Patent Application
20180089717
The value and benefits of digital electronic signs, digital message boards and other designated display devices (collectively, Digital Electronic Displays or DED's) as “on-premise” signs (signs physically located on an establishment's property and viewable from roadways) are well-known by retailers, service providers and non-profit organizations and are deployed by a growing number of establishments located on or near a public thoroughfare. The primary function of such signs is advertising and promotion. DED's may also serve a secondary function of wayfinding (presenting the identity and location of an establishment) and public messaging.
A very important and valuable capability of DED's is changeability. This feature enables sign users to periodically vary the displayed information to communicate important messages and promote their business. Typically, these messages will include a general business description; product or service descriptions; promotional offers; community announcements, etc.
Changeability is of particular value in applications where multiple messages need to be displayed from a single sign or display. Examples include multi-brand retail establishments where single stores may promote many brands which they sell; and multi-tenant properties where more than one retailer or other establishment, advertiser or user is co-located within a single property or other geographic boundary (such as a strip mall, shopping center, shopping district, large business center, etc.). Unfortunately, static (non-changeable) on-premise signs or manually changeable signs (eg, reader boards) are physically or practically limited to how often advertisements or other message content can be displayed or changed.
Current DED Systems present numerous limitations that impede a sign owner, other DED users and advertisers from realizing the full value of the DED's marketing potential; and consequently limit the effectiveness of DED use and deter wider adoption, particularly by multi-brand advertisers and multi-tenant property owners. Such limitations include non-integrated systems; centralized control; minimal functional, reporting and scheduling capabilities; and ineffective means to monetize the advertising value of the DED's.
The value of targeted marketing is well-known within the advertising industry. The ability to vary message content and timing based upon demographic profile of consumers and other factors have proven to be far more effective for advertising than general, broad-based messaging. The value of such targeting to marketers is reflected in advertising pricing across all media, which increase in correlation with the degree and accuracy of targeting.
The degree of targeting is primarily limited by the media form of the advertising. For instance, an ad in a newspaper or magazine can be aimed at the average demographic of the readership; however some targeting refinement can be achieved by placing ads in select content sections (i.e., Sports section). Television or radio may offer slightly improved targeted advertising during select programs or times of day which attract a narrower and more refined demographic profile than the average viewing population. In these traditional media scenarios, marketers choose which ads to display based upon the demographic profile of the average viewer.
Meanwhile, Internet or mobile media allow highly targeted advertising with the ability to identify individual profiles. Differing from traditional media, marketers do not choose which program or web site to display their ad. Instead, they submit their ad to a network, an exchange, or other ad delivery service, along with selected demographic profiles of individuals to target; e.g., Women age 26 to 39 years old, college educated, household income of $55,000 or higher, sports enthusiast, etc. Whenever an individual matching the target criteria visits a web page that participates in the services network, then the marketer's ad will be delivered, in near real-time, to that site and displayed.
Operators of DED's, particularly outdoor DED's, offer targeting capabilities similar to traditional media in that marketers choose which ads to display on which DED's based upon the average demographic profile of the DED's viewing audience, and sometimes the time of day or day of week. As the vast majority of DED viewers are transient, the average demographic viewer profiles are determined over extended periods of time, such as weekly, monthly or yearly. However, most DED's frequently change messages, sometimes as rapidly as every 8 to 10 seconds. Consequently, the demographic profiles of a viewing audience at any specific time can vary significantly during such short message display time periods. This, in effect, renders the ability of marketers to reach their target audience with DED's to essentially random chance and therefore, dramatically lowers the effectiveness of their advertising.
To compensate, DED operators and marketers increase the frequency of times their ads are displayed on DED's to improve the probability they reach their targeted audience. This results in inefficiencies for marketers as an appreciable number of their advertisements are delivered to non-targeted viewers. DED operators also suffer from such poor targeting capabilities because they must reserve more display time for each advertiser, thereby limiting the number of customers per DED. And lastly, the viewing audience experience is diminished as they are presented with advertisements unrelated to their interests.
