Patent Application
20220156790
Barcodes are used to provide general information related to an item on which the barcode is placed or an item with which the barcode is associated. The generic information provided by the barcode is intended for consumption (in a perceivable format) by a communication device configured to translate barcode information into a form readable by a person.
Similarly, a QR (Quick Response) code is essentially a two-dimensional matrix barcode that is a machine-readable code that employs an array of black and white squares, typically used to store URLs or other information. These codes are primarily read using a camera on a mobile device such as a smartphone or tablet.
A QR code may use four standardized encoding modes to store data (or extensions may be used). The four standardized encoding modes include numeric, alphanumeric, byte/binary, and kanji (e.g., adopted logographic (each symbol represents a concept in lieu of a sound) Chinese characterizes used in modern Japanese writing system).
Historically, the QR code system was primarily employed in manufacturing to track vehicles within manufacturing processes. Because the code was designed to effectuate high-speed component scanning, it proved to be an efficient and effective manner by which to track products.
Today, the use of QR codes has become more widespread and is now often coupled to mobile phones and devices as a mechanism to disseminate product information and the like. Thus, opportunities exist to continue to develop new and novel associations of the QR code as the use of mobile devices (e.g., smartphones, tablets, smart watches, etc.) continues to become more prevalent in everyday life. Although various aspects may be illustrated or described with respect to a QR code, it should be understood that other types of codes or barcodes (often referred to herein simply as “codes”) may be utilized with the disclosed aspects.
The following presents a simplified summary to provide a basic understanding of some aspects of the disclosed subject matter. This summary is not an extensive overview. It is not intended to identify key/critical elements or to delineate the scope of the claimed subject matter. Its sole purpose is to present some concepts in a simplified form as a prelude to the more detailed description that is presented later.
According to one aspect, a system is disclosed that comprises a processor coupled to a memory storing instructions that, when executed by the processor, cause the processor to detect the presence of a code in a digital image, read the code to reveal a network-accessible storage location, and initiate access to the network-accessible storage location. In one instance, the processor can detect the presence of a quick response code, for instance, by way of detection of one or more quick response markers or at least one timing pattern. The instructions can further cause a processor to prompt a user to confirm the presence of the code or to request user permission prior to access to the code. Access to the storage location can prompt a user to activate the code to permit the use of the code and associated storage location. Access can also reveal previously saved digital content. In one instance, the code can be a composite quick response code.
According to another aspect, a method is provided that comprises receiving a digital image, analyzing the digital image for the presence of a code in the digital image, reading the code in response to detecting the presence of the code in the digital image in which reading the code reveals an online data store, and initiating access to the data store. The method can further detect the presence of a quick response code. In one instance, the quick response code can be detected by detecting one or more of a position marker or an alignment marker. In another instance, a quick response code can be identified by detecting a timing pattern. The method further comprises initiating activation of the code for use of the code and an associated data store and uploading digital content to the data store. Further, the method comprises downloading digital content from the data store.
In accordance with yet another aspect, a method is disclosed that includes downloading an image including a quick response code, identifying the code in the image, reading the code to reveal an online data storage location associated with the code, uploading digital content to the online data storage location, and sending the image to a recipient. The method further comprises requesting additional digital content from one or more third parties prior to sending the image to the recipient. Further, the method comprises downloading a composite quick response code, wherein the quick response code is embedded with a human-comprehensible graphic.
To the accomplishment of the foregoing and related ends, certain illustrative aspects of the claimed subject matter are described herein in connection with the following description and the annexed drawings. These aspects are indicative of various ways in which the subject matter may be practiced, all of which are intended to be within the scope of the disclosed subject matter. Other advantages and novel features may become apparent from the following detailed description when considered in conjunction with the drawings.
Various non-limiting embodiments are further described with reference to the accompanying drawings in which:
The innovation is now described with reference to the drawings. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the subject innovation. It may be evident, however, that the innovation may be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate describing the innovation.
Various aspects disclosed herein relate to the use of code logic, including an application executing on a sender's device and a recipient's device. The application may be configured to provide person-to-person messaging, tracking, privacy, electronic gifting, financial conversion as it relates to QR (Quick Response) codes, barcodes, or combinations thereof. It will be appreciated that use of the terms ‘code’ and ‘barcode’ are used interchangeably and meant to describe most any unique identifying representation, including, but not limited to, SKU-like barcodes, QR codes, or other unique graphical indicia.
Referring initially to
The purchaser 100, by way of an associated computing device, seeks to communicate with one or more recipients 120 by way of QR code 102 and digital content 104. The computing device can be a personal or public computing device such as a smartphone, tablet, personal computer, or kiosk, among other things. In one instance, the purchaser 100 can download an application for a smartphone or tablet from an application store, for example, which provides functionality to support QR-code-based messaging. Alternatively, the purchaser can access a website that provides similar functionality through a web browser of a computing device.
The purchaser 100 can purchase, or otherwise acquire, a QR code 102, or other code, or the like. In one instance, the purchaser 100 can purchase a sticker that includes the QR code 102. Alternatively, the purchaser 100 can download the QR code 102 from a website. In one instance, QR code 102 can be a composite code. A composite code embeds a code with one or more graphics and optionally text. A code is machine-readable and does not provide any perceivable information to a human user. By embedding the code within graphics and text, human-comprehensible information can be communicated regarding the code prior to reading the code. By way of example, and not limitation, a composite code could include a graphic of a cake with candles with a QR code embedded within the cake and the words “Scan me for a birthday message.” The graphic and text provide context and promote reading of the QR code by a recipient 120.
