Patent Grant
7627829
1. Field of the Invention
The present invention relates to a command center and user interface for web based businesses merchandising and/or services.
2. Description of the Related Art
The transfer of information over computer networks has become an increasingly important means by which institutions, corporations, and individuals do business. Computer networks have grown over the years from independent and isolated entities established to serve the needs of a single group into vast Internets that interconnect disparate physical networks and allow them to function as a coordinated system. Currently, the largest computer network in existence is the Internet. The Internet is a worldwide interconnection of computer networks that communicate using a common protocol. Millions of computers, from low-end personal computers to high-end super computers, are connected to the Internet.
The Internet has evolved to serve a variety of interests and forums. In particular, the Internet is rapidly transforming into a global electronic marketplace of goods and services as well as of ideas and information. This transformation of the Internet into a global marketplace was driven in large part by the introduction of an information system known as the World Wide Web (“the web”). The web is a distributed database designed to give wide access to a large universe of documents. The database records of the web are in the form of documents known as web pages. These web pages typically reside on web servers and are accessible via the Internet. Computers connected to the Internet may access the web pages via a program known as a web browser, which has a powerful, simple-to-learn graphical user interface. One powerful technique supported by the web browser is known as hyperlinking, which permits web page authors to create links to other web pages that users can then retrieve by using simple point-and-click commands on the web browser.
Web pages may be constructed in any of a variety of formatting conventions, such as Hyper Text Markup Language (“HTML”), and may include multimedia information content such as graphics, audio, and moving pictures. Any person with a computer and a connection to the Internet may access any publicly accessible web page. Thus, a presence on the World Wide Web has the capability to introduce a worldwide base of consumers to businesses, individuals, and institutions seeking to advertise their products and services to potential customers. Furthermore, the ever increasing sophistication in the design of web pages, made possible by the exponential increase in data transmission rates and computer processing speeds, makes the web an increasingly attractive medium for advertising and other business purposes, as well as for the free flow of information.
The availability of powerful new tools that facilitate the development and distribution of Internet content has led to a proliferation of information, products, and services offered on the Internet and dramatic growth in the number of consumers and businesses using the Internet. Commerce conducted over the Internet has grown and is expected to continue to grow dramatically. As a result, the Internet has emerged as an attractive new medium for businesses and businesses of information, products and services to reach these large numbers of consumers for sales of this information, products and services.
In particular, small and medium sized businesses, especially those that address highly targeted niche markets, may benefit substantially from advertising on the Internet (or other similar computer networks). The cost of advertising on the Internet can be relatively low compared to other media and businesses potentially can reach a very wide audience (or a highly targeted audience) and help drive sales. However, traditional advertising channels for advertising through the Internet are not well suited to address smaller businesses. A direct sales force cannot cost efficiently reach businesses that want to place only a limited number of ads or that only want to spend a relatively low dollar amount on advertising.
When businesses do advertise and sell on the Internet, access to data and information on sales corresponding to their advertising information and associated sales information is not available on a per domain name site basis. Rather, this data often is found only with the domain name site or is found on disparate web sites separate from the domain name site. Hence, businesses conducting business on more than one domain name site must query each site individually or must locate all web sites where such data resides in order to gather all information pertinent to their business. Moreover, the disparate nature of accessing the information creates confusion and reduces productivity when interfacing with the sites having the data.
An associated problem with disparate web sites for information is a lack of real-time data simultaneously available to the user. Because such data is not available real-time within one location, when the user completes toggling through the multitude of web sites to collect all the business information, the initial information the user retrieved has become stale. Thus, the user no longer has accurate current information on their advertising and sales data.
In addition, other business related information is also located in disparate web sites throughout the Internet. Creating a web page with links still requires a user to toggle through each web site. Further, when data is collected and displayed on a web site, for example, stock quotes or weather information, such data is merely pulled and formatted from generic databases and is not information specific to the business, such as advertising or sales results because this data is typically on disparate web sites.
Therefore, there is a need for a command center and user interface for web-based businesses conducting merchandising and service offerings over a communications network, for example, the Internet.
The present invention overcomes the limitations of the prior art by providing a computerized platform that allows a user (e.g., an owner or manager of a small or medium size business) to customize a user interface interconnected with the World Wide Web (“www” or “web”) with information (e.g., links to domain, data from disparate domains, etc.) that is specific for that user's organization. The user interface is advantageous for the user because it provides a substantially single interface for access to information that is particular to the organization and the user (or users) using the interface and analyzing the information. Hence, the user receives the benefit of having all information pertinent to the organization within the substantially single interface without having to toggle among multiple web site locations to gather it. Moreover, a user gets a familiar look and feel to the front end of this information.