Accordingly, it is an object of the present invention to overcome the foregoing challenges and shortcoming in existing systems and sign display methods. A method, system, device and computer program is provided for creating, storing, collecting data, analytically processing, and delivering data displaying content via digital electronic signs, digital message boards and other designated display devices based upon variable sets of display criteria and display parameters, thus combining input from both parties that wish to display content on a DED and the party that manages what and when content is displayed on the DED.
In one example, a method of dynamically delivering visual content on a digital electronic display comprises the steps of providing a digital electronic display that is positioned to display visual content to a viewing audience, wherein the digital electronic display is operatively controlled by a digital electronic display server, and the digital electronic display server contains a plurality of different content files. Each content file comprises display criteria. Next, the method includes defining a display viewing area that is a geographic boundary within which the viewing audience has a line of sight of the digital electronic display. The method provides a location identifier for identifying one or more individuals of the viewing audience that is in or approaching the display viewing area and collects location data from the location identifier and comparing that location data to the display criteria. Based on the comparison of the location data and the display criteria, the method selects and displays a specific content file on the digital electronic display. The method may include collecting demographic information about the one or more individuals of the viewing audience and incorporating the demographic information into the comparison of the location data and the display criteria to select and display a specific content file on the digital electronic display. The location identifier may detect a signal from a GPS-enabled device proximate one or more individuals of the viewing audience, and the location identifier may detect the direction of travel and speed of travel of the one or more of the individuals in the viewing audience. The viewing audience may comprise a plurality of individuals, and the location identifier creates an aggregate demographic information that is incorporated into the comparison of the location data and the display criteria to select and display a specific content file on the digital electronic display. The display criteria of each content file may include preferences with respect to the collected demographic information, and those preferences are included in the selection step for displaying a specific content file on the digital electronic display.
In another example, a method of dynamically delivering visual content on a digital electronic display comprises providing a digital electronic display that is positioned to display content to a viewing audience, wherein the digital electronic display is operatively controlled by a digital electronic display server, and further wherein the digital electronic display server is controlled by a digital electronic display owner. The method includes providing, by the digital electronic display owner, a user with access to the digital electronic display server; inputting, by the digital display owner and/or the user, content files into the digital electronic display server wherein the digital electronic display server contains a plurality of different content files, and wherein each content file comprises display criteria; inputting, by the digital electronic display owner, a set of display parameters, wherein the digital electronic display server determines a specific content file to display on the digital electronic display according to the display criteria associated with each content file and also according to the owner display parameters; and displaying the specific content on the digital electronic display consistent with the display criteria and the display parameters. The digital electronic display may comprise a display surface, and the display surface is adapted to be split into a plurality of subsections that enable a plurality of content files to be displayed simultaneously. The digital display owner may have approval rights over all content that is input into the digital electronic display server by a user before that content is displayed on the digital electronic display, and the digital electronic display owner may be the owner of the property where the digital electronic display is located, and the user is a tenant on that property owned by the digital electronic display owner. The method may further comprise the step of providing, by the digital electronic display owner, a plurality of users with access to the digital electronic display server to enable the plurality of users to input content files into the digital electronic display server. Each content file may comprise display criteria selected from the group consisting of time of day of the display of the content file, length of time of display of the content file, size of the display of the content file, creator of the content file, and user display fee paid for the content file display. The owner display parameters may comprise parameters selected from the group consisting of an amount of fees paid by a user, user demand for a display time, user demand for a display space, and contractual obligations with a user. The owner display parameters may comprise allocations of total content display time for each of the plurality of users.
The methods and systems described herein present a significant advantage for sign owners and marketers to better realize the benefits and value of DED's with an integrated set of solutions; distributed functional access; global controls; expanded reporting and scheduling; and means for monetization. The integrated solutions aspect includes system functions available to create, store, import and edit content, and then deliver the content to the DED. Distributed access means that the system and method may assign functional abilities to one or more end-users, including non-affiliated users. Global controls centrally set and control selected conditions, performance parameters, and other restrictions that apply globally to all users and a designated DED. Reporting and scheduling functionality designate conditions for presentation display, including date, day of week, time of day, and other criteria. Additionally, it may include functions to generate performance-based reports for validation or other commercial uses. And with respect to monetization, the system and method for sign owners and end-users is able to promote, assign, allocate, prioritize, schedule, measure and report presentations for commercial gains.