The purchaser 100 can initiate a scan of the QR code 102 from an associated computing device, such as by way of a camera of a smartphone and associated code reading functionality. Alternatively, the purchase can initiate reading of the QR code from the image of a downloaded QR code. Scanning or reading of the QR code 102 can cause a computing device to be directed to a storage location, such as a particular web address associated with the QR code 102. Upon an initial scan, the web address can prompt the purchaser 100 to specify content by way of digital content 104. The digital content 104 can include any media encoded in computer-readable formats. The digital content 104 can include an image, text, animation, audio, video, or a combination referred to as multimedia. For example, the purchaser can select digital content 104 previously created and saved on an associated computing device or storage device of the purchaser 100. In another instance, the purchaser 100 can be prompted to record a video with a camera of the computing device. For example, the purchaser 100 could utilize his smartphone to record himself singing happy birthday to his mother. The digital content is subsequently provided to the network data server 110 by way of the network 115.
The network data server 110 is configured to store digital content 104 and provide functionality associated with enabling QR-code-based communication. The QR code 102 can be linked to a particular network-accessible storage location provided by the network data server 110. In one instance, the storage location can be a sort of electronic mailbox or drop box to which digital media content can be added, removed, or altered at substantially anytime. The network data server 110 can also host a website for purchase of QR codes as well as providing functionality associated with receiving and making the content available to one or more designated recipients 120.
One or more recipients 120 receive the QR code 102 and utilize the QR code 102 to access content from a data storage location encoded therein. In one instance, the data storage location can be accessed by scanning a physical object, including the QR code 102 with a scanner of a computing device such as a smartphone. For example, the QR code 102 can be affixed to a card or tag on a gift. Alternatively, an electronic version such as an image can be provided of the QR code 102. In this instance, functionality can be employed to analyze the image, detect a QR code, read the QR code. Access to a particular location is triggered after scanning or otherwise reading the QR code 102. As a result, the digital content 104 can be retrieved and presented. In one instance, the digital content 104 can be automatically played. For example, a recorded happy birthday song can be played upon scanning the code or reading the QR code 102.
In one instance, the content of a data storage location identified by the QR code can be privately secured to only be read or redeemed by one or more specific recipients 120. For instance, in one embodiment, the QR code can be specifically linked to a unique identifier associated with a recipient device (e.g., telephone number). In this manner, only the intended recipient 120 can access the content as opposed to anyone who scans the QR code.
The purchaser 100 can also optionally open QR code access to third parties 130. In other words, individuals other than the purchaser 100 and the recipient 120 can add content. For example, the purchaser can send a third party 130 a link that allows the addition of content to the QR code 102. For example, the purchaser 100 can send a link to his brother and sister to allow them to add birthday wishes in the form of digital content 104. For instance, the brother and sister may also record themselves singing happy birthday. The additions can be separate digital content 104 from each of the purchaser 100 and the third parties 130 such that the recipient 120 can select and review content from each individual separately. Alternatively, tools can be provided to the purchaser to generate a mashup or the like. For example, the purchaser can create a mashup of his happy birthday song with the happy birthday songs of his brother and sister such that they take turns singing portions of the song or are merged to appear to sing together. Further, the purchaser 100 can set a time limit for additions by third parties 130 to encourage prompt additions prior to the recipient 120 receiving the QR code 102 and access to the digital content 104. However, a time limit is not required.
Third party server 150 is configured to enable purchases of electronic gifts for inclusion of the QR code 102. The third party server 150 can be that of a particular company or an aggregator of multiple companies and products. For example, the products can include online or downloadable products such as music, movies, and software, among other things. Furthermore, an electronic gift card can be purchased and linked with the QR code. For example, the purchaser 100 or one or more third parties can purchase a gift card for an electronic commerce company such as Amazon. In one instance, functionality can be provided to allow the purchaser and one or more third parties to contribute to a single product or gift card from the group. Furthermore, interaction with the third party server 150 can allow the purchase of a physical gift that includes the QR code 102 with the physical gift. In this manner, the purchaser 100 and his brother and sister as third parties 130 can contribute to the purchase of gift from an electronic commerce company that will be delivered to their mother, the recipient 120, with the QR code 102 that when scanned plays a video of the children singing happy birthday.
A general QR code 102 can be employed, which is typically a square machine-readable graphic visually comprising hexagons, dots, rectangles, other geometric characters, other geometric patterns. However, composite QR codes can also be employed wherein a QR code 102 is incorporated into a human-comprehensible graphic. For example, the QR code 102 can be incorporated into an image of a cake, heart, snowflake, snowman, stocking, or star, among other things. In this manner, the composite QR code conveys information to a user in addition to providing access to digital media. For example, a cake with candles indicates that the embedded QR code 102 and associated digital content 104 is associated with a birthday. The graphic provides additional context with respect to the QR code 102 and can promote accessing the code. Text can also be included in the composite QR code that indicates the name of the recipient 120, purchaser 100, third parties 130, or message. For example, a composite QR code 102 can include a QR code 102 embedded in a cake with candles and the message “Happy Birthday, Mom.” The QR code 102 can thus be custom designed in addition to purchasing a predesigned QR code 102.
Further, the QR code 102 can identify a location for digital content to be added at a future time. By way of example, a QR code 102 can be included on a physical or electronic postcard. The purchaser 100 sends such a postcard to a recipient 120 and subsequently adds digital content 104 during a vacation. As such, the postcard does not include static content but rather dynamically changes to allow the purchaser 100 to provide a central location to share vacations highlights with one or more recipients 120.
The system 200 may include code logic 202 that may be configured to implement, at least partially, person-to-person messaging, which allows a first user (e.g., a sender, originator, author, purchaser) to ‘write on’ (e.g., record a message onto) a code 204, through utilization of a code writer 206. In accordance with one embodiment, writing on a code corresponds to saving content to a data storage location identified by the code 204. The message may be intended for at least a second user (e.g., a recipient). As utilized herein, a user, purchaser, person, sender, recipient, client, entity, or the like may refer to a human, an actor, a computer, the Internet, a system (or another system), a commercial enterprise, a computer, a machine, machinery, and so forth, hereinafter referred to as a user, a client, and/or an entity, depending on the context. It is to be understood that the code writer 206 functionality can include a link component (not shown) that is capable of associating an item, content, object, etc. to a particular code as desired or appropriate.
