Patent Application
20100181267
This disclosure relates to a display apparatus that retains generally planar products such as posters, posterboard, and foamcore products.
Display fixtures can be used in retail stores or other environments to present various products to consumers. For example, greeting cards, carpet samples, magazines, and other products may be displayed in trays or slots of a designated display fixture. Such a display fixture can be arranged along an aisle in a store so that consumers walking by the display fixture can grasp selected products.
Posters and prints have been displayed in stands that contain a number of posters or prints, each of which is mounted to a generally rigid backing. The display sits on the floor of a retail area and has two generally vertical walls. A number of posters or prints are retained between the walls in a generally vertical position. The distance between the walls is generally sufficient to permit the posters or prints to lean slightly to one side, which in turn improves the customers' view of the artwork on the face of the product. In order to view another poster or print, a customer moves one of the products, as by leaning it against the opposing wall of the display stand. The next print or poster is thereby exposed for viewing.
Posters have been also been displayed in fixtures that allow a customer to view various posters while standing in a stationary position. Such fixtures generally include a number of frames that are hinged at wall mount. Each frame hold one or more poster products in a vertical orientation. The customer can view one poster and then move a frame like turning a page of a book, thereby exposing one or more additional posters. This type of fixture may in certain implementations utilize less retail floor space than floor stands adapted to retain a similar number of poster products. However, the area below the frames is generally not utilized and the customer cannot view a significant number of the posters without articulating the frames.
Sheet products can also be presented to consumers using a display fixture consisting of a plurality of shelves. The sheet products can be placed in a generally horizontal orientation on the shelves, thereby exposing the end of the sheet product to the customers for viewing. Alternatively, planar sheet products have been displayed in a generally upright orientation facing the aisle or walkway along which customers pass. In such display fixtures substantially all of the front-facing display area is occupied. Especially for large sheet products, such an arrangement substantially reduces the number of products that can be displayed in a given retail space.
Some embodiments of a display fixture can be used to present a variety of generally planar products to consumers. For example, the display fixture can include a set of horizontal trays that are downwardly angled from a rear portion so as to display a number of different sheet products (e.g., different colors of posterboard products) and a set of vertical slots that are angled transversely from a rear portion so as to display other sheet products (e.g., different sizes of foamcore sheet products). In some embodiments the display fixture may include a front-facing area to receive related merchandise (e.g., adhesive products, writing utensils) adjacent to the sheet products. As such, the display fixture can be used to expose a number of different sheet products to a consumer in a relatively confined retail space while also displaying related products to facilitate cross-merchandising. Moreover, some embodiments of the display fixture can feature a two-piece construction that enables retail employees to readily assemble the display unit by hanging each of the two pieces to adjacent sections of a bracket system.
Particular embodiments of a display fixture for displaying sheet products to consumers can include horizontal trays that are downwardly angled from rear to front. The horizontal trays may releasably retain posterboard sheet products so that at least a major surface of one posterboard sheet product in each horizontal tray is viewable from a front of the display fixture. The display fixture may also include a first set of vertical slots that are arranged lateral of the horizontal trays and angled away from the horizontal trays at a first angle. The first set of vertical slots may releasably retain foamcore sheet products so that at least a major surface of one foamcore sheet product in each vertical slot is viewable from the front of the display fixture. The display fixture may further include a second set of vertical slots that are arranged lateral of the horizontal trays and angled away from the horizontal trays at a second angle that is different from the first angle. The second set of vertical slots may releasably retain foamcore sheet products so that at least a major surface of one foamcore sheet product in each vertical slot is viewable from the front of the display fixture.
Some embodiments include a method of displaying sheet products in a display fixture. The method may include removably mounting a first frame component of a display fixture to a rear support wall. The first frame component may define horizontal trays that are downwardly angled from rear to front. The method may also include releasably retaining posterboard sheet products in the horizontal trays so that at least a major surface of one posterboard sheet product in each horizontal tray is viewable from a front of the display fixture. The method may further include removably mounting a second frame component of the display fixture to the rear support wall in a position adjacent to the first frame component. The second frame component may define vertical slots that are arranged lateral of the horizontal trays and angled away from the horizontal trays. The method may also include releasably retaining foamcore sheet products in the vertical slots so that at least a major surface of one foamcore sheet product in each vertical slot is viewable from the front of the display fixture. The display fixture may comprise a two-piece assembly defined by the first and second frame components that are removably and mounted to the rear supporting structure such the fixture can be hung and removed without the use of tools.