Generally, the present invention includes a user interface that includes links to and data from one or more domain sites through which the user's organization is conducting business. For example, the user interface aggregates and presents business specific data for the organization such as Internet advertising and/or sales data from multiple domain sites on the web. Hence, the user has organization wide data available within a substantially single user interface.
In one embodiment, the present invention includes a first level user interface (or command center) for use within a web browser to centralize information relating to creation and management of a business conducted through a network. In this embodiment, the business presence on the network may be referred to as a store (or storefront). It is noted that in one embodiment, the physical back-end operation of the storefront (e.g., servers, network devices, network lines, storage, etc.) is typically is not owned by the business operating the storefront, although the logical operation (the user experience in shopping through the storefront) allows a business to leverage these resources to operate their business online.
Referring back to the user interface, the first level user interface includes a first display area and a second display area. The first display area presents access to one or more control panels to create and manage a web site for a small business engaged in commerce of goods and/or services. The second display area, which is visually distinguished from and concurrently displayed with the first display area, provides information associated with the commerce involving the web site. The first level user interface may also include a third display area, which is visually distinct from and concurrently displayed with the first display area and the second display area, to present fixed (e.g., billboard-type) information that may be of use for the business, for example, advertising services offered by the site hosting the user interface.
The first display area of the first level user interface is configured to include one or more modules. Each module includes access to at least one control panel. The control panels are a second level user interface and are the primary tools the business user uses to create and manage a store that would be engaged in commerce over the Internet. An example of a module is web hosting. The web hosting module provides access to control panels through which a business creates, manages, maintains and operates a web site used to engage in commerce with customers.
In one embodiment, the web hosting module provides access to a web hosting control panel, a domain control panel and a business mail control panel. The domain control panel provides an interface to access tools to obtain, import, and/or manage a domain on the web (e.g., widgetworld.yahoo.com). The web hosting control panel provides an interface to tools to build, manage and maintain (e.g., promote, activate, deactivate, enhance), and operate a site for business. The business mail (electronic mail) control panel provides an interface to tools to create, manage/maintain, and operate electronic mail mailboxes, messaging, and associated functionality.
The second display area in the first level user interface provides information that is specific to the business. For example, the second display area allows for display of statistics relating to page views of a domain for a store, sales data associated with a store, inventory data, click rates on the domain, and the like. The data may be displayed in substantially real time or may be set to refresh at predetermined intervals. Further, the business user may present data in a variety of formats (e.g., graphical, tabular, and streaming) that are selectable by the business user.
The present invention provides a benefit of allowing a user to create and manage a commerce operation on the Internet through a web based user interface structured to incorporate relevant control panels and information for commerce operations in an integrated environment. Moreover, because all the relevant information is integrated within the user interface, the business has the advantage of retrieving and/or controlling the most relevant information for itself available without having to traverse multiple web sites for the control panels and information. Further, the user interface provides a uniform view so that a business user has a familiar look and feel in a web environment to gain access to tools and information for operations of the business.
The features and advantages described in the specification are not all inclusive and, in particular, many additional features and advantages will be apparent to one of ordinary skill in the art in view of the drawings, specification, and claims. Moreover, it should be noted that the language used in the specification has been principally selected for readability and instructional purposes, and may not have been selected to delineate or circumscribe the inventive subject matter.
The invention has other advantages and features which will be more readily apparent from the following detailed description of the invention and the appended claims, when taken in conjunction with the accompanying drawing, in which:
FIG. (“FIG.”) 1 is a block diagram of an example network based system suitable for use in accordance with one embodiment of the present invention.
a is a logical view of components of a command center user interface in accordance with one embodiment of the present invention.
b illustrates a logical view of a site business processing system including a front end and a back end in accordance with one embodiment of the present invention.
a and 4b are examples of command center user interfaces in accordance with one embodiment of the present invention.
a through 5e are examples of control panel interfaces in accordance with one embodiment of the present invention.
In one specific embodiment, the network 120 is the Internet. The sites 110 include web sites, such as Yahoo!'s various properties: the Yahoo! Main Page, Yahoo! Small Business, Launch!, News, Finance, etc. The customers 130 include individuals who access the Internet, typically through web browsers 135 such as Netscape's Navigator or Microsoft's Internet Explorer. Similarly the businesses 140 also access sites 110 through the web browsers 135. In some cases, the customers 130 and businesses 140 can access the sites 110 using other means, for example by software agents or programmatic interfaces.