The system and method described herein are facilitated by a software application having a user interface (UI) for initialization and set up and that controls and functions for creating, managing and delivering Content for display to a DED and for monetizing system investment, use and operation. The software application communicates with the DED server. The application UI may set up and designate one or more DED units as an on-premise sign. The location of the DED relates to the owner or location of DED. The setup may include such information as the DED unit (make, model, display dimensions, display resolution, etc.), the operation of the DED (hours of operation, display transitions or other effects, brightness, etc.), and the location-specific values and characteristics (property address, local codes and governing restrictions, traffic volume, population or other demographic data, local advertising rates, etc.) of a DED. This information may be manually input into designated entry fields of the application UI, or some or all such information may be auto-populated with associated values (make/model of DED, geographic coordinates, etc.) via selectable variables within the UI.
A DED Owner or User may set up accounts and access for one or more Users (or Sub-Users) in the application. Such set up information may include User name, contact information and specified system functions. Such Users may, or may not, be affiliated with the DED Owner (Affiliated Users). The Users may represent multiple entities; individually or collectively. The access to the DED server may be limited with regards to functional or control capabilities, and they may be revoked, temporarily or permanently.
A User or Sub-User may permit and set up one or more Advertisers in the application. The set up information may include the Advertiser name, affiliated entities, associated Display Criteria and reporting outputs, or other attributes. The Advertisers may, or may not, be affiliated with User. The Advertisers may represent one or more entities.
The application UI may be used to allocate usage or display limits of selected DED(s) for each assigned User or other defined Display Parameters. The allocation may be defined by a percentage or other partition of usage or DED output (within a defined period; e.g., day). The Display Parameters may include available Content display time (associated with selected DED), available quantity of total files to be displayed, available quantity of total impressions (viewers), available advertising value (associated with selected DED), and total available or allowable Content file space.
When a DED is used to display Content from multiple Users, then Owner Display Parameters can be used to control relative allocation of the display time, size duration and time of day that must be allocated between those Users. For instance, in one of the most simple examples of a Display Parameter, the DED may display Content from each of multiple Users in an equally-timed, serially-presented fashion. The present system and method, however, allows for greater variability in the allocation of display when multiple Users are involved. The allocations may be defined by partitioning the total display area (similar to full page, ½ page, ¼ page, etc. for print media) of a DED. The area partitions may be of equal proportions for displayed User messages (total area is divided equally, e.g. 4 Users' messages displayed within ¼ of total area), or alternatively, the area partitions may be disproportional (allowing one or more Users' messages to be displayed in unequal partitioned areas, e.g., 1 User message displayed within ½ of area, two Users' messages displayed in ¼ area each). Two or more means of allocations may be combined for each assigned User to determine a total allocation for that User (e.g., area partition allocation may be combined with display time allocation so that User messages displayed in ¼ of total display area for 10% of total display time equates to ¼×10%, yielding 2.5% time allocation). These allocation may be assigned to Users by Owner. The allocations may be assigned to Sub-Users or Advertisers (including Third-Party Advertisers) by Users. The allocations may be assigned to Advertisers (including Third-Party Advertisers) by Owners, Users or Sub-Users. The allocations may be uniformly distributed among all Users or may be different for different Users.
Display Parameters controlling allocations may be different for different User designations, categories or other classifications as determined by Owner. These Display Parameters include allocations based upon economical or other values set by Owner (lease amounts, leased square footage, advertising budgets, advertising commitments, etc.), allocations based upon tenant category or space classification, such as anchor, sub-anchor, pad site, base unit, large, medium, small kiosk, and the like. Alternatively, the allocations may be based upon Sub-User or Advertiser classification, such as prime customer or key vendor. These allocations may be automatically assigned based upon Owner defined Display Parameters, including, but not limited to, the number of total possible (current and future) entities assigned to a selected DED, the square footage or property space classification associated with each entity, and the display time ratios between two or more User designations. Variables in the allocation process include an increase on a per User basis in accordance with parameters including, but not limited to, Users with system access on an amenity, complementary, free, or inclusive basis, Users with system access on a paid or premium basis, or Users with system access on a temporary basis. The allocations can be automatically and dynamically adjusted by the system to maintain 100% usage of available display time in the event not all users are assigned or are active within the System. In this event, time can be increased uniformly for all active Users, time can be proportionally increased in accordance to assigned allocations, time can be first distributed, uniformly or otherwise, to selected User categories (such as premium, amenity, etc.). Finally, the allocations may take into account future or anticipated Users, such as vacant spaces, planned buildings, or spaces otherwise not yet occupied.
