Not Applicable.
This invention relates to product displays and in particular to product display strips in which the displayed products are supported from underneath rather than suspended from the strip.
Producers and suppliers of goods seek to have their products displayed in prominent locations in an eye-catching manner likely to attract consumers. Retail outlets typically wish to maximize the quantity of products displayed for sale, and thus, premium shelf and floor space is limited. One way to increase the available space for display of certain products in high traffic areas, such as aisle end caps and check out lanes, is to attach the products to display strips. Such strips typically mount to the front of a shelf and sometimes project out into the aisle to make them more visible.
Many conventional product display strips have numerous hangers on which the products are suspended. One example of such a product display strip can be found in U.S. Pat. No. 6,286,690. This display strip includes a vertical support that mounts to the front of shelving and holds a wire bracket suspending a metal strip. The strip has a number of vertically spaced tabs or tongues cut out at all but one side on which the products are hung. Each tongue is bent at angle away from the strip so that products can hang on the strip by simply slipping the tongue in a slot formed in the product package.
Such devices require separate mounting hardware and connecting tabs that are oriented vertically in the direction of elongation of the strip so that the attached products cannot readily fall from the strip. However, when the display strip is tipped forward or sideways the products can readily fall off of the strip. Moreover, when the tabs are oriented this way, the products must be lifted up and slid off of the tongues, which is likely to dislodge one or more products suspended above the selected product, since it is customary to overlap adjacent products mounted on such strips.
Conventional hanging product display strips are also disadvantageous because they require the products being displayed to be adapted for hanging, such as by attaching a hanger to the product or by having packaging with a hanger feature. And, because the products are suspended, they are susceptible to falling from the display and being damaged, for example in the event the hanger breaks or the hanger is not properly seated on the hook. This problem is exacerbated when the display is loaded with many products suspended closely together and overlapping each other (as is common), which makes it likely that the consumer will inadvertently knock off one or more products adjacent the product being taken from the display.
Accordingly, a product display strip is desired with an improved construction for supporting and retaining products to the display strip.
In one aspect the invention provides a product display strip formed of a single elongated sheet extending from a top end to a bottom end and having a plurality of slits defining at least one product rest for supporting at least one product from an underside and defining at least one non-hanging product retainer for contacting without suspending the at least one product at a portion other than its underside so as to resist separation of the at least one product from the sheet.
In one preferred form multiple products are held on the display strip at the top and bottom of each product or product packaging. Preferably, the slits in the sheet define sets of product rests and product retainers. The sets are spaced apart along the strip from top to bottom with each product rest closer to the bottom end of the strip than its associated product retainer. Each product rest and product retainer is hinged to the sheet parallel to each other and essentially perpendicular to the direction between the top and bottom ends of the strip. Preferably, each product rest and product retainer is arch shaped and are pivoted away from the same face of the sheet in opposite directions to secure the product to the strip.
In another preferred form the products are attached to the display strip at the corners, preferably at diagonal corners for two sided displays or at all four corners for single sided displays. The rests and retainers are arch shaped, with the product rests below the product retainers and arranged to be hinged at an oblique angle (such as 45 degrees) with respect to the length of the display strip to capture the corners of the products.
In still another preferred form the products are stacked one on top of another with the bottommost product resting directly on a single product rest near the bottom end of the display strip, which thus indirectly supports all of the products on the strip. Preferably, the rest is formed with fold down walls that provide a gusset contacting the strip and supporting it essentially perpendicular to the strip. The strip is formed with multiple product retainers spaced between the rest and the top end of the sheet. The retainers are hinged to the sheet in parallel and extending in the direction between the top and bottom ends of the sheet. Preferably, the product retainers define sets of straight or bent flaps spaced apart in the direction perpendicular to the direction between the top and bottom ends of the sheet, in the case of bent flaps defining two inwardly opening channels, receiving the at least one product therebetween.
Thus, the present invention provides an improved product display strip in which, rather than being hung, the products are supported from underneath and retained along one or more top, bottom or side edges. This ensures that the products are securely supported and retained to the strip. The display strip of the present invention can be made of a single sheet construction with the rest and retainer features being a unitary part of the sheet formed by simply cutting slits into the sheet and folding the features out away from the sheet. As such, the display strip is easily customizable so as to be of any capacity and accommodate a wide variety of sizes and configurations of products or product packages. Since they are in sheet form, the are readily printed on and can be cut to any desired size or shape. It can also be efficiently manufactured on automated lines, requiring no assembly or manual processes. Multiple display strips can be sold and shipped in stacks with the retailer needing only to fold out the attachment features and attach the products to the individual strips.
The advantages of the invention will appear from the following description. In this description, reference is made to the accompanying drawings which form a part hereof and in which there are shown by way of illustration preferred embodiments of the invention. These embodiments do not represent the full scope of the invention. Thus, the claims should be looked to in order to ascertain the scope of the invention.
A first embodiment of a point of purchase display 10A according to the present invention is shown in
All four embodiments have in common that they include a display strip 12A-12D of single sheet construction, preferably a paperboard or plastic sheeting, with the attachment features being defined by slits cut into the sheet. Preferably, the slits are formed with a punch cut technique without removing material. In addition, all four embodiments support products 14A-14D from underneath and retain them by capturing one or more top, bottom or side edges. None of the embodiments described herein suspend the products on the display strips 12A-12D. Note, however, the display strips 12A-12D themselves are intended to be suspended.
