Display device

Information

  • Patent Grant
  • 6189710
  • Patent Number
    6,189,710
  • Date Filed
    Friday, September 24, 1999
    25 years ago
  • Date Issued
    Tuesday, February 20, 2001
    23 years ago
Abstract
A display device for displaying articles of merchandise, such as gelatin and pudding. The display device has a base having a central opening, a vertical support pole secured in the central opening of the base, a plurality of three-sided trays defining three corner areas mounted on the pole, a plurality of U-shaped filler panels disposed between at least two of the trays, a plurality of support columns mounted in the trays, and a header assembly coupled to the support pole and engaging the columns. Each tray has a plurality of edges and comprises a plurality of cantilevered shelves disposed transversely, preferably at an upward angle, relative to the pole. The trays are vertically stacked and spaced apart from each other along the support pole. The filler panels are mounted in the shelves of one of the trays and each filler panel forms an open-faced compartment for display of the article of merchandise. Each of the support columns is mounted in two of the shelves in each tray. The support columns join and close the edges of each of the trays.
Description




BACKGROUND OF THE INVENTION




1. Field of the Invention




The present invention relates to display devices and more particularly to a multi-tiered rotating display suitable for displaying articles of merchandise such as gelatin and pudding products in supermarkets and other points of sale.




2. The Prior Art




At the present time there are a large variety of commercially available display devices. However, there is still a need for a display device which is easily assembled and provides an attractive way to present articles of merchandise for sale, such as boxes of gelatin and pudding.




OBJECTS AND FEATURES OF THE INVENTION




It is an object of the present invention to provide a display device which is easily assembled and disassembled.




It is a further object of the present invention to provide such a display device which may be formed of an inexpensive material, such as plastic, and yet will provide a secure and sturdy structure to display articles of merchandise.




It is a further feature of the present invention to provide such a display device which may be used to display packages of gelatin and pudding, such as JELL-O® brand gelatin.




It is a further object of the present invention to provide such a display device which may be transported disassembled in a compact state to the location where the device will be assembled.




SUMMARY OF THE INVENTION




A display device is provided for displaying multiple tiers of articles of merchandise, for example boxes of pudding and gelatin. The device has a base having a central opening, a vertical support pole secured in the central opening of the base, and a plurality of three-sided trays defining three corner areas mounted on the pole. The support pole preferably comes in an upper section and a lower section in which the upper section is inserted into the lower section to form the pole.




Each of the trays are preferably rotatably mounted on the pole and along with the base are preferably made of plastic. Each tray has a plurality of edges and a plurality of cantilevered shelves disposed transversely, preferably at an upward angle, relative to the pole. The trays are vertically stacked and spaced apart from each other along the pole. The device also has a plurality of U-shaped filler panels disposed between at least two of the trays, a plurality of support columns, and a header assembly mounted on the support pole. The filler panels are mounted in the shelves of one of the trays and form an open compartment for display of the articles of merchandise. Each of the support columns is mounted in two of the shelves of each tray. The support columns join and close the edges of each tray. The filler panels and the support columns preferably include a back section and two side sections adapted to be disposed generally perpendicular to the back section.




Additional details of the invention are contained in the following detailed description and the attached drawings in which preferred embodiments are illustrated by way of example.











BRIEF DESCRIPTION OF THE DRAWINGS




Other objects and features of the present invention will become apparent from the following detailed description considered in conjunction with the accompanying drawings. It should be understood, however, that the drawings are designed for the purpose of illustration only and not as a definition of the limits of the invention.




In the drawings, wherein similar reference characters denote similar elements throughout the several views:





FIG. 1

is a front perspective view of an embodiment of the present invention in assembled form;





FIG. 2

is an exploded perspective view of a base, support pole, lower portion and tray incorporated in the display device of the present invention;





FIGS. 3A-3D

are front views of the filler panels incorporated in the display device of the present invention;





FIG. 4

is a perspective view of the base, support pole, lower portion and tray of

FIG. 2

showing the filler panels of

FIGS. 3B and 3D

being inserted in the tray.





FIG. 5

is a perspective view of the base, support pole, lower portion, tray and filler panels of

FIG. 4

showing an additional tray being mounted to the partial assembly.





FIG. 6

is a perspective view of the partial assembly of

FIG. 5

showing an upper section of the support pole being inserted in the lower section of the pole.





FIG. 7

is a perspective exploded view of the assembled display device.





FIG. 8

is an exploded perspective view of the header assembly of

FIG. 7

showing a header bottom being mounted in a header to form the header assembly.











DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS




The assembled display device of the present invention is preferably formed as a 3-sided, 5-tier rotating display tower placed at the intended point of sale. The display device may be placed anywhere at the location where the product is to be sold without using wall space. Preferably, the finished tower with product will weigh approximately 350 pounds. The display device permits customers to remove product from the display simply and easily.




Turning now in detail to the drawings,

FIGS. 1 and 7

show an embodiment of display


10


in assembled form. Device


10


comprises a base


12


, a vertical support pole


14


secured in base


12


, and a plurality of three-sided trays


16


defining three corner areas


16




a


mounted on pole


14


. Trays


16


are vertically stacked and spaced apart from each other along support pole


14


. Preferably, the first or lowermost tray is provided with additional vertical spacing relative to the second tray immediately above it to accommodate taller stacks or larger articles of merchandise. Preferably, base


12


and trays


16


are made of plastic and the trays


16


rotatably mounted on pole


14


. Base


12


has a central opening


20


for securing support pole


14


.




As shown in

FIG. 2

, each tray


16


comprises a plurality of edges


17


and a plurality of cantilevered shelves


18


, disposed transversely, for example at an upward angle, relative to pole


14


. Shelves


18


generally may be rectangular in shape as shown in FIG.


2


and have a length between 15 and 20 inches and a width between 5 and 10 inches. Each shelf


18


preferably comprises a generally flat portion


36


, a back wall


38


and two flanking portions


40


. Flat portion


36


has a plurality of slots


37


extending therethrough. Back wall


38


is disposed between flanking portion


40


. Shelf


18


preferably also has a plurality of mounting pegs


42


located on its sides.




As shown in

FIG. 2

, each tray


16


preferably has at least one shelf


18




a


wherein flanking portion


40


comprises a section


44


substantially perpendicular to back wall


38


and a section


46


substantially parallel to back wall


38


. Each tray


16


also preferably has at least one shelf


18




b


wherein flanking portion


40


comprises two sections


48


,


50


substantially perpendicular to back wall


38


and two sections


52


,


54


substantially parallel to back wall


38


.




Device


10


also comprises a plurality of filler panels


56


,


58


as shown in

FIGS. 3A-3D

disposed between at least two of the trays, i.e. an upper and a lower tray as shown in FIG.


7


.

FIGS. 3A and 3C

show the panels in the unfolded state prior to assembly and

FIGS. 3B and 3D

show the panels being folded for assembly. As shown in

FIG. 4

, filler panels


56


,


58


are mounted in shelves


18


of at least one of trays


16


. For example, filler panel


56


is designed to be mounted in shelf


18




a


and filler panel


58


is designed to be mounted in shelf


18




b


of the lowermost tray


16


of device


10


. Each filler panel forms an open-faced compartment for display of an article of merchandise.




As shown in

FIGS. 3A-3D

and


4


, each of filler panels


56


and


58


comprise a filler panel back section


60


and two filler panel side sections


62


adapted to be disposed generally perpendicular to filler panel back section


60


. As shown in

FIG. 4

, filler panels


56


,


58


preferably have a plurality of tabs


64


. Each tab


64


is adapted to be inserted into one of the slots


37


of shelf


18


.




As shown in

FIG. 5

, a second tray


16


is mounted on pole


14


and placed on top of filler panels


56


,


58


.




As shown in

FIG. 6

, support pole


14


preferably comprises an upper section


22


and a lower section


24


wherein upper section


22


is inserted in lower section


24


to form support pole


14


. Preferably a plurality of openings


26


extend through support pole


14


into which a plurality of cotter pins


28


may be inserted as shown in FIG.


2


. Cotter pins


28


support a plurality of bearing sets


30


comprising two washers


32


and a bearing race


34


arranged between washers


32


.





FIG. 7

shows the partial assembly of

FIG. 6

with additional trays


16


mounted. As shown in

FIG. 7

, display device


10


also comprises a plurality of support columns


66


mounted in trays


16


. Each support column


66


is mounted in two of the shelves


18


of each tray


16


. Support columns


66


have a plurality of openings


67


adapted to receive mounting pegs


42


on trays


16


, thus joining and closing the edges


17


of each tray


16


.




Support column


66


comprises a support column back section


68


and two support column side sections


70


. Each support column side section


70


is adapted to be disposed generally perpendicular to support column back section


68


as shown in FIG.


7


.




Display device


10


also comprises a header assembly


72


as shown in

FIGS. 7 and 8

.

