The present disclosure relates generally to a cleaning section for an electric oral hygiene device, and more particularly to a cleaning section containing cleaning elements that exhibit an enhanced color contrast, resulting in facilitating consumers' identification and understanding of an improved cleaning efficacy.
Consumer behavior is a complex subject. Although it has been studied extensively within the realm of marketing science, much remains to be understood. The complexity and variety of things such as human perceptions, experiences, pre-existing knowledge, opinions and attitudes, cultural influences, social influences, demographics, emotions, motivations and reasoning processes in commercial settings often defy attempts to develop general rules or models that are consistently predictive of the perception, behavior or response of a consumer market segment in any particular set of circumstances.
For this reason, when producers of consumer products contemplate a new product launch, they often engage in extensive specific consumer research in an attempt to identify elements of an advertising theme, message, and specific embodiment and execution thereof that will be most effective in stimulating consumer interest, and most importantly, initial purchase intent by effectively communicating to particular consumers the benefits of a particular product and how a particular product meets an unmet need in consumer's life. Even when a product has demonstrable relevance, benefits and value for a segment of the consumer market, the nature and content of a message that will effectively motivate the consumer are rarely readily apparent or easily discovered. Similarly, conceptualization and design of materials that will effectively convey that message are not often easily accomplished.
Additionally, consumers may face an overwhelming number of product options when shopping for a specific oral hygiene product. Mass retailers usually shelve the same type of products, made by different manufactures, together on the shelf. In this regard, the goal of the retailer is to provide a large number of such products to be viewed quickly, permitting the consumer to compare the products for quality and value, and to easily find all offerings of specific product types in one place in the store. The length of time required, however, for consumers to select their desired product from this arrangement, is considerable and unworkable for many consumers.
Furthermore, it is believed that the longer it takes for a consumer to identify a desired product on the store shelf, the less likely they will select this product for purchase while in the store. This poses disadvantages for both the retailer and the manufacturer. This delay time in identifying the appropriate product on the store shelf can affect both initial purchase as well as the repurchase of that product. When it is difficult for the consumer to find the desired product in the retail store, the repurchase intent is also impacted, even if the consumer has used and liked the performance of a product in the past.
Accordingly, there is a need for a cleaning section for an oral hygiene device that rapidly and effectively communicates desired product benefits, so as to better stimulate interest and initial purchase intent.
In one embodiment, a cleaning section for an electric oral hygiene device having a handle section is provided. The cleaning section includes a) a first end adapted to be connected to the handle section; b) a second end remote from the first end, the second end including a carrier mounted for rotation or oscillation around a rotation axis; and c) a plurality of cleaning elements mounted on the carrier, the cleaning elements being arranged in at least an inner band and an outer band. The inner band includes a plurality of first cleaning elements having a first color and a plurality of second cleaning elements having a second color. The outer band includes a plurality of third cleaning elements having a third color and a plurality of fourth cleaning elements having a fourth color. The cleaning elements of the inner band and the cleaning elements of the outer band have a Color Contrast (ΔE*) of from about 85 to about 140.
In another embodiment, a cleaning section for an electric oral hygiene device having a handle section is provided. The cleaning section includes a) a first end adapted to be connected to the handle section; b) a second end remote from the first end, the second end including a carrier mounted for rotation or oscillation around a rotation axis; and c) a plurality of cleaning elements mounted on the carrier, the cleaning elements being arranged in at least an inner band and an outer band. The inner band includes a plurality of first cleaning elements having a first color and a plurality of second cleaning elements having a second color. The outer band includes a plurality of third cleaning elements having a third color and a plurality of fourth cleaning elements having a fourth color. The cleaning elements within the outer band have a Color Contrast (ΔE*) of less than about 50% of the Color Contrast (ΔE*) of the cleaning elements of the inner band.
In another embodiment, a cleaning section for an electric oral hygiene device having a handle section is provided. The cleaning section includes a) a first end adapted to be connected to the handle section; b) a second end remote from the first end, the second end including a carrier mounted for rotation or oscillation around a rotation axis; and c) a plurality of cleaning elements mounted on the carrier, the cleaning elements being arranged in at least an inner band and an outer band. The inner band includes a plurality of cleaning elements having a first color and the outer band includes a plurality of cleaning elements having a second color and a plurality of cleaning elements having a third color. The cleaning elements of the inner band and the cleaning elements of the outer band have a Color Contrast (ΔE*) of from about 85 to about 140.