More specifically, each embodiment is preferably in strip form having a narrow-width, elongated configuration extending from a top end 16A-16D to a bottom end 18A-18D between opposite sides 20A-20D and 22A-22D. Preferably, there is a display area 24A-24D free of attachment features, such as near the top end 16A-16D, where printing or decals can be placed containing text and graphics promoting the associated products. Also, preferably, the display strip 12A-12D includes some type of mounting feature, which in one form can be a simple hole 26A-26D for suspending the display strip 12A-12D from a clip, nail or other post like element. Other mounting features (not shown), such as adhesives, magnets, or clips, can be attached at any suitable location, such as at the back side of the sheet slightly above center.
The primary difference between the embodiments is the configuration, number, orientation and location of the attachment features, which for all embodiments include at least one product rest 28A-28D and at least one product retainer 30A-30D.
Referring now to
Two products 14A can be displayed at nearly the same (slightly offset vertically) height on the display strip 12A at the front and back faces. This arrangement is repeated along the length of the strip, three more times in the preferred embodiment shown to define four matched pairs of product rests 28A and retainers 30A at each face of the strip (see
A product 14A can be quickly and easily installed on the display strip 12A by folding down a rest 28A and setting the bottom edge of the product 14A on top of it. Then, the associated retainer 30A is folded up so that the product 14A can fit beneath it with the back of the product 14A against the display strip 12A. After it they are released, gravity and/or internal stresses will cause each rest 28A and retainer 30A to bend inwardly onto the bottom or top edge of the product 14A. The product 14A can be removed simply by pulling it away from the strip 12A either straight out or at an angle. The product rest 28A and retainer 30 (and possibly the product/packaging) will flex momentarily to free the product 14A. Note that depending on the configuration of the product 14A or its packaging it may be possible to install and remove a product 14A by sliding it sideways until its top and bottom edges are free from the product rest 28A and retainer 30.
Referring now to
If products 14B are to be displayed at only one face of the display strip 12B, each product will be held by two product retainers 30B at its upper two corners and supported underneath by two product rests 28B at its lower two corners. Alternatively, and more preferably, when products 14B are displayed at both the front and back faces of the display strip 12B, each product 14B is held at one lower corner by one product rest 28B and a diagonal upper corner by one product retainer 30B. In this way, two products 14B can be displayed at essentially the same height (without vertical offset) at both faces of the display strip 12B. Like above, the preferred embodiment shown can thus hold eight products, four at each face. The products are installed and removed in much the same way as described above, differing only in that the rests 28B and retainers 30B capture the corners of the products 14B, rather than the top and bottom edges.
Referring now to
The product retainers 30C here are also configured and arranged differently. In particular, the retainers 30C take on a rectangular flap configuration, being attached to the strip sheet along only one edge and bent approximately 90 degrees to define a channel 42, preferably of thickness approximately equal to the side edges of the products being displayed (see
The number of products 14C that this embodiment will hold depends on the height of the products as well as the height and quantity of vertical “slots” formed by the columns of product retainers 30C. The embodiment illustrated in the drawings is single sided, however, like the embodiments described above, this could be made two sided by including a second set of product rests and retainers bent out away from the back face of the strip 12C.
Products 14C can be loaded by sliding them down the slot formed between the channels 42 of the product retainers 30C one at a time, with the bottom product sitting directly on the product rest 28C and additional products stacked one on top of another. The products 14C can be removed by sliding the uppermost product 14C upward toward the top end 16C until free of the retainers 30C. Alternatively, the products 14C, especially the bottommost product 14C, could simply be pulled away from the strip 12C with the retainers 30C flexing out of the way.
Referring now to
Thus, the present invention provides an improved product display strip in which, rather than being hung, the products are supported from underneath and retained along one or more top, bottom or side edges. This ensures that the products are securely supported and retained to the strip. The display strip of the present invention can be made of a single sheet construction with the rest and retainer features being a unitary part of the sheet formed by simply cutting slits into the sheet and folding the features out away from the sheet. As such, the display strip is easily customizable so as to be of any capacity and accommodate a wide variety of sizes and configurations of products or product packages. Since they are in sheet form, the are readily printed on and can be cut to any desired size or shape. It can also be efficiently manufactured on automated lines, requiring no assembly or manual processes. Multiple display strips can be sold and shipped in stacks with the retailer needing only to fold out the attachment features and attach the products to the individual strips.
While there have been shown and described what is at present considered to be the preferred embodiments of the invention, it will be obvious to those skilled in the art that various changes and modifications can be made to the described embodiments without departing from the scope of the present invention. For example, the particular shape of the product rests and retainers can be altered significantly, for example, being round, square, triangular or any other suitable shape than an arch or rectangular or trapezoidal flap. Accordingly, to ascertain the full scope of the invention, reference must be had to the following claims.
This claims the benefit of U.S. Provisional Patent Application No. 60/485,275 filed Jul. 7, 2003.
Number | Date | Country | |
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60485275 | Jul 2003 | US |