Patent Application
20150066666
The present application claims priority to and incorporates by reference the entire contents of Japanese Patent Application No. 2013-180676 filed in Japan on Aug. 30, 2013.
1. Field of the Invention
The present invention relates to a distribution apparatus, a terminal apparatus and a distribution method.
2. Description of the Related Art
In recent years, advertisement distribution through the Internet is widespread. For example, advertising content on enterprises and items is displayed at predetermined positions of a webpage. Such advertising content is an icon such as a still image, a moving image, or text data, and a hyperlink (hereinafter referred to simply as a “link”) to a webpage (hereinafter referred to as an advertisement page) provided by an advertiser is embedded. When users click on the advertising content, the advertisement page is displayed.
As a technique related to advertisement display, a technique of displaying information content on a first layer and displaying advertising content in a second layer behind the information content is proposed. Moreover, a technique of disabling a link function of web content when displaying an advertisement image so as to be superimposed on the web content is proposed.
However, the conventional technique cannot be said to be able to display advertisements so as to be beneficial to both a webpage distributor and an advertiser. Specifically, in the conventional technique, it is difficult to enable both the link embedded in the webpage and the link embedded in the advertising content. For example, in the conventional technique of displaying advertising content in the second layer, since the user cannot click on the advertising content, the user cannot view the advertisement page. This is not beneficial to the advertiser that provides the advertising content. Moreover, in the conventional technique of disabling the link function of the web content, the user cannot operate the web content during displaying of an advertisement. This is not beneficial to the webpage distributor that provides the web content. Due to this, in the conventional technique, it is difficult to display advertisements beneficial to both the webpage distributor and the advertiser.
It is an object of the present invention to at least partially solve the problems in the conventional technology.
According to one aspect of an embodiment, a distribution apparatus includes a receiving unit configured to receive an acquisition request for a first content; and a distributing unit configured to distribute the first content displayed with a second content and control information that causes a region of the second content that does not overlap the first content to be displayed in a selectable state and causes a region of the second content overlapping the first content to be displayed so as to overlap the first content in a non-selectable state, when the acquisition request is received by the receiving unit.
The above and other objects, features, advantages and technical and industrial significance of this invention will be better understood by reading the following detailed description of presently preferred embodiments of the invention, when considered in connection with the accompanying drawings.
Hereinafter, modes (hereinafter referred to as “embodiments”) of implementing a distribution apparatus, a terminal apparatus, a distribution method, and a distribution program according to the present application will be described in detail with reference to the drawings. The distribution apparatus, the terminal apparatus, the distribution method, and the distribution program according to the present application are not limited to these embodiments. In the respective embodiments below, the same constituent elements are denoted by the same reference numerals, and redundant description thereof will not be provided.
First, an example of an advertisement displaying process according to an embodiment will be described with reference to
As illustrated in
Moreover, links to other webpages other than the webpage C10 may be embedded in various types of information displayed in the content display regions CR11 to CR14. In the example of
The advertising content A10 is a still image or a moving image, in which a link to an advertisement page provided by an advertiser is embedded. For example, in the advertising content A10 illustrated in
As illustrated in
Specifically, the terminal apparatus 10 displays the advertising content A10 so as to partially overlap the entire advertisement display region AR11. Moreover, the terminal apparatus 10 displays a region A11 of the advertising content A10 overlapping the advertisement display region AR11 in a clickable state. In other words, the terminal apparatus 10 displays the region A11 of the advertising content A10 that does not overlap the content display region CR10 in a clickable state. In this case, the terminal apparatus 10 does not process the region A11 but displays an image itself corresponding to the region A11. For example, the terminal apparatus 10 displays the region A11 of the advertising content A10 in the advertisement display region AR11.
Moreover, the terminal apparatus 10 displays a region A12 of the advertising content A10 that does not overlap the advertisement display region AR11 in a non-clickable state. In other words, the terminal apparatus 10 displays the region A12 of the advertising content A10 overlapping the content display region CR10 in a non-clickable state. In this case, the terminal apparatus 10 displays the region A12 of the advertising content A10 and the content display region CR10 so as to overlap so that the user can view both the region A12 of the advertising content A10 and the content display region CR10. In the example of
The “clickable state” indicates a state where content such as advertising content can be selected and a state where when clicked, the webpage transitions to another webpage (including an advertisement page). Moreover, the “non-clickable state” indicates a state where content such as advertising content cannot be selected and a state where even if clicked, the webpage does not transition to another webpage (including an advertisement page). For example, when the region A11 of the advertising content A10 is clicked on, the terminal apparatus 10 accesses an advertisement page sa that the webpage C10 transitions to the advertisement page. On the other hand, even when the region A12 of the advertising content A10 is clicked on, the terminal apparatus 10 does not access the advertisement page but displays the webpage C10. However, when anchor text (for example, “topics t3” or the like) displayed so as to overlap the region A12 of the advertising content A10 is clicked on, the terminal apparatus 10 accesses a link destination of the clicked anchor text.
