The present invention relates generally to gift cards. In particular, the present invention introduces an apparatus that can be used as a gift card and also a mailing card. By utilizing the present invention, cost related to gift cards can be minimized. The present invention can come in various sizes, designs, and texts such that a large customer base can be reached.
Marketing may be extremely effective depending on the type of marketing given a specific audience. Marketing may also be quite expensive and drain the resources of a company if not properly implemented. Types of marketing include social media marketing, online advertising, direct mail and so on. The most effective and equally cost efficient marketing approach is direct mail. The main difficulty with direct mail is the need to immediately capture the attention of the consumer.
The use of gift cards has seen a significant increase over the recent past and has proven to be a very effective way of marketing. The convenience associated with the use of gift cards has been the main reason for the significant rise. Generally, a user purchases a gift card as a stored-value money card usually issued by a retailer or a bank to be used as an alternative to cash purchases within a store or business. However, if the gift card needs to be mailed, the user needs to take additional steps to mail the gift card which can be both time consuming and stressful. Therefore, the need for a convenient method of mailing out gift cards is clearly evident.
Another issue with gift cards is the inability to provide information regarding the store or bank associated with the gift card. The lack of display area to provide marketing material is the key reason for the inability. If more information can be provided with the gift card, the store or bank providing gift cards is provided with the ability to broaden their customer base.
As seen on many occasions, only a single gift card is provided with a single card. If a user intends on purchasing multiple gift cards, each of the gift cards need to be purchased separately. Individually, purchasing multiple gift cards can be financially disadvantageous to the user.
The objective of the present invention is to address the aforementioned issues. In particular, the present invention introduces an apparatus that contains a gift card and also another portion to include mailing information and other product related details. In addition to mailing information, advertising material can also be displayed by using the present invention.
All illustrations of the drawings are for the purpose of describing selected versions of the present invention and are not intended to limit the scope of the present invention.
The present invention introduces a foldable gift card mailer. More specifically, the present invention is designed such that a gift card and mailing information can be included together. Resultantly, the need to use an envelope to mail out a gift card is eliminated. As an example, mailing information and product information can be included along with the gift card. The ability to display information helps a company promote a product with minimum financial investment. The present invention can be presented in different sizes and made with different material so that a larger customer base can be reached through the present invention. As illustrated in
To provide user convenience, the first removable card 10 is positioned within the first receiving slot 8. In the preferred embodiment of the present invention, the first removable card 10 is centrally positioned on the first card 1. However, the first removable card 10 can be positioned differently in other embodiments of the present invention. As illustrated, the first receiving slot 8 is positioned across the first flap 2 and traverses through the first flap 2. Therefore, when positioned as required, the first removable card 10 is perimetrically attached to the first flap 2. The protective layer 12, is used to protect the present invention from being damaged during transportation. In order to do so, the first flap 2 is encased by the protective layer 12. More specifically, the first flap 2 is encased by the protective layer 12 such that the first removable card 10 is also encased by the protective layer 12. In the preferred embodiment of the present invention, the protective layer 12 is a laminated layer. The level of lamination can vary according to user preference. However, in different embodiments of the present invention other comparable protective layers can also be used.
When the need occurs, the first removable card 10 needs to be detached from the first flap 2 conveniently. More specifically, the first removable card 10 needs to be attached to the first flap 2 with an attachment mechanism that allows the user to separate the first removable card 10 from the first flap 2 effortlessly. In order to do so, the present invention comprises a plurality of perforations 13 which is positioned in between the first removable card 10 and the first flap 2. The first removable card 10 can also be attached via other comparable attachment mechanisms in other embodiments of the present invention.
The present invention can also be used to hold multiple gift cards. As an example, if the present invention contains a second gift card, the present invention comprises a second removable card 11 as illustrated in
As mentioned earlier, the first flap 2 and the second flap 3 provides additional surface area to display promotional material and mailing information. In order to accommodate the promotional material and mailing information the second flap 3 comprises a printable surface area 4. Since the second flap 3 is not encased by the protective layer 12, the user can conveniently utilize the printable surface area 4. In another embodiment of the present invention the first card 1 can further comprise a second foldable edge 7 and a third flap 5 as shown in
The first foldable edge 6 and the second foldable edge 7 allows the user to reduce the overall size of the present invention by folding the second flap 3. When the present invention is in a folded configuration as in
When utilizing the present invention, the following process flow is generally followed. As in the preferred embodiment of the present invention, if only the first removable card 10 is available, the first removable card 10 is positioned within the first receiving slot 8. The first flap 2 and the first removable card 10 will be encased by the protective layer 12 which is the laminated layer in the preferred embodiment of the present invention. Next, the user utilizes the second flap 3 to print mailing information or other comparable information. If available, the third flap 5 can also be used to print and display mailing information and other comparable details. The third flap 5 can also be used to position the second removable card 11 in another embodiment of the present invention. When the need arises, the user can conveniently detach the first removable card 10 and the second removable card 11 via the plurality of perforations 13.
Although the invention has been explained in relation to its preferred embodiment, it is to be understood that many other possible modifications and variations can be made without departing from the spirit and scope of the invention as hereinafter claimed.
The current application claims a priority to the U.S. Provisional Patent application Ser. No. 62/196,215 filed on Jul. 23, 2015. The current application is filed on Jul. 25, 2016 while Jul. 23, 2016 was on a weekend.
Number | Date | Country | |
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62196215 | Jul 2015 | US |