Retail businesses often are tasked with rapid changes in customer product interests and in implemented internal changes to handle the same. As new products become increasingly popular among customers, retailers are tasked with changing shelf edge labels of products in order to attract customers to other products, market specific products, or to update product information, such as pricing, as quickly as possible.
Electronic shelf edge label devices allow retailers to manually swap out one device representing one single product for another device representing another single product or even changing a device to provide different information on a single product or to change from outputting data on one single product for data on another single product. However, further improvements and innovations in the area of convenience for a retailer are desired.
A method and apparatus for providing information along a shelf edge of a retailer is described. On a display configured to be oriented along an edge of a shelf of a retailer, a first user interface including first information about a first product on the shelf is provided. At least one second user interface including at least one second information about at least one second product on the shelf is provided on the display. An individual is permitted to edit a parameter of the first user interface and/or the at least one second user interface. The parameter may include at least one of: a size of the user interface on the display, a shape of the user interface on the display, and a location of the user interface on the display. The first information and the at least one second information may be outputted concurrently to the display.
Some features herein are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which like reference numerals refer to similar elements.
The various devices described herein, such as a continuous display shelf edge label device, a server, a scanner, a database, a computer, and the like may be computing devices, and
One or more memories 102, 103, 104, and/or 105 may include a stored address location and display data location data. Address location may include an address that identifies the computing device 100. The address may uniquely identify the computing device 100. Display data location data may be used by processor 101 to format data to be displayed on display 111. This may include text data, graphics, dynamic content, and combinations. In accordance with at least one embodiment, the display data location data in a memory may is in accordance with a mark-up language such as HTML, XML, or the like. Although shown in
The computing device 100 may include one or more output devices, such as a display 111, and may include one or more output device controllers 107, such as a video processor. There may also be one or more user input devices (not shown), such as a remote control, keyboard, mouse, touch screen, microphone, etc. In another embodiment, input/output functions with a user may occur through display 111 where display 111 may be configured to allow for touch screen input in order to see additional output on the display 111. As shown illustratively in the examples of
Display 111, in operation with device controller 107 and/or processor 101, may be configured to receive swipes across its surface by an individual's finger. The swipes of a finger may be correlated to an operational table for an action to be taken with respect to outputted user interface data. Display 111, in operation with device controller 107 and/or processor 101, may be configured to translate one or more finger swipes across its surface as one or more particular actions to be taken as described herein. Illustrative examples may include interpreting a movement of two fingers on the surface being moved away from each other as an expansion instruction, e.g., an input by an individual to expand the size of something, such as text size of the user interface, border design size of the user interface, frame size of the user interface, and the like. Other examples include interpreting the creation of an “X” by two finger movements over top of a user interface as a deletion instruction, e.g., an input by an individual to delete a user interface. Still other examples include interpreting a press and hold and movement of a finger from one area of the display to another area of the display as a movement instruction, e.g., an input by an individual to move a user interface from a current location on the display to another location on the display. Yet other illustrative examples include interpreting a double tap on the display surface by two finger taps as an addition instruction, e.g., an input by an individual to add a user interface to that area of the display that was tapped. Still further illustrative examples include interpreting a movement of two fingers on the surface being toward each other as a reduction instruction, e.g., an input by an individual to reduce the size of something, such as text size of the user interface, border design size of the user interface, frame size of the user interface, and the like. The examples described herein are merely illustrative and any of a number of additional input movements/taps across the surface of display 111 may be included herein for any of a number of other types of instructional requests by an individual to change a parameter of a user interface on display 111.
In other embodiments, display 111 may be configured to identify movements of a stylus or other pointing device against its surface in a similar manner as described herein with respect to an individual's fingers. A user and display 111 could interact with a stylus as the source of input by the user. As far as potential authorization of the individual, some manner of identification/authorization may be built into the stylus such that, if in contact with the display 111, the stylus could act as the mechanism for authenticating the individual to make changes to one or more parameters of the continuous display shelf edge label device as described herein. In still further embodiments, display 111 may be configured to identify movements of an individual's finger against its surface for entry of user interface information directly. A user could handwrite pricing information and/or other information about a particular product with her finger on display 111. Software may be included in a memory of the computing device to translate received finger swipes as corresponding to pricing information, product name information, and/or other product data information. In such examples, a worker can merely write in the current pricing for a product.
