A clear conception of the advantages and features constituting the present invention, and of the construction and operation of typical mechanisms provided with the present invention, will become more readily apparent by referring to the exemplary, and therefore non-limiting, embodiments illustrated in the drawings accompanying and forming a part of this specification, wherein like reference numerals designate the same elements in the several views, and in which:
In describing the preferred embodiment of the invention, which is illustrated in the drawings, specific terminology will be resorted to for the sake of clarity. However, it is not intended that the invention be limited to the specific terms so selected and it is to be understood that each specific term includes all technical equivalents that operate in a similar manner to accomplish a similar purpose. For example, the words connected, connection, or terms similar thereto are often used. They are not limited to direct connection or attachment but include connection or attachment through other elements where such is recognized as being equivalent by those skilled in the art.
The present invention and the various features and advantageous details thereof are explained more fully with reference to the non-limiting embodiments described in detail in the following description.
1. System Overview
The invention is a system for allowing a consumer to redeem an e-coupon. The system preferably comprises a mobile access device for a coupon redeemer that has an account associated with it for coupon redemption. The system also includes a processor for updating the account with selected product coupon values, product information, and expiration dates. Coupon sponsors, such as consumer product manufacturers are asked, e.g., through cash reserves, to cover the value of each selected product coupon.
A mechanism allows registered redeemers to check and print out their e-coupon account contents from a website if the access device is a card, or to access account contents directly via the device if it is a cellular phone, PDA, or other wireless device. The mechanism preferably allows consumers to check account balances and other content via a portal such as an Internet website with information pages, wireless device, or a cell phone. The mechanism also preferably allows consumers to update their account with additional coupon values at any time via the portal.
The e-coupon access device of the present invention is preferably an “open loop” system card. This means that the card can be redeemable at any retailer that currently has electronic debit, credit or gift (stored value) card acceptance capabilities.
System requirements preferably are straight forward, as much of the technology required to support the e-coupon card product offering currently exists. These requirements include a web portal for consumer access to coupons. The web portal could be developed and maintained internally by an e-coupon processing company or by partnering with an existing on-line coupon website. One such website is www.smartsource.com, a News America Marketing company. This website features a vast array of coupons available for printing by consumers. It supplements the Smart Source Magazine, the nation's largest coupon freestanding insert (FSI), with distribution to 70 million households via 1,200 newspapers. Relationships with consumer package goods manufacturers (CPGs) such as Procter & Gamble are already in place at News America Marketing.
A second requirement is account set up ability, including preferably card order processing capability which can be either outsourced or developed internally by the e-coupon processing business. Producing cards, programming cardholder identification information, and fulfilling card orders could also be outsourced or handled internally. Additional requirements, such as stored value card processing capabilities may be handled by electronic payment processing companies such as Metavante Corporation. Finally, data management and report creation could be handled by a company providing strategic customer information services such as Metavante. Examples of reports include demographic and geographic profiles of e-coupon account holders, by product and product category and comparison of download and redemption trends against download and redemption trends of other manufacturers within the same product category. Additional system features will become apparent from the detailed description below.
2. Detailed Description of Preferred Embodiments
Various preferred aspects of an e-coupon system of the present invention are best illustrated in
Once access is gained to the system 5, the consumer 10 is able to visit a coupon selection website 30. The coupon selection website 30 is connected to a coupon database 40 containing UPC and other information for goods and services for which e-coupons 45 are offered. The consumer 10 is able to search, view and select coupons 45 of interest for goods and/or services that the consumer 10 may be purchasing or utilizing in the future.
Once the consumer 10 has established an e-coupon account 50 through a registration process, e.g.,
Once an e-coupon 45 is selected, the coupon sponsor 92 preferably transfers funds to a cash reserve account 95 that may be accessed by the e-coupon processor 55 to reimburse merchants, such as retailers, via electronic funds transfer (“EFT”), for the amount of the e-coupon 45 upon redemption.
The global communications network 20 is also connected to a “back end” processor, e.g., e-coupon service processor 55. The processor 55 is preferably connected to an apparatus, e.g., POS terminal and processing system 112 through the existing electronic credit/debit processing connection 121 (e.g., so called “credit rails”). Such a system is described in U.S. application Ser. No. 11/285,053, the entirety of which is incorporated herein by reference. Moreover, the connection 121 between the POS terminal 112 and the e-coupon processor 55 here may be directly through the e-coupon processor's EFT network utilizing the ISO 8583 standard, through another financial institution's EFT network, through a virtual private network (VPN) via the Internet, a direct line, or some other similar communication means. The information exchange between the terminal 112 and the e-coupon processor 55 includes the consumer's e-coupon account information and the UPCs from the pending transaction. The exchange also includes an authorization amount response corresponding to the total coupon discount.
At the point of purchase, point of sale or point of redemption, information, e.g., SKUs or UPCs are read into the processing system 112 for each product to be purchased through a device such as a UPC reader 111 connected to the system 112. Purchaser account identification information 113 stored on the e-coupon account card, i.e., access device 110, is also read into the system by an apparatus such as debit/credit card reader 114. This is done in conjunction with, or at the conclusion of, the scanning done to total the order.
