The present invention relates to clocks and printed catalogs. Conventional printed catalogs consist of multiple sheets or pages of paper bound together by a fastener such as spiral wire binder, staples or any other suitable fastener. Such conventional printed catalogs are commonly filed away or otherwise discarded and as such have a short “shelf life” and consume significant paper pulp in production. Once filed away, the conventional printed catalog fails to perform its purpose which is to advertise and/or inform the recipient.
The present invention is a device for displaying real time and advertising media to a person. In one embodiment, the device comprises a front cover, a clock engaged with the front cover for displaying real time, and a first sheet having a first advertising portion. The first sheet is moveably engaged with the front cover to an open position where the real time and first advertising portion are visible to the person. The clock comprises a clock movement mechanism engaged with the front cover, a clock face imprinted on the front cover, and an hour and minute hand engaged with the clock movement mechanism. The device further comprises a mounting fastener engaged with the front cover and the clock movement mechanism. The mounting fastener is adapted to allow the device to be hung on a wall.
The following description of the invention will be more fully understood with reference to the accompanying drawings, in which:
Referring to
Front cover 14 has an inside surface 16, an outside surface 18, and a centrally disposed opening 20. Front cover 14 is substantially rigid and made from cardboard or other suitable material which is readily available and may be fabricated by conventional operations.
Binder 36 may be any type of mechanism capable of moveably engaging front cover 14 with sheets 24 and 28. In the embodiment shown, binder 36 is a wire spiral binder that is well known and readily available. By way of example only, binder 36 may take the form of a stapled or glue binder.
Sheets or pages 24 and 28 are made from a flexible material such as paper which is readily available and may be fabricated by conventional processes. Advertising portions 26 and 30 contain advertising media that may be imprinted on sheets 24 and 28 by well known printing processes. Device 12 may have as many sheets as desired or as limited by the selected binder 36.
As best shown by
Device 12 may further comprise a mounting fastener 70 adapted to allow the device 12 to be hung or otherwise mounted to wall 10 or other surface. In the embodiment shown, mounting fastener 70 has a base portion 72 and an engagement portion 74. Base portion 72 is mounted about shaft 42 and secured between outside surface 18 of front cover 14 and clock movement mechanism 40. Engagement portion 74 extends above clock movement mechanism 40 and has an opening adapted to engage with a hook mounted on the wall 10.
Device 12 may further comprise a rear cover 32 moveably or freely engaged with the binder 36. One or more advertising portions 34 are imprinted upon the inside surface of rear cover 34. Rear cover 32 is substantially rigid and made from cardboard or other suitable material which is readily available and may be fabricated by conventional operations. In other embodiments, the sheets 24 and 28 may be omitted leaving only the front cover 14 and rear cover 32.
Device 12 may further comprise a calendar (not shown). In one embodiment, a calendar mechanism or other information being displayed, is attached to rear cover 32 by an additional binding element such as a spiral binder. Alternatively, the calendar may be engaged with the binder 36. The calendar may comprise a plurality of tear away sheets (not shown) and may precede sheets 24 and 28. The cut-away sheets may be substantially smaller than sheets 24 and 28 when engaged with the binder 36 and may only overlap or cover the top third of sheet 24 leaving the remainder of sheet 24 (sheet 28 if sheet 24 is removed) visible for advertisement portions 26. Alternatively, the calendar may be applied directly to one or more of the sheets 24 and 28.
According to the invention, the characteristics of the device also permit modification of its shape or color by simply changing the die stamp that the front cover 14, sheets 24 and 28 and rear cover 32 are made from and the device will perform the same purpose. Clocks are commonly viewed up to 100 times per day. Because the catalog 13 stays on the wall every day for as long as the clock 38 functions which may be indefinitely, this lowers the cost per impression of the advertisement. Because the inside surface 16 of the front cover 14 serves as the face of the clock 38, manufacturing costs of the clocks are reduced and paper for the catalog 13 is conserved and recycled. The device 12 is easily manufactured and can be folded for storage and shipping and is accessible which are significant benefits to the company distributing the catalog 13. This will also cause the catalog 13 to have a longer “shelf life” which further benefits the company distributing the catalog 13. The combined utility of having a clock and a catalog 13 (and in a another embodiment a calender) conserves paper and is a way to “recycle” catalogs rather than to have the catalog be thrown away. This method of manufacturing is also less expensive and uses less resource than producing these two or three items separately in a traditional manner.
The foregoing description is intended primarily for purposes of illustration. This invention may be embodied in other forms or carried out in other ways without departing from the spirit or scope of the invention. Modifications and variations still falling within the spirit or the scope of the invention will be readily apparent to those of skill in the art.
This application claims priority to U.S. Provisional Application Ser. No. 60/785,670 filed on Mar. 24, 2006, now pending, which is hereby incorporated by reference in its entirety into this specification.
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60785670 | Mar 2006 | US |