Similarly, display 111 may be configured to activate an electronic keyboard on screen and/or an electronic keypad. A digital alphanumeric user interface may be displayed on display 111 to allow an authorized individual to enter product information data and/or modify a user interface on display 111 in some other manner. For example, a worker could enter a pricing for a particular product by entering a number sequence on a displayed digital keypad. An entry of “$” character followed by “1”, “.”, “4”, “9” may be translated by software within a memory of a computing device associated with display 111 as entry of a pricing label of $1.49 for a user interface for a particular product. In other scenarios, a worker may use alphanumeric characters to type in text for display in a user interface of a product, such as “On Sale Now!” In still other scenarios, special digital input options may be made available to an authorized individual for quick entry. A favorites list may prompt a worker to choose from a list where one entry may be “On Sale Now,” a second entry may be “Sale Ends Tomorrow,” while another entry may be “Buy 1, Get 1 Free!”
In yet other embodiments, an authorized individual may access display 111 in order to access data for a user interface from a remote location. In the example of
In additional embodiments, display 111 may be configured to include gesture-based interface capabilities as one manner to allow an authorized individual to edit/manipulate the user interfaces on the display 111. Display 111 may include appropriate hardware and/or software components to interpret gestures of an individual, whether a finger, a hand, and/or some other portion, via mathematical algorithms. These gestures may include one or more of the finger to surface examples described herein. In some of these embodiments, one or more cameras may be associated with and/or included with display 111 for capture of imaging and recognition of gestures. Although the majority of examples herein are for an individual interfacing with a display with her finger, it should be understood that such examples may be implemented similarly by way of gesture based technologies as described herein.
The computing device 100 may also include one or more network interfaces, such as input/output circuits 109 (such as a network interface circuit, a scanner interface circuit, and the like) to communicate with an external network 110. The input/output circuits 109 may be a wired interface, wireless interface, or a combination of the two. The input/output circuits 109 allows for communication between two computing devices, such as a continuous display shelf edge label devices and a scanner, e.g., 200 and 221 in
Computing device 100 also may include a power source 113. Power source 113 allows for the computing device to operate the processor 101 and various other components. Power source 113 may include a dedicated battery source or external power source, such as an AC source connection. In other embodiments, power source 113 may be configured to operate by harvesting energy for operation from ambient light in a store where the computing device is located. Light energy may be captured by a variety of means for conversion, such as by photo sensors, solar photovoltaic panels, and photo diodes. Because the computing device 100 may operate without an external source connection, movement of the computing device from one physical location to another physical location can be accomplished without the need to reconnect to another external source. Further, because the computing device 100 may operate without an internal battery, the computing device does not need to be checked to ensure operation nor need to have a technician replace the internal battery.
Continuous display shelf edge label device 200A is shown as being in communication with a scanner 221. Although illustratively shown as a wireless communication, the transmission path between continuous display shelf edge label device 200A and scanner 221 may be a wired communication path, through network 210, and/or in some other manner. Scanner 221 may interact with continuous display shelf edge label device 200A through a communication interface, such as input/output circuits 109. Continuous display shelf edge label device 200A may be configured to receive data representative of information about a product on a shelf where the continuous display shelf edge label device 200A is located. An authorized individual, such as a worker for the retailer, may desire to update pricing data currently being displayed about a product on the shelf. By interfacing with the scanner 221, the price data for a particular product may be received electronically by the continuous display shelf edge label device 200A. Illustrative manners for transmission of such data include coding data for wireless transmission and forwarding the data wirelessly to the continuous display shelf edge label device 200A. In one example, an individual may type in a price at scanner 221 and data representative of the price may be sent wirelessly to the continuous display shelf edge label device 200A. The continuous display shelf edge label device 200A may then update a user interface for a product corresponding to the price data as described herein.
