1. Field of the Invention
The present invention relates to the area of presenting information for advertising or other purposes, and more specifically to a method and system for displaying information on top of a moving vehicle, at least some of the displayed information, at the time of being displayed, pertaining to the location of the moving vehicle.
2. Description of the Related Art
Studies show that people notice words and pictures displayed on moving objects, such as trucks more than those on stationary billboards. That is why nearly all companies use their trucks to promote intended messages. For example, delivery trucks by United Parcel Service (UPS) are all in brown color and carry the company logo as well as service messages while moving trucks from U-haul are all in orange and white colors and imprinted with different sizes of available trucks and corresponding prices. The purpose of using trucks as moving billboards is to make a company stand out and get noticed in traffic areas. Similarly, advertisements or any commercial messages on moving vehicles create an eye level impact so as to increase awareness and overall positive impression for the advertiser (e.g., a company).
The moving advertisements on moving vehicles have proven to be as an effective advertising medium. Innovations in making such moving advertisements include vehicles (e.g., buses) entirely wrapped in electrostatic marking film carrying advertising messages. However, the moving advertisements on vehicles are stationary and sometimes permanent. It is generally difficult to change any messages or contents on the advertisements from time to time.
It is well known in the advertising industry that direct or relevant marketing is much more effective than the mass marketing, namely an advertisement pertaining to someone's interest or need would generate a response. For example, showing a pricy European-style furniture advertisement would make a lot of sense in a well established residential area than in a disadvantaged or crowded neighborhood.
Accordingly, there is a great need for solutions conveying information dynamically from a moving vehicle to viewers, wherein the information is conveyed based on a location of the moving vehicle and more related to viewers in the location and/or the time at which the information is seen.
This section is for the purpose of summarizing some aspects of the present invention and to briefly introduce some preferred embodiments. Simplifications or omissions in this section as well as in the abstract and the title may be made to avoid obscuring the purpose of this section, the abstract and the title. Such simplifications or omissions are not intended to limit the scope of the present invention.
The invention pertains to a display system mounted on top of a vehicle (e.g., a taxi). The display system includes a display unit configured to display messages provided locally or remotely, wherein the messages may be in form of static or moving graphics, texts, animation or video, and include a set of advertising messages and location-based messages. The display system includes a Global Positioning System (GPS) to detect the current position of the vehicle. In accordance with the location information, messages may be retrieved locally from a storage device or remotely from a base station via a wireless network. As a result, relevant messages or commercial advertisements can be displayed in the display unit.
According to one aspect of the present invention, the display unit includes at least two display panels and two display plates. The display panels are for displaying received or retrieved messages. In one embodiment, two display panels are mounted oppositely with the display side facing outwards such that the display panels may be readily seen when the vehicle goes around. In another embodiment, three display panels are positioned along the three sides of a triangle. When mounted on top of a vehicle, with one of three display panels facing the rear of the vehicle, all three display panels may be conveniently viewed by viewers in nearly all directions of the vehicle. Depending on implementation, the display panel in use may be of any commercially available display means, such as liquid crystal display (LCD), Plasma or light emitting diode (LED). The display plates are for displaying emergency messages when needed. In general, the display plates are smaller in size compared to that of the display panels. The display plates that normally display a default message may be triggered to display an emergency message. For cost consideration, the display plates are normally made based on LED.
According to another aspect of the present invention, the display unit is encased entirely in an enclosure that can be mounted on top of a vehicle (e.g., an automobile). The enclosure is configured to allow messages displayed on the display unit viewable all lateral directions: front, rear, and two sides. The display unit includes a pair of video image display panels (e.g., LCD or LED). The display panels are located in either side of the two sides of the display unit. A pair of display plates is located perpendicular to the pair of the display panels, one facing the front end and the other the rear end. Front and rear end cover of the enclosure are made of clear or transparent material such that messages on the display plates can be seen by the viewers. The top of the enclosure comprises a canopy also made of clear or transparent material. In order to reduce drags and noises caused by air flow, both the front and rear end covers and the canopy are configured with an aerodynamic shape (e.g., smooth curvature). The bottom of the enclosure comprises a contoured base so shaped to fit roof curvature of the vehicle. To ensure the weight of the display unit to be distributed substantially even on the vehicle root, a set of anchors are configured to adjustably secure the display unit onto ribs under the vehicle roof.
According to still another aspect of the present invention, the display system is configured to include a power management circuit board, which ensures the efficient usage of a primary and a secondary power sources (e.g., primary battery and secondary battery) of the display unit. The power management circuit board comprises various electronic controls to provide at least the following functions: 1) preserve the primary power source so that the engine of the vehicle can be restarted; 2) automatically switch to the secondary power source within a predetermined amount of time (e.g., 0-5 minutes) after the engine is turned off; 3) automatically turn off the display unit after a predetermined amount of time (e.g., 60 minutes); and 4) change illumination intensity of the display unit in response to ambient environment detected by a light sensor (e.g., a Cadmium Sulphide (CdS) photocell light sensor).
