and a side opening portion, the liquid entering the receptacle through the bottom opening and the toy exiting the receptacle through the side opening when the toy packaging is at least partially submerged in the liquid and in the open configuration.
A variation of the aspect above is, wherein the opening of the toy packaging includes a bottom opening portion and a side opening portion, and wherein the at least a portion of the seam is disposed over the bottom opening portion.
A variation of the aspect above is, wherein the buoyancy system comprises one or more chambers.
A variation of the aspect above is, wherein the one or more chambers comprises two chambers, and wherein the two chambers are disposed on the first portion and the second portion.
A variation of the aspect above is, wherein each of the one or more chambers defines a volume of gas, the gas having a lower density that the liquid.
A variation of the aspect above is, wherein at least one of the first portion or the second portion comprises a hole, the hole being sized and shaped to allow the liquid to the enter the receptacle when the hole is at least partially submerged in the liquid.
A variation of the aspect above is, wherein the toy comprises a sensor, and wherein the sensor is configured to activate the toy when the sensor is contacted with the liquid.
A variation of the aspect above is, further comprising a support disposed in the receptacle, the support immobilizing the toy when the toy packaging is in the closed configuration and releasing the toy when the toy packaging is in the open configuration.
A variation of the aspect above is, wherein the first portion and the second portion are supported by a hinge.
A variation of the aspect above is, further comprising a spring, wherein the spring is configured to assist the toy packaging to move from the closed configuration to the open configuration.
Another aspect is directed to method for unboxing a toy from a toy package while the toy package is submerged in a liquid. The toy package includes a buoyancy system. The method includes partially submerging the toy package in liquid, flowing the liquid through a wall of the submerged toy package, separating a first portion from a second portion of the toy package by the submerged buoyancy system to form an opening in the toy package without user intervention, activating a swimming action of the toy, and exiting the toy from the toy package through the opening without user intervention.
Another aspect is directed to toy packaging configured to be partially submerged in liquid to cause the toy packaging to move from a closed configuration to an open configuration. The toy packaging comprises a handle, a first portion rotatably coupled to the handle and movable from the closed configuration to the open configuration, the first portion having a first sealed gas chamber, and a second portion rotatably coupled to the handle and movable from the closed configuration to the open configuration, the second portion having a second sealed gas chamber. The first portion and the second portion define a receptacle when in the closed configuration. The first sealed gas chamber and the second sealed gas chamber create a buoyancy force which assists the toy packaging to move from the closed configuration to the open configuration when the first sealed gas chamber and the second sealed gas chamber are submerged in the liquid.
A variation of the aspect above is, further comprising a toy disposed in the receptacle at least when the toy packaging is in the closed configuration and at least partially submerged in the liquid.
A variation of the aspect above is, further comprising a film contacting both the first portion and the second portion when the toy packaging is in the closed configuration, the film being configured to dissolve when submerged in liquid.
A variation of the aspect above is, wherein at least one of the first portion or the second portion comprises a hole, the hole being sized and shaped to allow the liquid to the enter the receptacle when the hole is at least partially submerged in the liquid.
The features of the present disclosure will become more fully apparent from the following description and appended claims, taken in conjunction with the accompanying drawings. Understanding that these drawings depict only several embodiments in accordance with the disclosure and are not to be considered limiting of its scope, the disclosure will now be described with additional specificity and detail through use of the accompanying drawings.
The following detailed description is directed to certain specific embodiments. The invention(s) disclosed herein, however, can be embodied in a multitude of different ways as defined and covered by the claims. In this description, reference is made to the drawings, wherein like parts are designated with like numerals throughout. The features, aspects and advantages of the present invention will now be described with reference to the drawings of several embodiments that are intended to be within the scope of the development herein disclosed. These and other embodiments will become readily apparent to those skilled in the art from the following detailed description of the embodiments having reference to the attached figures, the invention not being limited to any particular embodiment(s) herein disclosed.