In other embodiments, a display fixture for displaying sheet products to consumers may include horizontal trays that are downwardly angled from rear to front. The horizontal trays may releasably retain posterboard sheet products so that at least a major surface of one posterboard sheet product in each horizontal tray is viewable from a front of the display fixture. The display fixture may also include vertical slots that are arranged lateral of the horizontal trays and angled away from the horizontal trays. The vertical slots may releasably retain foamcore sheet products so that at least a major surface of one foamcore sheet product in each vertical slot is viewable from the front of the display fixture. The display fixture may further include a front-facing wall portion to display one or more related products usable with the posterboard sheet products or foamcore sheet products. The front-facing wall portion may be arranged between at least one horizontal tray and at least one vertical slot.
In some embodiments, a product display system may include a rear support structure to receive a display fixture comprising trays and vertical dividers. The system may also include five or more trays projected forwardly from the rear support structure and projecting downwardly an angle of about 45° to about 70°. The system may further include three or more first vertical dividers projecting forwardly from the rear support structure and projecting laterally away from the trays at a first lateral angle of about 35° to about 60° from the rear support structure. The system may also include three or more second vertical dividers projecting forwardly from the rear support structure and projecting laterally away from the trays at a second lateral angle of about 45° to about 75° from the rear support structure. The first lateral angle may different from the second lateral angle.
These and other embodiments described herein may provide one or more of the following benefits. First, some embodiments of the display fixture can include a set of angled trays to display a variety of different posterboard products and a set of angled vertical slots to display different sizes of foamcore sheet products. The angled presentation of the sheet products in the trays and the slots can allow for a variety of sheet products to be displayed to a consumer in a compact manner while also increasing the amount of product surface area visible in a consumer's line of sight. Such a compact configuration can be useful for conserving space in a retail environment. Second, the display fixture may also include a front-facing area to receive adhesive products, writing utensils, or other related merchandise so that this merchandise is contemporaneously presented to consumers adjacent to the sheet products. Third, some embodiments of the display fixture can be readily assembled using two frame components that mount to a rear support structure. In such circumstances, a store worker in a first store can readily assemble the entire display fixture in a manner that is consistent with other store workers in other stores, thereby providing a consistent presentation of the sheet products from store to stores
The details of one or more embodiments of the invention are set forth in the accompanying drawings and the description below. Other features, objects, and advantages of the invention will be apparent from the description and drawings, and from the claims.
Like reference symbols in the various drawings indicate like elements.
Referring to
The display fixture 100 can advantageously present products to consumers, such as retail consumers viewing products in a store aisle. The set of horizontal trays 120 can retain and display sheet products 125 (such as posterboard products) so that at least a major surface of one sheet 125 in each tray 120 is viewable from the front of the display fixture 100. Thus, in the depicted embodiment, the set of horizontal trays 120 can display a major surface of eleven posterboard products 125 (e.g., eleven different colors of posterboard products 125). The set of vertical slots 130 can retain and display sheet products 135 (such as foamcore sheet products) so that at least a major surface of one sheet 135 in each slot is viewable from the front of the display fixture 100. One or more sheets can be retained and presented in each of the trays 120 and slots 130. An angled presentation of products in the trays 120 and the slots 130 can allow for a variety of products to be displayed to a consumer in a compact manner. For example, as compared to a perpendicular orientation relative to a rear support structure (e.g., extending normal from a rear support wall), the angled presentation in this embodiment can increase the amount of product surface area visible in a consumer's line of sight while decreasing the depth between the forward and rearward portions of the display fixture 100. Such a compact configuration can be useful for conserving space in a retail environment, for example.
Sheet products 125 and 135 presented in the trays 120 and the slots 130 can include sheets of varying properties (e.g., color, size, thickness, material, surface), and products can be grouped or organized by one or more of these properties. Also, a product orientation (e.g., vertical or horizontal) can, for example, be selected based on one or more product properties. For example, stiff or self-supporting sheets (e.g., the foamcore sheet products 135 or the like) can be retained in a vertical position in the slots 130. In some circumstances, the foamcore sheet products 130 can have a thickness of about ⅛ inch to about ½-inch, thereby providing a self-support sheet product that can stand upright in the vertical slot 130. The horizontal trays 120 can be useful for retaining flexible sheet products (e.g., posterboard sheet products 125 or the like) that rest on a tray support. For example, some posterboard products 125 may have a thickness of about 8-ply to about 14-ply, which is generally more flexible than the thicker foamcore sheet products. As such, the posterboard products 125 can be presented in the trays 120 so that a variety of posterboard colors are displayed to the consumers. (It should be understood that the thicknesses of the sheet products 125 and 135 is not to scale in
Still referring to
The exemplary display fixture 100 is a two-piece assembly defined by first frame components 170 and 180 that are removably coupled to a rear supporting structure (e.g., a wall or gondola fixture.) The first frame components 170 and 180 are removably mounted to the mounting bracket 150 that extends horizontally between support columns 160 and 160′ of the rear wall 161. The set of horizontal trays 120 and the set of vertical slots 130 can each be included in separate frame components. The frame components can be transported separately, and later joined at a display site by a device such as the mounting bracket 150. Such a configuration can enable a store worker or other user to readily transport and setup the display fixture 100. For example, the user can lift the first first frame component 170 onto the rear mounting bracket 150 and lift the second first frame component 180 onto the rear mounting bracket 150 in a position adjacent to the first first frame component 170. Accordingly, the display fixture 100 can be readily assembled by a user.