In this manner, the terminal apparatus 10 according to the embodiment displays the region A11 of the advertising content A10 that does not overlap the content display region CR10 in a clickable state. By doing so, since the webpage can transition to the advertisement page via the advertising content A10, the terminal apparatus 10 can display an advertisement beneficial to an advertiser that provides the advertising content A10. Moreover, even when the webpage C10 and the advertising content A10 are displayed so as to overlap, the terminal apparatus 10 does not disable the link region of the webpage C10. Due to this, since the state where the user can operate the webpage C10 is maintained, the terminal apparatus 10 can display advertisements beneficial to the webpage distributor.
Further, the terminal apparatus 10 according to the embodiment displays the advertising content A10 so as to overlap the content display region CR10. In the example of
From the above, the terminal apparatus 10 according to the embodiment can display advertisements which are beneficial to both the webpage distributor and the advertiser and which provide a high advertising effect.
Hereinafter, the terminal apparatus 10 and the like that realize the above-described advertisement displaying process will be described. In the following description, such a region of an advertising content displayed in a clickable state as the region A11 is sometimes referred to as a “clickable region,” and such a region displayed in a non-clickable state as the region A12 is sometimes referred to as a “non-clickable region”. Moreover, although not described above, control information for controlling a display mode of the webpage C10 and the advertising content A10 is included in the webpage C10. Moreover, the terminal apparatus 10 performs the advertisement displaying process according to the control information. The control information will be described later.
Next, a configuration of an advertisement distribution system according to the embodiment will be described with reference to
The terminal apparatus 10 is an information processing apparatus used by a user who browses webpages. For example, the terminal apparatus 10 is a desktop personal computer (PC), a notebook PC, a tablet terminal, a mobile phone, personal digital assistant (PDA), or the like. Moreover, the terminal apparatus 10 acquires a webpage from the distribution apparatus 100 according to an operation of the user and displays the acquired webpage. Further, when an advertisement acquisition command described later is included in a webpage, the terminal apparatus 10 acquires advertising content from the advertising apparatus 30 and displays the acquired advertising content together with the webpage.
The advertiser terminal 20 is an information processing apparatus used by an advertiser. For example, the advertiser terminal 20 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. Moreover, the advertiser terminal 20 submits advertising content to the advertising apparatus 30 according to an operation of the advertiser. For example, the advertiser terminal 20 submits a still image, a moving image, text data, a uniform resource locator (URL) for accessing an advertisement page distributed by an advertiser server managed by an advertiser, and the like to the advertising apparatus 30 as the advertising content.
The advertiser may sometimes ask an agent to submit the advertising content. In this case, the agent submits the advertising content to the advertising apparatus 30. In the following description, an expression “advertiser” is a concept that includes an agent as well as an advertiser, and an expression “advertiser terminal” is a concept that includes an agent apparatus used by the agent as well as the advertiser terminal 20.
The advertising apparatus 30 is a server apparatus that distributes the advertising content submitted from the advertiser terminal 20. For example, when advertising content is accessed from the terminal apparatus 10, the advertising apparatus 30 distributes the advertising content to the terminal apparatus 10.
The distribution apparatus 100 is a web server or the like that distributes a webpage to the terminal apparatus 10. For example, the distribution apparatus 100 distributes various webpages related to a news site, an auction site, a weather forecast site, a shopping site, a finance (stock price) site, a route search site, a map providing site, a travel site, a restaurant guide site, a blog website, and the like.
The webpage distributed by the distribution apparatus 100 is formed, for example, by an HTML file described in a hypertext markup language (HTML), an XML file described in an extensible markup language (XML), or the like. Moreover, control information for controlling a display mode of a webpage and advertising content is included in the webpage distributed by the distribution apparatus 100. The control information is described in an HTML file or the like that forms a webpage by a script language such as, for example, JavaScript (registered trademark) or cascading style sheets (CSS).
Moreover, an advertisement acquisition command is included in the webpage distributed by the distribution apparatus 100. For example, the URL or the like of the advertising apparatus 30 is described in the HTML file or the like that forms the webpage as the advertisement acquisition command. In this case, the terminal apparatus 10 acquires advertising content from the advertising apparatus 30 by accessing the URL described in the HTML file or the like.
Although actually, various types of data distributed from the distribution apparatus 100 to the terminal apparatus 10 are HTML files, images, and the like that form a webpage, various types of data distributed from the distribution apparatus 100 to the terminal apparatus 10 will be sometimes referred to a “webpage”.
Next, a configuration of the advertising apparatus 30 according to the embodiment will be described with reference to
The communication unit 31 is realized by a network interface card (NIC) or the like, for example. The communication unit 31 is connected with cables or wirelessly to the network N so as to transmit and receive information to and from the terminal apparatus 10, the advertiser terminal 20, and the distribution apparatus 100.
The advertisement content storage unit 32 is realized by a semiconductor memory device such as a random access memory (RAM) or a flash memory or a storage device such as a hard disk or an optical disc, for example. The advertisement content storage unit 32 stores various types of information related to the advertising content submitted from the advertiser terminal 20.