FIG. 7

shows a plurality of support columns


66


and a header assembly


72


being mounted to form assembled display device


10


. As shown in

FIG. 7

, header assembly


72


is coupled to support pole


14


and engages support columns


66


. As shown in

FIG. 8

, header assembly


72


preferably is hexagonal in shape and comprises a header


74


and a header bottom


76


received within header


74


.




Display device


10


preferably comes disassembled in a compact carton and is assembled at the intended point of sale. In assembling display device


10


, lower pole section


24


is inserted completely into base


12


as shown in FIG.


2


. Preferably, lower pole section


24


has markings


15


at one end to facilitate complete insertion of the correct end into base


12


. A cotter pin


28


is then inserted through the lowest hole


26


in lower pole section


24


and the open ends of cotter pin


28


bent to secure it in place. Bearing set


30


is then slid into place (washer


32


—bearing race


34


—washer


32


) as shown in FIG.


2


.




A tray


16


is placed onto lower pole section


24


so as to rest on bearing set


30


.




Another cotter pin


28


is placed in the next hole


26


in lower pole section


24


above the first tray


16


and the ends bent to secure the pin in place. Another bearing set


30


is then placed on pole


14


in the same manner as previously (washer


32


—bearing race


34


—washer


32


).




Bottom shelf filler panels


56


,


58


are located from the remaining disassembled parts and are creased and folded as shown in

FIGS. 3B and 3D

.

FIG. 3B

shows a filler panel


56


designed to display pudding and

FIG. 3D

shows a filler panel


58


designed to display gelatin. Preferably, there are two gelatin panels


58


and one pudding panel


56


, and each tray


16


has two identical gelatin shelves


18




b


and one pudding shelf


18




a.






As shown in

FIG. 2

, pudding shelf


18




a


has one step in the back wall and the gelatin shelves


18




b


have two steps in the back wall.




Pudding filler panel


56


is installed onto the tray


16


mounted on pole


14


. As shown in

FIG. 4

, the front edge of the side locking tabs


64


are hooked into the side slots


37


in the bottom of shelf


18




a


. Filler panel


56


is then rotated back to engage back wall tabs


65


into straight slots


39


in shelf


18




a


as shown in FIG.


4


.




The two remaining gelatin filler panels


58


are inserted in a similar manner to pudding filler panel


56


. Side locking tabs


64


are marked into side slots


37


of the bottom of shelf


18




b


and panel back


60


is rotated until it is seated on shelf


18




b


and straight tabs


65


engaged in slots


39


at the back edge of shelf


18




b.






A second tray


16


is then carefully lowered onto pole


14


making sure that similar shelves


18


are directly above each other as shown in FIG.


5


. Second tray


16


is designed to nest onto the top of gelatin and pudding filler panels


56


,


58


.




Working with two filler panels at a time, the assembler carefully fits the adjacent edges under the shelves


18


of the tray


16


above them. Preferably trays


16


are formed with ribs which extend underneath shelves


18


between slots


37


. As shown in

FIG. 4

, filler panels


56


,


58


, which may be made from corrugated material, are designed with slots


63


for receipt of the ribs at the bottom of the tray above them. In other words, the ribs of the second tray fall into slots


63


at the top of the corrugated filler panels


56


,


58


. The assembler rotates the entire grouping of the two trays and the corrugated pieces carefully to fit each shelf


18


of the second tray over filler panels


56


,


58


.




The small end of upper pole


22


is next inserted completely into the top end of lower pole


24


as shown in FIG.


6


.




The remaining three trays are then installed by placing a cotter pin


28


in the next pierced hole


26


and following it with bearing set


30


as before. A tray is placed onto pole


14


and its pudding shelf


56


aligned with the previous pudding shelf


56


of the trays below. This procedure is continued until all five trays are in place.




With all the trays


16


in place and all pudding shelves


56


aligned, the support columns


66


in the form of 3-corner columns can now be installed.




Columns


66


are prepared for installation by carefully bending both sides


70


of each column


66


as shown in FIG.


7


. Preferably, columns


66


are prepared with a double crease to facilitate prebending of the edges.




With the five trays in alignment as shown in

FIG. 7

, holes


67


in the right hand edge of a column


66


are located with pegs


42


protruding from the left side of the trays. Column


66


is then snapped onto pegs


42


on each tray


16


from top to bottom. This procedure is repeated for the left side of column


66


. The remaining two columns


66


are then installed in this fashion.




