Patent Application
20060081548
The present invention relates to a display apparatus that can display the packaging of a product in the immediate vicinity and in visible relation to the product. More specifically, the invention relates to the retail display of eyeglasses.
Retail displays are critical to the sales of consumer products as they are the means by which products are positioned in the view and reach of prospective purchasers. Product displays are therefore configured to hold and position products in the view of consumers in an orderly and appealing arrangement. To this end, a great variety of product display racks and product support devices have been contrived for all types of products.
In many industries products are packaged in material designed to directly relate aesthetically to the product. Typical retail displays are not capable of displaying this packaging in any relation to the product thereby diminishing the purpose of the packaging and its marketing potential.
Additionally packaging often holds several products and as one product is purchased or removed the proximity of the packaging becomes important for the retailer. Retail displays are not designed to keep the packaging in immediate proximity to the products.
There are various retail display devices available for the retail display of eyewear. These devices often include a case rotatably supported on a center post, where the case is comprised of, or accepts, panels on which eyeglasses (e.g., sunglasses) can be mounted for display. However these devices lack many of the desired functions of a modern retailer.
This invention provides an eyeglass display system comprising a body having a top and bottom and back panels for accepting display panels for displaying eyeglasses and their box packaging in immediate proximity to each other.
The present invention overcomes many disadvantages of prior art retail product displays by providing a single or multiple-sided vertically oriented display column for selective exposure of display panels. Each display panel is capable of displaying the product packaging and the product in immediate vicinity to each other. Specifically the inventive display system includes a single display column and single or multiple display panels for the display of eyewear and the box in which the eyewear is packaged.
Among the many display systems embodied in this invention, the display may be floor standing with a single cylindrical display panel that enables customers to walk around the display. The display may also be counter standing and rotationally mounted to allow the customer to rotate the display for viewing different panels or for viewing different angles of a singular cylindrical panel.
The present invention provides a product display system that allows for the simultaneous display, in immediate proximity, of the product and its packaging. In
The contoured display panels 106, 108 comprise one or more box openings 112 for receiving the packaging box for eyeglasses. The box openings 112 are adapted to receive the box so that it is supported enough to maintain itself in a substantially parallel plane relative to the top 102 and bottom 104.
One or more pairs of eyeglass post openings 114 are adapted to receive the posts of eyeglasses and support the eyeglasses in a substantially parallel plane relative to the top 102 and bottom 104. The box openings 112 and the eyeglass post openings 114 are in close proximal relationship and adjacent to each other such that a viewer can view the box and the eyeglasses at once.
In one preferred embodiment, the display system is rotationally mounted on a center mount such that it rotates around its center providing the ability to view all contoured panels without changing the viewers position.
The contoured panels 406, 408 comprise one or more box openings 412 for receiving the packaging box for eyeglasses. The box openings 412 are adapted to receive the box so that it is supported enough to maintain itself in a substantially parallel plane relative to the top 402 and bottom 404.
One or more pairs of eyeglass post openings 414 are adapted to receive the posts of eyeglasses and support the eyeglasses in a substantially parallel plane relative to the top 402 and bottom 404. Again, the box openings 412 and the eyeglass post openings 414 are in close proximal relationship and adjacent to each other such that a viewer can view the box and the eyeglasses at once.
The exact number of box openings 412 and eyeglass post openings 414 are determined by the desired height of the display system and the number of eyeglasses packaged in the box. It is undesirable that the height be too great as to make the counter type embodiment unstable or put the top glasses out of reach. It is also undesirable that the number of eyeglass post openings 414 relative to the number of box openings 412 be too great as to deplete too quickly the number of glasses in the box due to the sale of eyeglasses.
While the exact distance between a box opening 112 and an eyeglass opening is not indicated by the drawings herein, the distance must be close enough to insure a viewer sees and relates both together.
The curved panels 606, 607, 608 comprise one or more box openings 612 for receiving the packaging box for eyeglasses. The box openings 612 are adapted to receive the box so that it is supported enough to maintain itself in a substantially parallel plane relative to the top 602 and bottom 604.
One or more pairs of eyeglass post openings 614 are adapted to receive the posts of eyeglasses and support the eyeglasses in a substantially parallel plane relative to the top 602 and bottom 604. Again, the box openings 612 and the eyeglass post openings 614 are in close proximal relationship and adjacent to each other such that a viewer can view the box and the eyeglasses at once.
In
Accordingly, it should be readily appreciated that the display system of the present invention has many practical applications. Additionally, although the preferred embodiments have been illustrated and described, it will be obvious to those skilled in the art that various modifications can be made without departing from the spirit and scope of this invention. Such modifications are to be considered as included in the following claims.