Continuous display shelf edge label devices 200B and 200C are shown as being in communication with each other. Although illustratively shown as a wireless communication, the transmission path between continuous display shelf edge label devices 200B and 200C may be a wired communication path, through network 210, and/or in some other manner. Continuous display shelf edge label device 200B may interact with continuous display shelf edge label device 200C through a communication interface, such as input/output circuits 109. Continuous display shelf edge label device 200B may be configured to receive data representative of information about a product on a shelf where the continuous display shelf edge label device 200B is located. An authorized individual, such as a worker for the retailer, may desire to update pricing data currently being displayed about a product on the shelf. By interfacing with the continuous display shelf edge label device 200C, the price data for a particular product may be received electronically by the continuous display shelf edge label device 200B. Such an interface may be the worker swiping her finger across the display surface of the continuous display shelf edge label device 200C to initiate a movement instruction to have a user interface from continuous display shelf edge label device 200C be transferred to continuous display shelf edge label device 200B. In one example, the worker may press and hold a user interface on continuous display shelf edge label device 200C and move her finger up quickly in a flicking motion. Such a motion may be interpreted by the system to transfer the flicked user interface to the next shelf edge up. As such, because continuous display shelf edge label device 200B is on the next shelf edge above continuous display shelf edge label device 200C, the flicked user interface can be added to the continuous display shelf edge label device 200B. Illustrative manners for transmission of such data include coding data for wired transmission and forwarding the data to the continuous display shelf edge label device 200B.
Aspects of the interaction between a worker located near a shelf with a scanner 221 may be similarly implemented between a worker located remote from such a shelf User terminal device 227 is shown operatively connected to continuous display shelf edge label devices 200A-200C through network 210 and a main hub 225. Main hub 225 may be some type of central processing server configured to accommodate transmission of communications between various backend components of a retailer's network, such as user terminals 227 and a database 223 and from a backend to a storefront end, such as to continuous display shelf edge label devices 200A-200C through network 210. Main hub 225, user terminal 227, and/or database 223 may include one or more components of the computing device 100 illustrated in
A worker at user terminal 227 may update pricing data, and/or other data, about a particular product on a particular shelf by accessing the continuous display shelf edge label device associated with that product. User terminal 227 may access database 223 for current product information for potential display and/or scheduled display. Instructions may be sent from user terminal 227 on such product information to the appropriate continuous display shelf edge label device. In another example, continuous display shelf edge label devices 200A-200C may access database 223 to obtain current product information data for respective user interfaces on the continuous display shelf edge label devices. In one such example, database 223 may be periodically updating with pricing changes, such as by a worker through user terminal 227. Continuous display shelf edge label devices 200A-200C may periodically poll the database 223 to obtain current product information data and change user interfaces being displayed as needed. In still other embodiments, database 223, main hub 225, and/or user terminal 227 periodically may push current product information data to continuous display shelf edge label devices 200A-200C, either globally or specifically. The continuous display shelf edge label devices 200A-200C may receive such data and change user interfaces being displayed as needed.
The single continuous display 301 is shown to include three separate user interfaces that provide information regarding three separate products being offered for sale on the shelf 350. In this example, shelf 350 holds a first product 321, a second product 323, and a third product 325. Single continuous display 301 includes three digital user interfaces, one for each respective product being offered for sale. User interface 311 provides information about first product 321 directly above the user interface 311. Similarly, user interfaces 313 and 315 provide information about second product 323 and third product 325, respectively, that are above the respective user interfaces 313, 315. Any of a number of types of information about a product may be displayed on the single continuous display 301, including graphics, text, animations, video, and/or combinations.
For this illustrative example, a digital divider line 441 creates three separate visual frames for the three separate user interfaces 411A, 413A, and 415. Digital divider line is not a physical line that separates two displays, rather it is a digital line that creates the appearance of separation of the single continuous display 401 into multiple display areas. In this example, shelf 350 holds a first product 421, a second product 423, and a third product 425. Single continuous display 401 includes three digital user interfaces, one for each respective product being offered for sale. User interface 411A provides information about first product 421 directly above the user interface 411. User interface 413A provides information about second product 423 directly above user interface 413A, and user interface 415 provides information about third product 425 directly above user interface 415.
Transitioning to
A display mode may be a mode of operation where the continuous display shelf edge label device displays one or more interfaces on a single continuous display and may even allow a user, such as a customer, to access the single continuous display for additional information. Such an access may be by touch. However, in a display mode, such a customer cannot change a parameter of a user interface being displayed, such as the size of the user interface, the shape of the user interface, or the location of the user interface on the single continuous display. The customer can view and interact as allowed without having the ability to change parameters of the display area for the user interface. A change mode may be a mode of operation where the continuous display shelf edge label device displays one or more interfaces on a single continuous display and allows an authorized user, such as a worker, to change one or more parameters of the single continuous display. Such an access may be by touch as described herein. In a change mode, the worker can change a parameter of a user interface being displayed, such as the size of the user interface, the shape of the user interface, or the location of the user interface on the single continuous display. As such, a worker easily can modify any aspect of a user interface corresponding to a product at the point of sale.