The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 20. The “advertising content” indicates the advertising content submitted from the advertiser terminal 20. In
The “bidding price” indicates an advertising rate designated when the advertiser submits advertising content. For example, the “bidding price” corresponds to a unit price paid from an advertiser to an advertisement distributor (for example, the administrator of the advertising apparatus 30 or the distribution apparatus 100) when the advertising content is clicked once by a user.
The “CTR” indicates a value obtained by dividing the number of clicks on the advertising content by the number of times the advertising content is displayed. When the advertising content has not been distributed to the terminal apparatus 10, a predetermined fixed value, an average CTR value of all advertising content, an average CTR value of all advertising content belonging to the same advertisement category (for example, automobile or travel), or the like is stored in the CTR of the advertising content. Moreover, a predicted CTR predicted from a CTR prediction model or the like may be stored in the “CTR”. Such a predicted CTR is predicted based on the type of advertising content, the type of the webpage in which the advertising content is displayed, or the like.
That is,
The control unit 33 is realized, for example, when a central processing unit (CPU), a micro processing unit (MPU), or the like executes various programs stored in an internal storage device of the advertising apparatus 30 using RAM as a work area. Moreover, the control unit 33 is realized by an integrated circuit such as, for example, an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).
As illustrated in
The submission receiving unit 34 receives a submission of advertising content from the advertiser terminal 20. Specifically, the submission receiving unit 34 receives a submission of advertising content together with a designation of a bidding price. The submission receiving unit 34 stores the received bidding price and advertising content in the advertisement content storage unit 32 in correlation with the advertiser ID corresponding to the advertiser who submitted the advertising content.
The request receiving unit 35 receives an advertising content acquisition request from the terminal apparatus 10. For example, the request receiving unit 35 receives a HTTP request as the advertising content acquisition request.
When the advertising content acquisition request is received by the request receiving unit 35, the extracting unit 36 extracts distribution candidate advertising content from the advertisement content storage unit 32. For example, the extracting unit 36 preferentially extracts advertising content of which the bidding price or CTR is high or advertising content of which both the bidding price and the CTR are high among the advertising content stored in the advertisement content storage unit 32.
The distributing unit 37 distributes the advertising content stored in the advertisement content storage unit 32. Specifically, the distributing unit 37 distributes the advertising content extracted by the extracting unit 36 to the terminal apparatus 10 that has transmitted the advertising content acquisition request.
Next, a configuration of the distribution apparatus 100 according to the embodiment will be described with reference to
The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected with cables or wirelessly to the network N so as to transmit and receive information to and from the terminal apparatus 10 and the advertising apparatus 30.
The content storage unit 120 is realized by a semiconductor memory device such as a RAM or a flash memory or a storage device such as a hard disk or an optical disc, for example. The content storage unit 120 stores a webpage which is an example of content. For example, the content storage unit 120 stores an HTML file that forms a webpage and a still image and a moving image displayed in the webpage.
An advertisement acquisition command for acquiring advertising content is included in the webpage stored in the content storage unit 120. Moreover, control information described in a script language such as JavaScript (registered trademark) or CSS is included in the webpage stored in the content storage unit 120. The control information controls a display mode of the webpage and the advertising content. Specifically, the control information according to the embodiment controls a display position of the advertising content. Moreover, the control information specifies a region of the advertising content that does not overlap the webpage as a clickable region. The control information controls so that the clickable region of the advertising content is displayed in a clickable state. Moreover, the control information specifies a region of the advertising content overlapping the webpage as a non-clickable region. The control information controls so that the non-clickable region of the advertising content is displayed so as to overlap the webpage in a non-clickable state. Moreover, the control information according to the embodiment controls so that a region of the advertising content overlapping the advertisement display region is specified as a clickable region when an advertisement display region for displaying advertising content is included in the webpage. In other words, the control information specifies the clickable region and the non-clickable region of the advertising content assuming that the advertisement display region is not a webpage. For example, in the example of
The control unit 130 is realized, for example, when a CPU, an MPU, or the like executes various programs (corresponding to an example of a distribution program) stored in an internal storage device of the distribution apparatus 100 using RAM as a work area. Moreover, the control unit 130 is realized by an integrated circuit such as an ASIC or a FPGA, for example.
As illustrated in
The receiving unit 131 receives a webpage acquisition request from the terminal apparatus 10. For example, the receiving unit 131 receives a HTTP request as the webpage acquisition request.
When a webpage acquisition request is received by the receiving unit 131, the distributing unit 132 distributes the webpage and the control information to the terminal apparatus 10. Specifically, the distributing unit 132 acquires a webpage corresponding to the acquisition request from the content storage unit 120 and distributes the acquired webpage to the terminal apparatus 10. As described above, since control information is included in the webpage stored in the content storage unit 120, the distributing unit 132 distributes the webpage and the control information.