According to still another aspect, the enclosure is configured to include a number of cooling air duct openings such that the ambient air can flow through the interior of the enclosure to cool down interior of the enclosure (i.e., display panels and display plates). A number of air filters are placed behind the air ducts to reduce dust to be accumulated or built up within the enclosure. Also included inside the enclosure is a number of water diverter configured to divert any water (e.g., rain got through the air ducts) away from electronic parts (e.g., circuit board, LCD, LED) and to drain out through a set of drain holes.
The present invention may be implemented in different forms. According to one embodiment, the present invention is a display system for showing electronic messages, the display system comprises at least the following: a vehicle having at least a primary battery; a display unit, mounted on roof of the vehicle, configured for showing electronic messages that can be illuminated with variable intensity; and a power management device coupled to the at least one battery of the vehicle and the display unit, wherein the power management device is configured to determine an appropriate battery to energize the display unit. The system further comprises a light sensor coupled to the power management device, wherein the light sensor is configured to detect an ambient light condition, responding to which the illumination intensity of the electronic messages varies; a computer device configured for processing and controlling the electronic messages to be shown in the display unit; and a Global Position System (GPS) configured to determine a location of the vehicle, wherein the computing device, coupled to the GPS, communicates wirelessly with a base station to receive at least some of the electronic messages in accordance with the location of the vehicle.
One of the objects, features, advantages, benefits of the present invention is to provide a solution for conveying media information to viewers, the solution employs a vehicle mounted with a display system. When the vehicle goes around in traffic areas, relevant information displayed in the display system may be readily seen by viewers.
Other objects, features, advantages, benefits of the invention will become more apparent from the following detailed description of a preferred embodiment, which proceeds with reference to the accompanying drawings
The present invention will be readily understood by the following detailed description in conjunction with the accompanying drawings, wherein like reference numerals designate like structural elements, and in which:
The invention pertains to a display system mounted on top of a vehicle (e.g., a taxi). The display system includes a display unit configured to display messages provided locally or remotely, wherein the messages may be in form of static or moving graphics, texts, animation or video and include a set of advertising messages and location-based messages. The display system includes a Global Positioning System (GPS) to detect the current position of the vehicle. In accordance with the location information, messages may be retrieved locally from a storage device or remotely from a base station via a wireless network. As a result, relevant messages or commercial advertisements can be displayed in the display unit.
The detailed description of the invention is presented largely in terms of procedures, steps, logic blocks, processing, and other symbolic representations that directly or indirectly resemble the operations of data processing devices coupled to networks. These process descriptions and representations are typically used by those skilled in the art to most effectively convey the substance of their work to others skilled in the art. Reference herein to “one embodiment” or “an embodiment” means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the invention. The appearances of the phrase “in one embodiment” in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Further, the order of blocks in process flowcharts or diagrams representing one or more embodiments of the invention do not inherently indicate any particular order nor imply any limitations in the invention.
Referring now to the drawings, in which like numerals refer to like parts throughout the several views.
The two display panels 102 and 104 are provided to display media information that may include, but may not be limited to, images, graphics, animations, video and texts. The media information may be provided locally or remotely. As will be further described below, locally provided media information is typically from a storage device integrated or enclosed in the display system 100 while remotely provided multimedia information is provided wirelessly from a base station.
The two display plates 106 and 108 are configured to display fixed messages such as “Taxi” or “Help”. In a normal condition, a word “Taxi” or the like may be displayed. In an emergency situation in which, for example, a driver needs help, a switch in the vehicle may be activated to cause an eye-catching message (e.g., “Help”) to be displayed. In one embodiment, each of the two display plates 106 and 108 includes an array a matrix of light emitting diodes in at least one color. In a normal condition, the two display plates 106 and 108 are coupled to a fare meter and, when a taxi operates, are turned on to display a word or phrase in one color (e.g., green or yellow) to indicate that the taxi is for hire. In an emergency situation, a word or phrase is shown, perhaps in another color (e.g., red or amber), and/or flashed panically or periodically. As will be described below, the word or phrase in the emergency situation may be supplied by a base station via a network for applications of an amber alert.
In one embodiment, spaces such as those above the display plates, referenced by 110 as an example, may be used for displaying static messages. Thus the display system 100 essentially provides means to display both media information that may be dynamic or static as well as to display pure static information in the traditional billboard style.
