The present disclosure relates generally to electronic systems and methods, and more specifically to electronic systems and method for the distribution of digital content, such as music, movies, and text material.
In recent years, the landscape of content distribution has changed dramatically. Up until a few years ago, the primary means for distributing content comprised of selling hard copies, such as music CDs and movie DVDs, through brick-and-mortar stores and other retail outlets. Traditional movie theatres have remained a viable means of distributing content as well.
With the rise in internet usage that occurred in the late 1990's, many consumers began to consume content through digital means, such as the downloading and streaming of content. This gave way to a huge increase in content piracy, since digital content is easily copied and distributed over computer networks, such as peer-to-peer (“P2P”) networks. More recently, torrent downloads have become the primary means of content piracy (and distribution, albeit illegal).
The content distribution industry has attempted to curb online content piracy by offering legitimate means for obtaining digital content, such as online content stores, which includes well known services like Apple iTunes, and Amazon.com. Despite these efforts, content piracy via digital distribution networks continues to rise, particularly torrent sharing and downloads, and continues to plague the content production and distribution industry by causing billions of dollars of losses each year.
The systems and methods described herein result from the realization that piracy of digital content may be curbed by providing a network marketing system and method for distributing digital content over online social networks, thereby offering consumers a means to monetize their content libraries by taking part in a network marketing structure for distributing digital content over online social networks.
Accordingly, the various embodiments and disclosures described herein solve the limitations of the prior art in a new and novel manner.
In some embodiments, at least one processor 102 may be any type of processor, such as, but not limited to a computer processor, a server processor, a mobile device processor, such as, but not limited to, a single core processor or a multi-core processor.
At least one processor 102 may be connected to, part of, or integrated with a server that hosts social network 108. In yet another embodiment, at least one processor 102 may be connected to, part of, or integrated with a server that distributes content 104, such as, but not limited to, a content distribution network server, a streaming media server, and the like. In some embodiments, at least one processor 102 may be connected to, part of, or integrated with a server that hosts a social network application that distributes the content, such as an application that operates with a social network. In yet another embodiment, at least one processor 102 may comprise multiple processors, wherein each processor may be connected to, part of, or integrated with various servers, such as a content distribution server, a social network server, or a social network application server, wherein said severs operate in conjunction to provide the various aspects of system 100, such as providing social network 108, distributing content 104, distributing commission 116, managing user accounts, providing a social network application, and the like; alternatively, at least one processor 102 may manage the these various components of such as system.
As used herein, the terms “connected,” “part of,” or “integrated with,” should be interpreted as referring to an electronic connection or integration, which allows for electronic communication between two electronic components. Said electronic connection may comprise a wireless electronic connection, wired electronic connection, combination thereof, or direct electronic connection, such as in the case with various components that share the same electronic circuit board. In alternate embodiments, said electronic connection may comprise a remote or indirect electronic connection that is enabled by a computer network connection, or a direct connection that is enabled through local wireless communications means (e.g. WiFi, Bluetooth, etc.), through wired communication means, or through sharing a same electronic circuit board.
In some embodiments, computer executable instructions 103 may comprise computer language or other means for embodying computer executable instructions, such as C, C++, C#, Java, Flash, HTML, HTML 5, and the like. Computer executable instructions 103 may be stored on any digital storage means, such as a computer readable medium, which may include a hard drive, flash storage, a CD-ROM, a DVD, and the like. Computer executable instructions 103 may be accessed by processor 102 via a local connection, such as by being directly connected to a computer readable medium in which computer executable instructions 103 are stored, or via a remote connection, such as via a computer network connection.
In some embodiments, distributing content 104 to first user 106 comprises electronically distributing content 104 to first user 106. Distributing may comprise streaming content 104 to first user 106, allowing first user 106 to download content 104, or providing user 106 with rights to access content 104, such as access via a computer network. In some embodiments, distributing content 104 to first user 106 may comprise allowing first user 106 to view content 104 or an endorsement of content 104 on one of first user 106's social network contact's user profile.
