FACILITATING COMMERCIAL SALES VIA ACCURATE MOBILE DEVICE LOCATION SENSING

Abstract

Described is facilitating sales of products and services based on the detection of the presence of mobile devices within a defined region corresponding to a point-of-sale location, determined via accurate mobile device location sensing, e.g., within on the order of one meter. Upon detection of the presence of a mobile device within a defined point-of-sale region via mobile device millimeter wave-based position sensing, one or more actions to facilitate a sale can be taken. This can include sending targeted advertising to the mobile device to incentivize the sale, with the targeted advertising based on user profile data when available. Another action can be to summon personnel to the sensed location to facilitate a sale. Movement determined by change of location and other data can be evaluated to determine whether a person (via his or her mobile device) is remaining in a defined point-of-sale region or is only passing through.

Description

Claims

1. A system, comprising: a processor; anda memory that stores executable instructions that, when executed by the processor of the system, facilitate performance of operations, the operations comprising: determining, based on millimeter wave-based position sensing of a mobile device, that a potential customer is at a location in front of a cabinet that is locked, wherein the mobile device is associated with the potential customer; andexecuting an action, based on the determining that the potential customer is at the location, to facilitate providing assistance to the potential customer, wherein executing the action comprises: transmitting a first command to a camera to activate the camera to capture a view of the potential customer, andin response to determining, based on the view of the potential customer, that the potential customer is a legitimate customer attempting to access the cabinet, transmitting a second command to the cabinet to remotely control the cabinet to unlock the cabinet.

2. The system of claim 1, wherein executing the action further comprises selecting an advertisement based on the location, and sending the advertisement to the potential customer via at least one device, comprising the mobile device.

3. The system of claim 2, wherein the operations further comprise modifying the advertisement with at least one of: augmented reality data or virtual reality data.

4. The system of claim 1, wherein executing the action further comprises selecting a commercial sale enticement based on the location, and sending the commercial sale enticement to the potential customer via at least one device, comprising the mobile device.

5. (canceled)

6. The system of claim 1, wherein the mobile device is a first mobile device, and wherein executing the action further comprises transmitting a message to a second mobile device associated with a personal identity of a person, other than the potential customer, to instruct the person to proceed to the point-of-sale location to assist the potential customer.

7. The system of claim 1, wherein the operations further comprise, prior to executing the action, determining that the potential customer is remaining within a defined region proximate to the location for at least a defined length of time.

8. The system of claim 1, wherein the cabinet is within a store comprising multiple cabinets.

9. The system of claim 8, wherein the locked cabinet is associated with at least one of: a service or a brand of products.

10. (canceled)

11. The system of claim 1, wherein the operations further comprise determining a customer identity associated with the mobile device of the potential customer, and wherein executing the action further comprises customizing the action based on the customer identity of the potential customer.

12. The system of claim 11, wherein customizing the action based on the customer identity of the potential customer comprises customizing the action based on at least one of: spending history data representative of a spending history of the potential customer, status level data representative of a status level of the potential customer, membership data representative of a membership or membership level of the potential customer, prior behavior data representative of a prior behavior of the potential customer, or detected mannerism data representative of a detected mannerism of the potential customer.

13. The system of claim 1, wherein determining that the potential customer is at the location comprises receiving location data from a program executing on the mobile device of the potential customer.

14. (canceled)

15. A method, comprising: determining, by a system comprising a processor, via millimeter wave-based position sensing of a mobile device, that the mobile device is proximate to a location in front of a cabinet that is locked;obtaining, by the system, identity data associated with the mobile device;accessing, by the system, commercial data associated with the location and the identity data; andinitiating, by the system based on the commercial data, an action to facilitate a providing assistance to a potential customer associated with the mobile device, wherein the action comprises: transmitting a first instruction to a camera to activate a video camera having a view of the potential customer, andin response to determining, based on the view of the potential customer, that the potential customer is a legitimate customer attempting to access the cabinet, transmitting a second instruction to the cabinet that remotely unlocks the cabinet.

16. The method of claim 15, wherein accessing the commercial data associated with the location and the identity data comprises selecting at least one of: an advertisement or a coupon based on the location and the identity data, and wherein the action further comprises sending the at least one of the advertisement or the coupon to the mobile device.

17. (canceled)

18. The method of claim 15, further comprising determining, by the system, based on a length of time that the mobile device is proximate the location, that the mobile device is associated with a threshold probability of the potential customer being the legitimate customer.

19. A non-transitory machine-readable medium, comprising executable instructions that, when executed by a processor of network equipment, facilitate performance of operations, the operations comprising: detecting, via mobile device millimeter wave-based position sensing of a mobile device, presence of the mobile device proximate a location for an amount of time that satisfies a defined length of time criterion, wherein the location is in front of a merchandise counter that is locked; andbased on the presence of the mobile device, performing an action to facilitate providing assistance to a potential customer associated with the mobile device, wherein performing the action comprises: transmitting a first message to a camera to activate the camera to capture a view of the potential customer, andin response to determining, based on the view of the potential customer, that the potential customer is a legitimate customer attempting to access the merchandise counter, sending a second message to the merchandise counter that remotely unlocks the merchandise counter.

20. The non-transitory machine-readable medium of claim 19, wherein the operations further comprise determining, from a group of zones respectively associated with different brands, that the location is in a zone associated with a brand represented by a brand representative.

21. The non-transitory machine-readable medium of claim 20, wherein performing the action further comprises selecting an advertisement based on the brand, and sending the advertisement to the potential customer via at least one device, comprising the mobile device.

22. The non-transitory machine-readable medium of claim 20, wherein performing the action further comprises selecting a commercial sale enticement based on the brand, and sending the commercial sale enticement to the potential customer via at least one device, comprising the mobile device.

23. The non-transitory machine-readable medium of claim 20, wherein the mobile device is a first mobile device, and performing the action further comprises sending a communication to a second mobile device associated with the brand representative, other than the potential customer, to instruct the brand representative to proceed to the location to facilitate providing the assistance to the potential customer.

24. The method of claim 15, wherein mobile device is a first mobile device, and the action further comprises transmitting a communication to a second mobile device associated with a customer support representative, other than the potential customer, to instruct the customer support representative to proceed to the location to facilitate providing the assistance to the potential customer.