Referring now to
Each of the horizontal trays 120 includes a tray frame 121 coupled between the frame members 171, 171′ of the first frame component 170 at a frontward point 122 and at a rearward point 123. For example, the trays 120 can be fixedly coupled to the side frame members 171, 171′ so that the first frame component 170 is a generally rigid structure that is readily movable by a store worker or the other user. As such, a store worker can collectively mount the trays 120 in a selected position. As shown in
Referring to
As shown in
Referring to
In some alternative embodiments, one or more of the tray frames 121 can be removable from the first frame component 170. For example, referring to
Still referring to
Each of the vertical slots 130 in the upper section 185 is defined by a pair of vertical slot frames 131 coupled to the first frame component 180, arranged lateral of the horizontal trays 120 and angled away from the horizontal trays 120. The vertical slot frames 131 can be constructed from a wire material defining a perimeter of a trapezoid or other suitable shape. In some embodiments, the vertical slot frames 131 can be at least in part constructed of a generally planar materials such as molded plastic or acrylic. The vertical slot frames 131 can include one or more horizontally-aligned reinforcing elements 132 attached to the frontward and rearward edges of the vertical slot frames 131. The reinforcing elements 132 can provide structural stability to each of the vertical slot frames 131, and can provide lateral support for products (e.g., foamcore sheet products 135) releasably retained and displayed in the vertical slots 130 defined by the vertical slot frames 131.
The vertical slot frames 131 can be connected by one or more bar elements 133 extending horizontally across a top portion of each of the frames 131. The bar element 133 can be fixedly coupled to each of the frames 131. The vertical slot frames 131 can also be attached by a plate 134 extending horizontally across a bottom portion of each of the frames 131, the plate 134 being attached to each of the frames 131. In this embodiment, the plate 134 can provide bottom support for products (e.g., foamcore sheet products 135) releasably retained and displayed in the vertical slots 130. In some embodiments, the plate 134 can include a downwardly-projecting lip at a front edge of the plate 134 to guide products (e.g., foamcore sheet products 135) into and out of vertical slots 130 or to house signage related to products stored within the vertical slots 130.
Referring to
The second frame component 180 preferably includes three or more vertical slots 130 included in the upper section 185. For example, as shown in
In some alternative embodiments, one or more of the vertical slot frames 131 can be removable from the upper section 185. For example, referring to
Referring to
As shown in
Referring again to
As illustrated in
The second frame component 180 can include five vertical slots 130 in the lower section 190. In some embodiments, the lower section 190 of the second frame component 180 can include two to twelve slots 130, three to ten slots 130, or four to seven slots 130, depending upon the selected angle β and the widths of the slots 130. In this embodiment, the vertical slots 130 are uniformly spaced along the lower section 190. In alternate embodiments, the vertical slots 130 can be variably spaced along the lower section 190. For example, the lower section 190 including seven vertical slots 130 can have a greater spacing between the vertical slot frames 151 positioned nearer the first frame component 170 and a lesser spacing between the vertical slot frames 151 positioned farther from the first frame component 170.
In some alternative embodiments, the angle β (
In some alternative embodiments, one or more of the vertical slot frames 151 can be removable from the lower section 190. For example, one or more vertical slot frames 151 can be removably attached to the wall frame 142. Removable attachment along the wall frame 142 can be accomplished by providing hardware (e.g., a clamping mechanism, a pin and socket connector, etc.) at point 154 for attaching the vertical slot frame 151 to and detaching the vertical slot frame 151 from the lower section 190. A groove can be provided at points at the wire or bar elements 153 to guide the rearward section of the vertical slot frame 151 into a set position. Removable vertical slot frames 151 can enable a user to modify and reconfigure spacing of the vertical slots 130 in the lower section 190.