If the individual does not enter a proper code, the continuous display shelf edge label device 500D may transition back to the appearance shown in
If the change of mode of operation is not authorized in step 903, the process moves to step 905 where there is no instruction to change the mode of operation and the process returns to step 901 to output, via the single continuous display, two or more user interfaces, each user interface corresponding to a product being offered for sale. If the change of mode of operation is authorized in step 903, the process moves to step 907 where an additional determination is made. In step 907 a determination is made as to whether a change of parameter input has been received. An illustrative example of a change of parameter is shown with respect to
Returning to step 909, a further determination is made as to whether an input has been received to remove and/or add a user interface for a product. Such an illustrative example is shown with the removal of user interface 415 from
In step 913 a determination is made as to whether additional changes in the change mode of operation are requested. If there are additional changes requested, the process may return to step 907. If additional changes are not requested, the process proceeds to step 917. In step 917, operation of the continuous display shelf edge label device from a change mode of operation to a display mode of operation occurs before returning to step 901 to output, via the single continuous display, two or more user interfaces, each user interface corresponding to a product being offered for sale and in accordance with any changes that may have been implemented.
In step 1005 the continuous display shelf edge label device confirms the authorization of the data. For example, the system may confirm that the data being received is for the continuous display shelf edge label device. If the data is a global transmission from a database, such as database 223 in
Moving to step 1009, a determination may be made as to whether a change to one or more user interfaces currently being outputted, via a single continuous display, by the continuous display shelf edge label device is needed. For example, if the data received in step 1003 and confirmed as applying to the continuous display shelf edge label device in step 1005 may include a change in price of a product associated with a user interface being outputted. If no change is needed in step 1009, the process may return to step 1001. If a change to one or more user interfaces currently being outputted, via the single continuous display, by the continuous display shelf edge label device is needed in step 1009, the process moves to step 1011 where the one or more changes to one or more user interfaces currently being outputted, via the single continuous display, by the continuous display shelf edge label device is implemented. Thereafter, the process may return to step 1001 where the two continuous display shelf edge label devices each outputs, via a single continuous display, two or more user interfaces, each user interface corresponding to a product being offered for sale, where each user interface of the continuous display shelf edge label device that received data in step 1003 outputs one or more user interfaces in accordance with any changes that may have been implemented in step 1011.
In accordance with one or more aspects of the present disclosure, the various continuous display shelf edge label devices could operate in unison for providing additional information to a customer. By having the continuous display shelf edge label devices arranged in side by side (1101A and 1101B or 1101C and 1101D) orientation and stacked on top of each other like shelves (1101A and 1101C or 1101B and 1101D), an array of continuous display shelf edge label devices may be configured. In the illustrative example of
By configuring various continuous display shelf edge label devices to operate together, a retailer may utilize the displays to attract customers in any of a number of desired manners. Such configurations may be utilized to promote a single product, a single type of product, a single brand name, and the like. Animations and/or graphics may be implemented that span across multiple continuous display shelf edge label devices. Different outputs on the displays of the continuous display shelf edge label devices may be implemented based upon detecting the presence of a customer at an aisle, near a particular continuous display shelf edge label device, and/or at some other location in a retailer store. As described herein, different display modes may be implemented depending on the desired result and/or effect.
In one such example, every 10-15 seconds the display on one or more continuous display shelf edge label devices may change what is outputted in some way. In still other examples, one or more continuous display shelf edge label devices may remain constant in a displayed output acting as a very vibrant billboard. Whether the displayed output is moving or serving as a more constant billboard, continuous display shelf edge label devices could operate together.
In one embodiment, a customer may see and be attracted to such changing displayed output or stationary displayed output from further away. The changing displayed output or stationary displayed output may be a first display mode of operation. In response, she may approach a shelf. As she approaches the shelf, one or more continuous display shelf edge label devices may sense her presence, such as by a proximity sensor, and may switch to another mode of display. In such an example, specific advertising for a product may appear, such as for a product associated with the continuous display shelf edge label devices. Such advertising may be a notice of the product being on sale. Once the customer is in front of a particular continuous display shelf edge label device for a given period of time, such as 3-5 seconds, the continuous display shelf edge label device may switch to yet another mode of display where SKU specific pricing and packaging information may appear under each product.