The content storage unit 120 may store the webpage and the control information individually rather than storing the webpage including the control information. For example, the content storage unit 120 may store an HTML file that forms a webpage in correlation with a file in which the control information is described. In this case, the distributing unit 132 distributes both the webpage and the control information to the terminal apparatus 10.
Next, a configuration of the terminal apparatus 10 according to the embodiment will be described with reference to
The communication unit 11 is realized by a NIC or the like, for example. The communication unit 11 is connected with cables or wirelessly to the network N so as to transmit and receive information to and from the advertising apparatus 30 and the distribution apparatus 100.
The input unit 12 is an input device that receives various operations from users. For example, the input unit 12 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 13 is a display device for displaying various types of information. For example, the output unit 13 is realized by a liquid crystal display or the like. When a touch panel is employed in the terminal apparatus 10, the input unit 12 and the output unit 13 are integrated.
The control unit 14 is realized, for example, when a CPU, an MPU, or the like executes various programs (corresponding to an example of a display program) stored in an internal storage device of the terminal apparatus 10 using RAM as a work area. For example, the programs correspond to an application program called a web browser. Moreover, the control unit 14 is realized by an integrated circuit such as an ASIC or a FPGA, for example.
As illustrated in
The requesting unit 15 transmits a webpage acquisition request to the distribution apparatus 100 according to a user operation input using the input unit 12. Moreover, the requesting unit 15 transmits an advertising content acquisition request to the advertising apparatus 30 when an advertisement acquisition command is included in the webpage received by the receiving unit 16.
The receiving unit 16 receives a webpage and advertising content. Specifically, the receiving unit 16 receives a webpage from the distribution apparatus 100 that has responded to the webpage acquisition request transmitted by the requesting unit 15. In this case, when an advertisement acquisition command is included in the webpage, the receiving unit 16 instructs the requesting unit 15 to transmit the advertising content acquisition request. Moreover, the receiving unit 16 receives advertising content from the advertising apparatus 30 that has responded to the advertising content acquisition request transmitted by the requesting unit 15.
The display unit 17 displays a webpage and advertising content on the output unit 13 according to the control information included in the webpage received by the receiving unit 16. Specifically, the display unit 17 displays the webpage. Moreover, the display unit 17 displays a region of the advertising content that does not overlap the webpage in a clickable state and displays a region of the advertising content overlapping the webpage together with the webpage in a non-clickable state. In this case, the display unit 17 displays a region of the advertising content overlapping the advertisement display region included in the webpage in a clickable state. Moreover, the display unit 17 according to the embodiment displays the region of the advertising content overlapping the webpage as a shadow.
An advertisement displaying process of the terminal apparatus 10 has been described using the display mode illustrated in
First, the example of
In this manner, the terminal apparatus 10 may display a portion of the advertising content A10 as a shadow and display the entire advertising content A20 in a visible state. By doing so, the terminal apparatus 10 can allow users to recognize the advertisers and the advertising items corresponding to the advertising content A10 and A20. For example, in the example of
In the example of
Moreover, the distributing unit 132 of the distribution apparatus 100 distributes the webpage C10 including an advertisement acquisition command for acquiring a plurality of advertising contents to the terminal apparatus 10. When the terminal apparatus 10 accesses the advertising apparatus 30 based on the advertisement acquisition command, the distributing unit 37 of the advertising apparatus 30 distributes the plurality of advertising contents submitted with the display mode illustrated in
In the example illustrated in
Moreover, the size of the advertising content A10 illustrated in
Subsequently, the example of
In the example of
In this manner, since the terminal apparatus 10 displays a portion of the advertising content A20 in a clickable state so as to overlap the non-use region AR12, it is possible to effectively utilize the display region of the web browser for advertisement display. Moreover, since the terminal apparatus 10 displays the advertising content A20 in the non-use region AR12 other than the advertisement display region AR11 in which advertising content is generally displayed at a fixed position, it is possible to give a strong impression of the advertising content A20 to users. As a result, the terminal apparatus 10 can improve the advertising effect of the advertising content A20.
In the example of
Next, the flow of an advertisement distribution process of the advertisement distribution system 1 according to the embodiment will be described with reference to
As illustrated in
Subsequently, the terminal apparatus 10 transmits an advertising content acquisition request to the advertising apparatus 30 based on the advertisement acquisition command included in the webpage (step S103). In response to the advertising content acquisition request, the advertising apparatus 30 distributes advertising content to the terminal apparatus 10 (step S104).
The terminal apparatus 10 performs an advertisement displaying process of displaying the webpage and the advertising content received in step S104 according to the control information included in the webpage received in step S102 (step S105).
Next, the flow of the advertisement displaying process illustrated in step S105 of
As illustrated in
Subsequently, the terminal apparatus 10 specifies a region of the advertising content that does not overlap the webpage as a clickable region based on the display position of the advertising content (step S203). In this case, when an advertisement display region is included in the webpage, the terminal apparatus 10 specifies a region of the advertising content overlapping the advertisement display region as a clickable region. Moreover, the terminal apparatus 10 specifies a region of the advertising content overlapping the webpage as a non-clickable region based on the display position of the advertising content (step S204).