In another embodiment, a cleaning section for an electric oral hygiene device having a handle section is provided. The cleaning section includes a) a first end adapted to be connected to the handle section; b) a second end remote from the first end, the second end including a carrier mounted for rotation or oscillation around a rotation axis; and c) a plurality of cleaning elements mounted on the carrier, the cleaning elements being arranged in at least an inner band and an outer band. The inner band includes a plurality of first cleaning elements having a first color and a plurality of second cleaning elements having a second color, the cleaning elements within the inner band having a Color Contrast (ΔE*) of greater than about 95. The outer band includes a plurality of third cleaning elements having a third color and a plurality of fourth cleaning elements having a fourth color, the cleaning elements within the outer band having a Color Contrast (ΔE*) of less than about 60.
In another embodiment, a cleaning section for an electric oral hygiene device having a handle section is provided. The cleaning section includes a) a first end adapted to be connected to the handle section; b) a second end remote from the first end, the second end including a carrier mounted for rotation or oscillation around a rotation axis; and c) a plurality of cleaning elements mounted on the carrier, the cleaning elements being arranged in at least an inner band and an outer band. The inner band includes a plurality of cleaning elements having a cross-section in a substantially parallelogram shape. The outer band includes a plurality of cleaning elements having a cross-section in a substantially rectangular shape and a plurality of cleaning elements having a cross-section in a substantially trapezoidal shape, such that the cross-sections in the outer band alternate.
While the specification concludes with claims which particularly point out and distinctly claim the subject matter that is regarded as the invention, it is believed the various embodiments will be better understood from the following description taken in conjunction with the accompanying drawings, in which:
The following text sets forth a broad description of numerous different embodiments of the present disclosure. The description is to be construed as exemplary only and does not describe every possible embodiment since describing every possible embodiment would be impractical, if not impossible. It will be understood that any feature, characteristic, component, composition, ingredient, product, step or methodology described herein can be deleted, combined with or substituted for, in whole or part, any other feature, characteristic, component, composition, ingredient, product, step or methodology described herein. Numerous alternative embodiments could be implemented, using either current technology or technology developed after the filing date of this patent, which would still fall within the scope of the claims. All publications and patents cited herein are incorporated herein by reference.
Although the embodiments are described herein in the context of an electric oral hygiene device, such as an electric toothbrush, embodiments are not limited thereto. Embodiments disclosed herein may be implemented in a wide-variety of applications, such as in the application of an electric tongue cleaner, and many others.
Referring now to
The electric drive in the handle section 10 imparts a motion to the mechanical linkages in the handle section 10. It may, for example, impart a rotary, oscillating, or rotary and oscillating motion to the mechanical linkages. The mechanical linkages in the handle section 10 are in turn coupled to additional mechanical linkages in the cleaning section 20, via a coupling member or the like. A suitable motor and mechanical linkage transmission system is disclosed for example in U.S. Patent Application Publication No. 2008/0307591 to Farrell et al., which is hereby incorporated by reference in its entirety. Movement of the combined mechanical linkages imparts a desired motion to a cleaning head portion 22 of the cleaning section 20 such that the cleaning head portion 22, or any component thereof, is caused to have a desired cleaning motion. Many different kinds of cleaning motions, including rotary, oscillating, vertical and/or horizontal sweeping and the like, may be used. Generally, as used herein, cleaning motion describes any desired or effective movement of the cleaning elements or bristles relative to other components in the toothbrush 1 to affect cleaning. Handle sections 10 and mechanical linkages are well known to the skilled artisan. The cleaning section 20 may be configured for use with such existing handle sections or may be configured with new handle section types, as the case may be.
The cleaning section 20, shown in more detail by
The illustrated cleaning head portion 22 has a substantially circular shape, although it may alternatively have a generally elliptical, rectangular, oblong, oval or other suitable shape. In some embodiments, the cleaning head portion 22 includes a carrier 30 which supports a plurality of cleaning elements 40 that are mounted to the carrier 30. The cleaning head portion 22 is mounted such that it can in operation be driven into a rotation or oscillating rotation around a rotation axis when the cleaning section 20 is attached to a handle section 10. Any suitable method of mounting the cleaning elements 40 to the carrier 30 may be used. For example, where the cleaning elements 40 comprise a plurality of bristles, methods such as hot tufting, gluing, stapling, and the like, may be utilized. As another example, where the cleaning elements 40 comprise a plurality of elastomeric elements, methods such as gluing, snap-fitting, welding, molding, etc. may be utilized.