Referring to
The actual methodology of input of the Content into the digital electronic display server can be facilitated by an application user interface (UI) that may create, import, view, edit, copy, paste or save digital elements or files to produce Content for display on designated DED(s). Digital elements and files may include text, graphics, videos, or images that may originate within the application or that may originate from third-party sources. The Content may be inherently or automatically formatted for display on designated DED(s), or it may be modified to meet formatting or other requirements. Other features of the application may include graphics templates, background, thematic borders or other graphical enhancements to facilitate Content creation, modification and variability that can be premade and/or created, imported and stored by Users or Sub-Users.
One type of Display Parameter includes an Owner review, control and approval of User Content files before they are allowed to be displayed on the DED. The Content files may be automatically compiled for review by Owner or the Owner may be notified via email, mobile text or other electronic means of pending Content file reviews. The Owner may approve or reject a Content file via checkbox or other selection mode. The Owner may provide written comments to Content User/creator relating to rejection or approval conditions. The Users or Sub-Users may be automatically notified of such approval, rejection or comment actions via application UI, email, mobile text or other electronic means.
The actual creation of a Playlist may include input from both an Owner and Users. In a simple example, the Playlist is determined solely by an Owner using specific Display Parameters. Alternatively, there can be more active and dynamic User participation by a User to select and modify a Playlist, typically using some Display Criteria associated with a Content file. For instance, a User may request, and perhaps pay a premium, for a specific Content file to be played more often and for longer and at a specific time of day. The Display Parameters can process these Display Criteria requests when developing the final Playlist.
An application UI may create Playlists or otherwise group individual Content files to facilitate organization and display processing. A Playlist may be manually constructed via drag and drop UI feature, via checkbox or other selectable means, and via tag or other attribute selection. Alternatively, a Playlist may be automatically constructed in accordance to selected Display Parameters.
An application UI may establish named dates or date ranges for display of a particular Content file. Those dates or date ranges can be established within a rolling 12-month calendar. They may be associated with holidays, promotions, ad campaigns, events or other important retailing interests. The dates or date ranges may be named, saved, modified or stored.
An application UI can establish Display Parameters for each unique Content file including User, Sub-User or Advertiser allocation, Playlist assignment, allocated time of day or day of week (Dayparting) for display, a date or date range, other predefined or definable attributes related to User, Sub-User or Advertiser, display history, sequence setting or other selected preferences, prioritization, pricing or other user-defined settings, and other defined or definable values or value ranges (temperature or other environmental variables, traffic conditions, product stock levels, etc.).
An application UI can assign “tags” or attributes for selected Content files or playlists to facilitate searching, creating playlists, reporting, allocation or establishing Display Parameters. These tags may be manually or automatically assigned, may represent qualitative values or descriptions, and/or may include quantitative or other defined values.
The systems and methods described herein may utilize a single DED server database or sets of databases. A database may contain information pertaining to Users, Sub-Users, Advertisers, and associated relationships, assigned functional control capabilities, assigned DED and other related account information. A database may contain information relating to local codes and governing restrictions, traffic density, population or other demographic data, local advertising rates, etc. A database may contain Advertiser pricing or other value-based information pertaining to co-op advertising, manufacturer development funds or other payments related to individual Content files or playlists, a database may contain files representing unique Content and associated Display Criteria, and a database may contain information relating to Content display history and other performance related records.