The businesses 140 are entities that conduct business over the Internet through one or more sites 110. For example, a business 140 sells goods or services through a Yahoo! site such as Launch! or Small Business. The sites 110 transmit web pages to the customers 130 in response to requests sent from the customers 130. The web pages include information that was placed on that site 110 by the business. The information placed includes merchandise or services being offered by the business. The information may also include advertising, orders, and the like. A generalized site architecture is shown in simplified form in 110A. A web server 112 provides an interface to the Internet and a database 115 contains information about the different components (e.g., content and ads) used to compose pages. The components themselves may or may not be included as part of the database 115.
As further clarification, although the Internet will be used as the primary example in this disclosure, the invention can be used with other systems also. For example, the entities 110, 130 and 140 may communicate with each other over separate communications networks or dedicated communications channels, rather than through the common network 120 of
In one embodiment one or more sites 110 include tools for conducting the business. For example, one or more sites 110 may include web site tools for creating the business web site, an inventory and sales tool for tracking inventory and sales associated with the site, a self service advertising tool for creating on-line advertising campaigns, and a web analytics tool for monitoring web activity, for example, click through rates, conversion rates from advertising links, and the like. The sites may operate on disparate properties across the web or within properties owned by a common owner, e.g. Yahoo!.
Referring now to
The front end 170 includes the command center user interface 200, which comprises a layer through which a business has access to the control panels to gain access to the functionality of systems in the back end. The command center user interface 200 is populated with one or more modules and each module has one or more control panels. Control panels include launch points (e.g., links, executables, scripts) and views (e.g., tables, charts, graphs, streams) for creating, operating, and managing functionality of a site within and on a network.
The embodiment of the command center user interface 200 illustrated in
Referring back to the user interface, each of the control panels 210, 215, 220, 225, 230, 235, and 240 provides access to a business to particular functionality at the back end 180. For example, the web hosting control panel 210 provides a visual front end to a web hosting system 210-b, the domains control panel 215 provides a visual front end to the domain system 215-b, the business mail control panel 220 provides a visual front end to an electronic mail (“e-mail”) system 220-b, and the store manager control panel 225 provides a visual front end to a store management system 225-b. The back end 180 systems are built on a processing backplane 290 (e.g., a conventional data processing system) to provide the processing power for site functionality. In addition, the back end 180 may also include additional systems for site functionality such as a promotional system 230-b, an accounting system 245-b, and a report generation system 250-b (e.g., to generate views and statistics for the front end).
Among the control panels, web hosting 210 is configured to provide a business (e.g., a business owner that would be a user of the user interface 200 and the components it interacts with) with an interface to a web hosting system 210-b. The web hosting system 210-b allows the business to create, manage (including maintain), and operate a web site. For example, tools to create a web site include providing access and/or a link to the domains control panel 215 of the domain system 215-b. The domain system 215-b allows setting up a domain (e.g., the Internet Protocol (“IP”) address or Uniform Resource Locator (“URL”)) or sub-domain on the web from which the business will operate. The domain rights may be provided in pre-determined manner to the business (e.g., random assignment, first in-first out basis, bid for site name, etc.). Alternatively, the business may request, subject to approval, to a specific domain for a site, e.g., samplestore1.yahoo.com.
Referring back to the web hosting control panel 210 and the web hosting system 210-b, the tools to create a web site may also include an executable program or a link to incorporate and manage an existing domain through the command center user interface 200, e.g., samplestore2.yahoo.com (which may have been obtained by the business at an earlier time from another domain name provider). Additional tools to create a web site include a site builder that is used to create a web site at the selected domain. The web site provides a web-based storefront (e.g., store web page or pages) through which customer end users interact with the business and engage in commerce with the business. The tools for creating sites may be an executable program, links, or uploading of a file (e.g., a pre-configured storefront).
To manage the web site, the web hosting control panel 210 includes launch points and views providing statistical data about one or more “physical” aspects of sites being managed by the business. Examples of the “physical” aspects include information (e.g., data) on storage space, data transfer rates, and active or inactive domains or sub-domains owned and/or controlled by the business. The business uses these interfaces to manage the appropriate levels of resources needed for a particular site, for example, increase disk space at samplestore1.yahoo.com and decrease data transfer rates (e.g., throughput or real-time/batch transfer) at samplestore2.yahoo.com. The web hosting control panel 210 may also include tools such as password management, error correction for web pages, search tools and the like. Thus, a benefit of the web hosting control panel 210 as well as the domains control panel 215 is that it provides a single location for obtaining, creating, managing, and operating a site for a storefront to launch a business engaged in commerce over the Internet.