The terminal apparatus 10 displays the clickable region of the advertising content in a clickable state (step S205). Moreover, the terminal apparatus 10 displays the non-clickable region of the advertising content as a shadow in a non-clickable state (step S206). In this case, the terminal apparatus 10 displays a link region of the webpage overlapping the non-clickable region of the advertising content in a clickable state.
The advertisement distribution system 1 according to the above-described embodiment may be embodied in various forms other than the above embodiment. Thus, other embodiments of the advertisement distribution system 1 will be described below. The terminal apparatus 10 described below performs an advertising content displaying process according to the control information included in the webpage.
In the above embodiment, the terminal apparatus 10 may move the advertising content. Moreover, the terminal apparatus 10 may change the clickable region and the non-clickable region of the advertising content according to a change in the display position of the advertising content in the webpage. This will be described with reference to
As illustrated on the left side of
Subsequently, as illustrated on the right side of
In this manner, since the terminal apparatus 10 changes the clickable region and the non-clickable region with movement of the advertising content A10 and A20, the terminal apparatus 10 can allow the advertising content A10 and A20 to be noticed by users. For example, in the example of
In the example of
In the example of
The embodiment is not limited to the above example, and the terminal apparatus 10 may move the advertising content A10 and the like slowly before the user performs a predetermined operation and may move the advertising content A10 and the like quickly when the user performs a predetermined operation. For example, the terminal apparatus 10 may move the advertising content A10 and the like at a predetermined moving speed or lower before the user performs a predetermined operation and may move the advertising content A10 and the like at a predetermined moving speed or higher when the user performs a predetermined operation.
In the example of
In the above-described embodiment, the terminal apparatus 10 may move the advertising content and then display the advertising content so as to partially overlap the webpage. This will be described with reference to
As illustrated on the left side of
In this manner, since the terminal apparatus 10 changes the clickable region and the non-clickable region with the movement of the advertising content A20 similarly to the example of
In the example of
In the example of
In the above-described embodiment, the terminal apparatus 10 may determine a display position of advertising content based on correlation between display information of a webpage and the advertising content. This will be described with reference to
An article related to “hot weather” is posted in the content display region CR13 of the webpage C10 illustrated in
As illustrated in
In this manner, since the terminal apparatus 10 displays the advertising content A30 near the position at which information related to the advertising content A30 is displayed, the terminal apparatus 10 can display advertisements so as to be interlocked with the display information of the webpage C10. In this way, the terminal apparatus 10 can improve the advertising effect of the advertising content A30.
In the example of
The distributing unit 132 of the distribution apparatus 100 distributes the webpage C10 including the control information for realizing the display mode illustrated in
The correlation determining process may be performed by the distribution apparatus 100 rather than by the control information. In this case, the distribution apparatus 100 stores the above-described correspondence information. The terminal apparatus 10 of
In the example of
Moreover, the process of determining the display position of the advertising content is not limited to the example of
In the above-described embodiment, the terminal apparatus 10 may display advertising content of which the display mode changes dynamically with time. This will be described with reference to
As illustrated on the left side of
Subsequently, the terminal apparatus 10 sequentially displays advertising content illustrating the states in which the “mug” is gradually filled with beer. For example, in the state illustrated at the center of
In this manner, the terminal apparatus 10 may change display target advertising content with time. The terminal apparatus 10 may change the clickable region and the non-clickable region whenever new advertising content is displayed. In this way, since the terminal apparatus 10 can allow the advertising content to be noticed by users, it is possible to improve the advertising effect of the advertising content.
In the example of
The embodiment is not limited to the above example, but the submission receiving unit 34 of the advertising apparatus 30 may receive a plurality of advertising contents sequentially displayed in the webpage C10 from the advertiser terminal 20. For example, when the display mode illustrated in
In the example of
For example, a period elapsed until the final advertising content A30 is displayed after the advertising content A40 is displayed is set to be longer than a normal browsing period of the user browsing the webpage C10. In this case, it is considered that the user focuses on the advertising content of which the display mode changes rather than focusing on the webpage C10. Thus, the terminal apparatus 10 displays the entire advertising content A30 over the webpage C10 in a clickable state, whereby the user focusing on the advertising content can browse the advertising content A30. As a result, the terminal apparatus 10 can improve the advertising effect of the advertising content A30.
In the example illustrated in
In the above-described embodiment, when a non-clickable region of advertising content is clicked on, the terminal apparatus 10 may cause a user to select whether the user wants to click on the advertising content. This will be described with reference to
As illustrated on the left side of
In this manner, when the non-clickable region of the advertising content A10 is clicked on, the terminal apparatus 10 asks the user about whether it is necessary to proceed to the advertisement page. In this way, even when the non-clickable region is clicked on, the terminal apparatus 10 can display the advertisement page according to the user's intention. As a result, the terminal apparatus 10 can improve the advertising effect of the advertising content A10 and improve usability.