The recipient of the message may utilize (on their respective mobile device) a code reader 208 in order to receive the message represented by (or associated with) the code 204. The code reader 208 may be an optical scanner, but the disclosed aspects are not limited to this type of reader. Instead, the code reader 208 (and the code writer 206) may be implemented through the code logic 202, which may include various scanners (e.g., cameras, sensors, and so on) and/or interpretive software.
In accordance with one aspect, the code reader 208 can be configured to enable a code 204 to be detected and read directly from an image of the code 204. In other words, the code reader 208 need not operate solely with respect to scanners or cameras but rather previously generated images provided to the device that are not subject to being scanned by a scanner, camera, or the like. Image analysis can be performed to detect the presence of the code in an image. For example, the code can be detected if one more QR code markers are found, such as the position and alignment markers. Additionally, or alternatively, the code can be detected based on discovery of a timing pattern of a QR code. After a code is detected, the code can be read using functionality similar to at least that used when scanning a physical code. In one instance, user prompts can be employed to receive permission to initiate detection of a code in an image as well as confirm a possible detection, among other things.
The code logic 202 may also be configured to implement tracking, privacy, electronic gifting, or financial conversion as it relates to codes, as will be discussed in further detail below.
Senders (e.g., authors, originators) of a coded message may be able to access a code on a greeting card, gift card, gift tag, postcard, sticker, and so on (referred to as item) to attach a personal message in the form of a video, audio, photo, and so on. When the recipient of the item scans or activates this received code, the recipient is able to read (or otherwise consume) the personal message from the sender. In one instance, the personal message can be embodied in digital content (e.g., multimedia, audio, video . . . ) saved to a data store location pointed to by the received code.
According to some implementations, each code may be limited to a single message. In other words, once the code is sent, it becomes read-only, thus the particular barcode cannot be recorded on again. Thus, while traditional codes may be utilized by companies to send out a general (e.g., generic, preformatted) message or to direct consumers to a website, the traditional code is not used by the general public to record a message. Further, traditional code readers on phones and other devices (e.g., mobile devices) are only used to read messages, not to record or otherwise generate messages. As such, the traditional programs are only readers. There is not a write function as is provided with the various aspects disclosed herein.
In accordance with the innovation, person-to-person messaging may be facilitated on a mobile device through the barcode. Many mobile devices have the functionality to download and read a non-customized code. These codes, not customized by the sender, may be associated with various items and have very generic messages. Thus, a recipient of the code may select (e.g., click on) the code and read the general message sent to everyone. The disclosed aspects, however, allow a user to, through utilization of their mobile device, record onto (or ‘write on’) the code. Thus, each code may be further loaded with a unique message.
According to some aspects, the system may prevent re-recording on the code on which a message has been recorded. Accordingly, the system may allow for recording once on a code and then prevent anyone from recording again on that code (e.g., to not create a chain). A user that receives the code would read the code. However, according to some implementations, one or more messages may be associated with the code at substantially the same time or at different times (e.g., a chain of messages is created). Still further, codes can be recycled, reused, timed out (e.g., based upon temporal characteristics, number of uses, or the like).
There may be a registration process. In one example, an intended sender goes to a brick-and-mortar store or electronically purchases an item (e.g., card, gift card, and so on), with a unique code built into the item, wherein the unique code communicates with a code application or the barcode logic 202.
Thus, the sender scans (e.g., creates an image of) the barcode, records their message, and the message is stored in a central database, one or more databases, in the cloud, or at some other location where the message is capable of being retrieved by a recipient. A mapping between the barcode and the message may be included in the database. Further, the mapping, information related to the barcode, the message, and other information may be retained indefinitely, or may expire after a defined interval (which may be measured from the time of purchase, the time of recording, or based on another parameter, such as last time accessed, or after an associated gift card is completely used (e.g., there is no money remaining on the card), and so on).
According to some implementations, at least one return message is permitted, wherein the recipient records a response through utilization of their respective barcode writer. In an example, a birthday card is sent with the sender singing Happy Birthday or a video showing the person singing Happy Birthday. After the recipient listens to the recording or watches the video, the recipient may send a return message (e.g., “Thank you!”). In some implementations, the return message may be implemented through a chat (e.g., a live chat) that is opened at about the same time as the complete message has been consumed by the recipient.
In addition, the system 200 may include at least one memory 210 that may store computer-executable components and/or computer-executable instructions. The system 200 may also include at least one processor 212, communicatively coupled to the at least one memory 210. At least one processor 212 may facilitate execution of the computer-executable components and/or the computer-executable instructions stored in the at least one memory 210. The term “coupled,” or variants thereof may include various communications including, but not limited to, direct communications, indirect communications, wired communications, and/or wireless communications. Further, it is to be appreciated that the content of a message can be stored locally, remotely, cloud-based, or combinations thereof, as illustrated by 214.
It is noted that although the one or more computer-executable components and/or computer-executable instructions may be illustrated and described herein as components and/or instructions separate from the at least one memory 210 (e.g., operatively connected to the at least one memory 210), the various aspects are not limited to this implementation. Instead, in accordance with various implementations, the one or more computer-executable components and/or the one or more computer-executable instructions may be stored in (or integrated within) the at least one memory 210. Further, while various components and/or instructions have been illustrated as separate components and/or as separate instructions, in some implementations, multiple components and/or multiple instructions may be implemented as a single component or as a single instruction. Further, a single component and/or a single instruction may be implemented as multiple components and/or as multiple instructions without departing from the example embodiments.
