The present disclosure relates to systems used to present purchase options to purchasers in connection with the sale of vehicles or other products having multiple optional features.
F&I Menu selling refers to the finance and insurance (F&I) portion of a vehicle acquisition transaction in which, along with the financing terms of the transaction (whether sale or lease), the vehicle dealer provides to the vehicle purchaser/lessee a number of options—a menu—of additional products and services that the purchaser can choose to include into the vehicle purchase transaction. For example, an F&I menu might include optional items such as extended warranty products, paint and exterior protection, anti-theft registration, pre-paid maintenance, identity theft protection, tire and wheel protection, door ding protection, etc. For a sale or lease of a product like a cell phone, a F&I menu, (or optional items) might include, extended warranty plans, data access plans, roaming plans, international calling or roaming plans, loss or theft insurance, cloud or other data storage services, etc.
In the context of vehicles, some F&I menu systems allow the vehicle dealership finance manager to create one or more static options, which are then presented to the vehicle purchaser either on paper or on a computer screen. The purchaser can then select from these options the products and services that he or she wishes to add. If the purchaser wishes to change the terms of the financing agreement or to select options that aren't presented on the finance manager's pre-created menu, the finance manager must go back to the F&I system to adjust the offered menu options and re-present the new options to the purchaser.
Existing F&I menu systems often result in salespersons failing to consider presenting to a customer all the items that could be offered to a customer. Many F&I menu systems are clumsy and slow to use, because they do not instantly calculate the selected menu items being considered by a customer. Instead, it takes time for a salesperson to calculate the cost of items selected by a customer. This does not allow a customer to immediately see the cost of various menu options. This can result in the customer becoming frustrated with the menu section process. In addition, existing menu systems do not allow an organization to require, or encourage, that one or more specific menu items be presented to each customer. Existing systems also do not facilitate a customer quickly and easily getting more detail about specific menu offerings.
An F&I Menu system is disclosed that provides interactivity between the finance manager/salesperson and the purchaser. Directly on a mobile device such as a tablet computer, the finance manager and the purchaser can adjust the options that are presented and the options that are selected for inclusion with the vehicle purchase, how the prices of these options appear (the total price of the option or the option's impact on the financed payment), the financing terms (the number of months, the type of transaction (lease, financing, cash, etc.), and more. Selections and adjustments can be made in real time by the purchaser, and the pricing and financing calculations are adjusted by the system in real time on the screen. When the purchaser makes final selections, the F&I menu system records the transaction, captures the signatures, and facilitates printing of a summary of the selections made. A vehicle purchaser has control over the information that supports his or her purchasing decisions for F&I products and services.
The visual display also includes three price areas. The base price area shows the base cost of a vehicle, in this case, shown as “Vehicle Price: $19,500.” This represents the price without any F&I menu items. In this embodiment, this area also shows the amount financed. The bottom of the predetermined cost display area displays the cost of the subset of the plurality of F&I menu items represented by the F&I menu icons in the predetermined subset area. In this example, six such icons are shown. The cost is expressed in three formats: total cost including the price of the vehicle, the cost assuming the car is financed over a specified term and interest rate, and the cost for monthly lease payments if the car is leased. (All costs are net of the down payment, as discussed further below). The bottom of the selected area also shows these same types of costs. However, as no F&I menu options have been selected, the vehicle cost is the same as that shown in the base price area.
It will be appreciated that the subset of the plurality of F&I menu items in the predetermined subset area remain static, as does their cost. This allows a customer to easily compare the cost of selected menu items to recommended menu items. Having the costs of recommended and selected menu items simultaneously visible, with the selected item costs being instantly updated, significantly reduces the time to select menu items, and increases the customer's satisfaction with the purchasing process.
Moreover, optional item icons may be subject to different types of actions. For example, a salesperson may encounter price resistance to a customer purchasing a particular optional item. Thus, the salesperson may wish to offer the customer a “special deal,” but at the same time, not let the customer know in advance that a special deal is available. Thus, a “hidden” method for offering a special deal may be configure the icons so that if they are subject to non-evident action, such as pressing the icon continuously for 5 second, that a special screen pops up such as that shown in
One variable for the cost in purchasing a vehicle is the amount of the initial or down payment. This may be altered by selecting the yellow button next to the “Amount Financed” on
The formulas for calculating the costs of various F&I menu items and factoring periodic payments and interest are well known in the art and do not form a part of the invention per se. Some F&I menu items, such as gap insurance, may be affected by the Amount Financed, while others, such as the cost for prepaid maintenance will not. In addition, the calculations for determining finance or leasing payments are known in the art. Also, those of skill in the art will appreciate that any other user interface device for specifying a price could be used in lieu of a slider bar, such as a text input box, radio buttons, etc.
The disclosed system also includes the capability to obtain more detailed information regarding a particular F&I menu option.
Systems for storing information regarding customers, product offerings and the calculation of vehicles financing terms are known in the art and not part of the present invention per se. In one embodiment, databases may be stored on the Internet (in “the cloud”) and accessed remotely via a wireless, web-based client device such as an iPad®, tablet computer or the like.