In one embodiment, content 104 may be distributed outside of social network 108, as shown in
In one embodiment, distributing content 104 to first user 106 comprises allowing first user 106 to purchase content 104. Alternatively, distributing content 104 to first user 106 comprises distributing content 104 to first user 106 for free (or free of charge). In a further embodiment, distributing content 104 to first user 106 may comprise distributing content 104 to first user 106 for free so long as first user 106 is an influential user of social network 108. The term “influential social network user,” as used herein, may refer to a user of a social network that has a relatively large network of social network contacts, wherein “relatively large” may be interpreted as having more social network contacts than the average user of the social network. Alternatively, distributing content 104 to first user 106 for free may be done so as long as first user 106 has a certain or pre-determined number of social network contacts. Said certain or pre-determined number of social network contacts may be any number, such as, but not limited to, one thousand (1,000).
In one embodiment, content 104, may comprise digital content, or a piece of digital content. The term “content,” as used herein, may refer to any type of content, such as, but not limited to, movies, music, books, magazines, novels, home made movies, user generated content, and the like.
In one embodiment, social network 108 may be any type of social network, such as but not limited to, a social networking website. In another embodiment, social network 108 may be dedicated primarily to, or revolve around, the distribution, marketing, sharing or discussing of content 104, or content in general. In yet another embodiment, social network 108 may comprise a general social network, such as, but not limited to, a type of social network similar to Facebook™, which is dedicated only to facilitating social networking interactions, and no other purpose.
In some embodiments, social network 108 may be accessed via any type of computing device, such as, but not limited to, a PC, a tablet PC, a mobile PC, a smartphone, a handheld PC, and the like.
In one embodiment, allowing first user 106 to endorse content 104 on first user 106's profile 110 may comprise allowing first user 106 to endorse content 104 to first user 106's social network contacts.
The term “user profile,” as used herein may refer to a web page (as shown in
Accordingly, computer executable instructions 103 may be operative to display a content library on first user 106's profile 110, wherein the content library may list content 104 or displays a link to content 104, or other information associated with content 104, such as bibliographical information, user reviews, including review by user 106, and the like. In some embodiments, the endorsement may comprise a web link, a visual code, such as a bar code or quick-read code (“QR Code”), a review of content 104, a pre-view or thumbnail of content 104, and the like. In some embodiments, the endorsement may comprise a review authored by first user 106, wherein first user 106 may try to encourage or discourage his or her social network contacts from purchasing content 104.
In one embodiment, upon accessing first user 106's endorsement, computer executable instructions 103 may be operative to present second user 112 with an option to purchase content 104, and credit first user 106 for the sale, for which first user 106 may receive commission 116.
In some embodiments, allowing second user 112 to purchase rights 114 to access content 104 through first user 106's profile 110 comprises allowing second user 112 to purchase rights 114 to download or stream content 104. The term “purchase rights to access content” may be used interchangeably with “purchase content.”
In some embodiments, distributing commission 116 to first user 106 may comprise distributing a monetary commission to first user 106, or distributing a credit-based commission to first user 106. A monetary commission may be distributed electronically, such as through an electronic transfer funds, or physically, such as by mailing a check via a courier or postal service. A credit-based commission may comprise of electronic credits, which although non-monetary, may be used by first user 106 to purchase products or services on social network 108 or within social network application 122, which may include additional content. In some embodiments, the credit-based commission may be exchanged for money. Commission 116 may be any number, including a pre-determined amount. Alternatively, commission 116 may be a percentage of the sale, wherein said percentage may be any amount. In some embodiments, the proceeds of the sale may divided into commission 116, a payment to an operator of social network 108, social network application 122, of system 100, distributor of content 104, owner, producer, or rights holder of content 104, any “up-line” distributors, and the like. The term “up-line” distributor will be defined below, where the network marketing structure is further discussed.
Accordingly, computer executable instructions 103 may be operative to distribute a fee to a content distributor whenever content 104 is purchased. The content distributor may be any kind of distributor, such as a regional distributor, digital distributor, a studio, a production house, an up-line distributor, an operator of system 100, and the like.
In embodiments, computer executable instructions 103 may be operative to require first user 106 to install, open, access, opt into, or authorize social networking application 122 prior to distributing content 104 to first user 106. In some embodiments, first user 106 may be required to install, open, access, opt into, or authorize social networking application 122 in situations where content 104 is distributed, marketed, discussed, purchased, accessed, or otherwise dealt with in social networking application 122 that operates within social network 108. Accordingly, social networking application 122 may operate within a social networking environment, such as social network 108.
