The presently disclosed subject matter is directed to advertising frames. More particularly, it is directed to an extendable, hand-held frame having a central cut-out that is suitable for receiving promotional content.
Advertising and promotional activities are often much better received when paired with promoter-delivered content. This is especially true if the promoter is carrying the advertisement on their person while simultaneously delivering the message.
In the prior art promoter-delivered content often took the form of a promoter wearing a uniform or costume that was closely associated with a product being promoted (such as an Army and Navy uniform at an enlistment post). Also known in the prior art is the wearing of advertisement boards (“Eat at Joe's”) while walking around the street or sidewalk. These types of promotional advertisements enable a promoter to bring a powerful message or highly focused product information directly to potential consumers.
In addition, it is well known that certain types of advertisement are best delivered personally in a one-on-one commingling scenario. As such the advertisement message board or other advertising facility at such a commingling scenario must be portable, lightweight, easy to manipulate, and eye-catching.
Accordingly, there exists a need for a promotional device by which a promoter can present focused product information directly to potential consumers in a one-on-one commingling scenario. Preferably such a promotional device would be highly portable, easily manipulated, and suitable for being made available at relatively low cost. Ideally such a promotional device would also be highly configurable and flexible and hand-held.
The principles of the present invention provide for a promotional device by which a promoter can present focused product information directly to potential consumers in a one-on-one commingling scenario. The inventive promotional device is hand-held, highly portable, easily manipulated, highly configurable, flexible in use and suitable for being made available at relatively low cost.
An extendable frame that is in accord with the present invention includes a first frame half having a first frame first side, a first frame second side, a first frame bridge, and a first gap between the first frame first side and the first frame second side. Also included is a second frame half having a second frame first side, a second frame second side, a second frame bridge, and a second gap between the second frame first side and the second frame second side. A first handle is affixed to the first frame bridge while a second handle is affixed to the second frame bridge. A first track system is affixed to and extends from the first frame half toward the second frame half while a second tracking system is affixed to and extends from the second frame half toward the first frame half. A pinion track system is disposed between the first track system and the second track system. The first and second frame halves are movable relative to each other via the first track system, the second track system and the pinion track system between fully open positions and fully closed positions.
The extendable frame produces a central opening between the first frame half and the second frame half when fully closed. Beneficially, the central opening is rectangular. In some embodiments an insert is disposed between the first frame half and the second frame half. In practice the first frame half and the second frame half are mirror images of one another. Beneficially the first frame half and the second frame half have generally “U”-shapes. When the extendable frame is closed the ends of the “U”-shapes abut. The first frame half and second frame half may carry indicia that form a word. In practice the first track system includes a first rack gear while the second track system includes a second rack gear. A pinion gear may ride along the first rack gear and the second rack gear.
Another extendable frame that is in accord with the present invention includes a “U”-shaped first frame half having a first frame first side, a first frame second side, a first frame bridge disposed between the first frame first side and the first frame second side, and a first gap between the first frame first side and the first frame second side. Also included is a “U”-shaped second frame half having a second frame first side, a second frame second side, a second frame bridge disposed between the second frame first side and the second frame second side, and a second gap between the second frame first side and the second frame second side. There is a first handle that is affixed to the first frame bridge and a second handle that is affixed to the second frame bridge. A first track system extends from the first frame half toward the second frame half while a second track system extends from the second frame half toward the first frame half. A pinion system is disposed between the first track system and the second track system. The first and second frame halves are movable relative to each other via the first track system, the second track system and the pinion system from a fully open position to a fully closed position.
The extendable frame produces a central opening between the first frame half and the second frame half when fully closed. Beneficially, the central opening is rectangular. In some embodiments an insert is disposed between the first frame half and the second frame half. In practice the first frame half and the second frame half are mirror images of one (1) another. Beneficially the first frame half and the second frame half have generally “U”-shapes. When the extendable frame is closed the ends of the “U”-shapes abut. The first frame half and second frame half may carry indicia that form a word. In practice the first track system includes a first rack gear while the second track system includes a second rack gear. A pinion gear may ride along the first rack gear and the second rack gear.
Yet another extendable frame that is in accord with the present invention includes a first frame half having a first frame first side with a first aperture, a first frame second side, a first frame bridge disposed between the first frame first side and the first frame second side, and a first gap between the first frame first side and the first frame second side. Also included is a second frame half having a second frame first side with a second aperture, a second frame second side, a second frame bridge disposed between the second frame first side and the second frame second side, and a second gap between the second frame first side and the second frame second side There is a first handle that is affixed to the first frame bridge and a second handle that is affixed to the second frame bridge. A first track system extends from the first frame half toward the second frame half while a second track system extends from the second frame half toward the first frame half. A pinion system is disposed between the first track system and the second track system. Also included is an insert that is disposed between the first frame half and the second frame half.
In that extendable frame is a dowel is connected to the insert. The dowel passes through the first aperture. The first track system beneficially has a first rack gear, the second track system beneficially includes a second rack gear and the first and second rack gears are mechanically connected together by a pinion gear.
The advantages and features of the present invention will become better understood with reference to the following more detailed description and claims taken in conjunction with the accompanying drawings, in which like elements are identified with like symbols, and in which:
The preferred embodiment of the present invention is depicted in
The terms “a” and “an” as used herein do not denote a limitation of quantity, but rather denote the presence of at least one (1) of the referenced items.
The present invention describes an extendable frame 10 that is suitable for one-on-one advertising. As shown in
Adjacent each end of the “U”-shape of the first frame half 20a is a first indicia first half 21a Similarly, adjacent each end of the “U”-shape of the second frame half 20b is a first indicia second half 21b. When the first frame half 20a abuts the second frame half 20b the first indicia first halves 21a and the first indicia second halves 21b form a first word, phrase, or logo. In addition, the bridge of the first frame half 20a includes second indicia 22a while the bridge of the second frame half 20b includes a third indicia 22b. The first indicia halves 21a, 21b, the second indicia 22a, and third indicia 22b can all be related to each other. The indicia 21a, 21b, 22a, 22b can either be adhered, imprinted, embossed, carved, or otherwise permanently affixed to the frame halves 20a, 20b. Such indicia 21a, 21b, 22a, 22b can also be customizable as necessary.
Refer now to
The track systems 30, 31, 32 are located on the backside ends of the first frame half 20a and second frame half 20b. The first track system 30 is affixed toward the outer perimeter of the first frame half 20a. The second track system 32 is affixed toward the inner perimeter of the second frame half 20b (near the central opening 40). The pinion track system 31 is affixed to both the first frame half 20a and second frame half 20b and is in mechanical communication with the first track system 30 and the second track system 32 via a gap between them.
Refer now to
The foregoing descriptions of specific embodiments of the present invention have been presented for purposes of illustration and description. They are not intended to be exhaustive or to limit the invention to the precise forms disclosed, and obviously many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and its practical application, to thereby enable others skilled in the art to best utilize the invention and various embodiments with various modifications as are suited to the particular use contemplated.
The present invention was first described in and claims the benefit of U.S. Provisional Application No. 62/408,854 filed Oct. 17, 2016, the entire disclosures of which are incorporated herein by reference.
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Number | Date | Country | |
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62408854 | Oct 2016 | US |