Those of skill in the art will understand that various details of the invention may be changed without departing from the spirit and scope of the invention.
As used in this specification and the claims, the term “purchase” or “purchaser” and variants thereof refers not just to a purchase, but to any other transaction in which a person may acquire use of an object via an agreement, such as by lease or rental. Also the term “icon” refers to any visual indicia, whether a picture, a graphic, or text.
As used in this specification and the claims, the term “F&I menu item” or “optional item” refers not just to a transaction involving a vehicle, but to any type of product or service that is an optional, add-on purchase item in connection with the sale, lease or rental of an underlying product. For example, in connection with the acquisition of a cell phone, F&I menu items could include extended warranty products, data access plans, roaming plans, international calling or roaming plans, loss or theft insurance, cloud or other data storage services, etc. In connection with the rental of a vehicle, F&I menu items could include damage waiver insurance, collision insurance, life insurance, additional driver privileges, pre-paid fuel refilling, GPS rental, etc. In connection with the purchase of a pizza, an F&I menu item could refer to the optional toppings of the pizza, such a sausage, pepperoni, mushrooms, etc. The key is that an F&I menu item or an optional item is always sold in connection with another underlying product, there is only an option to purchase a single instance of the F&I menu item (i.e., the “quantity purchased” is always one), and the cost of the underlying product and the F&I menu item(s) may be bundled together. Because an F&I menu item contemplates the ability to purchase only one quantity of the item, for systems, such a pizza ordering system, in which it may be desired to offer, for example, both sausage and double sausage, this may be accommodated by making these two options separate F&I menu items. In this case, if both the sausage and double sausage items were selected, the customer would in essence be ordering triple sausage.
An F&I menu icon may be selected in multiple ways, such as by: (a) dragging it from the options area to the selected area, causing it to appear only in the selected area and not the options area; (b) dragging it from the options area to the selected area, causing it to be copied to the selected area while the original remains in the options area (in which case it may be de-selected by dragging it back from the selected area to the options area, or perhaps by clicking an “X” which may be displayed on the icon in the selected area; (c) tapping or double tapping the icon, in which case a similar tapping or double tapping may de-select it; or (d) using any other icon-selecting technique which are known in the art.
In the embodiments shown in the drawings, the all-options, predetermined (or recommended) and selected areas are mutually exclusive and each is contiguous. However, it is within the spirit and scope of the invention that such areas may be noncontiguous. For example, a user interface may be utilized in which an F&I icon is selected, by either some means other than dragging to the selected area, such as by tapping (but not moving) the F&I icon (e.g., when tapped, a yellow ring may light up to surround the F&I icon, while tapping again de-selects the icon). In such an implementation, when the F&I icon lights up, the space it occupies on the screen would automatically become a part of the “selected” area, and the cost options would be automatically be updated to include the cost inclusive of the selected F&I menu item.
Moreover the system may wirelessly save transactions in a database, allowing them to be reflected on the dealer's inventory and F&I performance reporting.
The term “base cost” refers to a cost without any F&I menu items. Depending on the implementation, the base cost may either include or exclude various ancillary costs such as taxes on the vehicle, delivery and preparation fees, etc. However, the base cost will not include additional cost of any of the optional F&I menu options/items.
As discussed above, one embodiment of the invention includes the simultaneous display of a base price/cost without any optional items, and with optional items. Moreover, it may be desirably to instantly and automatically update the cost with optional items as they are selected, whether the selection is done by dragging icons to a selected options area, or by some other technique such as by highlighting or un-highlighting an icon each time it is tapped, when the icon is touched for a predetermined time period, such as 3 seconds. A means for automatically updating the base cost of the product with options as item icons are selected may be accomplished through software. Representative software for performing such updating using a drag and drop methodology is:
Code executed when an item is dragged to a selected options area:
Code executed when an item is dragged out of a selected options area:
Code executed to update base cost with options displayed in the with-options area:
Calculator Code that performs each calculation step:
It is further contemplated that a displayed cost of a product, both with and without optional items, may be displayed in multiple formats. As such the “cost” may be interpreted to include or exclude interest. In additional the “base” cost may be displayed in a number of different formats, such as an up-front payment, or monthly periodic payment, or a combination of both. In addition, cost may be expressed under a variety of different financing options. For example, as shown in
The present F&I menu system may also include a feature that suppresses display of a particular area of the F&I menu display until an icon or F&I menu item has been selected from a displayed area (e.g. the base display area or the recommended display area) of the F&I menu. Once an icon is selected, the suppressed display area is then shown along with the selected icon. Additional icons may be selected and added to the displayed selection area. Selected icons may also be de-selected or removed from the displayed selection area.
Additionally, features, terms and/or options may also be displayed within the now displayed selection area. These include financial parameters, options or other information associated with the icons in the displayed selection area. Suppressing the display of a particular area allows a sales person to focus a customer's attention to one particular area in order to promote the F&I menu items in the displayed area(s).