A combination of Display Parameters can include a set of algorithms in a display server to process Display Criteria to initiate Content delivery for display. The display server can transmit Content for display on a DED. Display Parameters may be communicated through the display server by an application UI of inputting or otherwise assigning pricing or other value-related information for individual Content files, Advertisers, property locations, DED's, Users or Sub-Users. The application UI can generate reports of Content display history (proof of play) and other performance-related data, such reports may be by defined date range, such reports may be defined by User, Sub-User or Advertiser, reports may be defined by owner, property location or DED, such reports may be defined by other selected attributes or parameters, such reports may include monetary or other values associated with Content display history, such reports may be used by Users or Sub-Users to substantiate claims to third-party Advertisers for co-op advertising, MDF or other reimbursements associated with Content display history, such reports may be exported to PDF, MS Excel, CSV or common output formats, and such reports may be automatically generated and electronically distributed to assigned Users, Sub-Users or Advertisers.
The system, means and method of interacting with and integrating third-party applications or data sources may facilitate Content creation, Content display, reporting, and monetization with application.
The system and method described herein provides a new means and method of marketing DED use, Content, exposures, views, impressions or associated value propositions to Users, Sub-Users and Advertisers and monetizing same. The benefits that may be marketed include documented values related to local, regional or national advertising rates, the rates may be in the form of cost per impressions (CPM), may include estimated or documented values relating to traffic volume or viewer estimates (specific to location of DED), documented values may combine local advertising rates and location-specific viewer estimates to determine advertising value of selected DED, information related to initial and operating costs, projected value monetization and associated ROI. The new marketing may include information to facilitate monetization of DED Content with specific examples of value chain and proposed relationship for Owner, User, Sub-user and Advertisers, and may include estimated values of Third-Party Advertisements based upon local and other applicable rates for Co-Op advertising, MDF, or other reimbursements from vendors and other Third-Party Advertisers.
The system and method described herein enable a method of accessing controls and functions via application UI for creating, managing and delivering Content for display on DED and monetizing System operation. The access may be distributed to one or more Users or Sub-Users including Users or Sub-Users are not otherwise affiliated with a DED Owner. This access allows Users or Sub-Users to perform routine or necessary System operations without involvement of DED Owner. It further allows non-Affiliated Users to access controls and functions via an application UI for creating, managing and delivering Content for display on DED and monetizing System operation where total display time (per selected periods, e.g., day) may be allocated by Owner on a per User or per User category basis, the allocations may be the same for each User, the allocations may be different for each User or User category as determined by Owner, and the allocations may be sub-allocated by Users to Sub-Users.
Furthermore, in an alternative example, a system and method may dynamically deliver digital content for transient viewing audiences as outlined herein. The system and method works as an ad server for digital signs and electronic message boards (DED's). The system determines what Content to display for select DED's and for how long, in real-time, based upon the aggregate demographic profile of the real-time, transient viewing audience, viewers' direction of travel and the average viewer speed of travel within the viewing range of the DED.
The alternative method and system presents a significant advantage for marketers to improve the effectiveness of their advertisements to transient viewers by allowing (near) real-time targeting and Content delivery to DED's for select consumer segments and adjusting the display period to maximize viewing exposure to such segments. The system tracks individuals via assigned mobile, GPS enabled devices, or other location-based identifiers, and available associated demographic data, in real-time, identifying the number, speed and direction of those viewers moving relative to a predetermined viewing range of a DED. These variables are used to determine an aggregate demographic profile of the viewing audience for the selected viewing period (i.e., 10 seconds of message display) and an average time in the viewing area. These set of inputs, along with other available data sets, are processed to determine what Content to deliver to DED and for how long (Display Criteria).
The system and method comprises a defined geographic or virtual boundary, such as a geo fence, representing the viewing area for an electronic display; a location identifier to identify and track the location, velocity and direction of individuals via associated mobile phone, other GPS enabled devices, or other location-based methods, to generate locating data, or telematics data, relating to such individuals; a database of digital files representing advertisements and associated presentation criteria, including target demographic profiles; a database of individual consumers and associated demographic information; a set of algorithms and programs to process telematic data and presentation criteria to control file transmission; and a means of transmitting digital file data to electronic receiving and display systems.