In the example of
In the above-described embodiment, the terminal apparatus 10 may display the advertising content at a fixed position without displaying the same so as to be interlocked with a change in the display position in the webpage. This will be described with reference to
As illustrated on the left side of
As illustrated on the right side of
In this manner, since the terminal apparatus 10 displays the advertising content A10 at a fixed position regardless of the display position of the webpage C10, the terminal apparatus 10 can display the advertising content A10 so as to give a strong impression to users. As a result, the terminal apparatus 10 can improve the advertising effect of the advertising content A10.
In the example of
Next, the example of
Here, the terminal apparatus 10 such as a tablet terminal may receive an operation of moving the webpage C20 in a direction where the webpage C20 is not displayed in a display region of the output unit 13. For example, in the example on the left side of
In the example on the right side of
In this manner, since the terminal apparatus 10 displays the advertising content A10 in a non-use region AR22 formed according to an operation of moving the webpage C20 in a clickable state, the terminal apparatus 10 can effectively utilize the display region of the output unit 13 for displaying advertisements. Moreover, since the terminal apparatus 10 can display new advertisements by displaying the advertising content A10 in the non-use region AR22 formed according to the operation of moving the webpage C20, it is possible to display the advertising content A10 so as to give a strong impression to the user. As a result, it is possible to improve the advertising effect of the advertising content A10.
In the example of
In the above-described embodiment, the terminal apparatus 10 may determine whether the webpage and the advertising content so as to overlap depending on the type of the webpage. This will be described with reference to
A webpage C30 illustrated in
Here, whether a gap for displaying the advertising content is present in the webpage can be determined based on the type of the webpage. For example, in a webpage in which news articles or the like are displayed, characters are rarely displayed without any gap, and a gap for displaying advertising content tends to be present. In the example of
In this manner, since the terminal apparatus 10 selects a webpage that is suitable for displaying the advertising content so as to overlap, the terminal apparatus 10 can prevent the webpage and the advertising content from being difficult to see.
The embodiment is not limited to the above example, but the terminal apparatus 10 may determine whether the webpage and the advertising content is to be displayed so as to overlap based on a browsing period of a webpage by general users. For example, a webpage in which a list of links to other webpages is displayed is generally browsed until the users discover an intended link destination. Due to this, the period in which a user browses a webpage of a list of links or the like tends to be short. On the other hand, a webpage in which news articles or the like are displayed is browsed until a user reads through a news article. Due to this, the period in which a user browses a webpage of news articles or the like tends to be long. That is, even when advertising content is displayed in a webpage of a list of links or the like, the advertising content may not be noticed by users. Due to this, the terminal apparatus 10 performs a process of displaying the webpage and the advertising content so as to overlap as in the example illustrated in
In the example of
The process of determining whether the webpage and the advertising content are to be displayed so as to overlap may be performed by the distribution apparatus 100 rather than the control information. In this case, the distribution apparatus 100 includes the above-described display presence or absence information. The distributing unit 132 of the distribution apparatus 100 determines whether the webpage and the advertising content are to be displayed so as to overlap based on the type of a distribution target webpage and the display presence or absence information. When it is determined that the webpage and the advertising content are to be displayed so as to overlap, the distributing unit 132 distributes a webpage including the control information for realizing the display mode illustrated in
In the above-described embodiment, the submission receiving unit 34 of the advertising apparatus 30 may allow the advertiser to select the display mode of the advertising content. Specifically, the submission receiving unit 34 may allow the advertiser to select a desired display mode among a portion of or all display modes of advertising content illustrated in
The submission receiving unit 34 may allow the advertiser to designate a detailed advertising content display mode according to the display mode selected by the advertiser. For example, the submission receiving unit 34 may allow the advertiser to designate the clickable region and the non-clickable region of the advertising content when the display mode illustrated in
When the advertiser has designated a detailed advertising content display mode, the submission receiving unit 34 stores various types of designation information (for example, information on the clickable region and the non-clickable region, information on the moving path, and information on the moving speed) in the advertisement content storage unit 32. The distributing unit 37 of the advertising apparatus 30 distributes various types of designation information to the terminal apparatus 10 together with the advertising content. Moreover, the terminal apparatus 10 displays the advertising content based on various types of designation information transmitted by the advertising apparatus 30. That is, the control information included in the webpage controls the advertising content display mode based on various types of designation information.
In the above-described embodiment, although an example in which the advertising apparatus 30 and the distribution apparatus 100 are included in the advertisement distribution system 1 has been illustrated, the advertising apparatus 30 and the distribution apparatus 100 may be formed as one apparatus. In this case, the distribution apparatus 100 illustrated in
In the above-described embodiment, although an example in which advertising content is distributed from the advertising apparatus 30 to the terminal apparatus 10 has been illustrated, the distribution apparatus 100 may acquire the advertising content from the advertising apparatus 30. In this case, the request receiving unit 35 of the advertising apparatus 30 receives the advertising content acquisition request from the distribution apparatus 100. Moreover, the distributing unit 37 of the advertising apparatus 30 distributes the advertising content to the distribution apparatus 100. Further, the distributing unit 132 of the distribution apparatus 100 distributes a webpage that does not include the advertisement acquisition command to the terminal apparatus 10 together with the advertising content acquired from the advertising apparatus 30.