Referring to
In
The F&I menu system may also provide one or more pop-up editors for adjusting a term or option of the F&I menu such as a price or finance term within a price/finance area such as the financial terms of the recommended area and the selection area of
Referring to
The visual display of
The editors allow a sales person to negotiate with the consumer by modifying the financial parameters of the purchase like interest rate, term, down payment, and price of the product. This, combined with the suppression of the selected options area, allows the sales person to focus on selling the products or package in the recommended area. If not, then the sales person and the consumer can build their own package in the selected options area.
Code executed when editors are launched. When the page loads the number pad is configured to pop up when someone touches the text boxes in the upper right hand corner of the screen.
window.numberPad a new menu.presentation.views.NumberPad( );
When the page loads, the term option button “wiggle events” is configured. After successfully activating it will display the editor for either finance or lease.
After the number pad closes, this code is used to update the fields and send the data to the server. After the server is updated, the lane calculator is called to update all of the term option buttons:
Code for the number pad that pops up:
Code for the Lane Calculator:
Code for the Wiggle Item object:
Code for the Finance Term Editor:
Code for the Lease Term Editor:
In addition, the system may be integrated to a dealer management system or DMS. Often, data for a particular “deal” such a customer name, vehicle type and price, etc., are entered into a DMS. By having the present system integrated, the data for a particular deal may be selected, which can avoid the need for duplicate data entry.
Another aspect provides a system and method for the generation of customized electronic messages to selected vehicle purchasers. These messages are sent to purchasers who previously declined certain F&I menu items and serve to generate additional sales opportunities for those F&I menu items that are amenable to a post sale purchase.
The system includes an F&I database containing information regarding vehicle purchase transactions. The information in the F&I database may be collected during the F&I menu selling process described above. Thus, for each transaction, the F&I database includes contact information for the customer, the vehicle and optional items purchased, and the optional items that were offered and declined at the time of purchase. The information associated with a particular transaction is generally referred to as a “Menu.” The system may be implemented through software running on a general purpose computer, the operation of which can be understood from the screen shots shown in
A salesman user initiates a campaign by selecting the “sell more” tab shown at the top of
Available “Menus” are those that meet predetermined criteria, for example having the necessary contact information (i.e. email address), and have at least one product deemed suitable for post sale purchase. In other words, if a Menu lacks the necessary contact information or there are no products deemed suitable for post sale purchase, the Menu is not available and is not identified. Products in a Menu may be deemed suitable for post sale purchase if it (a) was available at the time of purchase, (b) was declined by the buyer, and (c) is not a product that has been disallowed. An example of a disallowed product would be certain insurance products, such as GAP insurance. Certain products may also be disallowed when other products have been purchased. For example, the purchase of a 100K mile extended warranty may disallow a 50K mile warranty product.
All available Menus meetings the Search Criteria are shown in a list under the “Menus” heading. The listing shown in
Turning back to
There is also a check box to the left of the Jim Smith Menu that is also shown as being checked. The check mark in this box indicates that Jim Smith has been selected to receive a post sale email. A preview of the email to Jim Smith is automatically generated and shown in
The sell more campaign when multiple Menus are returned in the search proceeds in similar fashion. Thus, with the Jim Smith Menu selected as shown in
Of note, the check box next to the Tim Mory Menu is unchecked, indicating that an email to Tim Mory is not being sent. This is because, once an email is sent to a customer, a flag is set in that customer's Menu to automatically deselect the Menu should it appear in any later searches. By setting a flag, the Menu is still available such that it can appear in search results, thereby giving the salesman user the opportunity to manually select the recipient to receive a follow up email, but preventing the recipient from being automatically sent additional emails.
The present F&I menu system may also include a feature that stores the information concerning the interactions with the F&I menu selection system during the sales process and then generates a timeline report of those interactions for use by the sales manager. This timeline report may show, for example, the sequence of menu items presented to or viewed by the customer, the amount of time spent reviewing individual product details, and the sequence of all of the changes made throughout the sales process. By providing this information in a timeline format, the system allows the sales manager to more readily monitor the activities of the individual salespeople, for example to monitor or establish compliance with various sales protocols or best practices. The operation of this timeline report feature is shown in
While the invention has been illustrated and described in detail in the foregoing drawings and description, the same is to be considered as illustrative and not restrictive in character, it being understood that only illustrative embodiments thereof have been shown and described and that all changes and modifications that are within the scope of the following claims are desired to be protected.
All references cited in this specification are incorporated herein by reference to the extent that they supplement, explain, provide a background for or teach methodology or techniques employed herein.
This application is a continuation of application Ser. No. 14/171,174 filed 3 Feb. 2014, which is a continuation-in-part of co-pending U.S. non-provisional patent application Ser. No. 13/494,613 filed 12 Jun. 2012 which claims the benefit of provisional application Ser. No. 61/496,854 filed 14 Jun. 2011, each of which are incorporated herein by reference. This application also claims the benefit of provisional application Ser. No. 61/919,234 filed 20 Dec. 2013, the disclosure of which is also incorporated by reference.
Number | Date | Country | |
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61496854 | Jun 2011 | US |
Number | Date | Country | |
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Parent | 14171174 | Feb 2014 | US |
Child | 13494613 | US |
Number | Date | Country | |
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Parent | 13494613 | Jun 2012 | US |
Child | 15947214 | US |