The following includes key system terms and descriptions, also referring to
The Display Viewing Area (DVA) 60 is a defined or dynamic boundary or set of boundaries, i.e., a geo-fence, unique to each electronic display in the system as determined by both fixed and dynamic parameters. It may be of any area, but the preferred embodiment encompasses the entire area with practical line of sight, or readability, to the designated DED 62 and a defined vicinity beyond such area. Such boundaries may be of varied geometric shapes, including but not limited to a) triangular, expanding out away from the display; b) rectangular, from the DED, stretching away and conforming to roads or other travel corridors; or c) irregular shaped or non-contiguous areas as influenced by physical structures or other obstructions of view. Each DVA is segmented into at least two areas that segment the active and pending viewing zones. The preferred embodiment comprises three primary zones, ascending in the direction of travel towards the DED:
An additional zone 76 may be considered that represents the vicinity immediately following the Viewing Zone 68 for certain post-display actions and system processing after the viewer has had the opportunity to view the DED. These post-display actions may include, but are not limited to, the number of times and duration of each unique ad displayed within selected time periods, the aggregate duration of each unique ad displayed, the number of unique viewers, along with demographic profiles, for each unique ad displayed, and the value of each unique ad displayed. A viewer activity (response) for each unique ad displayed can include an ad acknowledgement, an offer-related activity (i.e., coupon acceptance, coupon redemption, etc.), and social media activity (i.e., Like, tweet, etc.). Campaign updates or other marketer-defined actions can likewise be taken or planned.
Each of the foregoing zones may vary in size, dynamically expanding or contracting, depending on average speed and direction of individual devices detected within or other factors. Specific device and user information may be detected by location-based technologies including GPS-enabled devices, Bluetooth, Wi-Fi and similar technologies. Other location-based sensing methods include visual image recognition, radar, sonar, other signal feedback methods, and cellular or other triangulation methods.
Individual Data may be retrieved from a database or sets of data containing information relating to individuals and/or their trackable devices that are tracked within designated DVA's or otherwise contained within a system or accessed from third-parties. Two primary types of data may be of use to track individuals within a DVA; anonymous and demographic. Anonymous data may be acquired via mobile phone carriers or other third-party sources with access to large sets of GPS enabled device identifiers or other location-based sensing methods. The system does not require personal data, only the ability to detect the presence and associated Location Data of a unique device within the DVA. Demographic data would include personal information associated with a unique device provided by individuals or other sources with rights to provide such data. Demographic data may include, but is not limited to, basic information about individuals' age, sex, race, household income, education level, number of children and ages, etc. to more detailed information relating to consumer behavior, travel patterns, individual preferences, etc.
The system and method herein may save and make available system-generated data (for each unique individual detected), unique ads viewed including a passive and active viewing history, active viewing responses, and post-ad actions. Aggregate viewing information can be saved as well as other individual-supplied data (name, email address, social links, etc.).
Display Criteria includes data that describe conditions associated with a selected DED and each Content file (along with audience viewing profile and other inputs) to determine what Content to display, when and for how long. These criteria may include marketer determined preferences, target demographic priorities, programmed conditions such as time, day, date, DED geographic location, number of total displays, and sequence of display. Other dynamic conditions may also be considered including weather, environmental, traffic, user actions or interactions, and sports scores, or other dynamic inputs. Other factors for determining the Playlist include Owner Display Parameters such as pricing or other economic factors, advertiser priority, content priority (PSA's, other urgent community needs), and local ordinances governing content, display settings (e.g., brightness) frequency or display duration.
A Viewing Audience Profile is a composite representation of the aggregate values for select demographic and other factors for a transient viewing audience (i.e., viewing audience in or predicted to enter DVA or DVA zone). Values are based upon system-collected and other available data processed via system algorithms and programs. Sample graphs with respect to age-related demographics are shown in
A Playlist represents the output of the display server processing of Audience Viewing Profile, Display Criteria, and other factors together with Display Parameters to determine the following for a designated DED—what Content is to be delivered for display, when to display that Content, and how long each Content is to be displayed.