In another embodiment, a perspective view of another exemplary display unit 120 is shown in
In one embodiment, the display unit 120 is encased in an enclosure made of clear or transparent material (e.g., acrylic glass) such that messages (static or dynamic) displayed on the display unit 120 can be seen through by viewers. In particular, the top cover or canopy 136 of the enclosure has a semi-circular cylindrical shape. Further, the top cover or canopy 136 is shaped to substantially reduce the drags and noises when the vehicle is in motion. Front end cover 132 and rear end cover 134 of the enclosure are similar. Each comprises a lower portion having a cut-off semi-conical shape and a top portion with a shape of rounded corner. Smooth aerodynamic curvature of the front end 132 and rear end covers 134, and the canopy 136 is configured to reduce drags and noises caused by air flows due to speed of a traveling vehicle, on which the display unit is mounted.
In one embodiment, as shown in
The bottom 138 of the display unit 120 is so shaped to fit roof curvature of a vehicle, on which the display unit is mounted. The bottom curvature may be custom made to fit different vehicle models. For example, due to popularity of using Ford Crown Victoria as taxicabs, the default bottom 138 may be configured to fit the roof shape of a Crown Victoria. The custom made bottom 138 not only provides better fit as good appearance, but also reduces wind drags and noises as the vehicle travels. In addition, a better bottom fit allows a pair of adjustable anchors, located inside the bottom 138 portion of the enclosure, to be securely locked onto ribs under the roof of the vehicle such that the weight of the display unit 120 can be distributed substantially even over the roof of the vehicle.
In order to provide ventilation of the enclosure for the display unit 120, a number of cooling air ducts 142 and 144 are included, for example, the front end cover 132 and the rear end cover 134, respectively. The cooling air duct openings 142 and 144 are configured to allow relatively cooler ambient air to flow through the interior of the enclosure and the display unit 120 to reduce the heat generated by the display panels 122 and 124, and/or by the display plates 126 and 128. To prevent dust from dirty airs to be accumulated inside the enclosure, a number of air filters are placed behind the cooling air duct openings 142 and 144 to filter out the dust. Also included in the display unit 120 is a set of water diverters and drain holes, which are configured to divert any water (e.g., rain) getting through the air duct openings 142 and 144.
Referring to
The network interface 202 facilitates data exchange between the system 100 and a base station. In one embodiment, the network interface 202 operates to facilitate the system 100 of
The media processor 206 may be part of the controller 204 and is configured to perform processing of media information. One of the features in the present invention is that the display system 100 of
The GPS 208 is a device that, when operating in conjunction with the vehicle, detects the present location of the display system. When the display system is mounted on top of a taxi, the GPS 208 indicates the present location of the taxi. According to one embodiment, the GPS 208 outputs the location information that enables the display system 100 to display location-based information. An example of the location-based information is a special offering in a local department store. Together with a current time provided inherently in the display system 100, the location-based information can be also time-sensitive. An example of the location-based information that is also time sensitive is an advertisement of a special offer valid from 11:00 AM to 2:00 PM from a local restaurant or a fast food chain store.
The storage device 209 is provided to store code or software modules for various applications in addition to providing a storage space for media information. One of the modules is to facilitate the operations of many of the components in the control unit 200 of
According to one embodiment, one of the modules is configured to perform conversations of media information received for display. When a received media advertisement is in MPEG2 that is good for LCD display panels but nevertheless not suitable for display on LED display panels, the module converts the media advertisement in MPEG2 to MPEG4 or other format suitable for display on the LED display panels.
The display driver 210 or the display plate controller 214 is a device that facilitates a proper display of any content on a corresponding display panel or plate. To distinguish the two types of functions of displays, the display 102 or 104 is referred to as a display panel while the display 106 or 108 is referred to as a display plate. Those skilled in the art would understand that it is not a limitation in the present invention that the two displays must be different. Both the displays 102 or 104 may be of the same type. In practice, according to one embodiment, the displays 106 and 108 are used for emergency messaging when needed, while the displays 102 and 104 are primarily used for conveying static or dynamic messaging to potential viewers (e.g., pedestrians).
A display system (e.g., 100 of
Referring now to
Referring now to
As described above, a display system, such as that 100 of
At 306, the display system receives media information either locally or remotely. As described above, some of the media information may be pre-stored or loaded at a certain time in a storage device integrated or enclosed in the display system and others can be lively fed or retrieved from a base station. In one embodiment, a request including the location and time information is generated, the request is sent to the storage device to determine whether any preloaded information shall be displayed. If there is one commercial message that needs to be displayed, the message is retrieved from the storage device. The request may also be sent to the base station that determines any relevant information with criteria met by the parameters in the request. If there is one message that shall be displayed on the display system of the vehicle in the particular location at the specified time, the message is then transported in response to the request to the display system.