In the above-described embodiment, although an example in which the non-clickable region of advertising content is displayed as a shadow has been illustrated, the terminal apparatus 10 may set a predetermined level of transparency to the non-clickable region of the advertising content and display the same so as to overlap a webpage. For example, the terminal apparatus 10 displays the non-clickable region of the advertising content in a more transparent state than the webpage. In this case, the terminal apparatus 10 may display the non-clickable region of the advertising content in a smaller contrast state than the webpage and may display the non-clickable region of the advertising content in a smaller light and shade difference than the webpage. In this case, the terminal apparatus 10 can display the non-clickable region of the advertising content in a state where both the webpage and the advertising content can be viewed by the user.
In the above-described embodiment, although a user operation of selecting advertising content or a link region of a webpage is referred to as “click,” the user operation is not limited to a click operation using a mouse. For example, the “click” may be an operation of tapping advertising content or the like with a finger and may be an operation of selecting advertising content or the like with the eye movement.
In the above-described embodiment, the terminal apparatus 10 may display a button for removing a shadow in a region of the advertising content displayed in a clickable state. For example, in the example of
In the above-described embodiment, although an example in which advertising content is displayed so as to overlap a webpage has been illustrated, the content displayed so as to overlap the advertising content is not limited to the webpage. For example, the advertising content may be displayed on a screen of a mobile phone game or the like.
In the above-described embodiment, although the advertising content has been described by way of an example, the content displayed in the webpage is not limited to advertising content for advertisement. For example, the advertising content may be content for informing weather information, earthquake information, or the like.
All or part of the processes described as being automatically performed among the processes described in the above embodiments may be performed manually. Alternatively, all or part of the processes described as being performed manually may be performed automatically according to an existing method. Moreover, the information including the processing sequence, specific names, various types of data and parameters illustrated in the document and drawings can be changed optionally unless stated explicitly. For example, the various types of information illustrated in the respective drawings are not limited to the illustrated information.
Moreover, the respective constituent components of the respective illustrated devices are conceptual for describing functions and do not need to be physically configured as depicted in the drawings. That is, concrete forms of distribution and integration of the respective devices are not limited to those depicted in the drawings, and all or part of the devices can be configured to be functionally or physically distributed and integrated in optional units depending on various load and use conditions. For example, the requesting unit 15 and the receiving unit 16 illustrated in
The above-described embodiments can be appropriately combined within such a range that processing content does not conflict with each other. For example, the embodiment illustrated in
The terminal apparatus 10 and the distribution apparatus 100 according to the above-described embodiment are realized by a computer 1000 having such a configuration as illustrated in
The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls respective units. The ROM 1300 stores a booting program executed by the CPU 1100 during activation of the computer 1000 and a program or the like that depends on the hardware of the computer 1000.
The HDD 1400 stores a program executed by the CPU 1100 and data or the like that is used by the program. The communication interface 1500 receives data from other apparatuses via a communication network 50 (corresponding to the network N illustrated in
The CPU 1100 controls an output apparatus such as a display or a printer and an input apparatus such as a keyboard or a mouse via the input/output interface 1600. The CPU 1100 acquires data from the input apparatus via the input/output interface 1600. Moreover, the CPU 1100 outputs the generated data to an output apparatus via the input/output interface 1600.
The media interface 1700 reads a program or data stored in a recording medium 1800 and provides the same to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program onto the RAM 1200 from the recording medium 1800 via the media interface 1700 and executes the loaded program. The recording medium 1800 is an optical recording medium such as a digital versatile disc (DVD), a phase change rewritable disk (PD), a magneto-optical recording medium such as a magneto-optical disk (MO), a tape medium, a magnetic recording medium, or a semiconductor memory, for example.
For example, when the computer 1000 functions as the distribution apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the functions of the control unit 130 by executing the programs loaded onto the RAM 1200. Moreover, the data in the content storage unit 120 is stored in the HDD 1400. Although the CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes the programs, the CPU 1100 may acquire these programs from another apparatus via the communication network 50 as another example.
Moreover, for example, when the computer 1000 functions as the terminal apparatus 10 according to the embodiment, the CPU 1100 of the computer 1000 executes the functions of the control unit 14 by executing the programs loaded onto the RAM 1200.
As described above, the distribution apparatus 100 according to the embodiment includes the receiving unit 131 and the distributing unit 132. The receiving unit 131 receives an acquisition request for a webpage (corresponding to an example of first content). When the acquisition request is received by the receiving unit 131, the distributing unit 132 distributes a webpage displayed with advertising content (corresponding to an example of second content) and control information. The control information causes a region of the advertising content that does not overlap the webpage to be displayed in a clickable state (corresponding to an example of a selectable state) and causes a region of the advertising content overlapping the webpage to be displayed so as to overlap the webpage in a non-clickable state (corresponding to an example of a non-selectable state).