After the toy package 20 is submerged in the water, the toy package 20 releases the toy 52 from a receptacle 32 disposed within an interior 30 of the toy package 20 without user intervention (see
In certain embodiments, the toy package 20 includes a buoyance system 44 which is configured to cause the toy package 20 to release the toy 52 without customer invention. In certain embodiments, the toy package 20 comprises a film 40. The film 40 prevents the toy package 20 from releasing the toy 52 until after the film 40 is dissolved by the same water that causes the toy package 20 to release the toy 52 without customer intervention.
In certain embodiments of the toy package 20 that include both the buoyancy system 44 and the film 40, the customer begins the unboxing experience by partially submerging the toy package 20 in the water. The unboxing experience concludes with the customer observing the toy 52 exiting the toy package 20 under its own power. In certain embodiments, the toy 52 is shaped like a fish that activates and begins making a swimming motion when contacted by the water.
In certain embodiments, the toy package 20 comprises a handle 42. The handle 42 is sized and shaped for a user to grasp the toy package 20 and lower the toy package 20 into the water. The handle 42 has an ergonomic shape to allow the user to maintain control of the toy package 20 during the underwater unboxing of the toy 52. The handle 42 can be manufactured from the same or different material as the first and second portions 22, 24. The handle 42 can be solid or hollow.
In certain embodiments, the toy package 20 comprises a hanger 60. The hanger 60 is configured to support the toy package 20 when being displayed to potential customers. In certain embodiments, at least a portion of the hanger 60 includes a j-shape configured to hang on a hook. Of course, the shape of the hanger 60 is not so limited and can have a different shape which allows display of the toy package 20. In the illustrated embodiment, the hanger 60 is coupled to the handle 42. Of course, the hanger 60 need not be coupled to the handle 42 and instead can be coupled to the toy package 20 at a different location than the handle 42.
In the illustrated embodiment, both the first portion 22 and the second portion 24 are movable in a direction away from the toy 52. In certain embodiments that have the handle 42, both the first portion 22 and the second portion 24 are movable in a direction away from the handle 42. However, in certain embodiments, only one of the first and second portions 22, 24 is movable while the other portion is fixed relative to the toy 52. For example, in certain embodiments, the first portion 22 moves away from the toy 52 and relative to both the second portion 24 and the handle 42. In such an embodiment, the first portion 22 creates an opening for the toy 52 to exit the toy package 20.
As shown in
The buoyance system 44 is configured to cause the toy package 20 to release the toy 52 without customer invention. In certain embodiments, the buoyance system 44 comprises one or more chambers 46. In certain embodiments, the one or more chambers 46 are molded into each half (the first portion 22 and the second portion 24) of the toy package 20.
In the illustrated embodiment, each of the first portion 22 and the second portion 24 comprises one chamber 46 disposed near the bottom of the toy package 20. The one or more chamber 46 cause the first and second portions 22, 24 to separate or move away from the toy 52 to open the toy package 20 and move to the open configuration. In certain embodiments, one or both of the first portion 22 and the second portion 24 comprise more than one chamber 46.
In certain embodiments, the seam 34 defines a gap 62 between the first portion 22 and the second portion 24 when the toy package 20 is in the closed configuration. In certain embodiments, the gap 62 has little to no width. In certain embodiments, the width of the gap 62 is selected to allow water to slowly enter the toy package 20 when the toy package 20 is submerged in the water.
In certain embodiments in the open configuration (see
As is illustrated in
In certain embodiments, the one or more chambers 46 are filled with a gas. For example, the gas can be air or any other gas. In certain embodiments, the one or more chambers 46 are filled by a material. For example, the material can be foam or any other material that has a density less than the liquid. In certain embodiments, the one or more chambers 46 are filled with a combination of a gas and a material.
In certain embodiments, the one or more chambers 46 are sealed around the volume 48. In embodiments where the volume 48 is filled with a gas, sealing the one or more chambers 46 ensures gas does not escape from the one or more chambers 46 regardless of the orientation of the toy package 20 when the user submerges the toy package 20 into the water. In certain embodiments where the one or more chambers 46 are filled by a material, the one or more chambers 46 can be unsealed.