Referring again to
In addition, the consumer 10 may select an e-mail button 164 on the website 30 to get further information about the products and coupons 45 such as alerts prior to coupon 45 expiration dates. In one embodiment, a check box 166 may be checked to receive product or coupon alerts for selected products when they become available.
In a separate embodiment, the account access device 110 may only accept e-coupons 45 from a particular manufacturer 92. Referring again to
In step 258, an order is created for the consumer, so that the consumer may receive his e-coupon card. In one embodiment, the card may be sent to the consumer pre-funded with introductory offers and coupons like a gift card. Alternatively, the card may come with an account loaded with e-coupons selected by the consumer if the coupon system processor permits the user to select e-coupons before the card is activated, similar to a debit card account. In step 260, the e-coupon card is mailed to the consumer. If deemed a requirement, the card is then activated by the consumer in step 262 via the website prior to use or at a merchant's POS terminal when used for the first time. The point of purchase or coupon redemption may alternatively be an online grocery store website such as www.peapod.com.
In step 284, the applicable coupon values are electronically deducted from the consumer's total purchase amount. The coupon value is essentially treated as one form of electronic tender type, in the same way that debit, credit or gift cards are also treated as electronic tender types. Steps 282 and 284 are part of the coupon authorization process 300 that processes the applicable e-coupons and is shown in greater detail in
As mentioned,
In the preferred embodiment shown, at step 308 the POS terminal and processing system sends the entire list of UPCs from the pending transaction to the e-coupon processor 55. Thereafter, in step 310, a processing engine at the e-coupon processor 55 separates and examines each UPC individually. In an alternative embodiment not shown, the POS terminal 112 could determine the “eligible products” and send only the UPCs for the eligible products to the e-coupon processor 55. In this context, eligible products are products associated with coupon sponsors 92 who have contracted with an e-coupon service processor 55 to create and distribute e-coupons 45 for at least some of their products. In this alternative embodiment, each UPC may be compared to a first data structure containing eligible item identifiers to determine if the UPC represents an eligible product by the POS terminal 112, by the e-coupon processor 55 or by both.
In step 312 of the preferred embodiment, the processing engine determines whether a UPC represents an item for which a coupon exists in the consumer's e-coupon account. If it does not, the process moves back to step 310 and a new UPC is selected and examined. If, in step 312, the processing engine determines that the e-coupon is in the consumer's account, i.e., the UPC is for an authorized product, it then, in step 314, tallies the coupon values (which are applied in a later step after all the UPCs have been examined and accounted for) and removes the coupon from the consumer's account 50. The process then moves to step 316 to determine whether there are more UPCs from the pending transaction to be examined. If so, the process moves back to step 310 and another UPC is selected and examined. In an alternative embodiment not shown, the substantiation process steps could be accomplished by comparing each UPC to a second data structure containing authorized item identifiers, i.e., e-coupons 45. In this way, the UPC could be thought to represent an “authorized product.”
In the preferred embodiment, after all of the UPCs from the pending transaction have been examined, the process moves to step 318. In this step, a list of redeemed coupons is generated and the total redeemed coupon amount is subtracted from the total cost. Also, at some point of this process 300, expired e-coupons are automatically removed from the consumer's account with the unused coupon amounts released back to the consumer product goods manufacturer from the reserve account. Alternatively, expired e-coupons can be automatically eliminated from the consumer's account as they expire. In step 320, the coupon detail and new transaction balance are returned to the POS terminal. In one embodiment, each transaction data detail could be stored in a third data structure by the e-coupon processor 55.
In an alternate embodiment not shown, the POS terminal sends only the e-coupon account number to the e-coupon processor which then sends back a list of items with corresponding coupons, e.g., coupons that the consumer has saved to his account. The applicable coupon values are then applied by the POS terminal and processing system rather than at the e-coupon processor. The redeemed e-coupon information is then sent back to the e-coupon processor and the consumer's e-coupon account would be updated accordingly. In a still further embodiment not shown, the UPC information could be combined with the payment information and sent to the processor all at the same time. After the UPCs are examined and coupon values totaled, the payment is processed as a split tender between the redeemed coupon value and consumer's funds.
While the above described flow illustrates several ways for the processor to generate revenues, there are additional ways available. For example, such an e-coupon card process could generate revenue by:
An alternative embodiment of the electronic coupon system 215 is shown in
Further, although the system described herein has physically separate parts or modules, it will be manifest that various modules and parts may be integrated into modules and parts with which they are associated. Furthermore, all the disclosed features of each disclosed embodiment can be combined with, or substituted for, the disclosed features of every other disclosed embodiment except where such features are mutually exclusive.
It is intended that the appended claims cover all such additions, modifications, and rearrangements. Expedient embodiments of the present invention are differentiated by the appended claims.
This application claims the benefit of U.S. Provisional Application No. 60/812,350, entitled “E-coupon System”, filed Jun. 9, 2006, and U.S. application Ser. No. 11/285,053, filed Nov. 22, 2005 and claiming priority on U.S. Provisional Application No. 60/632,332 filed Dec. 1, 2004, the entireties of which are herein incorporated by reference.
Number | Date | Country | |
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60812350 | Jun 2006 | US |