Content Delivery is the transmission by the DED server to a designated DED, audio receiver, and associated systems and devices (such as a “player”) of selected Content files, or a signal to such systems which in turn causes the selected Content to be displayed, broadcast or otherwise played.
A Display Network is one or more DED, audio or other systems and devices can be linked to form a network for simultaneous or coordinated Content Delivery. These Display Networks can be used to simultaneously deliver content files to one or more DEDs or the Display Networks can allow for coordinated delivery of related content files to multiple DED's in sequential fashion, relative to viewers traveling from one DVA to another.
Additionally, the system and method may be augmented with a number of other features and capabilities to maximize individual engagement, use, and satisfaction for the transient viewing audience; and also enhance the effectiveness for marketers and DED operators. In one example, smart phone or other mobile applications for individual use may incorporate gaming elements, or gamification, to promote interaction and satisfaction for individual users. Such gaming elements are well-known in other applications and may include, but not limited to, points, badges, levels, status indicators, social interaction, and rewards. Below describes User activities to be promoted within such an application. Each of the following represents possible actions for a User to collect points (or otherwise gain credit for system participation) include passive participation—collect points for passing displayed ads while the app is enabled, and active participation during both the ad display period (interactive options such as tap the app or otherwise acknowledge when requested by DED, receive an offer from DED (opt in), text message, app notify, a phone call, text picture of DED to advertiser, social media, etc., and capture a coupon code (manually or via photo); and post-ad display period (review displayed ads (on app, web browser, etc.) from passed DED's, select offers or ads of interest, visit advertiser web site, or redeem offers or initiate other actions.
Additionally, the system may be integrated with mapping programs to allow Users to see approaching or past DED's to further enhance their system participation experience.
As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a System, device, method or computer program product. Accordingly, aspects of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment (including firmware, resident software, micro-code, etc.) or an embodiment combining software and hardware aspects that have been or may all generally be referred to herein as a “circuit,” “module” or “system.” Furthermore, aspects of the present invention may take the form of a computer program product embodied in one or more computer readable medium(s) having computer readable program code embodied thereon.
Any combination of one or more computer readable medium(s) may be utilized. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing. Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C++ or the like and conventional procedural programming languages, such as the “C” programming language or similar programming languages. If the service is also available to applications as a REST interface, then launching applications could use a scripting language like JavaScript to access the REST interface. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet Service Provider).
Aspects of the present invention are described below with reference to flowchart illustrations and/or block diagrams of methods, apparatus (Systems) and computer program products according to embodiments of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer readable medium that can direct a computer, other programmable data processing apparatus, or other devices to function in a particular manner, such that the instructions stored in the computer readable medium produce an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
The computer program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.
The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based Systems that perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
“Computer” or “computing device” broadly refers to any kind of device which receives input data, processes that data through computer instructions in a program, and generates output data. Such computer can be a hand-held device, laptop or notebook computer, desktop computer, minicomputer, mainframe, server, cell phone, personal digital assistant, other device, or any combination thereof.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the singular forms “a”, “an” and “the” are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms “comprises” and/or “comprising,” when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
The corresponding structures, materials, acts, and equivalents of all means or step plus function elements in the claims below are intended to include any structure, material, or act for performing the function in combination with other claimed elements as specifically claimed. The description of the present invention has been presented for purposes of illustration and description, but is not intended to be exhaustive or limited to the invention in the form disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the invention. The embodiment was chosen and described in order to best explain the principles of the invention and the practical application, and to enable others of ordinary skill in the art to understand the invention for various embodiments with various modifications as are suited to the particular use contemplated.
This application claims the benefit of U.S. Provisional Patent Application No. 62/401,023, filed Sep. 28, 2017, which is incorporated by reference herein in its entirety. The field of the present invention is systems and methods for managing, scheduling and delivering text, images, videos, or graphics, collectively also referred to as content, for display on electronic signage systems including billboards, electronic message centers, electronic message boards, on premise digital signs and other electronic displays and monetizing that use, the system investment and cost of its operation.
| Number | Date | Country | |
|---|---|---|---|
| 62401023 | Sep 2016 | US |
