This disclosure is generally related to influencing the choices made by individuals by introducing cues regarding eating.
Food intake decisions that individuals make on a daily basis can be linked, in part, to habit and environmental cues. Environmental cues can include billboards, television advertisements, and other multimedia information suggesting that an individual consume a certain product or family of products. Other environmental cues can exist within the domain of the individual, such as a candy dish sitting on a desk in plain view or a bowl of fruit displayed in the middle of the dining room table. An individual can form eating habits based in part on such environmental cues. For example, an individual may develop a habit of drinking coffee each morning because coffee is available within a break room in the workplace, and the individual is greeted by the smell of coffee when entering the workplace each day. An individual may also develop a habit of eating a snack each day upon returning home from work because snacks are displayed within television advertisements viewed by the individual.
To lower weight and improve health, individuals may employ mechanisms to modify eating habits. For example, an individual may join a diet club which includes daily positive reinforcement messages delivered through email or text messaging. The candy bowl, in another example, may be replaced with a bowl of fruit to remind the individual to eat healthier snacks. These mechanisms can serve as a reminder to an individual who wants to make changes towards healthy eating habits.
In one general aspect, a method of influencing eating habits of an individual including indicating upon an item a message regarding food intake, and positioning the item within areas of food consumption, preparation, or storage.
Implementations can include one or more of the following features. For example, the indicating step includes presenting the message for influencing an individual's decision for selecting a food item. The indicating step includes presenting the message for influencing the individual to reduce portion size when selecting a food item. The indicating step includes presenting the message for influencing the individual to select a fruit or vegetable. The indicating step includes presenting the message for influencing the individual to serve the food in an area other than where the individual consumes the food.
In another general aspect, an apparatus for influencing eating habits of an individual includes an item that can be displayed for viewing by an individual, and a message indicator placed upon the item, the message indicator including text or graphics indicating a message regarding food intake.
Implementations can include one or more of the following features. For example, the item is one of a magnet, signage, utensil, trivet, pot holder, towel, oven mitt, or utensil rest. The message regarding food intake includes a message for influencing the individual's decision for selecting a food item. The message regarding food intake includes a message for influencing the individual to reduce portion size when selecting a food item. The message regarding food intake includes a message for influencing the individual to select a fruit or vegetable. The message regarding food intake includes a message for influencing the individual to serve food in an area other than where the individual consumes the food.
Fostering healthy eating habits includes making positive food choices. Environmental cues positioned in the area where food decisions are made can encourage an individual towards making healthier choices. Within the home, for example, food decisions are primarily made in the kitchen and dining areas. By introducing prominently displayed healthy eating reminders within the kitchen and dining areas, individuals can be influenced to make healthier eating choices.
Although various categories of messages (e.g., healthy snacking, reduced portions, and increased vegetable consumption) have been shown within
The household items described in relation to
The refrigerator area 300 includes a first magnet 310, a second magnet 320, and a third magnet 330. Each magnet 310, 320, and 330 bears a message warning an individual to think twice before eating. By arranging the magnets 310, 320, and 330 in this manner, for example, an individual can be influenced to avoid impulse or habitual snacking. The first magnet 310 includes a message “Reconsider, Refuse, Reduce” along with a graphic of a bathroom scale. The second magnet 320 includes a message “Eat Less, Live Healthy.” The third magnet 330 includes a message “Step Away from the Fridge” along with a graphic of a crossed fork and knife. In other examples, the refrigerator area 300 can include magnets encouraging healthy snacking, reduced portions, and/or increased consumption of healthy items, such as fruits and vegetables.
While this description contains many specifics, these should not be construed as limitations on the scope of what is being claimed or of what may be claimed, but rather as descriptions of features specific to particular implementations. For example, although certain examples have been described in the context of a kitchen setting, healthy messages may also be provided in various other settings where food is consumed or prepared. Such examples include, but are not limited to, restaurants, school cafeterias, work break rooms, and other locations where food is stored, prepared, or consumed. Certain features that are described in this description in the context of separate implementations can also be implemented in combination in a single implementation. Conversely, various features that are described in the context of a single implementation can also be implemented in multiple implementations separately or in any suitable subcombination. Moreover, although features may be described above as acting in certain combinations and even initially claimed as such, one or more features from a claimed combination can in some cases be excised from the combination, and the claimed combination may be directed to a subcombination or variation of a subcombination.
Thus, particular implementations have been described. Other implementations are within the scope of the following claims.
This application claims priority to U.S. Provisional Patent Application No. 61/362,157, filed Jul. 7, 2010 which is incorporated herein by reference.
Number | Date | Country | |
---|---|---|---|
61362157 | Jul 2010 | US |