Regardless where the message or media information is retrieved, at 308, a decision is determined whether the retrieved media information needs to be processed. If there is no need to process the retrieved information, the process 300 goes to 312 that causes the display panels to display the retrieved information. If the retrieved information needs to be processed, the process 300 goes to 310, where the retrieved information is processed in accordance with predefined requirements (e.g., resizing and rendering to add artistic effects). The processed information is then sent to the display panels for display at 312.
Other functions, not shown in
Referring to
When the engine of the vehicle is started and running, the display unit 456 (e.g., LCD and/or LED display screen) receives power from the engine (i.e., alternator) of the vehicle, and both the primary 402 and the secondary 404 batteries are being charged. The primary battery voltage sampling 422 receives and detects a higher electric voltage (e.g., 13.5 Volts) than a benchmark voltage 424 (e.g., 5.1 Volts) from the primary battery 402. The secondary battery voltage sampling 426 also receives and detects a higher voltage (e.g., 10 Volts) than the benchmark voltage 428 (5.1 Volts) from the secondary battery 404. As a result, power with sufficient electric voltage is passed by a controller 423 to a first electric relay 442, which closes or turns on a first switch 441 in providing power to the display unit 456. The power with sufficient high voltage is passed by the controller 427 to an AND gate 448. In addition, the power from the primary battery 402 is also sent through a timer 440 to the AND gate 448. Then the power is sent to a second electric relay 444, which closes or turns on a second switch 443 in providing power to the display unit 456.
Once the vehicle engine is turned off, the primary battery voltage sampling block 422 detects a lower voltage than the benchmark voltage 424, the low voltage electric power triggers the first relay 442 to open or turn off the first switch 441. The lower voltage also causes the timer 440 to start its clock for a pre-determined time (e.g., one hour) and the display unit 456 is powered by the secondary battery 404 for the duration of the pre-determined amount of time in the timer 440 before the second relay 444 is triggered to turn off or open the switch 443 to cut off the power to the display unit 456. The exemplary logic of the power management board 420 is to preserve the primary battery 402 to restart the engine of the vehicle; and to prevent excessive draining of the secondary battery 404 with the timer 440. The automated electronic logics can be overridden by a manual reset 412, which may be activated by an operator of the vehicle (e.g., a driver). In one embodiment, the power is turned off as soon as the reset 412 is activated. In another embodiment, when the reset 412 (e.g., a hard or soft button) is activated, an electronic signal (e.g., a pulse) is sent to the computer device of the display unit 456 to initiate a power off operation (e.g., a power off operation performed by an operating system of a computer).
Further included in the power management circuit board 420 are power management logics for back light 458 (e.g., LED back light) of static display in the front and rear end of the display unit 456. A light sensor 414 (e.g., Cadmium Sulphide (CdS) photocell light sensor) is included to convert ambient lights to electrical signals or pulses. The light sensor voltage sampling 432 detects the voltage out of the light sensor 414 and compares to a benchmark voltage 434. If a higher than benchmark voltage is detected, a signal is sent from block 433 to a third relay 446. The third relay 446 turns on and off a third switch 445, which controls the power to the back light 458. For example, the back light 458 is turned on automatically in response to a darker ambient light condition (e.g., evening, early morning, foggy day, etc.)
In another embodiment, illumination intensity of the display unit 456 is adjustable in response to the detected ambient light conditions by the light sensor 414. The power management circuit board 420 may be configured to automatically dim the illumination of the display panels and display plates in a darker environment and brighten in a brighter environment. For example, local city ordnance may only allow a vehicle carrying a display sign in certain brightness level. In another example, a brighter sign is needed in a very bright ambient environment such as downtown or city center area. Changing illumination intensity of the displayed messages may be managed in conjunction with a GPS. For example, when the vehicle travels into a local area that prohibits displaying certain messages, the display unit computer device, basing on the location information determined by the GPS, will automatically change the display illumination to an acceptable level according to the local rules or regulations.
The present invention has been described in sufficient detail with a certain degree of particularity. It is understood to those skilled in the art that the present disclosure of embodiments has been made by way of examples only and that numerous changes in the arrangement and combination of parts may be resorted without departing from the spirit and scope of the invention as claimed. While the embodiments discussed herein may appear to include some limitations as to the presentation of the information units, in terms of the format and arrangement, the invention has applicability well beyond such embodiment, which can be appreciated by those skilled in the art. Accordingly, the scope of the present invention is defined by the appended claims rather than the forgoing description of embodiments.
This application is a continuation-in-part of co-pending U.S. patent application Ser. No. 11/033,252 filed on Jan. 7, 2005.
Number | Date | Country | |
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Parent | 11033252 | Jan 2005 | US |
Child | 11766395 | US |