Patent Application
20080263920
Logos are used to identify companies, organizations, products, services, and even locations. Companies use logos as market and identify not only the company, but also specific products and services.
Since a company can sell a variety of products, multiple different types of logos are often used to accommodate the products. Multiple logos are used because different types of products have various textures, sizes, materials, etc. For example, a company that distributes cameras and printers can also distribute product lines of soft goods, such as apparel. In this instance, one type of logo is needed to affix to the hard surface of the printers while another type of logo is needed to affix to the soft surface of the apparel.
Multiple logo attachment methods may be fine aesthetically but result in higher costs due to multiple design, tooling and inventory and can create consistency problems in brands.
Exemplary embodiments are directed to apparatus, systems, and methods for logos. One embodiment provides a logo system having a first logo and a second logo that removably attaches to the first logo. The logo system is versatile and attachable to a variety of different product sizes, shapes, and materials.
In one embodiment, the first and second logos are formed of different materials. By way of example, the first logo is formed of a metal or hard plastic, and the second logo is formed of a soft pliable material. Forming the logos from different materials enables the logo system to be affixed to a variety of surfaces and textures, such as hard surfaces (example electronic devices) and soft surfaces (example apparel or soft flexible merchandise).
In one embodiment, the first and second logos are connected together to form a single logo or used separately as two independent logos. When the logos are connected together, the first logo connects on top of the second logo, and the two logos are affixed to the product. When the logos are used separately, each logo is independent affixed to the same or different products.
A single logo system is thus usable with both rigid and non-rigid products. The second logo or backer can be applied to either hard or rigid surfaces and soft or pliable surfaces. For instance, the backer can be stitched to soft products or adhered (example, with an adhesive) to hard surfaces.
The second logo or backer accepts plural different first logos or jewel logs. Each jewel logo can have different sizes, shapes, colors, materials, insignias, etc. For instance, the backer logo can connect to a jewel logo formed of metal or a jewel logo formed of polymer. Each jewel logo can be different to accommodate different product lines of a company.
In one embodiment, the logo system 100 includes a first binding device, logo or jewel logo 120, a second binding device, logo or backer logo 130, and a stiffener or plate 140. The logo system 100 connects to a surface 148 of a product, substrate, or other item 150.
Each of the first and second logos 120, 130 includes a graphic element, symbol, icon, trademark, or logo 160A, 160B. In one embodiment, the logos 160A, 160B are the same or identical, and in one embodiment the logos are different. For instance, the logos 160A, 160B are formed of different materials and/or have different shapes, sizes, colors, etc.
Looking to
Looking to
The first logo 120 fits on top of the second logo 130 such that tabs 172A, 172B align with respect slits 200A, 200B. The tabs extend through the slits until an underside cavity 210 in the first logo 120 receives and engages with top surface 192. In one embodiment, the size and shape of the cavity 210 matches the size and shape of body 190 having top surface 192.
The logo system 100 connects to a variety of products and surfaces. As shown in
Once the first logo 120 is covering the second logo 130, the logo 160B is no longer visible. In this instance, logo 160A is visible on the exterior surface of the product 150. When the first logo 120 is removed, the logo 160B is visible. The first logo 120 can thus be removed from the second logo 130 in order to change which logo 160A or 160B is visible.
The first logo 120 can be used independently (i.e., without the second logo 130). In one embodiment, the first logo 120 fits directly on top off the product 150. For example, an underside or bottom surface of the first logo 120 includes or is provided with an adhesive to adhere to a top surface of the product. As another example, the tabs 172A, 172B extend downwardly through the slits 220A, 220B in the product to secure to the product. As yet another example, the tabs 172A, 172B extend downwardly through the slits 220A, 220B in the product and the slits 222A, 222B in the stiffener 140 to secure to the product.
In one embodiment, the stiffener 140 is formed of a hard, rigid material, such as polymer or metal. The stiffener provides a rigid surface on which to mount the first and/or second logos 120, 130. Further, the stiffener 140 is optional and need not be used in some embodiments.
As shown in
In one embodiment, the second logo 130 is formed of a flexible or pliable material, such as vinyl, rubber, polymer, etc. The flexibility of the second logo enables it to be affixed to either rigid or non-rigid product surfaces.
In one embodiment, wall 194 and bottom surface 198 are formed of a material that can be stitched. Stitches 256 are placed along the bottom surface 198 and into a surface 148 of product 150 in order to affix the second logo 130 to the product. As shown in
As shown in
In one embodiment, the slits 200A, 200B are formed as the tabs 172A, 172B are pressed against and through the bottom surface 198. For instance, the bottom surface 198 is perforated to form the slits as the tabs are pressed through the bottom surface. In another embodiment, the slits are formed of elastic or resilient material that separates as the tabs are pressed through the bottom surface. When the tabs are removed or not present, an opening through the slits is closed. As such, a user is unable to see through any openings at the slits so underlying product is not visible.
Looking to
In one embodiment, the second logo 130 is formed of an injection molded rubber material that has an integrated logo molded in a contrasting opaque color. The wall 194 includes an area thin enough to be sewn onto cloth materials. The slits 200A, 200B allow tabs 172A, 172B to penetrate the wall and connect the first and second logos. By way of example, the logo 160A is a metallic logo that is placed over logo 160B if the product warrants a metal looking logo. The metallic logo is made from stamped aluminum or other suitable metals. The aluminum tabs go thru the slits in the second logo and are bent under the product to secure the first and second logos to the product. The aluminum logo does not need stitching or adhesive to secure to the product which saves on cost.
In one embodiment, the first logos 310 are each different. For example, the first logos include different sizes, shapes, colors, etc. Further, the first logos are each formed of different materials, such a metal, polymer, etc. The products 330 also include different sizes, shapes, colors, etc. Further, the products are each formed of different material (such as cloth, metals, polymers, etc.) and include different surfaces (such a hard flat surfaces and pliable surfaces).
The second logo 320 connects to any one of the plural products 330 using, for example, any one of stitches, adhesive, or other permanent or non-permanent attachments. The second logo can remain permanently or temporary affixed to the product. Then, any one of the first logos 320 can be connected or removed to the second logo and replaced with another of the first logos. For example, the first logo is snap-fit, adhered (example, using adhesive), or connected with tabs to the second logo.
The above discussion is meant to be illustrative of the principles and various embodiments. The terms first, second, bottom, and top are relative. Numerous variations and modifications will become apparent to those skilled in the art once the above disclosure is fully appreciated. It is intended that the following claims be interpreted to embrace all such variations and modifications.