The term “cleaning elements” is used to refer to any suitable element which can be inserted into the oral cavity. Some suitable elements include bristle tufts, elastomeric massage elements, elastomeric cleaning elements, massage elements, tongue cleaners, soft tissue cleaners, hard surface cleaners, combinations thereof, and the like. The cleaning elements 40 may include a wide variety of materials and may have a number of different configurations. Any suitable material and/or any suitable configuration may be utilized. For example, in some embodiments, the cleaning elements 40 may comprise tufts. The tufts may comprise a plurality of individual filaments which are securely attached to a cleaning element carrier. Such filaments may be polymeric and may include polyamide or polyester or a thermoplastic elastomeric polyamide grind or mixtures thereof. The longitudinal and cross sectional dimensions of the filaments and the profile of the filament ends can vary. Additionally, the stiffness, resiliency and shape of the filament end can vary. Some examples of suitable dimensions include a length between about 6.0 mm and about 10 mm and in another embodiment between about 7.0 mm and about 8.5 mm, or any individual number within these ranges. Additionally, the filaments may include a substantially uniform cross-sectional dimension of between about 100 to about 350 microns, in another embodiment in a range of between about 125 microns and about 175 microns, or any individual number within these ranges. The tips of the filaments may be any suitable shape, examples of which include a smooth tip, a rounded tip, tapered and a pointed tip. In some embodiments, the filaments may include a dye which indicates wear of the filaments as described in U.S. Pat. No. 4,802,255. Other suitable examples of filaments are described in U.S. Pat. No. 6,018,840. In some embodiments, the cleaning element fields may comprise fins as described in U.S. Pat. No. 6,553,604, and U.S. Patent Application Publication Nos. 2004/0177462; 2005/0235439; and 2005/0060822. In some embodiments, the cleaning element fields may comprise a combination of fins and tufts.
In one embodiment, the head may comprise a variety of cleaning elements. For example, the cleaning head portion 22 may comprise bristles, abrasive elastomeric elements, elastomeric elements in a particular orientation or arrangement, for example, pivoting fins, prophy cups, or the like. Some suitable examples of elastomeric cleaning elements and/or massaging elements are described in U.S. Patent Application Publication Nos. 2007/0251040; 2004/0154112; 2006/0272112; and in U.S. Pat. Nos. 6,553,604; 6,151,745. The cleaning elements may be tapered, notched, crimped, dimpled, or the like. Some suitable examples of these cleaning elements and/or massaging elements are described in U.S. Pat. Nos. 6,151,745; 6,058,541; 5,268,005; 5,313,909; 4,802,255; 6,018,840; 5,836,769; 5,722,106; 6,475,553; and U.S. Patent Application Publication No. 2006/0080794.
The cleaning head portion 22 may comprise a soft tissue cleanser constructed of any suitable material. The soft tissue cleanser may comprise any suitable soft tissue cleansing elements. Some examples of such elements as well as configurations of soft tissues cleansers on a toothbrush are described in U.S. Patent Application Nos. 2006/0010628; 2005/0166344; 2005/0210612; 2006/0195995; 2008/0189888; 2006/0052806; 2004/0255416; 2005/0000049; 2005/0038461; 2004/0134007; 2006/0026784; 20070049956; 2008/0244849; 2005/0000043; 2007/140959; and U.S. Pat. Nos. 5,980,542; 6,402,768; and 6,102,923.
As seen in the perspective view of
In one embodiment, inner band 250 includes a plurality of first cleaning elements 220 and a plurality of second cleaning elements 225. In one embodiment, the first cleaning elements 220 and the second cleaning elements 225 are arranged in an alternating manner on the inner band 250 so that the cleaning elements form a pattern, for example, first cleaning element 220, adjacent to second cleaning element 225, adjacent to first cleaning element 220, around the periphery of the inner band 250. In one embodiment, as shown in
In one embodiment, as shown in
In one embodiment, as shown in
In one embodiment, outer band 260 includes a plurality of third cleaning elements 320 and a plurality of fourth cleaning elements 325. In one embodiment, the third cleaning elements 320 and the fourth cleaning elements 325 are alternatingly arranged on the outer band 260 so that the cleaning elements form a pattern, for example, third cleaning element 320, adjacent to fourth cleaning element 325, adjacent to third cleaning element 320, around the outer band 260. In one embodiment, as shown in
In another embodiment, outer band 260 may include various other numerical combinations of third and fourth cleaning elements 320 and 325, respectively. In one embodiment, as shown in
In one embodiment, as shown in
In one embodiment, as shown in
In one embodiment, as shown in
In another embodiment, bundling of the first and second cleaning elements by color may occur. For example, a first cleaning element 220 having a height (h1) that is yellow can be paired with a second cleaning element 225 having a height (h2) that is also yellow and adjacent thereto could be a first cleaning element 220 having a height (h1) that is orange can be paired with a second cleaning element 225 having a height (h2) that is also orange. This type of pattern can be repeated around the periphery of the inner band 250 or the outer band 260.