Therefore, the distribution apparatus 100 according to the embodiment can display advertisements beneficial to both a webpage distributor and an advertiser.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information that causes a region of the webpage overlapping the advertising content to be displayed in a clickable state.
Therefore, since the distribution apparatus 100 according to the embodiment maintains a state where the user can operate the webpage, it is possible to display advertisements beneficial to the webpage distributor.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information that causes a region of the advertising content overlapping an advertisement display region for displaying advertisements included in the webpage to be displayed in a clickable state.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information that causes a portion of the advertising content to be displayed so as to overlap the entire advertisement display region.
Therefore, since the distribution apparatus 100 according to the embodiment can cause users to proceed to an advertisement page via the advertising content, it is possible to display advertisements beneficial to the advertiser that provides the advertising content.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information that causes a region of the advertising content overlapping a region of the output unit 13 (corresponding to an example of a display apparatus) of the terminal apparatus 10 in which the webpage is not displayed to be displayed in a clickable state.
Therefore, the distribution apparatus 100 according to the embodiment can effectively utilize the display region for displaying advertisements. Moreover, since the distribution apparatus 100 can display advertising content so as to give a strong impression to the user, it is possible to improve the advertising effect of the advertising content.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information that changes a region of the advertising content displayed in the clickable state and a region of the advertising content displayed in the non-clickable state according to a change in a display position of the advertising content in relation to the webpage.
Therefore, since the distribution apparatus 100 according to the embodiment can allow the advertising content to be noticed by the user, it is possible to improve the advertising effect of the advertising content.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information that causes the advertising content to be displayed at a fixed position without being interlocked with a change in the display position of the webpage.
Therefore, since the distribution apparatus 100 according to the embodiment can display the advertising content so as to give a strong impression to the user, it is possible to improve the advertising effect of the advertising content.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes control information that determines a display position of the advertising content based on correlation between the display information displayed by the webpage and the advertising content.
Therefore, since the distribution apparatus 100 according to the embodiment can display advertisements so as to be interlocked with the display information of the webpage, it is possible to improve the advertising effect of the advertising content.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information that causes advertising content of which the display mode dynamically changes with time to be displayed.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information that causes a plurality of different advertising contents to be sequentially displayed with time.
Therefore, since the distribution apparatus 100 according to the embodiment can allow the advertising content to be noticed by the user, it is possible to improve the advertising effect of the advertising content.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information for dynamically changing the display mode of the advertising content when a user performs an operation of designating the advertising content.
Therefore, since the distribution apparatus 100 according to the embodiment changes the advertising content only when the user focuses on the advertising content, it is possible to prevent an unsightly advertisement from being displayed to users.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information that causes the entire advertising content in the final display mode of the advertising content of which the display mode changes dynamically to be displayed in a clickable state.
Therefore, since the distribution apparatus 100 according to the embodiment can allow the user focusing on the advertising content to browse the advertising content, it is possible to improve the advertising effect of the advertising content.
In the distribution apparatus 100 according to the embodiment, when a user performs an operation of designating a region of the advertising content displayed in a non-clickable state, the distributing unit 132 distributes the control information that causes the user to select whether the advertising content is to be selected.
Therefore, the distribution apparatus 100 according to the embodiment can improve the advertising effect of the advertising content and improve usability.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information for determining whether the webpage and the advertising content are to be displayed so as to overlap based on the type of the webpage.
Therefore, the distribution apparatus 100 according to the embodiment can prevent the webpage and the advertising content from being difficult to see.
In the distribution apparatus 100 according to the embodiment, the distributing unit 132 distributes the control information that causes a region of the advertising content displayed in a non-clickable state to be displayed in a more transparent state than the webpage.
Therefore, since the distribution apparatus 100 according to the embodiment can allow the advertising content to be noticed by the user, it is possible to improve the advertising effect of the advertising content.
The terminal apparatus 10 according to the embodiment includes the receiving unit 16 and the display unit 17. The receiving unit 16 receives the webpage and the advertising content. The display unit 17 displays the webpage and displays a region of the advertising content that does not overlap the webpage in a clickable state and displays a region of the advertising content overlapping the webpage in a non-clickable state together with the webpage.
Therefore, the terminal apparatus 10 according to the embodiment can display advertisements beneficial to both the webpage distributor and the advertiser.
According to an aspect of the embodiment, it is possible to display advertisements beneficial to both the webpage distributor and the advertiser.
Although the invention has been described with respect to specific embodiments for a complete and clear disclosure, the appended claims are not to be thus limited but are to be construed as embodying all modifications and alternative constructions that may occur to one skilled in the art that fairly fall within the basic teaching herein set forth.
| Number | Date | Country | Kind |
|---|---|---|---|
| 2013-180676 | Aug 2013 | JP | national |