The system 300 may include a status manager 302 that may be configured to monitor a condition or status of the code and associated item. The condition may be not sold, sold, in transit (e.g., to a brick and mortar store), message recorded by sender, message consumed by recipient, and so on. The status manager 302 may also be configured to track the number of cards/codes sold for an identified retailer, how many codes have been consumed, how many (gift) cards have been used, and so on.
An advertisement manager 304 may be configured to output one or more promotional advertisements. According to an implementation, the advertisements may be tailored for the sender of the message and/or for the recipient of the message. The determination by the advertisement manager 304 as to which advertisements to output may be based upon information related to the item (e.g., retailer associated with a gift card, where the gift card was purchased, and so on) and/or information related to the message (e.g., based on keywords or phrases, based on a genre of music, and so on).
Additionally, context can be established using other sources of information, including, but not limited to, social media accounts or the like, so as to establish appropriate targeted advertising. For instance, a status or comment tone on a social media account can be employed to establish appropriate targeted advertising.
Additionally, and in accordance with a specific example, if a sender used a code to send a birthday message, the information related to that message may be retained. The information may include a date, information related to the recipient of the birthday message, what the recipient did after consuming the message, and so on. Then, when the next birthday is expected (e.g., based on the date the first birthday message was sent, or based on confirmed date information), a notice may be output to the sender to remind them of their friend's upcoming birthday. At substantially the same time as the notice is sent, an offer to purchase the same (a similar, or a different) item as to what was purchased last year may be offered.
According to some implementations, the advertisement may be based on historical information related to the sender (or the recipient) that has been captured by the code logic 202. It is noted that in accordance with one or more implementations described in this disclosure, users may opt out of providing personal information, demographic information, location information, proprietary information, sensitive information, or the like in connection with data gathering aspects. Moreover, one or more implementations described herein may provide for anonymizing collected, received, and/or transmitted data. Further, a user may opt-out of providing information at any time, regardless of whether the user previously opted-in to providing the information.
In some implementations, gift card purchases may be associated with the purchaser based on the method of payment (e.g., credit card, debit card, check, online payment service) or based on other information associated with the purchase (loyalty card, rewards card, club card, and so on). When the sender sends the gift card using the various aspects (e.g., using the code logic or code application), the system has information related to both the sender and something about the recipient (even before the recipient uses or logs their gift card anywhere). Thus, the system knows the sender and the recipient are connected in some way. This may provide the retailer the ability to initiate advertising prior to any use of the card. This may also allow the retailer to know who has the cards that are not being used (e.g., have not yet been redeemed, have not completely depleted of funds, and so forth).
While examples herein are directed to messaging, it will be appreciated that other content, including but not limited to, currency, gifts, games, music, movies, etc. can be written and personalized upon (or associated with) a code in other aspects. These alternative aspects are to be included with the scope of this disclosure as described herein.
Moreover, the ability to track a code based upon originator, author, programmer, purchaser, gifter, recipient, receiver, etc. is considered to be included within the scope of the innovation. As will be understood, the ability to monitor and otherwise track a code and activity associated therewith will enable an ability to build a history and intelligence around those associated therewith. Thus, friends, patterns, preferences, etc. can be built into a history therefore enabling analytics, targeted advertising, and the like to be incorporated and effected as/if desired.
The system 400 may include a user interface component 402 that may be configured to allow a sender to enter information related to the intended recipient(s) of the code, card, message, gift and so on. According to an implementation, the information entered may be a telephone number(s) associated with the recipient(s). However, the various aspects are not limited to a telephone number and other manners of identifying a recipient and/or a communications device associated with the recipient may be utilized.
The sender may also indicate (e.g., through the user interface component 402) that the message is confidential and should not be disclosed to others that may have access to the code. For example, if an unprotected card (or code) is discarded, lost, or otherwise obtained by someone else, that other person may be able to read the message associated with the barcode. However, if the message is marked as private or confidential, a device other than the device identified by the sender is not able to access the message.
According to some implementations, instead of consuming the message from a specific identified device, a pin number or other unique identifier may be utilized to consume the message. For example, a sender may enter a recipient's telephone number (or other identifying information) into the user interface component 402. At substantially the same time as the identifying information is entered (e.g., as a portion of creating and sending the message), the sender may mark the message as private. Each user that has the code logic 202 installed on their device(s) may have a sign on and pin number associated with their device(s). Thus, only the owner of the particular recipient device should have the details related to the sign on/password pair to access the code logic 202 (or application). When the recipient desires to consume the message, the recipient enters their unique credentials to gain access to the “private” messages. Thus, the recipient may use their laptop computer (rather than their cell phone) to obtain the message. In another implementation, a receiver may enter a pin when prompted after receiving the code 204. Conventional codes provide information that is “open,” and the generic messages may be viewed by anyone that is able to access the code.
According to some implementations, the user interface component 402 (as well as other interface components discussed herein) may provide a graphical user interface (GUI), a command line interface, a speech interface, Natural Language text interface, and the like. For example, a GUI may be rendered that provides a user with a region or means to load, import, select, read, and so forth, various requests and may include a region to present the results of the various requests. These regions may include known text and/or graphic regions that include dialogue boxes, static controls, drop-down-menus, list boxes, pop-up menus, as edit controls, combo boxes, radio buttons, check boxes, push buttons, graphic boxes, and so on. In addition, utilities to facilitate the information conveyance, such as vertical and/or horizontal scroll bars for navigation and toolbar buttons to determine whether a region will be viewable, may be employed. Thus, it might be inferred that the user did want the action performed through the facilitating utilities.