In certain embodiments, the one or more chambers 46 have one or more holes (not shown). In certain embodiments, the one or more holes are located on a lower surface of the one or more chambers 46 to inhibit the water from entering the volume 48 and displacing the gas from the one or more chambers 46 as the toy package 20 is submerged in the water.
In certain embodiments, the one or more holes are located on an upper or side surface of the one or more chambers 46 which allows the water to enter the volume 48 and displace the gas from the one or more chambers 46. In embodiments where the one or more chambers 46 have holes, the one or more holes are sized to sufficiently slow the flow of liquid into the one or more chambers 46 and provide an adequate buoyance force to move the toy package 20 to the open configuration. With correctly sized holes in the one or more chambers 46, the rate at which the buoyance force is reduced as the water enters the one or more chambers 46 can be slow enough to still allow the toy packaging 20 to reach the open configuration before the one or more chambers 46 are completely filled with the water.
In the illustrated embodiment, the handle 42 couples to the first and second portions 22, 24. In certain embodiments, the handle 42 couples to the first and second portions 22, 24 via the one or more hinges 28 disposed along the axis 26. The first and second portions 22, 24 can be configured to rotate about their respective hinge 28 or the same hinge 28 between the closed configuration (
In the illustrated embodiment, the first and second portions 22, 24 are coupled to the handle 42 when the toy package 20 is in both the closed and open configurations. When moving from the closed configuration to the open configuration, each of the first and second portions 22, 24 rotates about their respective axis 26.
In certain embodiments, the first and second portions 22, 24 are coupled to the handle 42 when in the closed configuration but then separate entirely from the handle 42 when in the open configuration. In this way, the buoyance system 44 creates a force which not only opens the toy package 20 while also separating the entire first and second portions 22, 24 from the handle 42.
In certain embodiments, the film 40 comprises a water soluble material. In certain embodiments, the film 40 comprises a dissolvable material. In certain embodiments, the film 40 is disposed across at least a portion of the seam 34 to prevent the toy packaging 20 from moving to the open configuration. In certain embodiments, the film 40 is only placed over portions of the seam 34 that are submerged in water during unboxing. In the illustrated embodiment, the film 40 is disposed over a portion of the seam 34 that extends along the bottom opening 36. In the illustrated embodiment, the film 40 is not placed over a portion of the seam 34 that extends along the two side openings 38. Once contacted with water, the film 40 dissolves to allow the buoyancy system 44 to cause the toy package 20 to move from the closed configuration to the open configuration when the toy package 20 is submerged in the water.
The one or more holes 58 are sized and shaped to allow the water to enter the interior 30 of the toy package 20. In certain embodiments, the water slowly fills the interior 30 but does not fill the one or more chambers 46 of the buoyancy system 44. Once the interior 30 is filled and the water is on opposite sides of the first and second portions 22, 24, the buoyance system 44 causes the first and second portions 22, 24 to move to the open configuration without user intervention. In certain embodiments, without the buoyancy system 44, the first and second portions 22, 24 would not move to the open configuration.
In certain embodiments, centers of the one or more chambers 46 are located outside a region between two vertical planes passing through the axes 26. In this way, the buoyancy force in the upward direction creates a moment which causes the first and second portions 22, 24 to rotate about the axes 26 and toward the open configuration.
As is illustrated in
In the illustrated embodiment, the film 40 is disposed over a portion of the seam 34 that extends along the bottom opening 36. The film 40 begins dissolving when submerged as shown in
The method moves to block 76 where the water contacts the film 40 covering the seam 34 between the first and second portions 22, 24 of the toy package 20. In certain embodiments, the film 40 prevents the toy package 20 from releasing the toy 52 until after the film 40 is dissolved by the same water that causes the toy package 20 to release the toy 52 without customer intervention. In certain embodiments, the film 40 comprises a water soluble material. In certain embodiments, the film 40 comprises a dissolvable material. Once contacted with water, the film 40 begins dissolving to allow the buoyancy system 44 to cause the toy package 20 to move from the closed configuration to the open configuration.