Turning next to the business mail control panel 220, it provides an interface to the e-mail system 220-b to create, manage, and operate e-mail services for the business. The business mail control panel 220 includes tools to create e-mail addresses and mailboxes for the business. The tools for creating e-mail addresses and mailboxes may be executable programs, links, or file upload processes (e.g., uploading of an address book from an external electronic mail program such as Microsoft™ Outlook). The e-mail addresses and mailboxes may be created for employees and for specific parts of a business (e.g., customer service, technical support, etc.), without requiring the business to purchase, maintain and manage an electronic mail system at their site.
The business mail system 220-b may be configured to communicatively couple with the web-hosting system 210-b through the processing backplane 290 in a seemless manner from the business' perspective. This may be pre-configured by the site business processing system 150. Alternatively, the business may select which back end 180 systems to link together through the processing backplane 290.
As an example, a business may desire to integrate e-mail addresses into a site for customer end users to contact the business through the site for particular inquiries. The business can create an e-mail address ‘customerservice’ (e.g., customerservice@storefront1.yahoo.com) through the business mail control panel 220. Through the web hosting interface 210, the business also configures where the address is placed on the site and defines it as a link. When processing backplane 290 receives this e-mail address it automatically posts and activates the e-mail on the site through the web hosting system 210-b. Thereafter, when a customer user has a question about a purchase of a product in the site store, that customer user may select (or click) on the ‘customerservice’ link to transmit a question directly to the ‘customerservice’ mailbox of the business.
Turning to the store manager control panel 225, it provides a store management interface to a store management system 225-b for the business. The store management system includes tools relating to commerce involving the storefront. As an example,
As per the logical view in
As an example, the store manager control panel 225 includes an interface to the order management of the store management system 225-b. This interface includes an inventory 310 interface and may also include interfaces for shipping status, inventory configuration, pay methods, and ship methods. Other interfaces on the store control panel 225 include an order processing 315 interface is used to process orders for goods (merchandise) and/or services through the store management system 225-b. A promotion 320 interface is used to promote/market the store front through tools such as electronic mail marketing campaigns, cross-selling, mailing lists, listings in web directories and programs. A catalog 325 interface provides catalog type information on goods and services in the storefront to a customer end user.
A statistics 330 interface tracks activity associated with the storefront (e.g., page views, sales, referrals, click trails). A transaction processing 335 allows management of transactions involving orders such as credit card verification and posting, accounts receivables, and the like. The editor 340 interface provides access to tools for editing. The site setting 345 interface provides access to tools for setting storefront site settings for business end users, with a subset of those settings being configurable by a customer user (e.g., to remember the user's preferences when visiting the site).
The store manager control panel 225 beneficially provides a business with a seamless integration of tools and functionality of the store management system 225-b with other back end 180 systems of the site business processing system 150, through the store manager control panel 225. For example, the store manager control panel 225 can also be configured so that when the store management system 225-b is updated, or changed, the domain system 215-b, the web hosting system 210-b, and/or the business mail system 220-b are appropriately updated and/or changed. Thus, a business has a single, comprehensive, interface for their web based storefront.
Referring back to
A business user can create subsets of the command center user interface 200 for other users in the business. For example, top management may have a comprehensive set of control panels and/or modules. However, Order Fulfillment managers may only have access to the store manager control panel 225 but not other control panels such as the or the web hosting control panel 210 or domains control panel 215.
The command center user interface 200 may also be configured to include a first display area for control panels and/or modules and a second display area, often visually distinct from the first display area, for data presented through views (e.g., graphical, tablular, streaming text, lists, video, etc.). The views offered would be derived from data extracted from one or more systems in the site business processing system 150. For example, the command center user interface 200 may include a graph showing site page views in 15 minute increments and present inventory status corresponding to those page views. Thus, the business user is able to create and manage the command center user interface 200 to provide information very particular to that business user. A third display area may also be present for information that remains “fixed” or is from other sources. Further, the second-lever user interfaces, e.g., control panels, may be similarly configured with respect to display areas.
Turning to
Generally the modules and control panels are functionally similar to the modules and control panels previously described. Further, in these examples of the first and the second command center user interfaces 401, 403, the merchant professional module 410a is configured so that a business user may allow it to be the only fully visible module having all the relevant control panels, e.g., web hosting, domains, business e-mail, and store manager/management. The other modules can be configured to be non-visible by selecting such an option in a setting menu 450 or minimizing the module through the minimize icon (generally 460).
The example of the second command center user interface 403 also includes additional areas (generally 440) for presentation of commerce information associated with the business' site. The commerce information may be displayed in any form, for example, text, graphical, or streaming. The commerce information is specific to the business. Further, the business user can configure the specific information to be displayed and the format. For example, a first area 440a may show active sites (e.g., domains) in plain text format, a second area 440b may show sales data on the active sites in tabular format, and a third area 440c may show page views of active sites in graphical format.