The user may also interact with the regions to select and provide information through various devices such as a mouse, a roller ball, a keypad, a keyboard, a pen, gestures captured with a camera, a touch screen, and/or voice activation, for example. According to an aspect, a mechanism, such as a push button or the enter key on the keyboard, may be employed subsequent to entering the information in order to initiate information conveyance. However, it is to be appreciated that the disclosed aspects are not so limited. For example, merely highlighting a check box may initiate information conveyance. In another example, a command line interface may be employed. For example, the command line interface may prompt the user for information by providing a text message, producing an audio tone, or the like. The user may then provide suitable information, such as alphanumeric input corresponding to an option provided in the interface prompt or an answer to a question posed in the prompt. It is to be appreciated that the command line interface may be employed in connection with a GUI and/or API. In addition, the command line interface may be employed in connection with hardware (e.g., video cards) and/or displays (e.g., black and white, and EGA) with limited graphic support, and/or low bandwidth communication channels.
In yet other examples, a code can be marked as private merely by association to a device's (or group of approved recipient devices) ID (identification), telephone number(s), IP (internet protocol) address or the like. It will be understood that, upon receipt or attempt to read (e.g., decrypt) the code, the system 400 can interrogate the recipient's device to determine if authorization or authentication should be approved. If a match is determined, access will be permitted. Further, biometrics, passwords, PIN (personal identification numbers) or other unique identifiers can be used to secure or otherwise privatize messages.
In some aspects, it will be appreciated that access to the message or other content (e.g., media, gifts, currency) will be limited to access via the proprietary app, application, architecture or environment (not shown). In some aspects, where a card or code is sent (electronically or hardcopy) and whereby the recipient does not have an account with the appropriate reader (e.g., proprietary) app, a link (e.g., hyperlink) can be included so as to prompt download and registration by the recipient. Similarly, auto-launch mechanisms can be employed in other aspects.
It is to be understood that, in accordance with the innovation, the ‘buy’ or actual purchase of the gift can occur at time of ‘write on’ or programming by the sender or at most any other time prior to the expiry or redemption of the gift. For instance, if an electronic download of a game or multimedia file is gifted via the code, the buy can occur immediately so as to alleviate any situation where the product is unavailable, no longer available, or otherwise sold out. In these aspects, the product or purchased item can be stored (locally, distributed, cloud-based, etc.) until redeemed by the recipient. These and other aspects are to be included within the scope of this disclosure and claims appended hereto.
The system 500 may include a link module 502 that may be configured to link the code 204 with a purchased item 504. According to some implementations, this linking is performed at substantially the same time as the item is created (or printed). Thus, the sender is able to purchase and download various items (e.g., music, movies, electronic games, and so on). For example, a song is purchased, electronically loaded, and associated with the code 204. At about the same time as a recipient reads the code 204, the purchased item 504 (e.g., the song in this example) is downloaded (or otherwise pushed) to the recipient's device.
In accordance with an implementation, an electronic gift card may be downloaded, preselected, or received as a gift. According to some aspects, the electronic gift card may be used in a similar manner as currency is used to make online purchases. In some aspects, a fee may be charged for use of the electronic gift card. Other aspects can include an ability to search out or otherwise locate applications that carry gift cards, like the Starbuck ‘app.’ The innovation can recognize those apps on the phone (or device) and download the value directly into the recipient's tertiary application. It will be appreciated that this process could be the same with a song downloaded from a cloud-based music store, such as iTunes. The app would place that song into the iTunes library.
Further, although multimedia or other aspects may be discussed with respect to electronic items, the aspects are not limited to this implementation. Instead, a sender may be able to stage the delivery of a physical item (e.g., a bottle of wine, a t-shirt, and so on). Included in the gift box may be a picture of the physical item (or a caricature of the physical item), a description of the item, or other information that allows the recipient to know what is in the gift box. After the recipient downloads and opens the gift box, the recipient may initiate delivery of the purchased item. In another aspect, the purchaser may choose one or more different aspects of a gift, or a different gift altogether to receive. During the activation, the recipient may select, in this example, a bottle of wine of their choosing or a particular color or size of t-shirt. In such a manner, the gift may be specifically tailored to the tastes and styles of the recipient.
For example, a user likes a song by a certain singer/songwriter, the code application store 602 may be accessed as a place (e.g., a site) to purchase the music. The code application store 602 may operate as a back office or satellite for brick and mortar stores and/or other electronic market places. Thus, the code application store 602 may be configured to sell the electronic music, movies, games, and so on, within its platform and send the profit (or other compensation) to the retailer (less a transaction fee). This feature may be used in conjunction with a “gifter” who may use their gift card to purchase an electronic item to be forwarded to a recipient via the barcode logic.
The code application store 602 may be utilized for card/barcodes that are tied to a specific retailer. The recipient, when purchasing an item is allowed to select items offered by the specific retailer. The host of the code application store 602 retains a transaction fee and credits the specific retailer with the cost of the item. Further, the application store 602 can be branded or privately labeled with the name, logos, etc. of the retailer so as to effect a seamless user experience for the user upon redemption of the gift.
Continuing with the example, the various items (e.g., gift cards, gift tags, stickers, postcards, and so on), each with a unique code, may be sold to retailers. Communications devices belonging to customers of those retailers may have code read/write functionality. According to some implementations, the customers download and install code logic on their respective communications devices. Through use of the code logic, the customer may record a message or download a multimedia object to the code and give the item (with the item code) to a friend or other person (the recipient). When desired, the recipient reads the code, or selects a code icon in a code web application in order to perceive the message or other multimedia object.
The retailers may be customers of an entity that provides the code logic. The entity may provide each retailer a webpage or website where that retailer (e.g., employees working on behalf of the retailer, or through the use of communication devices) may obtain data related to the items sold. For example, the retailer may sign on and obtain reports, information related to how many people are using that retailer's gift cards, how many total gift cards have been used and the percentage associated with the retailer, and so on.