In still other illustrative embodiments, a continuous display shelf edge label device may operate with a pusher assembly that is included with a shelf on which the continuous display shelf edge label device is oriented. The pusher assembly may include a pusher configured to place pressure behind a stack of products and push the stack forward towards the front of the shelf when a product is removed from the stack. Such a pusher assembly may include one or more components to determine a position of the pusher with respect to some portion of the assembly. For example, the stack of products may be able to fit 10 products. Integrated in the pusher assembly may be a floor that includes a tracker component at each of the 10 positions that the pusher may be configured to operate with the product. As the pusher reaches a tracker component, data regarding the position of the pusher may be known and such data may be transmitted to the continuous display shelf edge label device.
Similarly, other data may be determined and transferred as needed as well. For example, a movement of the pusher with respect to the shelf and/or the pusher assembly may be determined. Such a determination may be based upon a position and may include a timer component for use in determining the movement. In addition, in still other examples, a rate of change in a product level of a product associated with the continuous display shelf edge label device may be determined. In such an example, a shelf originally stocked with 50 items of a product is determined to only have 15 items of the product remaining after a period of time, such as an hour, a notice may be sent to a worker of the retailer to restock the product on the shelf. Similarly, such data may be sent to a continuous display shelf edge label device for changing a user interface associated with the product. For the same example, having received the data regarding only 15 items of a product remaining, the user interface of the continuous display shelf edge label device may be configured to change information. In some examples, a flashing/blinking display output of “Final 15 Left In Stock!” may be displayed, or a display output may automatically lower the price on the user interface by 10%, or a display may flash/blink upon determining the presence of a worker in the area of the continuous display shelf edge label device. The continuous display shelf edge label device may sense the presence of a worker, such as by sensing a NFC enabled access card of the worker being within a sensing range of a sensor associated with and/or included within the continuous display shelf edge label device.
Other data may be communicated to and/or determined by a continuous display shelf edge label device from a pusher and/or a pusher assembly. For example, a continuous display shelf edge label device may be programmed with data about a product that it is associated with and/or may access such data from a local or remote source, such as database 223 in
Other illustrative information about a product may be communicated to and/or determined by a continuous display shelf edge label device from a pusher and/or a pusher assembly as well. Such examples include determining the amount of product remaining for another product and changing a user interface of the continuous display shelf edge label device in response. For example, a continuous display shelf edge label device may determine or receive data from another continuous display shelf edge label device about a competitive product and/or related product (such as toothpastes to toothbrushes). Utilizing such data, the continuous display shelf edge label device may change a user interface for a product associated with it, such as the price of the product, accordingly. In this manner, algorithms may be established for handling when and under what circumstances a price change may occur automatically at the continuous display shelf edge label device. The continuous display shelf edge label device may access a remote source for authorization to do so and/or make the determination itself that the user interface for a product should be changed. Accordingly, a price reduction may occur for a product if it is determined that a competitor's product is moving off a shelf in a much quicker manner than the product is moving.
The various features described above are merely non-limiting examples, and can be rearranged, combined, subdivided, omitted, and/or altered in any desired manner. For example, features of the computing device described herein (which may be one the devices illustrated in
This application is a continuation-in-part of U.S. application Ser. No. 13/194,649, filed Jul. 29, 2011, which is a continuation of U.S. application Ser. No. 12/876,919, filed Sep. 7, 2010, which is a continuation-in-part of U.S. application Ser. No. 10/772,010, filed Feb. 3, 2004, now U.S. Pat. No. 7,792,711. This application also claims priority to U.S. Provisional Application Ser. No. 61/371,417, filed Aug. 6, 2010. This application also is a continuation-in-part of U.S. application Ser. No. 13/785,082, filed Mar. 5, 2013. The contents of each of these applications are incorporated herein by reference in their entirety.
Number | Date | Country | |
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Parent | 12876919 | Sep 2010 | US |
Child | 13194649 | US |
Number | Date | Country | |
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Parent | 13194649 | Jul 2011 | US |
Child | 13836680 | US | |
Parent | 10772010 | Feb 2004 | US |
Child | 12876919 | US | |
Parent | 13785082 | Mar 2013 | US |
Child | 10772010 | US |