Collaborative Research: SaTC: CORE: Small: Empathy-Based Privacy Education and Design through Synthetic Persona Data Generation

Information

  • NSF Award
  • 2426397
Owner
  • Award Id
    2426397
  • Award Effective Date
    10/1/2024 - 2 months ago
  • Award Expiration Date
    9/30/2027 - 2 years from now
  • Award Amount
    $ 199,990.00
  • Award Instrument
    Standard Grant

Collaborative Research: SaTC: CORE: Small: Empathy-Based Privacy Education and Design through Synthetic Persona Data Generation

Privacy is often perceived as an abstract concept by both internet users and software developers. When users are engaged in online activities, it is difficult for them to make informed decisions about their personal data due to the challenges they face in understanding and experiencing the privacy implications of their behaviors in advance. Similarly, many software developers lack the ability to comprehend how the data practices of their applications may impact user privacy and to implement proper data practices that conform to users’ privacy expectations. This project is tackling this problem by developing a new, empathy-based framework to enhance privacy education and design. The project team is using generative AI to create synthetic personas with AI-generated personal data. Using the personas, the team is designing, creating, and studying new interactive sandboxes and developer tools that allow individuals to empathize with these personas, leading to a more concrete and situated understanding of privacy. This understanding, in turn, fosters positive privacy-oriented behaviors among internet users and privacy-responsible software development practices among software developers.<br/><br/>To enhance users’ privacy knowledge and developers’ privacy-responsible software development practices, the project is systematically studying the mechanisms and applications of empathy invocation in the context of privacy. The goal is to develop metrics, guidelines, and conceptual frameworks for empathy-based approaches that foster privacy and security in cyberspace. Using these findings, the project team is employing user-centered design methods to develop: 1) systems that invoke empathy to improve users’ privacy literacy and decision-making; and 2) empathy-based developer tools that support developers to proactively identify and address diverse privacy needs of users at the early stages of the development life cycle. These systems are deployed in outreach events to promote privacy literacy in under-resourced user and developer communities. Additionally, they are incorporated into college-level privacy literacy educational modules to support hands-on experiential learning.<br/><br/>This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

  • Program Officer
    Sara Kieslerskiesler@nsf.gov7032928643
  • Min Amd Letter Date
    7/15/2024 - 5 months ago
  • Max Amd Letter Date
    7/15/2024 - 5 months ago
  • ARRA Amount

Institutions

  • Name
    Virginia Polytechnic Institute and State University
  • City
    BLACKSBURG
  • State
    VA
  • Country
    United States
  • Address
    300 TURNER ST NW
  • Postal Code
    240603359
  • Phone Number
    5402315281

Investigators

  • First Name
    Yaxing
  • Last Name
    Yao
  • Email Address
    yaxing@vt.edu
  • Start Date
    7/15/2024 12:00:00 AM

Program Element

  • Text
    Secure &Trustworthy Cyberspace
  • Code
    806000

Program Reference

  • Text
    SaTC: Secure and Trustworthy Cyberspace
  • Text
    CNCI
  • Code
    7434
  • Text
    SMALL PROJECT
  • Code
    7923