For example, the machine learning and reasoning component 702 may employ principles of probabilistic and decision theoretic inference. Additionally, or alternatively, the machine learning and reasoning component 702 may rely on predictive models constructed using machine learning and/or automated learning procedures. Logic-centric inference may also be employed separately or in conjunction with probabilistic methods.
The machine learning and reasoning component 702 may infer a set of advertisements that might be suitable for a sender and/or a recipient, as discussed herein, obtain knowledge about the customer (both the sender and possibly the recipient), including historical information and current information. Based on this knowledge, the machine learning and reasoning component 702 may make an inference based on which advertisements are typical for a specific message (e.g., based on keywords or phrases in the message), for a multimedia object (e.g., what others that perceive the multimedia object do after consumption of the multimedia object), and so on. Similarly, the machine learning and reasoning component 702 can learn buying patterns, gifting patterns, timing, etc. of senders, recipients, associates, friends, and the like. Utilizing some or all of the information and data, the innovation can predict and prompt actions on behalf of an entity or individual.
As used herein, the term “inference” refers generally to the process of reasoning about or inferring states of the system, a component, a module, the environment, and/or customers (or devices associated with the customers) from a set of observations as captured through events, reports, data, and/or through other forms of communication. Inference may be employed to identify a specific context or action, or may generate a probability distribution over states, for example. The inference may be probabilistic. For example, computation of a probability distribution over states of interest based on a consideration of data and/or events. The inference may also refer to techniques employed for composing higher-level events from a set of events and/or data. Such inference may result in the construction of new events and/or actions from a set of observed events and/or stored event data, whether or not the events are correlated in close temporal proximity, and whether the events and/or data come from one or several events and/or data sources. Various classification schemes and/or systems (e.g., support vector machines, neural networks, logic-centric production systems, Bayesian belief networks, fuzzy logic, data fusion engines, and so on) may be employed in connection with performing automatic and/or inferred action in connection with the disclosed aspects.
The various aspects (e.g., in connection with providing code logic for messaging, tracking, privacy, electronic gifting, and financial conversion) may employ various artificial intelligence-based schemes for carrying out various aspects thereof. For example, a process for determining if a particular message is related to a birthday, anniversary, or other special occasion may be based on historical information, whether a particular advertisement should be output to either the sender and/or the recipient (or associate/friend or groups of associates/friends), whether a message should be private, which information would be useful for a retailer and, therefore, which information should be tracked may be enabled through an automatic classifier system and process.
A classifier is a function that maps an input attribute vector, x=(x1, x2, x3, x4, xn), to a confidence that the input belongs to a class. In other words, f(x)=confidence(class). Such classification may employ a probabilistic and/or statistical-based analysis (e.g., factoring into the analysis utilities and costs) to prognose or infer an action that should be employed to determine what messages associated with a barcode should be marked private, whether a particular message is suitable for the intended recipient (e.g., based on age, religion, or other social and/or demographic information), whether one or more targeted advertisements should be presented to the sender and/or recipient, how long to maintain the message and its associated code information in a database, and so on. In the case of code logic, for example, attributes may be identification of a pattern associated with messages and/or multimedia object and the classes are one or more attributes associated with each messages and/or multimedia object.
A support vector machine (SVM) (not shown) is an example of a classifier that may be employed. The SVM operates by finding a hypersurface in the space of possible inputs, which hypersurface attempts to split the triggering criteria from the non-triggering events. Intuitively, this makes the classification correct for testing data that may be similar, but not necessarily identical to training data. Other directed and undirected model classification approaches (e.g., naive Bayes, Bayesian networks, decision trees, neural networks, fuzzy logic models, and probabilistic classification models) providing different patterns of independence may be employed. Classification as used herein, may be inclusive of statistical regression that is utilized to develop models of priority.
One or more aspects may employ classifiers that are explicitly trained (e.g., through a generic training data) as well as classifiers that are implicitly trained (e.g., by observing customer behavior, by receiving extrinsic information, and so on). For example, SVM's may be configured through a learning or training phase within a classifier constructor and feature selection module. Thus, a classifier(s) may be used to automatically learn and perform a number of functions, including but not limited to determining according to a predetermined criteria purchases that are common for a customer based on historical information, which historical purchases are anomalies and should be ignored for purposes of determining a pattern for the customer, and so forth. The criteria may include, but is not limited to, similar transactions, historical information, current information, transaction attributes, and so forth.
Additionally, or alternatively, an implementation scheme (e.g., a rule, a policy, and so on) may be applied to control and/or regulate which purchases are considered to be routine and most likely non-fraudulent, and so forth. In some implementations, based upon a predefined criterion, the rules-based implementation may automatically and/or dynamically interpret attributes associated with each purchase. In response thereto, the rule-based implementation may automatically interpret and carry out functions associated with the purchases by employing a predefined and/or programmed rule(s) based upon any desired criteria.
Methods that may be implemented in accordance with the disclosed subject matter will be better appreciated with reference to the flow charts. While, for purposes of simplicity of explanation, the methods are shown and described as a series of blocks, it is to be understood and appreciated that the disclosed aspects are not limited by the number or order of blocks, as some blocks may occur in different orders and/or at substantially the same time with other blocks from what is depicted and described herein. Moreover, not all illustrated blocks may be required to implement the disclosed methods. It is to be appreciated that the functionality associated with the blocks may be implemented by software, hardware, a combination thereof, or any other suitable means (e.g., device, system, process, component, and so forth). Additionally, it should be further appreciated that the disclosed methods are capable of being stored on an article of manufacture to facilitate transporting and transferring such methods to various devices. Those skilled in the art will understand and appreciate that the methods might alternatively be represented as a series of interrelated states or events, such as in a state diagram.