Referring now to
In some embodiments, a rear support structure (such as a wall, support columns, a combination thereof, or the like) can receive a mounting bracket 150. As shown in
The mounting bracket 150 includes a mounting bar 155 and a mounting hook 156, 156′ connected to each end of the mounting bar 155. In this embodiment, each of the mounting hooks 156, 156′ can include downward-projecting finger that is sized to fit within a fixture hole 162, 162′. As such, the mounting bracket 150 can removably attach to the rear support structure 160, 160′ by positioning the mounting hooks 156, 156′ within the corresponding set of fixture holes 162, 162′ such that the mounting bar 155 of the mounting bracket 150 is horizontally positioned, perpendicular to the vertical columns of the rear support structure 160, 160′. In some alternative embodiments, the rear support structure may include a horizontal mounting bar that is fixedly coupled to the vertical columns 160, 160′ or the rear wall 161.
As shown in
While the figures show a single mounting bracket 150 it is envisioned that in many applications a plurality of such mounting brackets will be used to provide stability. For example, two mounting brackets may be used, one near the top of the display and one near the bottom. In such embodiments complimentary frame hooks are provided on the wire frame structures at the appropriate positions so as to couple with the mounting brackets.
Referring now to
One or more relatively flexible sheet products (e.g., posterboard products 125) can be releasably retained in each of the set of horizontal trays 120 downwardly angled from rear to front. In the depicted embodiment, at least a major surface of one sheet product (e.g., posterboard product 125) in each horizontal tray 120 can be viewable from the front of the display fixture 100. One or more relatively less flexible sheet products (e.g., foamcore sheet products 135) can be releasably retained in each of the set of vertical slots 130 angled sideways in a direction generally away from the horizontal trays 120. In the depicted embodiment, at least a major surface of one sheet product (e.g., foamcore sheet product 135) in each vertical slot 130 can be viewable from the front of the display fixture 100. In some embodiments, different angles of vertical slots 130 included in the upper section 185 and the lower section 190 can provide varying shelf widths and can be used to retain and display sheet products (e.g., foamcore sheet products 135) having different major surface sizes.
In some embodiments, one or more related products 145 (e.g., adhesive products, writing products, stencil products, or the like) usable with the sheet products 125, 135, or both, can be displayed so that the related products 145 are contemporaneously visible with the sheet products 125 and 135. The related products 145 can be releasably retained by one or more hooks 146 labeled by a tag 169. Both the hook 146 and the tag fixture 169 can, for example, be connected to a front-facing wall portion such as the vertically-oriented front-facing wall portion 149 (
Accordingly, the display fixture 100 can advantageously present sheet products 125 and 135 and related products 145 to consumers, such as retail consumers viewing products in a store aisle. The angled presentation of products in the trays 120 and the slots 130 can allow for a variety of products to be displayed to a consumer in a compact manner that is useful for conserving space in a retail environment. Furthermore, the display fixture 100 provides the ability to cross-merchandise the related products 145 when a consumer is viewing the sheet products 125 and 135. For example, as previously described, the display fixture 100 can facilitate cross-merchandising by receiving one or more hooks 146 attached to the front-facing wall portion 140 to contemporaneously display related products 145 with the sheet products 125 and 135. In some embodiments, the related products 145 can be arranged between at least one tray 120 and at least one slot 130 so that the related products 145 are readily viewed by the consumer while looking toward the sheet products 145.
The sheet products 125, 135, and 145 can, in selected embodiments, from about 300 square inches to about 3600 square inches. In other embodiments, the sheet products can be from about 400 to about 2400 square inches. In still other embodiments, the sheet products are from about 400 to 1600 square inches. In yet other embodiments, the sheet products range from about 300 to about 900 square inches.
In some embodiments, for example, the display fixture 100 can be freestanding from a wall, supported by a base structure. In some embodiments, other planar products including artwork, posters, or calendars can be displayed by the display fixture 100. In some embodiments, the display fixture 100 can present products other than sheet or planar products including media products such as compact discs and digital video discs. In some embodiments, the fixture 100 can be used for purposes other than product display, such as serving as a storage device for a drying process.
The spacing between the horizontal trays (as measured in a direction normal to the major surface of the trays) can range from two to twelve inches or more. In selected embodiments, the distance is between three and ten inches. In still other embodiments the spacing ranges from about three inches to about six inches.
The spacing between the vertical slots frames (measured similarly), can range from two to twelve inches or more. In selected embodiments, the distance is between three and ten inches. In still other embodiments the spacing ranges from about three inches to about six inches.
A number of embodiments of the invention have been described. Nevertheless, it will be understood that various modifications may be made without departing from the spirit and scope of the invention. Accordingly, other embodiments are within the scope of the following claims.