In one embodiment, as shown in
In one embodiment, the plurality of cleaning elements 40 can be mounted to the carrier 30 in the form of tufts in such a way that each tuft may include clusters of individual elements or filaments having different colors. For example, a tuft located on the inner band 250 may include a cluster of individual elements or filaments having a first color, for example, yellow, and a cluster of individual elements or filaments having a second color, for example, orange, both clusters of elements or filaments arranged in the same tuft. Similarly, in another embodiment, a tuft located on the outer band 260 may include a cluster of individual elements or filaments having a third color, for example, light blue, and a cluster of individual elements or filaments having a fourth color, for example, white, both clusters of elements or filaments arranged in the same tuft.
In the embodiments discussed above, the first, second, third and fourth colors are different. Cleaning element colors can be precisely defined by color spectroscopy using the L*a*b* color space (also referred to as CIELAB). CIELAB describes all the colors visible to the human eye. The three coordinates of CIELAB represent the lightness of the color (L*=0 yields black and L*=100 indicates diffuse white; its position between red/magenta and green (a*, negative values indicate green while positive values indicate magenta) and its position between yellow and blue (b*, negative values indicate blue and positive values indicate yellow). L*a*b* values for various cleaning elements are illustrated in Table I below. The L*a*b* values illustrated in Table I were obtained using the PANTONE PLUS SERIES SOLID CHIPS PANTONE MATCHING SYSTEM (PMS) developed by Pantone LLC of Carlstadt, N.J. together with Adobe Photoshop® CS2 software. Filament colors were selected and matched qualitatively to Pantone reference cards under controlled light conditions corresponding to CIE Standard Illuminant D65. As is seen in Table I, each color may have more than one corresponding Pantone reference number for purposes of the present disclosure.
Once the appropriate L*a*b* ranges for cleaning elements for use in accordance with the present disclosure were determined using the PANTONE MATCHING SYSTEM, the L*a*b* values for specific cleaning elements can be measured using a spectrometer. The L*a*b* values illustrated in Tables II and III were obtained using a Konica Minolta CM-2600d Spectrophotometer* available from Konica Minolta Sensing Americas, Inc, New Jersey. The method for measuring the L*a*b* values will be described in the “Test Methods” section.
Using L*a*b* values for the plurality of cleaning elements, a color difference or color contrast (ΔE*) between the first and second cleaning elements 220, 225 in the inner band 250 can be defined. In another embodiment, the ΔE* between the first and second cleaning elements, 320, 325 in the outer band 260 can be defined. In another embodiment, the ΔE* between the cleaning elements of the inner band 250 and the cleaning elements of the outer band 260 can be defined.
The ΔE* measurement or color contrast between cleaning elements can be determined by the following equation: ΔE* is the vector length difference between E1*(L1*, a1*, b1*) and E2*(L2*, a2*, b2*)
ΔL*=L1*−L2*
Δa*=a1*−a2*
Δb*=b1*b2*
ΔE*=(ΔL*2+Δa*2+Δb*2)1/2
As an example, using the average L*a*b* values for light blue (L1*a1*b1*) and white (L2*a2*b2*) from Table I above, the ΔE* is determined as follows:
ΔE*=(702+269+1225)1/2=46.9
As another example, using the average L*a*b* values from Table III above, the ΔE* is determined for one of the embodiments according to the present disclosure having first and second cleaning elements 220, 225 in the inner band 250 (green and dark blue) and having first and second cleaning elements, 320, 325 in the outer band 260 (light blue and white) can be defined.