Because the business user is able to display information specific to their business, and the user has immediate access to control panels used to run their business, the business user has immediate access to information and tools to efficiently and productively run a web-based business. For example, if present sales data shows a lack of page views, the business user can access the store manager control panel 225 and evaluate click trails to get more information on why this is occurring and if necessary, start an advertising campaign through the promotion control panel 230 to boost sales. Thus, the command center user interface provides a business with a robust set on control panels and associated tools and information for creating, managing, maintaining, and operating a productive, efficient, and successful web-based storefront.
a through 5e are examples of control panel interfaces in accordance with one embodiment of the present invention.
b illustrates an example of a web hosting control panel 510. In this example, the web hosting control panel 510 includes web development and promotion tools 510a for building, enhancing or promoting a web site, site management tools 510b for managing aspects of the web site, for example, disk space, throughput to the site, and domains and subdomains for management, and maintenance tools for maintaining a site, for example, setting up passwords, creating directories, uploading files, obtaining/generating site statistics, editing the site content and layout. Again a user may customize the web hosting control panel 510 by selecting or de-selecting preference options in through a page or window listing such options through a settings 510d launch point.
c illustrates an example of a store manager control panel 515. In this example, the store manager control panel 515 includes tools for accessing various parts of the store management system. Examples of these tools include an editor 515a, order processing 515b, statistical analytics 515c, order settings 515d, site settings for orders 515e, and promotional tools 515f. The store manager control panel 515 also includes an area 515g for viewing particular store management information or subsets of it. The store manager control panel 515, like the other control panels described herein, provides a business user with access to a feature rich business system having a robust back end 180 that is accessible through a centralized front end 170 providing a familiar look and feel to a user when accessing the tools and information from the business system.
d illustrates an example of an e-mail control panel 520. Again, a business user is provided access to a centralized control panel and a robust back end system to create and operate a full functioning electronic mail system, without having to invest substantial time and monetary resources to independently get such a system up and running. Moreover, the present invention pre-integrates the functionality of the e-mail system and control panels (as well as for the other systems and control panels) for the storefront site. This alleviates the business user from such arduous business software installation, integration, and maintenance tasks.
e illustrates an example of a promotions control panel 525. The promotions control panel 525 includes tools to create advertising campaigns for a storefront. Like the other control panels, the promotions control panel empowers the business user by giving the user self service tools to interface with a robust backend 180 system for creating and operating a storefront site to engage in commerce over the Internet. For example, through the promotions control panel 525, a business user has access to product advertisement tools 525a to advertise products on a cost per click basis, search engine advertisement tools 525b to advertise products on a keyword (or phrase) basis, sponsor advertising tools 525c for listings in established web commerce directories, and e-mail advertising tools 525d for generating e-mail marketing campaigns. In addition, as with the other control panels, a business user can customize the control panel interface by selecting or de-selecting preference options in through a page or window listing such options through a settings 525e launch point.
The present invention provides access to a robust business system through a feature rich command center user interface that provides access to a feature rich set of control panels. The control panels, in turn, are communicatively coupled to a back end of a business system that provides a business with a wide range of tools and processes for creating, managing, maintaining, and operating a web-based storefront that is engaged in commerce over the web. Further, the centralized, intuitive user interfaces allow for a self-service approach for businesses to focus on only the tools and processes relevant for their web based business merchandising and service storefront. In addition, the control panels and associated systems are integrated providing the business with a selectable combination of control panels and associated system that are appropriate for their businesses without the hassles of generating specifications for different systems and then installing, integrating, customizing and maintaining such systems for their business. Thus, because the business user does not have to design, implement, maintain, and operate such systems they are able to achieve substantial savings in time and resources.
Although the detailed description contains many specifics, these should not be construed as limiting the scope of the invention but merely as illustrating different examples and aspects of the invention. It should be appreciated that the scope of the invention includes other embodiments not discussed in detail above. Various other modifications, changes and variations which will be apparent to those skilled in the art may be made in the arrangement, operation and details of the method and apparatus of the present invention disclosed herein without departing from the spirit and scope of the invention as defined in the appended claims. Therefore, the scope of the invention should be determined by the appended claims and their legal equivalents. Furthermore, no element, component or method step is intended to be dedicated to the public regardless of whether the element, component or method step is explicitly recited in the claims.
This application claims a priority benefit under 35 USC § 119(e) to U.S. Patent Application 60/504,084 filed Sep. 19, 2003, the contents of which are herein incorporated by reference.
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