The present invention is in the field of retail fixtures. More specifically, the present invention is directed to a greeting card display which can be attached to a variety of backing materials and placed at various locations in a retail environment.
The present invention provides a flexible greeting card display assembly. The display includes a plurality of card pockets and flexible attachment plate which allows the display to be attached to various surfaces within a retail environment.
The present disclosure and related inventions describe a greeting card display assembly 100. This greeting card display assembly 100 is flexible in that it can attach to various backing materials and it can be placed at various locations within a retail environment, such as, for example, at the cash wrap where many impulse purchases are made.
In one embodiment, the greeting card display assembly 100 of the present disclosure and related inventions is a steel wire-formed construction providing a single row of greeting card pockets 10. A plurality of wire-formed pockets 10 are arranged in a horizontal manner and attached to a substantially rectangular wire frame 12 and a horizontal wire support or spine 14 which runs the length of the horizontally arranged card pockets 10. The horizonal wire support or spine 14 includes 2 parallel, spaced apart horizontal wires 14A, 14B which run the length of the plurality of wire-formed pockets 10.
In a first embodiment, as shown in
The substantially rectangular wire frame 12 contains two horizontally positioned long 12A, 12B sides which are parallel to each other, and two vertically arranged short sides 12C, 12D which are parallel to each other and perpendicular to and extend between the two horizontally positioned long sides 12A, 12B. One of the two horizontally positioned long sides 12B is attached to a front surface of the front portion of the plurality of greeting card pockets 10. The other of the two horizontally positioned long sides 12A is attached to a rear surface of the back portion of the plurality of greeting card pockets 10. The two short sides 12C, 12D of the substantially rectangular wire frame 12 serve as the two opposing sides of the greeting card display assembly 100.
A plurality of divider wires 18 are located between each pair of adjacent greeting card pockets 10. The plurality of divider wires 18 are attached at one end to one of the horizontally positioned long sides 12A of the wire frame 12 and at an opposite end to the other of the horizontally positioned long sides 12B of the wire frame 12. The divider wires 18 serve to separate the card pockets 10.
In one embodiment, as shown in
A plurality of attachment plates 19 are attached to the greeting card display assembly 100 for attaching the greeting card display 100 to other surfaces. Each attachment plate 19 contains a single pre-drilled hole and a slot. An attachment plate 19 is placed between every other adjacent greeting card pocket 10. For example, if the greeting card display 100 contains 6 pockets, then an attachment plate 19 is placed (front left to right) between the first and second pockets, third and fourth pockets, and fifth and sixth pockets, as shown in
As mentioned above, each attachment plate 19 contains one pre-drilled hole and one horizonal slot. These openings can accommodate various attachment mechanisms for attaching the display 100 to an existing surface. The greeting card display assembly 100 also includes various attachment mechanisms, including, but not limited to: hanger bracket; wing nut and lock washer; tree clip; wood screw; wall anchor; and zip ties. These attachment mechanisms allow the display 100 to be attached to various surfaces. For example, the hanger bracket, wing nut and washer can be used to hang the display 100 from end panels or a wall mount. Tree clips can be used to mount the display 100 to a pegboard panel. Wood screws and wall anchors can be used to mount the display 100 to solid panels. And the zip ties can be used to attach the display 100 to a wire grid. Of course, these attachment mechanisms and mounting surfaces are noted here for the purpose of example only. These attachment mechanisms can be used with other mounting surfaces. Also, other attachment mechanisms can be included.
In a second embodiment, shown in
The greeting card display assembly 100, 200 of the present disclosure and related inventions provides a flexible fixture from which to display greeting cards 16 in various locations within a retail environment. The flexible attachment plates 19, 24 and various attachment mechanisms allow for the attachment of the display 100, 200 to a variety of surfaces. The rugged construction of the steel wire can provide years of service as it is durable and strong, however, it is also lightweight so that it can easily be installed and moved to other locations, as required. The relatively small footprint also makes it ideal for space-conscious store layouts. For example, the greeting card display 100, 200 may be attached to or around the cash wrap or register where many last minute or impulse buys are made.
While the greeting card display assembly of the present disclosure and related inventions is described herein with respect to the embodiments shown in the figures, other similar arrangements are considered to be within the scope of this invention. For example, in the embodiments shown in the figures, the greeting card display assembly contains six greeting card pockets, however, less than six and greater than six pockets is considered to fall within the scope of this invention. The greeting card display assembly has also been described as being wire formed, however, other materials have been contemplated and are also considered to fall within the scope of this invention.
The foregoing embodiments of the present invention have been presented for the purposes of illustration and description. These descriptions and embodiments are not intended to be exhaustive or to limit the invention to the precise form disclosed, and obviously many modifications and variations are possible in light of the above disclosure. The embodiments were chosen and described in order to best explain the principle of the invention and its practical applications to thereby enable others skilled in the art to best utilize the invention in its various embodiments and with various modifications as are suited to the particular use contemplated.
This application is a divisional of and claims priority to U.S. patent application Ser. No. 16/993,655, filed on Aug. 14, 2020, which is a non-provisional of U.S. Provisional Patent Application No. 62/887,839, filed on Aug. 16, 2019. The present application claims priority to the above-referenced patent applications, a copy of which is incorporated herein by reference.
Number | Date | Country | |
---|---|---|---|
62887839 | Aug 2019 | US |
Number | Date | Country | |
---|---|---|---|
Parent | 16993665 | Aug 2020 | US |
Child | 17375901 | US |