At 802, a writeable code is associated with one or more items. The writeable code may be a one-time writable barcode or may be a multi-time writeable (e.g., re-writable) barcode. According to some implementations, more than one person may write (e.g., associate a message or multimedia object) with the code. In accordance with the innovation, the writeable code can be, for example, a writeable QR code that is pre- or locally printed by a user or purchased from a vendor. Alternatively, the writeable QR code can be a digital representation that is purchased and downloaded from a vendor.
When someone decides to send the item (and its associated code) to someone else, that person records a message or downloads a multimedia object to the barcode, at 804 (e.g., through barcode logic or a barcode application executing on a communications or mobile device). In one implementation, the message, multimedia object or the like can be saved to a storage location specified by the code. According to some implementations, the message and/or multimedia object associated with the barcode is marked at private, at 806. As described supra, the marked message can be specifically linked to a user (e.g., username, password, PIN, biometrics), user's device (e.g., phone number, IP address, MAC address), or combinations thereof, so as to secure delivery and receipt by the intended recipient. In accordance with one implementation, content can be encrypted and decrypted with a particular password, such as a phone number associated with a recipient.
A request to consume the message or the multimedia object associated with the code is received at 808. The request may be based on a device, other than the device that was used to record the message, scanning the code, or otherwise capturing an image of the barcode, according to an aspect. In accordance with some implementations, the message may only be output to a device that has been specifically identified or based on a user entering valid credentials into an application running on the user's device. At about the same time (or some designated time thereafter) as the request is received, at 810, the message or multimedia object is output.
In some embodiments, at 812, one or more return messages are received. The return message(s) may be received from the recipient and may be in response to the consumed message and/or the consumed multimedia object. By way of example, the return message or notification can be sent to a sender or other designated location/address using most any protocol including, but not limited to, text message (e.g., SMS), multimedia message (e.g., MMS), instant message, electronic mail (e.g., email) or the like.
At 904, an identification of another communications device of a recipient is received (e.g., from the communications device of the sender). The identification may include a phone number of the recipient's communications device or another identification that is unique to the recipient's communications device. The recipient may be another consumer. According to some implementations, at substantially the same time as the identification is received, an indication of privacy issues may be received (not shown).
Further, at 906, an object to be associated with the code is received (e.g., from the communication device of the sender). The object may be a message, a multimedia object, and so on. For example, the object may be a voice message or other audio file. In another example, the object may be a multimedia object purchased by the sender and associated with the barcode.
At 908, the object is output to the recipient based on a determination that the recipient desires to consume the object. If there is a privacy issue, the object may be output based on a determination that the receiving device is the identified communications device (or valid user credentials were entered) that is attempting to access the object.
At reference numeral 1020, digital content is saved to the storage location. Digital content can include an image, audio, video, or multimedia, among other things that can be saved to the storage location. The digital content can be uploaded from a user computing device. A user can be prompted to provide preexisting digital content or to create digital content, for example, with the assistance of some tools. The digital content is or forms part of messaging to a recipient.
At numeral 1030, input is requested from one or more third parties to provide input. For example, a purchaser of a code and corresponding storage location can initiate sending of a link that allows a user to provide input. The input can also be digital content such as separate video or image from a third party. The input can also be a contribution, such as a monetary contribution to a group gift. In one instance, the contribution can be in the form of a picture or video for inclusion in a group image or video. Alternatively, the input can be to approve an item such as a gift or digital content. Further, the input can be a request to be excluded from the messaging or the like.
At numeral 1040, a determination is made as to whether or not input has been received from a third party in response to a request. If input, such as digital content, is received (“YES”), the method continues at 1050. If input is not received from a third party (“NO”), the method 1000 proceeds to 1060. At 1050, input from a third party is saved to the storage location. For example, the input can be a video singing happy birthday or a message congratulating a colleague on a promotion or retirement. Subsequently, the method can proceed to 1060.
At 1060, another determination is made as to whether or not a time period has expired. A time period can be set by the purchaser or an organizer to set a deadline to receive input, for example, prior to providing a designated recipient the code and thus access to the messaging. If the time period has not expired (“NO”), the method loops back to 1040, where the determination is again made as to whether or not input was received from a third party. If the timer period has expired (“YES”), the method can simply terminate without adding any subsequently provided input. Optionally, a purchaser or organizer can allow subsequent additional input after expiration of the time period.
Turning attention to
One or more implementations may include a computer-readable medium including microprocessor or processor-executable instructions configured to implement one or more embodiments presented herein. As discussed herein the various aspects enable barcode logic for messaging, tracking, privacy, electronic gifting, and financial conversion.
An embodiment of a computer-readable medium or a computer-readable device devised in these ways is illustrated in
In the illustrated embodiment 1400, the set of computer instructions 1406 (e.g., processor-executable computer instructions) may be configured to perform a method 1408, such as the method 800 of
As used in this application, the terms “component,” “module,” “system”, “interface,” “manager,” and the like are generally intended to refer to a computer-related entity, either hardware, a combination of hardware and software, software, or software in execution. For example, a component may be, but is not limited to being, a process running on a processor, a processor, an object, an executable, a thread of execution, a program, or a computer. By way of illustration, both an application running on a controller and the controller may be a component. One or more components residing within a process or thread of execution and a component may be localized on one computer or distributed between two or more computers.
Further, the claimed subject matter may be implemented as a method, apparatus, or article of manufacture using standard programming or engineering techniques to produce software, firmware, hardware, or any combination thereof to control a computer to implement the disclosed subject matter. The term “article of manufacture” as used herein is intended to encompass a computer program accessible from any computer-readable device, carrier, or media. Of course, many modifications may be made to this configuration without departing from the scope or spirit of the claimed subject matter.