In order to provide a cleaning head 200 that provides visual stimulation and visual characteristics to a consumer that reflects certain performance characteristics and product benefits/features, for example, improved cleaning efficacy, the cleaning elements of the inner band 250 and the cleaning elements of the outer band 260 need to have an appropriate range of color contrast. In one embodiment, the ΔE* between the cleaning elements of the inner band 250 and the cleaning elements of the outer band 260 is from about 85 to about 140; in another embodiment from about 100 to about 130; in another embodiment from about 110 to about 120; in another embodiment of greater than about 85; and in another embodiment of greater than about 100. In order to obtain a high color contrast between cleaning elements of the inner and outer bands, the color contrast for the cleaning elements within each individual band must be relatively low. For example, in one embodiment, the ΔE* for the cleaning elements within the inner band 250 is less than about 60; in another embodiment less than about 50 and in another embodiment less than 40. Similarly, in another embodiment, the ΔE* for the cleaning elements within outer band 260 is less than about 60; in another embodiment less than about 50 and in another embodiment less than 40. As a result, consumers can more easily perceive the different band on the cleaning head 200 thus facilitating consumers' identification and understanding of improved cleaning properties. In this way, desired product selection by the consumer is enhanced. Consumers are better able to obtain the product that they prefer or desire, and may be able to make desired product selections more efficiently.
According to another embodiment, enhanced visual perception of the arrangement of the cleaning elements on cleaning head 200 and thus the product benefits that may result from such an arrangement, can be accomplished by the cleaning elements of the inner band 250 having high color contrast and the cleaning elements of the outer band 260 having a low color contrast. For example, in one embodiment, the ΔE* for the cleaning elements of the inner band 250 is greater than about 95 and in another embodiment greater than about 105, while the ΔE* for the cleaning elements of the outer band is less than about 60 and in another embodiment, less than about 50.
The embodiment shown in
In another embodiment as shown in 4E, the plurality of cleaning elements can have their free ends cut so that the free ends form an essentially oval depression 290 in the cleaning element field with two opposite flat portions 291, 292 of the cleaning element field that are parallel to the mounting surface 202. The two flat portions 291 and 292 may each in particular be arranged to centrically lie on the longitudinal extension axis of the cleaning section such that in case the cleaning section is placed in the oral cavity the oval depression 290 can accommodate a typical tooth such as a molar and the flat portions may then enter into the interproximal areas. The maximum width (w) of the flat portions 291 and 292 measured along the direction of an axis connecting the centers of the opposite flat portions may be chosen to lie in a range of between about 0.75 mm and 2.0 mm, in another embodiment between about 1.0 mm and about 1.5 mm.
Alternately or additionally, the other walls of a tufting hole, i.e. the walls defining the tufting hole essentially in radial direction, may likewise be differently inclined, where the inclination angle of each radial wall may be chosen to lie in a range of between about 0 degrees to about ±3 degrees. The mounting surface and thus the diameter of the carrier may be chosen to lie in a range of between about 7 mm to about 18 mm, in another embodiment between about 8 mm to about 15 mm. The carrier may be oval or ellipsoidal instead of circular, were the longer axis may be chosen to lie in a range of between about 11 mm to about 18 mm and the small axis may be chosen to lie in a range of between about 7 mm to about 12 mm.
The test methods and apparatus described below may be useful in testing embodiments of the present disclosure:
The Color Contrast (ΔE*) is determined as follows:
Color Contrast (ΔE*)=(ΔL*2+Δa*2+Δb*2)1/2
The dimensions and values disclosed herein are not to be understood as being strictly limited to the exact numerical values recited. Instead, unless otherwise specified, each such dimension is intended to mean both the recited value and a functionally equivalent range surrounding that value. For example, a dimension disclosed as “40 mm” is intended to mean “about 40 mm”
Every document cited herein, including any cross referenced or related patent or application, is hereby incorporated herein by reference in its entirety unless expressly excluded or otherwise limited. The citation of any document is not an admission that it is prior art with respect to any invention disclosed or claimed herein or that it alone, or in any combination with any other reference or references, teaches, suggests or discloses any such invention. Further, to the extent that any meaning or definition of a term in this document conflicts with any meaning or definition of the same term in a document incorporated by reference, the meaning or definition assigned to that term in this document shall govern.
While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.
This application claims the benefit of U.S. Provisional Application No. 61/504,805, filed on Jul. 6, 2011, which is incorporated herein by reference.
Number | Date | Country | |
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61504805 | Jul 2011 | US |