The method moves to block 78 where the liquid flows into the toy package 20. The one or more holes 58 are sized and shaped to allow the water to enter the interior 30 of the toy package 20. In certain embodiments, the water slowly fills the interior 30 but does not fill the one or more chambers 46 of the buoyancy system 44.
The method then moves to block 80 where the film 40 is dissolved to unseal the first and the second portions 22, 24 from each other. The method then moves to block 82 where the first portion 22 is separated from the second portion 24 to form an opening, such as the side opening 38, in the toy package 20 without user intervention. The buoyance system 44 causes the first and second portions 22, 24 to move to the open configuration without user intervention. In certain embodiments, the buoyance system 44 comprises one or more chambers 46. In certain embodiments, the one or more chambers 46 are filled with a gas. For example, the gas can be air or any other gas. In certain embodiments, the one or more chambers 46 are filled by a material. For example, the material can be foam or any other material that has a density less than the liquid. In certain embodiments, the one or more chambers 46 are sealed around the volume 48. In certain embodiments, the one or more chambers 46 are molded into each half (the first portion 22 and the second portion 24) of the toy package 20.
Next, at block 84, the swimming action of the toy is activated. In certain embodiments, the toy 52 comprises a water sensor 54 that senses when the water contacts the toy 52. For example, the water sensor 54 can be configured as a capacitive sensor. After the water sensor 54 senses water, the water sensor 54 sends a signal to the toy 52 to begin a predefined action. In certain embodiments, the predefined action is a swimming action.
The method then moves to block 86 where the toy 52 exits the toy package 20 through the opening under the toys own motion without user intervention. In the illustrated embodiment, the side opening 38 is sized and shaped to allow the toy 52 to exit the interior 30 of the toy package 20. In other embodiments, the toy 52 exits the toy package 20 through the bottom opening 36. In embodiments where the predefined action is the swimming action, the toy 52 can swim out of the toy packaging under its own power. The method ends at block 88.
For expository purposes, the term “horizontal” as used herein is defined as a plane parallel to the plane or surface of the water in which the system being described is used or the method being described is performed, regardless of its orientation. The term “floor” can be interchanged with the term “ground.” The term “vertical” refers to a direction perpendicular to the horizontal as just defined. Terms such as “above,” “below,” “bottom,” “top,” “side,” “higher,” “lower,” “upper,” “over,” and “under,” are defined with respect to the horizontal plane.
As used herein, the terms “attached,” “connected,” “mated,” and other such relational terms should be construed, unless otherwise noted, to include removable, moveable, fixed, adjustable, and/or releasable connections or attachments. The connections/attachments can include direct connections and/or connections having intermediate structure between the two components discussed.
The terms “approximately”, “about”, “generally” and “substantially” as used herein represent an amount close to the stated amount that still performs a desired function or achieves a desired result. For example, the terms “approximately”, “about”, “generally,” and “substantially” may refer to an amount that is within less than 10% of the stated amount.
While the preferred embodiments of the present inventions have been described above, it should be understood that they have been presented by way of example only, and not of limitation. It will be apparent to persons skilled in the relevant art that various changes in form and detail can be made therein without departing from the spirit and scope of the inventions. Thus, the present inventions should not be limited by the above-described exemplary embodiments, but should be defined only in accordance with the following claims and their equivalents. Furthermore, while certain advantages of the inventions have been described herein, it is to be understood that not necessarily all such advantages may be achieved in accordance with any particular embodiment of the inventions. Thus, for example, those skilled in the art will recognize that the inventions may be embodied or carried out in a manner that achieves or optimizes one advantage or group of advantages as taught herein without necessarily achieving other advantages as may be taught or suggested herein.