Generally, embodiments are described in the general context of “computer readable instructions” being executed by one or more computing devices. Computer readable instructions may be distributed via computer readable media as will be discussed below. Computer readable instructions may be implemented as program modules, such as functions, objects, Application Programming Interfaces (APIs), data structures, and the like, which perform one or more tasks or implement one or more abstract data types. Typically, the functionality of the computer readable instructions is combined or distributed as desired in various environments.
In other embodiments, the computing device 1502 may include additional features or functionality. For example, the computing device 1502 may include additional storage such as removable storage or non-removable storage, including, but not limited to, magnetic storage, optical storage, etc. Such additional storage is illustrated in
Computing devices may include a variety of media, which may include computer-readable storage media or communications media, which two terms are used herein differently from one another as indicated below.
Computer-readable storage media may be any available storage media, which may be accessed by the computer and includes both volatile and nonvolatile media, removable and non-removable media. By way of example, and not limitation, computer-readable storage media may be implemented in connection with any method or technology for storage of information such as computer-readable instructions, program modules, structured data, or unstructured data. Computer-readable storage media may include, but are not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disk (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or other tangible and/or non-transitory media which may be used to store desired information. Computer-readable storage media may be accessed by one or more local or remote computing devices (e.g., via access requests, queries, or other data retrieval protocols) for a variety of operations with respect to the information stored by the medium. It will be understood some aspects utilize cloud-based data, apps, or the like in accordance with the features, functions, and benefits of the innovation.
Communications media typically embody computer-readable instructions, data structures, program modules, or other structured or unstructured data in a data signal such as a modulated data signal (e.g., a carrier wave or other transport mechanism) and includes any information delivery or transport media. The term “modulated data signal” (or signals) refers to a signal that has one or more of its characteristics set or changed in such a manner as to encode information in one or more signals. By way of example, and not limitation, communication media include wired media, such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared and other wireless media.
The computing device 1502 may include input device(s) 1512 such as keyboard, mouse, pen, voice input device, touch input device, infrared cameras, video input devices, or any other input device. Output device(s) 1514 such as one or more displays, speakers, printers, or any other output device may be included with the computing device 1502. The input device(s) 1512 and the output device(s) 1514 may be connected to the computing device 1502 via a wired connection, wireless connection, or any combination thereof. In one or more embodiments, an input device or an output device from another computing device may be used as the input device(s) 1512 and/or the output device(s) 1514 for the computing device 1502. Further, the computing device 1502 may include communication connection(s) 1516 to facilitate communications with one or more other devices, illustrated as a computing device 1518 coupled over a network 1520.
One or more applications 1522 and/or program data 1524 may be accessible by the computing device 1502. According to some implementations, the application(s) 1522 and/or program data 1524 are included, at least in part, in the computing device 1502. The application(s) 1522 may include a read/writeable barcode management algorithm 1526 that is arranged to perform the functions as described herein including those described with respect to the systems described herein. The program data 1524 may include read/writeable barcode management commands and read/writeable barcode management information 1528 that may be useful for operation with holistic tracking and monitoring of goals as described herein.
Although the subject matter has been described in language specific to structural features or methodological acts, it is to be understood that the subject matter of the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example embodiments.
Various operations of embodiments are provided herein. The order in which one or more or all of the operations are described should not be construed as to imply that these operations are necessarily order dependent. Alternative ordering will be appreciated based on this description. Further, not all operations may necessarily be present in each embodiment provided herein.
As used in this application, “or” is intended to mean an inclusive “or” rather than an exclusive “or.” Further, an inclusive “or” may include any combination thereof (e.g., A, B, or any combination thereof). In addition, “a” and “an” as used in this application are generally construed to mean “one or more” unless specified otherwise or clear from context to be directed to a singular form. Additionally, at least one of A and B and/or the like generally means A or B or both A and B. Further, to the extent that “includes”, “having”, “has”, “with”, or variants thereof are used in either the detailed description or the claims, such terms are intended to be inclusive in a manner similar to the term “comprising.”
Further, unless specified otherwise, “first,” “second,” or the like are not intended to imply a temporal aspect, a spatial aspect, an ordering, etc. Rather, such terms are merely used as identifiers, names, etc. for features, elements, items, etc. For example, a first channel and a second channel generally correspond to channel A and channel B or two different or two identical channels or the same channel. Additionally, “comprising,” “comprises,” “including,” “includes,” or the like generally means comprising or including.
Although the disclosure has been shown and described with respect to one or more implementations, equivalent alterations and modifications will occur based on a reading and understanding of this specification and the annexed drawings. The disclosure includes all such modifications and alterations and is limited only by the scope of the following claims.
This application is a continuation in part of U.S. patent application Ser. No. 16/794,994, filed Feb. 19, 2020, entitled “BARCODE BASED COMMUNICATION,” which is a continuation of U.S. patent application Ser. No. 15/389,768, filed Dec. 23, 2016, and entitled “SYSTEMS AND METHODS FOR CUSTOMIZING ELECTRONIC INDICIA,” which claims the benefit of U.S. Provisional Patent Application No. 62/278,203, filed Jan. 13, 2016, and entitled “BARCODE LOGIC FOR MESSAGING, TRACKING, PRIVACY, ELECTRONIC GIFTING, AND FINANCIAL CONVERSION.” The entireties of the above-noted applications are incorporated herein by reference.
| Number | Date | Country | |
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| 62278203 | Jan 2016 | US |
| Number | Date | Country | |
|---|---|---|---|
| Parent | 15389768 | Dec 2016 | US |
| Child | 16794994 | US |
| Number | Date | Country | |
|---|---|---|---|
| Parent | 16794994 | Feb 2020 | US |
| Child | 17587480 | US |