In yet another embodiment, computer executable instructions 103 may be operative to require second user 112 to open, access, opt into, install, or authorize social network application 122 prior to purchasing content 104.
The terms “open,” “access,” “opt into,” or “install,” as used above, may refer to the action of prompting a user to authorize social network application 122 to access their user information on social network 108, to make changes to their user profiles, to post information (automatically or when prompted) on their user profiles, and to market content to their user contacts. Many social networks require users to authorize a social network application prior to allowing the user to access the application, and allowing the application to access the user's information. This may require having the user agree to certain terms and conditions.
In one embodiment, computer executable instructions 103 may be operative to host a digital rights management system to manage the distribution of content 104 and prevent unauthorized access, distribution, or copying of content 104. Such digital rights management system may comprise various mechanisms, such as a digital rights server that communicates with digital rights clients operating on user devices or in social network 108 or social networking application 122, digital rights keys, content encryption, and the like. The digital rights management system may comprise any type of digital rights management system, such as those developed by Widevine™, Civolution™, Verimatrix™, and the like.
In yet another embodiment, computer executable instructions 103 may be operative to allow first user 106 or second user 112 to link their social network 108 account with a third party social network provider. That way account information may be shared between social networks.
The aforementioned embodiments of system 100 may be used to electronically distribute content in a social network using a network marketing structure (also referred to as “multi-level marketing”) that leverages the connections between users 138 of the social network and their social network contacts. Referring now to
In some embodiments, content 104 may be distributed or seeded to a user 138 at a top of a distribution network 140, who in turn may distribute content 104 to their social network contacts 142, who in turn, may distribute content 104 to their social network contacts 144, who in turn may distribute it to their social network contacts 146, and so on and so forth. User 138 may comprise first user 106, while one of the social network contacts/users 138, 142 may comprise second user 112.
For example, if users 142 sells content 104 to their social network contacts 144, users 144 may earn commissions 148 from the proceeds of that sale, and a commission may also be distributed to all of users 142's distribution upline, which in this case, includes user 138. Accordingly, if users 144 distribute or sell content 104 to their social network contacts 146, then users 144, 142, and 138 may all collect commissions since the sale was in their downline. The terms “upline” and “downline,” as used herein, may refer to persons, in this case, users, who are above or below a certain person in the network marketing organization or structure, also commonly referred to as a “genealogy” of distributors. For example, in
Ultimately, however, operator 150 of system 100, which uses processor 102 and computer executable instructions 103 to implement the network marketing system earn proceeds from each sale of the content, no matter how far downline each sale occurs. Furthermore, a commission or royalty may also be paid to a content owner or distributor 152 who provides operator 150 with content 104.
In this manner, content 104 may be distributed with limited marketing and advertising costs, since the marketing is all done by the users of social network 108. Furthermore, users of social network 108 may be incentivized to legally purchase content 104 (and not pirated content), since they may be able to make commissions from sales to their downline. They may also be encouraged to market content 104 by writing reviews, displaying items related to content 104 on their profiles, and develop a following of social network contacts who return to them for suggestions on which content to purchase.
Furthermore, the process of buying content in general may be improved, since users will be able to turn to specific social network contacts whom they trust to recommend content worthy of purchasing.
In some embodiments, users of system 100 may market their own user generated content with minimal costs, since they may leverage their social network contacts to distribute their content and collect commissions from all downline sales.
Referring now to
The term “module,” as used herein, may refer to electronic hardware module, such as a PC, a processor, a network of computers, a server, and the like. Alternatively, the term “module” may refer to a computer software module, such as a computer application, or a set of computer executable instructions. In one embodiment, the term “module” may refer to a module that combines both hardware and software components, such as a computer or processor running computer executable instructions, such as a server running a network hosting application.
Social network module 202 may comprise a social network hosting server, a social network hosting application, or a combination thereof. Network marketing content distribution module 206 may comprise a network marketing content distribution application, a network marketing hosting application, a server that hosts or operates a content distribution or network marketing application, and the like. Network marketing content distribution module 206 may operate in or be accessed through social network 204.