The header assembly


72


shown in

FIG. 8

is prepared by first preparing header


74


. Preferably, header


74


is formed as a pre-cut unit with tabs and creases around the edges so as to easily form the header into a hexagon by folding the creases and bending the tabs upward. Header bottom


76


is likewise preferably designed so that it may be formed by folding the three corner tabs


77


upward. Preferably, the side of header bottom


76


intended to be placed down is made white to insure that the assembler prepares header bottom


76


correctly. One of the short sides


78


of header bottom


76


is aligned with a short side


80


of header


74


and header bottom


76


is then dropped into header


74


from the top. The six tabs


82


on the bottom of header


74


are next locked into slots


84


in header bottom


76


.




The header assembly


72


is placed over column


66


as shown in FIG.


7


. Preferably, header assembly


72


is designed to display advertising or artwork as shown in FIG.


1


. For example, header assembly


72


may be pudding artwork with the pudding artwork aligned over pudding shelves


18




a


. Preferably, the advertising is printed on columns


66


and completely around header assembly


72


. As shown in

FIG. 7

, column tabs


69


are aligned with slots


86


in header bottom


76


. Header assembly


72


is then pulled down completely over the support columns


66


. Preferably, finger holes are provided on each side of slots


86


to facilitate installation of the header assembly.




While several embodiments of the present invention have been shown and described, it is to be understood that many changes and modifications may be made thereunto without departing from the spirit and scope of the invention as defined in the appended claims.



Claims
  • 1. A display device for displaying an article of merchandise comprising:(a) a base having a central opening; (b) a vertical support pole secured in the central opening of said base; (c) a plurality of three-sided trays defining three corner areas, said trays mounted on said pole, each of said trays having a plurality of edges and comprising a plurality of cantilevered shelves disposed transversely relative to the pole, said trays being vertically stacked and spaced apart from each other along said pole; (d) a plurality of U-shaped filler panels disposed between at least two of the trays, said panels mounted on the shelves of one of said trays to define an open compartment for each shelf for display of the article of merchandise; (e) a plurality of support columns, mounted in said trays and joining and closing the edges of each of the trays, each of said support columns circumjacently mounted between said shelves of each of said trays; and (f) a header assembly coupled to the support pole and engaging the columns.
  • 2. A display device according to claim 1 wherein:(a) said base and trays are made of plastic; (b) said pole comprises an upper section and a lower section wherein the upper section is inserted into the lower section to form the pole; (c) each of said filler panels comprise a filler panel back section and two filler panel side sections, each of said filler panel side sections adapted to be disposed generally perpendicular to said filler panel back section; (d) each of said support columns comprise a support column back section and two support column side sections, each of said support column side sections adapted to be disposed generally perpendicular to said support column back section; and (e) said head assembly comprises a header and a header bottom.
  • 3. A display device according to claim 1 wherein said trays are rotatably mounted on said pole.
  • 4. A display device according to claim 1 wherein:(a) each of said shelves comprises a plurality of mounting pegs, a generally flat portion having a plurality of slots, and a back wall disposed between two flanking portions, each of said trays comprising (i) at least one shelf wherein each flanking portion comprises a section substantially perpendicular to said back wall and a section substantially parallel to said back wall and (ii) at least one shelf wherein each flanking portion comprises two sections substantially perpendicular to said back wall and two sections substantially parallel to said back wall; (b) the filler panels have a plurality of tabs, each tab adapted to be inserted into one of said slots; (c) the support columns have a plurality of openings adapted to receive said mounting pegs; and (d) the header is adapted to be formed into a hexagonal shape.
  • 5. A display device according to claim 1 further comprising:(a) a plurality of openings extending through said support pole; (b) a plurality of cotter pins, each of said pins being inserted in a corresponding one of said openings; and (c) a plurality of bearing sets supported by said cotter pins comprising two washers and a bearing race arranged between said washers.
  • 6. A display device according to claim 1 wherein the cantilevered shelves are generally rectangular in shape and have a length between 15 and 20 inches and a width between 5 and 10 inches.
  • 7. A display device according to claim 1 wherein the cantilevered shelves are disposed at an upward angle relative to the pole.
  • 8. A display device according to claim 1 wherein advertising is printed on the columns and completely around the header assembly.
  • 9. A display device according to claim 1 wherein the plurality of trays includes a first lowermost tray, a second tray immediately above said first lowermost tray and a plurality of remaining trays above said second tray wherein the first lowermost tray is provided with additional vertical spacing relative to said second tray.
US Referenced Citations (2)
Number Name Date Kind
4548324 Mackey, Jr. Oct 1985
4609975 Badolato et al. Sep 1986