In some embodiments, the term “social network,” “content,” “user,” “user profile,” and “network marketing,” may refer to those embodiments discussed above with reference to
In a further embodiment, system 200 may comprise a user verification module that is operative to verify whether first user 210 or second user 214 has granted network marketing content distribution module 206 access to first user 210's or second user 214's social network account prior to allowing first user 210 or second user 14 access to network marketing content distribution module 206 or content 208. User verification module may comprise a prompt, which may include terms and conditions, which first user 210 or second user 214 may agree to.
In one embodiment, system 200 may comprise a user registration module that is operative to register first user 210 or second user 214 for an account with network marketing content distribution module 206. The account may be used to store information related to said user, such as identity, location, user content library, user status updates, and the like. The account may be linked to a user profile on the network marketing content distribution module 206, or a user profile on social network 204. The account may also contain financial information, such as payment information that first user 210 or second user 214 may use to pay for content 104 or rights to access content 216.
In yet another embodiment, system 200 may comprise a commission distribution module that is operative to mail a commission check 222 to first user 210. The commission distribution module may comprise a hardware and/or software module that prints out a check and mails it to first user 210, such as a printer, a envelope packager, a mailer, and the like.
In some embodiments, system 200 may comprise a digital rights management module, which may be operative to manage the digital rights associated with the distribution of content 208. In some embodiments, the digital rights management module may comprise any of the various embodiments of digital rights management systems described above with reference to
Referring now to
In some embodiments, allowing the first user to endorse the piece of content on the first user's user profile may comprise any of those embodiments of performing this step described above with reference to
In some embodiments, allowing a second user of the social network to access the first user's profile may comprise any of those embodiments of performing this step described above with reference to
In some embodiments, allowing the second user to purchase rights to access the piece of content through the first user's profile may comprise any of those embodiments of performing this step described above with reference to
In some embodiments, distributing a commission to the first user if the second user purchase the piece of content based on the first user's endorsement may comprise any of those embodiments of performing this step described above with reference to
In some embodiments, allowing the second user to endorse the piece of content on the second user's profile may comprise any of those embodiments of performing this step described above with reference to
In some embodiments, method 300 may be carried out by computer executable instructions on a computer readable medium, wherein the computer executable instructions are operative to perform method 300.
This section provides an overview of example hardware and the operating environments in conjunction with which embodiments of the inventive subject matter can be implemented.
A software program may be launched from a computer readable medium in a computer-based system to execute the functions defined in the software program. Various programming languages may be employed to create software programs designed to implement the systems 100, 200, and method 300 disclosed herein. The programs may be structured in an object-orientated format using an object-oriented language such as Java or C++. Alternatively the programs may be structured in a procedure-oriented format using a procedural language, such as assembly or C. The software components may communicate using a number of mechanisms, such as application program interfaces, or inter-process communication techniques, including remote procedure calls. The teachings of various embodiments are not limited to any particular programming language or environment. Thus, other embodiments may be realized, as discussed regarding
The principles of the present disclosure may be applied to all types of computers, systems, and the like, include desktop computers, servers, notebook computers, personal digital assistants, microcomputers, and the like. However, the present disclosure may not be limited to the personal computer.
While the principles of the disclosure have been described herein, it is to be understood by those skilled in the art that this description is made only by way of example and not as a limitation as to the scope of the disclosure. Other embodiments are contemplated within the scope of the present disclosure in addition to the exemplary embodiments shown and described herein. Modifications and substitutions by one of ordinary skill in the art are considered to be within the scope of the present disclosure.
The present application is a non-provisional patent application of U.S. provisional patent application Ser. No. 61/477,374, filed on Apr. 20, 2011, titled “Network Marketing System and Method for Distributing Media Over Social Networks,” by Alberto Interian III, to which the present application claims priority, and which is hereby incorporated by reference as if fully stated herein.
Filing Document | Filing Date | Country | Kind | 371c Date |
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PCT/US12/34561 | 4/20/2012 | WO | 00 | 10/21/2013 |
Number | Date | Country | |
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61477374 | Apr 2011 | US |